Sponsorship & Visibility Offerings

Transcription

1 speakers & networking social events trade shows 2012 Offerings ARDA sponsorships offer the highest visibility opportunities focused directly at your target audience, the vacation ownership community. ARDA sponsorships are notable for their success in recognizing and branding the leaders in the timeshare, fractional ownership, and private residence club industries. Enjoy the recognition and returns of saturation-level promotion. ARDA sponsorships are your key to unlocking the vacation ownership industry.

2 About ARDA The American Resort Development Association The American Resort Development Association (ARDA) is the Washington, D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA has nearly 800 members in over 30 countries ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership and an interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). ARDA is a member of the following associations: ARDA promotes the growth and development of the timeshare industry through a variety of capacities: Advocacy Actively involved in local, state, and national governmental affairs, ARDA monitors regulatory issues that effect timeshare. ARDA actively engages in lobbying efforts focused on the establishment of a legislative environment that fosters industry growth and further enhances consumer confidence and protection. Networking ARDA offers industry professionals educational and networking opportunities through its annual ARDA Convention and Exposition, the ARDA Fall Conference, committee meetings, and a variety of regional educational seminars throughout the year. Business Partnerships/ Bridge-Building Through alliances with organizations in related and complementary industries in North America and overseas, ARDA pursues business and growth opportunities on behalf of its members. Outreach ARDA reaches out to myriad audiences with news of the positive future and substantial economic impact of the timeshare industry and the increasing variety of vacation ownership opportunities available to consumers. Knowledge Through a variety of informational tools, including published research summaries, news updates and alerts, Developments magazine, and its website, ARDA shares market intelligence and keeps members informed of industry trends and current events. Support and Development The ARDA International Foundation (AIF) offers professional and educational development through a solid research program, as well as publications covering the industry s ethical, legal, regulatory, and operational intricacies; study courses; tests that assess industry knowledge; and recognition of continuing educational efforts. For more information about ARDA, visit the website at or contact the association headquarters at (202)

3 Timeshare Industry Facts at a Glance The timeshare industry 1,548 resorts in the United States Most resorts Florida (23%) California (8%) South Carolina (7%) $6.4 billion U.S. timeshare sales volume in 2010 $19,308 the average price for a week of timeshare use in the U.S. in 2010 $731 per week of annual use is the average maintenance fee in the U.S. (weighted) 8.1 million timeshare intervals owned in the U.S. 197,668 timeshare units in the U.S. 128 units is the average size of a timeshare resort in the U.S. About today s owners Average age is 52 years 80% are married or have domestic partners 92% own their home $78,400 is the median household income 57% are college graduates or hold a graduate degree Purchase motivation Why buy timeshare? Certainty of quality accommodations Location of the resort Save money on future vacation costs Opportunity to exchange with other resorts, internally and externally Satisfaction rates Among U.S. timeshare owners: About 84% indicate satisfaction with their timeshare experience 69% would recommend their home resort to friends and families 58% would recommend timeshare in general Owner use 48% use their time 24% exchange 13% rent to others 13% give their week to a friend or family member 26% bank for future use Secure your 2012 sponsorship! Call Bob Craycraft, VP Industry Relations at (202) or bcraycraft@arda.org. Sources: American Resort Development Association: State of he Vacation Timeshare Industry: United States Study, 2011 Edition and Shared Vacation Ownership Owners Report, 2010 Edition

4 ARDA World 2012 Convention It only happens once a year. The world s ultimate gathering of vacation ownership executives. Global Attendees* Argentina Aruba Australia Bahamas Barbados Belize Brazil British West Indies Canada Cayman Islands Chile China Colombia Costa Rica Dominican Republic Ecuador Finland Greece Guatemala India Indonesia Ireland Israel Jamaica Korea Malaysia Mexico Panama Portugal Singapore South Africa Spain Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom Uruguay Venezuela Global Developers* ADIT Brasil Advani Resorts (India) Anantara Vacation Club Beijing Route Management The Berkley Group Bluegreen Corporation Brasil USA Resorts Club La Costa Spain Club Leisure Group Diamond Resorts Disney Vacation Club Festiva Hospitality Group Fiesta Americana FONATUR Four Seasons Club Premier Gold Key Resorts Grupo Pestana Brasil Hilton Grand Vacations Holiday Inn Club Vacations Hyatt Residential Group InnSeason Resorts Marriott Vacation Club Presidente Club de Viajes Rio Quente Resorts Brasil Royal Aloha Vacation Club Royal Resorts Caribbean Royal Resorts Mexico Scottish Development Int l Sea World Parks Shell Vacation Club Sol Melia Starwood Vacation Ownership TianLun Development Universal Resorts Vacaciones Centroamericanas Welk Resorts Wyndham Worldwide Yellow Sea Korean Free Economic Zone *Partial Lists, 2010/2011 ARDA Conventions The largest annual concentration of vacation ownership investment capital ever assembled in a single site.

