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1 The Tourism Congress 2012 Partnering Program The 2012 Tourism Congress Partnering Program opens the door to a select group of decision makers and game changers. With up to 4000 tourism industry stakeholders and influencers under one roof, the Tourism Congress is your ideal opportunity to differentiate your brand and position your organization as a national leader. The 2012 edition of the Tourism Industry Association of Canada s Annual Conference is set to take place at the Hilton Lac Leamy in Gatineau, Québec from November 19 21; just minutes away from Parliament Hill. For the last three years, The Tourism Congress has experienced a significant growth in attendance and this year s program and line up of speakers is expected to continue the momentum. In addition to industry leaders, more than 45 Members of Parliament attended the 2011 Tourism Congress with a record number of political and senior government officials including the Honourable Maxime Bernier, Minister of Small Business and Tourism; the Honourable Denis Lebel, Minister Transportation and Infrastructure; the Honourable Peter Penashue, Minister Intergovernmental Affairs; the Honourable Diane Ablonczy, Minister State of Foreign Affairs (Americas and Consular Affairs), as well as Blake Richards, Chair of the Inter party Tourism Caucus. TIAC is pleased to offer a wide range of partnership opportunities at The Tourism Congress 2012 focused at positioning your brand front and centre. As a partner in thiss event, you will receive invaluable exposure to this important group of key decisionn makers and influencers. Don t miss out on an amazing opportunity to reach the Tourism Industry in Canada; call now! We look forward to hearing from you and creating a successs partnership! Sincerely, Jennifer Taylor Director, Partnerships and Member Services Direct: c.travel Rue Lisgar Street, Ottawa,, Ontario, K2P 0C2 (t) (f)

2 Quick Glance Available Properties Platinum Level Partnerships Options ($15,000+) 1. Chairman s Opening Reception $15,000 investment, multiple partners or exclusivity option: $50, Gala Opening Reception $15,000 investment, multiple partners or exclusivity option: $50, TIAC Luncheon $20,000 investment 4. Canadian Tourism Hall of Fame SOLD 5. Breakfast Session $15,000 investment Gold Level Partnerships Options ($10,000 $12,000) 1. Leadership Report $12,000 investment 2. Paul Brown Tourism Trends 3. Canada China Session $10,000 investment 4. MC&IT Session $10,000 investment 5. Political/Private Panel $10,000 investment 6. Speaking Session TBD $10,000 investment 7. Closing Address $12,000 investment Silver Level Partnerships Options ($5,000 $7,500) 1. Wireless Internet Provider/Computer Kiosk $7,500 investment 2. Registration Desk Sponsor $7,500 investment 3. Coffee Break Stations $5,000 investment 4. Name Badge Holder $5,000 investment SOLD 5. Delegate Bag/Pad Folio $5,000 investment (opportunity pending) Bronze Level Partnership Options ($1,000 $3,000) 1. Agenda at a Glance Leader Board/Pocket Schedule $3,000 investment SOLD 2. Hotel Room Key $2,500 investment (opportunity pending) 3. Cellphone/Smartphone/Laptop Charging Station $2,000 investment 4. Branded Notebook & Pen $1,000 investment, plus product 5. Branded water bottle $1,000 investment, plus product Other Opportunities 1. Exhibitor Showcase $1, Reserved Gala seating $100 per table plus (plus cost of tickets) 2

3 Who You Will Reach Tourism Congress Audience Close to 400 delegates attended the 2011 Tourism Congress which took place at the Fairmont Chateau Laurier in Ottawa from November The Tourism Congress attracts a wide range of business owners, senior management and key corporate decision makers including Presidents, Vice Presidents, Executive Directors, Chief Operating Officers; General Managers, Account Executives from public and private sector. Below is a sample of some of the companies and organizations that attended the 2011 edition of the Tourism Congress included: Aboriginal Affairs and Northern Development Canada Air Canada Atlific Hotels and Resorts Banff Lake Louise Tourism Baxter Travel Media Best Western International Canada Inc. Canadian Airports Council Canadian Tourism Commission Canadian Tourism Human Resource Council Coast Hotels & Resorts Deloitte & Touche LLP Delta Hotels & Resorts Destination Halifax Economic Development Winnipeg Inc. Fairmont Hotels & Resorts Hilton Worldwide Ivanhoe Cambridge Jonview Canada Inc. Kilmory Resort Lord Elgin Hotel Marriott Lodging Canada Mount St. Vincent University Northwest Territories Tourism Office du tourisme de Québec Ontario Tourism Marketing Partnership Ottawa Tourism Parks Canada Publicitas Canada SilverBirch Hotels & Resorts Telus Convention Centre Tourism Calgary Tourism Industry Association of BC Tourism Toronto Tourisme Montréal Transat A.T. Inc. University of Guelph VIA Rail Canada VISA Canada WestJet 3

