2018 Media Kit. The AAA brand influences readership & buying habits. Oregon Idaho

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1 Media Kit Winner of the Lowell Thomas Award Silver Medal for Best Travel Magazine The AAA brand influences readership & buying habits AAA is one of the most recognized brands in the world. Now you can put that power to work for you by going directly into the homes of all AAA members in Oregon and Southern Idaho. Via is published six times per year and features travel, automotive, and lifestyle editorial. The key to AAA s high-return advertising programs is trust. Because active, affluent members trust AAA s reliable, high quality service, they use it to make their travel plans, insure their cars and homes, and to help when they are stranded on the side of the road. There s simply no better time and place to influence their buying decisions than in Via Oregon/Idaho.

2 CONTENT VIA & OUR READERS AUDIENCE PROFILE READERSHIP TRAVEL PATTERNS REGIONAL TRAVEL VIA MAGAZINE CIRCULATION EDITORIAL ADVERTISING: RATES & SPECS GENERAL TRAVEL GUIDE

3 Audience Profile AUDIENCE PROFILE Desirable audience characteristics, exceptional reach and low CPMs make Via a smart buy. AGE AND GENDER Men 34.6% Women 65.4% % % % % Average Age 57 HOUSEHOLD INCOME Average $94,800 Median $75,200 PRIMARY RESIDENCE Average Value $419,900 Median Value $353,100 Own 80.2% Rent 19.8% Rate Base: 460,000 Total Readers: 1,058,000 Circulation Region: Oregon Southern Idaho EDUCATION Any College 91.8% 4 Years+ 58.8% Bachelors Degree 36.1% Graduate Degree 22.7% MARITAL STATUS Married 62.0% Separated/Divorced 15.3% Single (never 9.1% married) Widowed 6.3% Partnered Relationship 7.3% Source: Via Oregon/Idaho Reader Profile Study, GfK MRI

4 READERSHIP Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue. 82% of Via readers read 3 or 4 out of the last 4 issues. Readers take, on average, 29 minutes out of their busy schedules to enjoy reading the magazine. This attentive audience is what produces results for Via advertisers. 70% of Via readers prefer receiving the printed magazine in the mail. Almost half of Via readers use the magazine, AAA website or other AAA people and products to for planning their travel. Over 6 out of ten readers take some type of AAA related action in response to something seen in Via, and some of the actions included: ACTIONS TAKEN AS A RESULT OF READING VIA IN THE PAST YEAR ALL VIA READERS 100% Took any action 73.7% Became aware of/used AAA discount(s) 38.5% Visited AAA.com or AAA Magazine website 36.6% Traveled to a destination advertised or written about 31.2% Visited/contacted AAA office 31.2% Visited a particular destination, hotel or attraction 28.4% Used AAA Tour Book 18.6% Obtained information on a product or service advertised 9.7% Bought an advertised product or service 5.1% Source: Via Oregon/Idaho Reader Profile Study, GfK MRI

5 TRAVEL PATTERNS Via readers are prolific travelers Travel more Via readers took an average of 6.4 trips lasting more than one day in the past year, which is 2.5 times more than the average US adult. 6.4 trips Via Readers 2.6 trips Average US Adult Spend more Via readers spent 80% more than the average US adult on domestic vacations. $3,600 Via Readers $2,000 Average US Adult Stay longer Via readers paid for an average of over 15 nights of hotel or paid lodging in past year more than two times the national average for US adults nights Via Readers 7.2 nights Average US Adult Trusted and respected Via and AAA website are the No. 1 source for travel advice after friends and relatives. Via received The Silver Lowell Thomas Award for Best Travel Magazine in Source: Via Oregon/Idaho Reader Profile Study, GfK MRI

6 REGIONAL TRAVEL 89% of Via readers took at least one overnight domestic trip in the past year. TOP 10 STATES VISITED IN THE PAST YEAR Via readers, on average, travel more frequently than non-readers in the region. Oregon California Washington Idaho Nevada Arizona Utah Montana Colorado Florida 60.2% 55.9% 46.1% 27.3% 21.1% 16.3% 14.2% 11.6% 11.3% 8.8% TOP AREAS VISITED IN THE PAST YEAR Within Oregon*: Oregon Coast 52.3% Portland 46.9% Bend/Mt. Bachelor 30.5% Central Oregon 27.8% Columbia River Gorge 27.3% Willamette Valley 26.0% Eastern Oregon 12.3% Oregon Seattle, WA Los Angeles Area San Francisco Bay Area California Wine Country Phoenix/Scottsdale, Arizona Salt Lake City, Utah Sacramento/Central Valley, California Orange County, California Palm Springs, California Shasta/Cascades Reno/Lake Tahoe, Nevada 47.3% 27.5% 17.2% 16.2% 12.3% 11.1% 8.6% 8.3% 7.8% 7.2% 6.9% 6.7% Source: Via Oregon/Idaho Reader Profile Study, GfK MRI;*2015 Study

7 CIRCULATION VIA WA Total: 461, ID 3 ORE OREGON: 400,791 Greater Portland 198,674 Willamette Valley 85,941 Southern Oregon 50,967 Central Oregon 30,430 Oregon Coast 26,546 Eastern Oregon 8,233 VIA OREGON IDAHO CIRCULATION BREAKDOWN 7 Southern Idaho 60,353 Source: 2017 AAA Via Oregon/Idaho Mail List