5 ARDA World 2012 Convention ARDA World 2012 Convention April 1 5 The Venetian Resort Hotel & Casino Las Vegas, Nevada Attendees know and appreciate that ARDA World Convention sponsorships make possible the cutting-edge programming, big-name speakers, innovative events, and high-end productions for which ARDA is famous. Interested in Exhibiting? Go to for a real-time floorplan and rates. No other positioning opportunity reaches such a massive gathering of the industry. As a sponsor of ARDA World, your company is showcased as an integral part of the entire convention experience. Highly visible sponsorship opportunities generate leads and help you achieve your marketing and sales objectives. Build and reinforce name recognition for your company and your products. Enhance your visibility to achieve maximum exposure. How can you afford not to showcase your company in front of these industry professionals? Signature Sponsor $50,000 and higher Contributing Sponsor $15,000 and higher Friends of Convention $2,900 and higher Friends of Contributing Signature Sponsor Benefits Convention Sponsor Sponsor Complimentary convention registration 5+ Ad in the On-site Program or the Attendee List/Industry Phonebook p Complimentary room drop participation p Bonus points toward booth selection in 2013 p p p Pre- and post-convention attendee list p p p Recognition on the ARDA website Name Name Logo Recognition on the sponsor appreciation pages of three issues of Developments magazine, On-site Program, Name Name Logo and Attendee List/Industry Phonebook Signage throughout the convention, exhibit hall, registration area, and hallways posted on Name Name Logo mega-banners and meter-boards Credit toward an advertisement in the On-site Program, Attendee List/Industry Phonebook, or Convention edition $500 $1,000 $2,000 of Developments (1/2 page or larger)

6 ARDA World 2012 Convention ARDA s Signature Sponsors are recognized as the ultimate leaders in the industry. Companies representing every facet of vacation ownership from resort development and exchange to financial services and in-unit products participate as Signature Sponsors. With name and logo recognition throughout the year, Signature is the premier way to show your company s dedication to the industry and gain maximum exposure to vacation ownership decision makers. Signature status can be reached through sponsorship support of ARDA World Convention, AIF fund-raising events, ARDA Awards Program, ARDA Fall Conference, and ARDA Regional Meetings. Signature s / $50,000 and higher General Session & Keynote Speaker Sponsor Your company will be in a class of its own with this important sponsorship. Your logo will be the first thing attendees see as they walk into the general session and the last thing they see as they exit. The largest official attendee gathering at the convention, the general session is a sure sponsorship win! Awards Program Presenting Sponsor With recognition throughout the year, this premium sponsorship is like no other. Your company receives logo recognition on all Awards Gala promotional materials, press releases, nomination guides, exhibit hall, and at the Gala itself. Breakfast of Champions Sponsor The ARDA Breakfast of Champions event has showcased motivational sports legends such as Don Shula or Rudy Ruettiger. As the sponsor, your company logo will be featured throughout the event and your company representative will be asked to introduce the sports hero/legend and will be seated with the speaker. Educational Underwriter Have your company name associated with every sector of the industry. The Educational Underwriter will have their company logo on-screen as attendees arrive to each session. Sponsor will also have recognition within the online and printed agendas. Custom Package Our Meetings team is also ready to custom-craft your own Signature package to ensure maximum exposure to exactly the audience you want to reach.