4 Tourism Congress 2012 Properties Available Platinum $15,000+ Gold $10,000 $12,000 Silver $5,000 $7,500 Bronze $1,000 $3, Chair s Opening 1. Leadership Report 1. Wireless Internet 1. Agenda at a Glance Leader Reception 2. Closing Address Provider/Computer Board/Pocket Schedule 2. Gala Opening 3. Paul Brown Tourism Kiosk SOLD Reception Trends 3. TIAC Luncheon 2. Registration Desk 2. Hotel Room Key 4. Canada China 4. Canadian Tourism Session Sponsor 3. Cellphone/Smartphone/Lap Hall of Fame SOLD 5. MC&IT Session 3. Coffee Break Stations top Charging Station 5. Breakfast Session 6. Political/Private 4. Name Badge Holder 4. Branded Notebook & Pen Panel SOLD 5. Branded water bottle 7. Speaking Session TBD 5. Delegate Bag/Pad Folio Exclusivity available n/a n/a n/a Option to showcase advertorial n/a n/a n/a Main Stage backdrop n/a n/a Access to private pre reception n/a n/a Option for Room Drop n/a n/a Presenting Partner Status n/a n/a Speaking opportunities n/a n/a Complimentary Conference passes n/a Complimentary ticket to the Chair s 2 1 n/a n/a Opening Reception Complimentary tickets to Awards 2 1 n/a n/a Complimentary Exhibit Booth 1 1 n/a n/a Branded e blast n/a n/a Company Banner displayed n/a n/a Access to Private Meeting Room n/a n/a List of conference delegates n/a Logo and hyperlink to website Sponsor recognition e Blast Logo inclusion on event marketing Verbal Recognition Complimentary Advertising Full page ½ page ¼ page Business card 4

5 Platinum Partnership Program (Investment over $15,000) Platinum Partners are recognized for their strong commitment to the Tourism Congress through the highest degree of visibility and prominence at the conference. Depending upon the level of investment, partners have the option to sponsorship exclusivity of an opportunity. Partners at this level will enjoy the following benefits: Recognition as a Platinum Partner and Official Sponsors (Presenting Partner Status) of one of the following properties: 1. Chairman s Opening Reception $15,000 investment, multiple partners or exclusivity option: $50, Gala Opening Reception $15,000 investment, multiple partners or exclusivity option: $50, TIAC Luncheon $20,000 investment 4. Canadian Tourism Hall of Fame SOLD 5. Breakfast Session $15,000 investment Presentation Benefits: Speaking opportunities for company representative at reception or session Option to showcase a two (2) minute video advertorial during reception or at introduction Promotion & Brand Exposure: Company logo on Main Stage backdrop Company Banner displayed at session/event. Sponsor to provide banner restrictions apply Logo and hyperlink to sponsor website Logo inclusion on event marketing materials One branded e blast to delegates (based on TIAC supplied specifications) Inclusion of Logo in Meet the sponsor s e Blast to all delegates Verbal Recognition at all event meetings and ceremonies Acknowledgement from the podium during Opening and Closing Remarks Full page ad in the Tourism Congress Print Program and/or e banner on mobile application Additional Benefits: Two (2) Complimentary Full Conference passes Two (2) Complimentary ticket to the Opening Reception plus invite to private pre reception gathering Two (2) Complimentary tickets to Tourism Awards One (1) Complimentary Exhibit Booth (booth only) List of conference delegates prior to and after the conference (those registrants who have consented to release their information will be included). Option for room drop (sponsor to assume charge by accommodation for drops) Private Meeting Room: Complimentary use of a Client only private meeting room (scheduled by the hour on a first come, first serve basis through the two day conference 5

