Ricardo Ferreira General Manager at Lisbon Cruise Terminals since 2014.
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- Jared Ramsey
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1 Ricard Ferreira General Manager at Lisbn Cruise Terminals since He was previusly the Operatins Manager f a Marritt Internatinal htel in Obids (Nv May 2014). He has held varius psitins within Snae Turism since managing F & B prjects in September 2006 until becming Resrt Operatins Manager between January 2010 and Octber He previusly wrked in different htels in Prtugal, and in a htel in Nrthamptn (United Kingdm). Ricard Ferreira is a graduate f the Católica Lisbn Schl f Business and Ecnmics.
2 Lisbn Cruise Prt AIVP
3 Industry Facts Main Cruise Regins /15 Caribe / Bahamas 38,4% 39,9% -2% Mediterranean 16,1% 17,9% -2% Asia / Pacific 13,5% 10,4% 3% Eurpe (Nrthwest) 9,2% 8,5% 1% Australia 5,3% 3,0% 2% Alasca 4,0% 4,1% 0% Suth America 1,5% 2,6% -1% Others 12,0% 13,6% -2% Alasca 4,0% Eurpe 9,2% 9,2% 1,5% 4,0% 5,3% 12,0% 38,4% Caraíbas / Bahamas Mediterrâni Ásia / PacÍfic Eurpa (Nrte / Oeste) Austrália Alasca América d Sul Caribe 38% Mediterranean 16,1% Asia / Pacific 13,5% Australia 5,3% 13,5% 16,1% Outrs Suth America 1,5% Others 12% Surce: Cruise Industry News Annual Reprt 2
4 Industry Facts Atlantic 29% West med 24% Med and Nrth Eurpe 14% Uk-Med-UK 13% Transatlantic 7% Arund the Wrld 4% Atlantic and Med 4% Nrth Eurpe 4% Lisbn 3
5 Industry Trends - Demand millin 000 s ,6% 0,2% Cruise Surce Market ,4% 2,9% 5,3% 2,1% 1,2% 0,9% 1,1% 23,6 0,2% 0,3% 0,3% 6,0% 5,0% 4,0% 3,0% 2,0% 1,0% 0,0% Lisbn Surce Markets 2016 (TA peratins) 42% 45% 20 40% 35% 15 30% 25% 10 15% 20% 12% 15% 9% 9% 5 10% 5% 3% 2% 2% 5% 0 0% Cruise PAX (m) market penetratin #TA pax %TA pax Custmer cncentratin by cuntry: The tp eight custmer markets accunt fr 89% f all cruise passengers Custmer cncentratin by cuntry: The tp eight custmer markets accunt fr 85% f all cruise passengers The rise in the ppularity f cruise turism in certain markets with lw levels f penetratin indicates ptential fr future grwth LCP will capitalize n EUA surce market (synergies with air cmpanies daily direct flights), Germany and Suth America LCP will als fcus n prmting lcal surce market (in partnership with cruise cmpanies and lcal Stakehlders) 4
6 Industry Trends - Supply Ordered ships cnfirmed t Eurpe ( ) MSC Viking TUI Aida Carnival RCC Saga Tp Cruise Lines Lisbn 2017 (Ttal Calls) Carnival RCCL MSC NCL Tp Cruise Lines Lisbn 2017 (TA Calls) RCCL NCL Ambassadr Int Silversea Genting Hng Kng 5
7 Industry Trends Glbal Market Capacity (m * ) 5,7% 6,7% #Ships/ Order Bk Ships 34, , , ,3 6,8 10, e Glbal Market Capacity (m) *m: millin **CAGR: cmpund annual grwth rate EU Market Capacity (m) Glbal Cruise Passenger CAGR** e Glbal # f Ships EU #f Ships Glbal #ships grwth rate (%) Eurpe #ships grwth rate (%) The additinal 57 ships will create +38% f 2017 pax capacity. Eurpe is set t be the prime beneficiary f this increase in the glbal rder bk (~30% f glbal capacity, +49%vs 2016) 6
8 Industry Trends - Airlift and Inbund Market 000 s millin Lisbn Turists/ Htel Guests CAGR* ,0% 4,9 5,2 5,6 4,0 4,1 4,3 +3,3% 1,6 1,7 1,7 1,4 1,4 1,4 +8,9% 2,6 2,7 2,9 3,3 3,6 3, ,4 millin TOURISTS (HOTEL GUESTS) PORTUGAL 35 thusand HOTEL BEDS IN LISBON, ,5 thusand HOTEL BEDS IN LISBON, until 2018 Freign Dmestic Surce: INE: 2016 (15/03/2017) Surce: INE: 2016 (15/010/2016) TOP 10 MARKETS 3,3% 13,9% 8,9% 1,9% 9,4% 7,8% 7,2% 26,0% 5,9% 10,1% CAGR* ,6% 17,1% 0,5% 5,6% 10,3% 15,0% 9,4% 18,7% 13,3% 3,3% var% 15/ Spain France Germany Brazil UK USA Italy China Netherlands Belgium *cmpund annual grwth rate Surce: INE: 2016 (15/03/2017) 7