7 ARDA World 2012 Convention All Signature Sponsors receive: Recognition throughout the year on event promotional materials, Developments magazine, the ARDA website and on-site meeting materials. Includes promotional postcards, e-marketing, registration brochures and more* Logo on ARDA website with link to your company s home page recognition in an official ARDA press release pre-convention* Use of ARDA-created Signature logo on your promotional materials Complimentary attendee list pre- and post-event for all ARDA meetings upon request Listing in the ARDA World Convention On-site Program, Attendee Listing/Industry Phonebook, ARDA Fall Conference Program, and all of ARDA s regional meetings* Complimentary full page ad in the On-site Program or the Attendee List/ Industry Phonebook Company logo listed on Recognition Page in three issues of Developments magazine* Company s name and logo displayed on a mega-banner at the ARDA World Convention & Exposition* Logo recognition on signage and meter-boards throughout the exhibit hall and convention registration area* recognition during the convention State of the Industry opening session* Booth highlighted on the preliminary exhibit hall map that appears in the preconvention issue of Developments magazine* and the On-Site Program Your booth highlighted on the on-site map outside exhibit hall* Priority placement for 2013 and bonus points towards booth selection in the 2013 exhibit area (number of points according to level of convention sponsorship)* First right of refusal to reserve (available) hospitality suites at the host hotel (sponsors pay for all hotel-related expenses)* Ability to place a complimentary gift item in the ARDA World Convention room drop* One complimentary registration for each $10,000 of sponsorship 15% discount on all Developments magazine advertisements * Date-sensitive benefits

8 ARDA World 2012 Convention Mid-tier sponsorships with high visibility, personalized interaction with ARDA World 2012 attendees, and targeted messaging. Contributing s / $15,000 Awards Program Celebration of Excellence Reception A see and be seen event, this private, black-tie, reception will offer your company the chance to shine! Your company is recognized through signage, on the invitations and in the Awards Gala Program. Also includes invitations for 20 attendees of your choice and the opportunity to address attendees at the event. Leadership Luncheon Sponsor New for 2012 An invitation-only event to honor the industry s Associate Resort Professionals (ARP s) and Registered Resort Professionals (RRP s), the highest designations earned in the vacation ownership industry. This targeted event will guarantee you exposure to the most influential industry participants. ARDA World On-site Program Sponsor Your logo will be in everyone s hands; the convention s main source of information. Benefits include your company s logo on the cover as well as your ads on the inside front and back covers. Principles of Timeshare Underwriter The single best opportunity to reach new entrants to the industry. Underwriter may welcome attendees and may provide a onepage company profile that will be included with the speaker biographies handed out to each session attendee. Awards Program Photo Sponsor Your support will be long remembered by the top performers in the industry when they receive their Awards Gala photo with your company name or logo on the frame. Daily Planner Sponsor The Daily Planner sponsor receives an additional 100-word company profile and prominent logo placement on this handy and well-used reference piece that goes in each attendee s pocket or purse. Room Key Cards Sponsor Fantastic brand recognition! Attendees will see your company name and color logo each time they enter their rooms at both The Venetian and Palazzo host hotels. Convention Attendee List/Industry Phonebook Sponsor This publication has a longer shelf life than any other publications at ARDA World Convention! Kept on attendees desks all year long, everyone wants a copy for reference. Your logo appears on the front cover and your full-page ad on the inside front and back cover. Awards Program Platinum Sponsor As a Platinum Awards sponsor, you will receive 10 Gala tickets with preferred seating, and recognition on ARDA s website, signage, on-screen during the Gala, and in printed materials. Social Media Forum Sponsor One of ARDA s most popular, cutting-edge events; establish thought leadership with the leaders of technology and communication in the industry. As a sponsor, you will have your company logo on-screen, signage at the event, and recognition at the podium as well as recognition within the On-site Program. Your logo will appear on tent cards on every table and on the Forum information web page. You may provide a one-page company profile that will be included with the speaker biographies handed out to each session attendee.