8 EDITORIAL CALENDAR MARCH APRIL Closes January 3 In-Home: February 20-24, Waterfalls New Orleans Dayton, Oregon Maui s Makena SEPTEMBER OCTOBER Closes July 2 In-Home: August 21-25, Autumn Getaways Theme: Falling for Lake Tahoe and Other Great Fall Getaways Trains, Ships, and Automobiles: Best Ways to See Canada, Alaska, and New Zealand Depoe Bay, Oregon San Diego MAY JUNE Closes March 1 In-Home: May 5-9, National Parks Theme: National Parks Without the Crowds Secrets of Yellowstone Oregon Coast Italy/Best of Europe Baker City, Oregon Lake Powell NOVEMBER DECEMBER Closes Sept. 4 In-Home: October 23-27, Insiders Guide to Portland and Other City Escapes Nampa, Idaho Oregon s Oneonta Gorge JULY AUGUST Closes May 1 In-Home: June 23-27, Willamette River, from Cascades to Columbia Best Trails/Hikes in the West Grants Pass, Oregon Sawtooth National Recreation Area, Idaho JANUARY FEBRUARY 2019 Closes Nov. 1 In-Home: December 22-26, San Francisco Hawaii/Oahu Where to Go in 2019 Vancouver, Washington Joshua Tree National Park Revised 1/29/18

9 GENERAL AD RATES & SPECS 1x 3x 6x Rate Base: 460,000 Total Readers: 1,058,000 Circulation Region: Oregon Southern Idaho 4 COLOR Full Page $10,900 $10,360 $9,810 2/3 Page 7,640 7,260 6,880 1/2 Page 6,550 6,230 5,900 1/3 Page 4,140 3,930 3,720 1/6 Page 2,520 2,390 2,270 B&W Full Page $8,730 $8,290 $7,850 2/3 Page 6,100 5,800 5,490 1/2 Page 5,240 4,980 4,720 1/3 Page 3,650 3,460 3,290 1/6 Page 2,000 1,890 1,800 All rates are gross DIGITAL REQUIREMENTS Ad materials will be accepted in the following digital formats: InDesign, Illustrator or Photoshop. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. Trim size: 8 x 10.5 Bleed size: 8.25 x Full Page 7 x 9.5 (live copy area) 8.25 x (bleed) 2/3 Page Vertical wide x 9.5 tall 1/3 Page Vertical 2.25 wide x 9.5 tall 1/3 Square wide x tall 1/6 Page Vertical 2.25 wide x tall 1/2 Page Horizontal 7 wide x tall High resolution PDF files are acceptable. file to: natasha.alcala@norcal.aaa.com PROOF REQUIREMENTS Laser prints are acceptable. CONTACT INFORMATON All ads sent must include a client name, contact person, phone number, fax number and address. EXTENSIONS No extensions will be granted without approval. For extensions, contact: Natasha Alcala on , or at natasha.alcala@norcal.aaa.com SHIPPING INSTRUCTIONS Via Advertising, Natasha Alcala at natasha.alcala@norcal.aaa.com March/April In-Home February Close: 1/3/18 Material: 1/9/18 May/June In-Home April Close: 3/1/18 Material: 3/8/18 July/August In-Home June Close: 5/1/18 Material: 5/8/18 September/October In-Home August Close: 7/2/18 Material: 7/9/18 November/December 2019 In-Home October Close: 9/4/18 Material: 9/10/18 January/February 2019 In-Home December Close: 11/1/18 Material: 11/8/18

10 TRAVEL GUIDE AD RATES & SPECS 1x 3x 6x Rate Base: 460,000 Total Readers: 1,058,000 Circulation Region: Oregon Southern Idaho 4 COLOR 1/3 Page $4,180 $3,970 $3,760 4 inch 2,090 1,990 1,880 3 inch 1,570 1,490 1,410 2 inch 1,050 1, inch B&W 1/3 Page $3,330 $3,160 $3,000 4 inch 1,670 1,580 1,500 3 inch 1,250 1,190 1,120 2 inch inch *All rates are net No Agency Discounts DIGITAL REQUIREMENTS Ad materials will be accepted in the following digital formats: InDesign, Illustrator or Photoshop. 1/3 Travel Guide 4 in Ads may not be less than 1 column inch in depth. Columns are 2 1/8" wide. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. 3 in 2 in 1 in Ads exceeding 4" will be billed at the rate of a 4" ad plus the incremental inches. High resolution PDF files are acceptable. file to: natasha.alcala@norcal.aaa.com PROOF REQUIREMENTS Laser prints are acceptable. CONTACT INFORMATON All ads sent must include a client name, contact person, phone number, fax number and address. EXTENSIONS No extensions will be granted without approval. For extensions, contact: Natasha Alcala on , or at natasha.alcala@norcal.aaa.com 1/3 Travel Guide: 4.5 wide x 4 tall 4-inch: wide x 4 tall 3-inch: wide x 3 tall 2-inch: wide x 2 tall 1-inch: wide x 1 tall March/April In-Home February Close: 1/3/18 Material: 1/9/18 May/June In-Home April Close: 3/1/18 Material: 3/8/18 September/October In-Home August Close: 7/2/18 Material: 7/9/18 November/December 2019 In-Home October Close: 9/4/18 Material: 9/10/18 SHIPPING INSTRUCTIONS Via Advertising, Natasha Alcala at natasha.alcala@norcal.aaa.com July/August In-Home June Close: 5/1/18 Material: 5/8/18 January/February 2019 In-Home December Close: 11/1/18 Material: 11/8/18