Partnership opportunities 2017 BC Tourism Industry Conference

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1 Sponsorship Opportunities BC Tourism Matters Partnership opportunities 2017 BC Tourism Industry Conference Victoria Conference Centre Victoria, BC February 22-24, 2017

2 BC Tourism Industry Conference Partnership Program BC Tourism Matters February 22-24, 2017 Victoria Conference Centre What is the BC Tourism Industry Conference? The BC Tourism Industry Conference is the tourism event of the year. Presented by the Tourism Industry Association of BC (TIABC) in partnership with Destination BC (DBC), the jam-packed program is designed to educate, promote discussion, generate new ideas, and encourage networking and new communications between industry colleagues. Delegates will also have the opportunity to recognize and celebrate our industry leaders and innovators at the prestigious BC Tourism Industry Awards Gala. In 2017, the conference is being held at the Victoria Conference Centre, February Check out the details at you will want to be there! Who are the delegates? The decision-makers and important players in the tourism industry. Owner/operators, educators, destination marketers, industry organizations and government all come together to discuss issues, network and take advantage of learning opportunities to enhance tourism in British Columbia. In Victoria we expect upwards of 700 delegates. This chart shows the audience breakdown at the 2015 Conference. Attendance by Tourism Sector As the primary advocate for British Columbia s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making BC a great place for tourism. We chose to become members based on the incredible conference that you put on in October. I have attended it for many years in other capacities and this was by far the best I have been to. Keep it up!

3 87% of attendees indicated that they would recommend attending the BC Tourism Industry Conference to their professional colleagues Become a partner of the BC Tourism Industry Conference and gain exposure that you cannot get anywhere else! Partners of the BC Tourism Industry Conference are an important and visible part of the event. As a partner, you will be provided with a range of benefits to showcase your businesses in multiple ways. (See the Financial Benefit Outline). Here are just some of the reasons to become a partner: Network and do business with over 700 tourism industry professionals Elevate your company profile in the tourism community Showcase your company s products or services Communicate your message to a highly qualified community Attract new talent and strengthen partnerships Receive complimentary delegate pass(es) that include the BC Tourism Awards Gala 82% of delegates connected with the conference app 73% of delegates found the networking opportunities to be very satisfactory Delegates primary motivation for attending: Education (53%) Networking (47%) 75% of attendees found there to be a lot or a great deal of value for the money in the BC Tourism Industry Conference

4 Attendees of the 2015 BC Tourism Industry Conference included representatives from the following organizations (list not inclusive): Aboriginal Tourism BC Accent Inns Air Canada BC Commercial Snowmobile Operators Association BC Ferries BC Hotel Association BC Wine Institute Best Western International Big White Booking.com Camp Pacific Canadian Tourism Commission Capilano Group Coast Hotels Destination BC Expedia Grouse Mountain Harbour Air Seaplanes Oak Bay Marine Group Parks Canada Resonance Consultancy Rocky Mountaineer Royal BC Museum Royal Roads University Sandman Hotel Group Simpleview Sun Peaks Resort Thompson Okanagan Tourism Association Tourism Kelowna Tourism Prince George Vancouver Aquarium Vancouver International Airport Watermark Beach Resort Western Economic Diversification Ziptrek Tours 2017 Partnership Opportunities Partnerships are available on a first come, first served basis. If you have a unique partnership idea that you would like to explore, please contact us. Additionally, we are happy to customize any of the following levels to best meet your business objectives. PLATINUM PARTNERSHIP - $20,000 Platinum Partnership opportunities include your choice of one of the following features: A. Presenting partner of the Welcome Reception - This event is considered the primary networking event of the BC Tourism Industry Conference and sets the tone for the following days. B. Exclusive opportunity to host and introduce presenters of a plenary session head table reserved at plenary session, opportunity to place promotional materials on tables at plenary address. Additional Benefits 1. Logo and link on the conference website partnership page and home page 2. Priority logo placement on conference promotional materials 3. Logo placement on all materials related to feature benefit 4. Verbal recognition from podium 5. Full-page ad in conference program 6. Opportunity to provide promotional item for conference delegate bag 7. Six (6) complimentary full package conference registrations 8. Four (4) additional Awards Gala tickets (over and above those 9. Four (4) additional Welcome Reception tickets (over and above those 10. Two (2) exhibit booth spaces in the Sponsor Showcase 11. One (1) year membership in TIABC