9 ARDA World 2012 Convention Contributing s / $15,000 continued Convention NewsFlash! Sponsor Your company name, color logo, and a link to your website will be included on over 30,000 s as the excitement builds for the annual ARDA World Convention. Resale Forum Sponsor As the Resale Forum sponsor, you will have your company logo on-screen, signage at the event, and recognition at the podium as well as recognition within the On-site Program. Your logo will appear on tent cards on every table and on the Forum information web page. You may provide a one-page company profile that will be included with the speaker biographies handed out to each session attendee. Sales & Marketing Forum Sponsor Have your company associated with the sales and marketing timeshare professionals. As a sponsor, you will have your company logo onscreen, signage at the event, and recognition at the podium as well as recognition within the On-site Program. Your logo will appear on tent cards on every table and on the Forum information web page. You may provide a onepage company profile that will be included with the speaker biographies handed out to each session attendee. Lanyards/Neck Cords Sponsor One of the most visible sponsorships at ARDA World Convention, the neck cords will feature your company logo and/or website. Sponsor provides lanyards to ARDA specifications. State Regulators Breakfast Sponsor Put your company in front of those decisionmaking legislators. Sponsor receives signage at the breakfast and the ability to welcome the regulators and attendees. WIN Networking Reception ARDA s best opportunity to target up-andcoming industry leaders, the WIN outreach program is unique in its appeal to tomorrow s executives as they come together for networking and education. iplanner Sponsor New for 2012! As the inaugural sponsor of ARDA World s app, you will be immediately associated with cutting-edge technology among the industry s most forward-thinking leaders, and have locked in your cobranding of a concept that is sure to get more comprehensive with each ARDA Convention. Educational Sponsor Nothing shows industry support and corporate citizen ship more than supporting education. Company name recognition, with Educational Underwriter and other co-sponsors, on signage in the meeting room complex, the ARDA website, On-Site Program, Daily Planner, and the new iplanner app wherever educational programming is referenced. You may also introduce up to three of our 50+ sessions, and will enjoy complimentary participation in the new Professional Resources Center April 1-4 (see Friend of the Convention sponsorships). All Contributing Sponsors receive: Acknowledged in Sponsor Appreciation ads in the three Convention-focused issues of Developments magazine, the On-Site Program, and the Attendee Listing/Industry Phonebook Special Sponsor name badge ribbons for each attendee Pre- and post-convention attendee lists in electronic format $900 discount on Friend of the Convention sponsorships (next page) $1,000 discount on Convention advertising

10 ARDA World 2012 Convention Friends of the Convention Sponsor / $2,900 Our entry-level sponsorships offer you a choice of four cost-effective marketing options to build your brand and develop new business with ARDA World 2012 attendees. Exhibit Hall Sponsor New for 2012 An exclusive benefit for exhibitors to reinforce your presence in the hall as co-host of every food and beverage function on both days of the ARDA World Expo. Signage with your company name and booth number at each serving area Easel sign to place in your booth noting your support of the Expo Exclusive ability to participate in prize drawings both days of the Expo, April 3 and 4 Your choice of a complimentary exhibitor booth upgrade. Awards Program Gold Sponsor Show your support of the industry s brightest stars by sponsoring the world s largest vacation ownership recognition program. Three complimentary tickets to the ARDA Awards Gala Dinner on April 4 Recognition on the Awards website, printed materials, and signage. Room Drop Sponsor One of our most popular marketing options returns! Your gift item is added to a deluxe gift bag delivered to attendees Venetian Resort Hotel & Casino guest rooms. Weight and size limitations apply; all items require pre-approval by ARDA. Professional Services Sponsor New for 2012 a way to raise your visibility to the industry s most engaged and influential members as a host of every committee, council, and task force meeting. ARDA s volunteers are also many of the prominent decision makers for the timeshare industry. Target them by co-hosting their refreshment breaks during their meetings on the first day of ARDA World while your promotional materials are featured in our new Professional Resources Center. Participation in ARDA Professional Resource Center brochure stands Signage with your company name at each food and beverage area Recognition on the ARDA website, printed materials, and signage in the meeting room areas. Need more than one marketing option? Your second option is just an additional $2,300, your third $1,700 or take all four for just $8,000 and we ll upgrade your recognition level to Contribution Sponsor status! Representative image, actual stand may vary. All Friends of the Convention Sponsors receive: Acknowledgment in Sponsor Appreciation ads in the three Convention-focused issues of Developments magazine, the On-Site Program, and the Attendee Listing/Industry Phonebook Special Sponsor name badge ribbons for each attendee. Pre- and post-convention attendee lists in electronic format $500 discount on Convention advertising