6 Gold Partnership Program (Investment $10,000 - $12,000) Gold Partners are recognized for their strong commitment to the Tourism Congress through significant visibility and prominence at the conference. Recognition as a Gold Partner and Official Sponsors (Presenting Partner Status) of one of the following properties: 1. Leadership Report $12,000 investment 2. Paul Brown Tourism Trends 3. Canada China Session $10,000 investment 4. MC&IT Session $10,000 investment 5. Political/Private Panel $10,000 investment 6. Speaking Session TBD $10,000 investment 7. Closing Address $12,000 investment Presentation Benefits: Speaking opportunities for company representative at reception or session Promotion & Brand Exposure: Company Banner displayed at session/event. Sponsor to provide banner certain restrictions apply One branded e blast to delegates (based on TIAC supplied specifications) Logo and hyperlink to sponsor website Logo inclusion on event marketing materials. Inclusion of Logo in Meet the sponsor s e Blast to all delegates Verbal Recognition at all event meetings and ceremonies Acknowledgement from the podium during Opening and Closing Remarks Half (1/2) page ad in the Tourism Congress Print Program and/or e banner on mobile application Additional Benefits: One (1) Complimentary Full Conference pass One (1) Complimentary ticket to the Opening Reception plus invite to private pre reception gathering One (1) Complimentary tickets to Tourism Awards One (1) Complimentary Exhibit Booth (booth only) List of conference delegates prior to and after the conference (those registrants who have consented to release their information will be included). Option for room drop (sponsor to assume charge by accommodation for drops) Private Meeting Room: Complimentary use of a Client only private meeting room (scheduled by the hour on a first come, first serve basis through the two day conference 6

7 Silver Partnership Program (Investment $5,000 - $7,500) The following Silver Level Partnership opportunities are available: 1. Wireless Internet Provider/Computer Kiosk $7,500 investment a. Placement of pop up banner near kiosk b. Promotional table for sponsor near kiosk c. Branded access code info slips 2. Registration Desk Sponsor $7,500 investment a. Placement of logo banner on the registration web page for the conference b. On site signage at registration area c. One piece of literature on registration counter 3. Coffee Break Stations $5,000 investment a. Placement of sponsor banner at/near station b. Promotional table for sponsor s use near station 4. Name Badge Holder $5,000 investment SOLD a. Sponsor logo on delegate name badge 5. Delegate Bag/Pad Folio $5,000 investment (opportunity pending) a. Sponsor logo on pad folio Silver Level Partners enjoy the following additional benefits: Promotion & Brand Exposure: Logo and hyperlink to sponsor website Logo inclusion on event marketing materials. Inclusion of Logo in Meet the sponsor s e Blast to all delegates Verbal Recognition at all event meetings and ceremonies Acknowledgement from the podium during Opening and Closing Remarks Quarter (1/4) page ad in the Tourism Congress Print Program and/or e banner on mobile application Additional Benefits: One (1) Complimentary Full Conference pass List of conference delegates prior to and after the conference (those registrants who have consented to release their information will be included) 7

8 Bronze Partnership Program (Investment $1,000 - $3,000) The following Bronze Level Partnership opportunities are available: 1. Agenda at a Glance Leader Board/Pocket Schedule $3,000 investment SOLD Sponsor logo on leader board and pocket schedule 2. Hotel Room Key $2,500 investment (opportunity pending) Sponsor logo on all hotel room keys distributed to Tourism Congress hotel guests only 3. Cellphone/Smartphone/Laptop Charging Station $2,000 investment Sponsor logo signage at station 4. Branded Notebook & Pen $1,000 investment, plus product Sponsor to provide 400 branded notebooks and pens for distribution to delegates upon registration 5. Branded water bottle $1,000 investment, plus product Sponsor to provide 400 branded water bottles for distribution to delegates upon registration Bronze Level Partners enjoy the following additional benefits: Promotion & Brand Exposure: Logo and hyperlink to sponsor website Logo inclusion on event marketing materials. Inclusion of Logo in Meet the sponsor s e Blast to all delegates Verbal Recognition at all event meetings and ceremonies Acknowledgement from the podium during Opening and Closing Remarks Business card size ad in the Tourism Congress Print Program and/or e banner on mobile application 8

9 Congress Marketplace (Exhibition) The Congress Marketplace provides exhibitors an opportunity to increase their profile by showcasing innovative products, services and ideas to delegates at the Tourism Congress. The Marketplace is held in conjunction with the Tourism Congress, in the foyer just outside the main conference rooms. As refreshment breaks are held in this area, exhibitors have an excellent opportunity to market directly to tourism stakeholders. Exhibitors are also promoted in a special exhibition list distributed to delegates and in the conference program Tourism Congress Marketplace Hours (subject to change) Monday, November 19 12:00 p.m. to 5:00 p.m. Tuesday, November 20 8:00 a.m. to 5:00 p.m. Wednesday, November 21 8:00 a.m. to 4:30 p.m. Congress Marketplace Booth Rental Rate (includes 1 full delegate registration) Available to TIAC members ONLY: $1, (plus applicable taxes) Space is limited. Fees include one skirted 6 foot table; two chairs and 1 full delegate registration (value $945). Table Top displays only (No exceptions). Booth width is 6ft W by 7ft D. Power and internet NOT included in price. 9

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