5 DIAMOND PARTNERSHIP - $15,000 The overall atmosphere of this conference was positive, motivating and I believe connected the industry to help make 2016 a successful year! Diamond Partnership opportunities include the following feature: Exclusive opportunity to host and introduce a plenary session head table reserved at plenary session, opportunity to place promotional materials on tables at plenary session. Additional Benefits 1. Logo and link on the conference website partnership page and home page 2. Priority logo placement on conference promotional materials 3. Logo placement on all materials related to feature benefit 4. Verbal recognition from podium 5. Half-page ad in conference program 6. Opportunity to provide promotional item for conference delegate bag 7. Four (4) complimentary full package conference registrations 8. Two (2) additional Awards Gala tickets (over and above those 9. Four (4) additional Welcome Reception tickets (over and above those 10. One (1) exhibit booth space in the Partner Showcase 11. One (1) year membership in TIABC Partnership Contact Nora Cumming, Chemistry Consulting Group ext

6 GOLD PARTNERSHIP - $10,000 Gold Partnership opportunities include your choice of one of the following: A. Refreshment Break partner, or B. Opportunity to host and introduce a breakout session. Additional Benefits 1. Logo and link on the conference website partnership page 2. Logo placement on conference promotional materials 3. Logo placement on all materials related to feature benefit 4. Verbal recognition from podium 5. One-third (1/3) page ad in conference program 6. Opportunity to provide promotional item for conference delegate bag 7. Three (3) complimentary full package conference registrations 8. Two (2) additional Awards Gala tickets (over and above those 9. Two (2) additional Welcome Reception tickets (over and above those 10. One (1) exhibit booth space in the Partner Showcase I enjoyed the BC Tourism Industry Conference. This was the first time I have attended a TIABC conference, and based on my experience at the event, I have joined as a member of TIABC on behalf of the Nisga a Nation. Partnership Contact Nora Cumming, Chemistry Consulting Group ext

7 SILVER PARTNERSHIP - $5,000 The sessions and learning was excellent! Opportunity to host and introduce a breakout session. Logo and link on the conference website partnership page Logo placement on conference promotional materials Logo placement on all materials related to feature benefit Verbal recognition from podium Quarter (1/4) page ad in conference program Opportunity to provide promotional item for conference delegate bag Two (2) complimentary full package conference registrations Two (2) additional Welcome Reception tickets (over and above those One (1) exhibit booth space in the Partner Showcase BRONZE PARTNERSHIP - $3,500 Logo and link on the conference website partnership page Logo placement on conference promotional materials Logo placement on all materials related to feature benefit Verbal recognition from podium Business card size ad in conference program One (1) complimentary full package conference registration Partnership Contact Nora Cumming, Chemistry Consulting Group ext

8 2017 BC TOURISM INDUSTRY CONFERENCE PARTNERSHIP OPPORTUNITIES - AT A GLANCE Partner Levels Bronze Silver Gold Diamond Platinum Options & Benefits $3,500 $5,000 $10,000 $15,000 $20,000 Partners have the choice, on a first come first served basis, to receive feature partner recognition through one of the products in the list at each partner level. Breakout Session Host Breakout Session Host or Refreshment Break Host and Intro of Plenary Session Welcome Reception Partner or Host and Intro of Plenary Session Logo and link on Conference website and other promotional materials Logo and link on Conference home page Logo placement on all materials related to feature benefit Ad in Conference delegate program Delegate bag insert Business Card Size 1/4 Page 1/3 Page 1/2 Page Full Page Complimentary Conference registrations Additional complimentary Awards Gala tickets Additional complimentary Welcome Reception tickets Exhibit space in the Partner Showcase year TIABC Membership A La Carte Opportunities Value BC Tourism Award Category $5,000 Conference Lanyards (700 needed) $3,000 Conference Bags (700 needed) $3,000 Conference Badge Holders (700 needed) $5,000 Conference Folio (700 needed) $7,000 Mobile App $3,000 Phone/Table Charging Station $2,000 Partnership Contact Nora Cumming, Chemistry Consulting Group ext

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