11 ARDA World 2012 Convention Global Development Partner / $50,000 An exclusive offer for public agency development organizations or private development agencies endorsed by or in partnership with appropriate government agencies. Exhibit Hall Completely built-out and equipped pavilionstyle booth ready for you to conduct business with the leading vacation ownership decision makers from around the world. 20 x 20 (6m x 6m) booth Semi-private office with table and four chairs Carpeted Electrical hook-up Identifying sign above your booth [ COUNTRY or REGION ] and your color logo on booth sides Hotel To take full advantage of networking and prospecting opportunities your staff needs to be in the host hotel, readily accessible for meetings and social events with key executives. Three nights accommodation for each of your attendees in the renowned all-suite, AAA Five Diamond-award winning luxury of the Venetian Resort Hotel & Casino. Options Host an activity in the Exhibit Hall to reinforce Registrations the appeal of your destination You can t make a deal without your Invite up to eight guests to meet with you in your dealmakers in the room. That s why our semi-private Exhibit Hall office while you are in package includes eight full ARDA World 2012 Las Vegas registrations. Complimentary full page ad in the On-Site Every ticketed and non-ticketed evening social Program and Convention Preview edition of event Developments magazine. Full access to educational programming and networking events GATE Global Oasis Lounge access Limited Global Development Partners are limited to official government availability. agencies or private All Global entities Development endorsed by, or in partnership, with government agencies. Global Development Partners Limited Partners availability. receive: All participants subject to ARDA are limited Board to of official Directors government approval. Acknowledgment in Sponsor agencies or private entities Appreciation ads in the three endorsed by, or in partnership, Convention-focused issues of with government agencies. Developments magazine, the On-Site Program, and the Attendee Listing/ Industry Phonebook Special Sponsor name badge ribbons for each attendee. All participants subject to ARDA Board of Directors approval.

12 New Exhibitor Value-Added Packages As a new industry entrant, you want to make a big splash, but only in the most cost-effective way. ARDA is pleased to offer comprehensive participation plans that offer new Exhibitors the opportunity to put their company in the spotlight, consistently throughout ARDA World These customized plans are our New Entrant Value-Added Packages. The packages combine the most important element of industry access and ARDA membership with visibility options based on your company s individual needs, and are only offered once to new members who are also first-time exhibitors at the ARDA World Convention. New Entrant Package 1 / $9,999 [$15,174 value] A comprehensive 4-day plan to make certain you are everywhere the industry s decision makers and influencers gather. 10 x10 top-category space at ARDA World exhibit hall ARDA corporate membership for the year Two registrations to any 2012 ARDA Certified Supplier seminar Twosome at RCI/AIF Golf Tournament April 1 Two tickets to the Awards Gala April 3 Two tickets to the Breakfast of Champions April 4 Half-page ads in any three issues of Developments magazine Plus your choice of one of the following: (For complete details about these options, please see Friends of Convention Sponsor) Exhibit Hall Sponsor Professional Services Sponsor Awards Gold Sponsor Room Drop Sponsor New Entrant Package 2 / $5,999 [$7,450 value] 10 x10 top-category space at ARDA World exhibit hall ARDA corporate membership for the year Exhibit Hall Sponsor designation

13 Advertising Packages With so many companies exhibiting at the timeshare industry s only tradeshow, your company may be looking for a way to stand out from the crowd. Advertising in either of the ARDA World publications, or the three conventionfocused editions of Developments, is a great way to get that recognition! The On-site Program, Attendee List/Industry Phonebook, and the convention issue of Developments are each made available at the registration center and throughout the convention s key function spaces. The On-site Program The most referred-to publication at ARDA World, with all the information for the educational sessions, special events, exhibit hall, speaker listing and more. Use your ad to draw traffic to your booth by including your booth number. Ads Close: January 31, Ad Size Rate Full page $2,300 2 /3 page $2,000 1 /2 page $1,800 1 /3 page $1,300 1 /6 page $900 All ads are 4-color process. Attendee List/Industry Phonebook The greatest longevity of any ARDA publication the phonebook that sits on industry professionals desks all year long. Ads Close: January 31, Ad Size Rate Full page $2,300 2 /3 page $2,000 1 /2 page $1,800 1 /3 page $1,300 1 /6 page $900 All ads are 4-color process. Developments Package February 2012 Convention Preview April/May 2012 Convention Issue June 2012 Convention Wrap-up Issues may also be purchased individually. See for rates. Ad Size Rate Full page $8,745 2 /3 page $7,500 1 /2 page $6,225 1 /3 page $4,905 1 /6 page $3,960 All ads are 4-color process. Package Deals exclusively for Exhibitors and Sponsors Combine the Developments package with the On-site Program Guide or the Attendee List/Industry Phonebook and take 20% off the total. Advertise in all five publications and take 25% off the total. To request a contract and to book advertising space, please contact Joel Nepomuceno at jnepomuceno@arda.org or (202)

14 Awards Program s Ideal for brand development with marketing and design executives! The ARDA 2012 Awards Program is committed to recognizing overall professional excellence, outstanding sales accomplishments, product design, advertising, and staff. Industry professionals know how important it is that ARDA has a venue to recognize the best and brightest in vacation ownership. ARDA Awards Program sponsorships highlight your company s commitment to honoring those achievements. Your contribution guarantees you complimentary tickets with preferred seating, recognition throughout the year and most importantly, a chance to give back to the industry s most-respected awards program. Platinum $15, complimentary Gala tickets with preferred seating at the Gala dinner upgradable to a private table at no additional charge Company name usage upgraded to color logo. Convention recognition upgraded to Contributing Sponsor status. Gold $2,900 Three complimentary Gala tickets with preferred seating at the Gala dinner All Awards Program Sponsors receive: ARDA World on-site recognition on the ARDA Awards display board in registration area Recognition in the ARDA Awards nomination guide sent to all members Recognition on-screen at the 2012 ARDA Awards Gala Dinner Recognition on the ARDA website Pre- and post-convention attendee list Bonus points towards 2013 booth selection Recognition as a Friend of the Convention sponsor

15 ARDA 2012 Trustee Retreat June 12 13, 2012 Four Season Hotel Washington, D.C. The ARDA Trustee Retreat is a two day invitation only business meeting for ARDA s VIP Trustee members. The ARDA Trustee Retreat is packed with networking opportunities, professional development, and social outings. Trustee members represent the vacation ownership industry s premier leadership and decision makers. Trustee members represent all the segments of the industry, including developers, property management, sales and marketing organizations and companies that provide a variety of value-added services and products such as law firms, financial institutions, title insurance providers, architecture and design firms. Your sponsorship guarantees you the opportunity to network among these high level executives and to spotlight your company in front of the industry s most prominent ARDA members. Ideal for high level visibility and networking opportunities with senior executives! Event Sponsor $10,000 (limited to four) All Trustee Retreat Sponsors receive: Two complimentary registrations Pre- and post-event attendee lists in electronic format Company logo usage in signage, on ARDA s website and in the meeting program as a Sponsor Opportunity to have sales material available throughout the meeting Opportunity to address the attendees

16 ARDA 2012 National Outreach Programs Education and networking important reasons why participation in ARDA s national outreach programs is a critical component for your marketing plan. ARDA Regional Seminars Local and regional decision-makers have whole-heartedly endorsed our regional seminars for over a decade. Our new, wider geographical scope ensures the value of your sponsorship. With active chapters across the country, regional meetings are a great way to have national issues brought to a more intimate setting while looking at concerns specific to the vacation ownership industry. Event Sponsor $1,900 Tabletop display Two complimentary registrations Pre- and post-event attendee lists Recognition on ARDA website, signage, printed materials, and from event Chair Your unique meal or educational event Color logo use Regional Sponsor $1,000 Tabletop display One complimentary registration Pre- and post-event attendee lists Recognition on ARDA website, signage, printed materials, and from event Chair Company name use See for schedules and availability.

17 ARDA 2012 Fall Conference Your best vehicle to reach the industry s senior executives in an exclusive environment! ARDA 2012 Fall Conference November 6 10 The Fairmont Hotel Washington, D.C. This three-day conference brings together vacation ownership industry senior executives to meet on the current economic and political issues facing the industry. Members attend committee meetings, social functions, keynote addresses and state of the industry updates. s are available to put your company in front of the industry s 300 top decision makers. Event Sponsor $10,000 Four complimentary registrations Full-page ad in the ARDA Fall Conference edition of Developments magazine Your company identified as the Sponsor of a major ARDA Fall Conference event of your choice Company name usage upgraded to color logo usage Contributing Sponsor $5,000 Two complimentary registrations Half-page ad in the ARDA Fall Conference edition of Developments magazine Your company identified as the Sponsor of a session or refreshment break of your choice Friend of Fall Conference $1,500 One complimentary registration For up-to-date information, visit All ARDA Fall Conference sponsors enjoy benefits including: Registration bag insert Sixth-page black & white ad in the On-site Program Pre- and post-event attendee lists in electronic format Company name in signage, on ARDA s website and in the On-site Program as a Sponsor

18 AIF 2012 s The ARDA International Foundation relies on the generosity of members and friends to produce the essential research and education programs that advance the industry. AIF Friend of the Foundation The AIF provides opportunities for both individuals and corporations to sponsor Foundation research and education programs. As a contributor to the Friend of the Foundation Program, you will receive both Web and print recognition. Sponsor Level Platinum Sponsor $15,000 Gold Sponsor $10,000 Silver Sponsor $5,000 Bronze Sponsor $2,500 Contributor $1,000 Donor $500 Friend $ RCI/AIF Golf Tournament $1,800 $50,000 Here s your chance to add to your network of timeshare industry professionals or reconnect with old friends while supporting timeshare industry research by participating in the annual AIF Open Golf Tournament. Help support our industry research and education programs and be a part of this exciting tournament by becoming a sponsor. Each sponsorship opportunity is designed to maximize your presence at this event. AIF Student Outreach $1,500 As ARDA continues to increase its presence within the academic community, AIF has expanded its Student Scholarship program. Present your company as an underwriter of ARDA Convention s AIF Student Outreach. As an underwriter, you company will receive recognition through an appreciation ad in the convention issue of Developments magazine; an opportunity to provide a mentor for a student during Convention; and recognition at the Convention s Student Breakfast. AIF Webinar Underwriter $3,500 To meet the need for professional development, AIF will introduce a new series of Webinars to the ARDA community. Underwrite a Webinar track and have your company associated as an industry expert. As a Webinar underwriter, have your logo on all marketing information and on the webinar page with an active linked to your website. Enjoy the benefit of having a representative from your company present a 30-second company overview as well as, introducing the speaker at the beginning of the session.

19 RCI/AIF Golf Tournament Don t miss one of the vacation ownership industry s premier networking events as you enjoy fine fellowship and raise money to support critical industry research and fund scholarships. RCI/AIF Golf Tournament April 1, 2012 Las Vegas, NV Tournament Sponsors Registrations Additional recognition at tournament Title Sponsor $50, Logo banner Course Sponsor $15, Logo banner Eagle Sponsor $10,000 8 Logo banner Birdie Sponsor $5,000 4 Two tee or green signs Trophy Sponsor $5,000 4 Logo on trophy sign Hole-in-One Sponsor $3,500 2 Exclusive tee sign Hole Sponsor $1,800 1 Tee or green sign Cart Sponsors Beverage Cart Sponsor $5,000 4 Logo sign on cart Players Carts Sponsor $5,000 4 Logo sign on every cart* Speciality Holes * Exclusive of beverage cart Closest-to-Pin $2,500 2 Exclusive tee sign Longest Drive $2,500 2 Exclusive tee sign All Golf Tournament Sponsors receive: Logo on all-sponsor banner Website recognition ARDA World 2012 Convention recognition AIF published research recognition Developments magazine recognition Each 2012 Golf Tournament registration includes: Green fees Unlimited driving range access Unlimited putting green access Luncheon and on-course refreshments Cart with water

20 Enhance your perception As the official voice of ARDA, Developments is the industry s most respected publication. Reach your target audience Developments is estimated to reach 99% of North America s timeshare resort developers, operators, or HOA s. Get maximum exposure to key industry players Developments is the only magazine distributed at all six ARDA annual meetings, as well as other leading industry gatherings. Expand your relevance 2012 will see the launch of Developments first Resort Recreation & Amenities special edition, focusing on food and beverage, aquatics, golf, and other resort amenities. Make a lasting impression Since the launch of Digital Developments in 2009, the magazine s archived editions have become the world s largest Internet Search Engine (ISE)-accessible database in the world for the timeshare industry. For information about advertising in Developments, contact Joel H. Nepomuceno ARDA Manager, Industry Sales (202) jnepomuceno@arda.org