9 Industry Trends - Airlift and Inbund Market Lisbn Airprt and Airlift Lisbn Airprt Inbund Passengers 109 Destinatins 7,4 7,6 7,9 9,1 10,1 11,3 120 Rutes 46 Airlines Surce: ANA Anual Reprt, 2015 Surce: ANA Anual Reprt, 2016 TAP NETWORK Africa Eurpe Nrth America Suth America 13 Destinatins Accra Algiers Ba Vista Casablanca Dakar Luanda Maput Marrakesh Sal Sa Tmé Sã Vicente Tangier 46 Destinatins Amsterdam - Asturias - Barcelna -Berlin -Bilba -Blgna -Brdeaux -Brussels -Cpenhagen -A Crunna -Dusseldrf -Frankfurt -Geneva - Hamburg -Helsinki -Lndn - Luxemburg -Lyn -Madrid - Malaga -Manchester -Marseille - Milan -Mscw -Munich -Nantes - Nice -Osl -Paris -Prague Rme - Seville -Stckhlm -Tuluse - Valencia -Venice -Vienna -Vig - Warsaw 4 Destinatins (Daily Nn-Stp Flights) Newark; Miami; Bstn and New Yrk (JFK) +34 Destinatins (in Cdeshare with Jetblue thrugh NY (JFK) r Bstn) +21 Destinatins (in Cdeshare with United) 11 Destinatins Belem Frtaleza Natal Recife Salvadr Brasilia Bel Hriznte Ri de Janeir Sã Paul Prt Alegre Caracas 8
10 SWOT Analysis STRENGTHS Safety and Security 3 rd mst peaceful cuntry in the wrld, GPI 2017 Quality and variety f services prvided Prximity with the city center Gd relatins with all the lcal industry stakehlders Gd Value fr Mney relatin New Infrastructure City reputatin (best place t visit/ trendy) Gd Weather WEAKNESSES Lw rate f shrex bught n bard / CL s revenue ptential frm excursins Business seasnality Lcal surce market Air draft 71 meters (25 OF April bridge) Lack f 150 tn bllards Lw Space between fenders and ship ( Luggage and prvisins take lnger) OPPORTUNITIES THREATS Industry trends Geplitical envirnment Lisbn streets requalificatin and urban integratin Daily flight cnnectins all ver the wrld (EUA surce markets) Increasing # f ships rdered (deplyed in Eurpe) Ecnmical envirnment Brexit (duty free) GPH Crprate/Hlding Cntext Prtuguese surce market/ lw penetratin LNG bunkering Terrrism Ecnmical envirnment Brexit ( weakening) Vlatile/sensitive industry Crwd/ Cngestin in Destinatin Impssibility f electricity supply/ shre supply Onbard casin allwed t stay pen in prt (in prgress) Shrex Pssibilities/ Reducing Independent Guests Transatlantic TA peratins 9
11 & Frecast Respnding Destinatin Criteria 1 Prduct diversity (variety f excursins and activities) HIGH 2 Infrastructure capable f supprting passengers numbers IN PROGRESS 3 Impressin f destinatin - brchure / travel agent HIGH 4 Marketing ptential t passengers HIGH 5 Availability/ Capacity f Excursins YES 6 Revenue ptential frm excursins LOW 7 Cst f prt fees and services MEDIUM 8 Destinatin perceived as safe by passengers YES 9 Berthing Request Cnfirmatin YES 10 Crwdness/Cngestin in Destinatin MEDIUM 11 Availability f knwledgeable / qualified guides YES 12 Prximity t ther prts YES 13 Security perimeter arund ship YES 14 Ease f custms clearance YES 15 Free shuttle service t suitable area near prt entrance NO 16 Head Taxes and ther charges MEDIUM 17 Alngside Berthing YES 18 Friendliness f Lcals HIGH 19 Impressin f destinatin - as ship enters prt HIGH 20 Cst f shre excursins MEDIUM 21 Plicy fr allwing nly Cruise tur peratrs int prt area YES 22 Cst f fuel t reach destinatin frm previus prt? 23 Opening hurs and pricing / surcharges at venues MEDIUM 24 Effective Interactin: prt, turism and private sectr HIGH 25 Advanced warning f increases in taxes/ charges YES 26 Prt waste and discharge services YES 27 Parking and Traffic requirements in prt area YES 28 Availability f taxis MEDIUM 29 Gd shpping (variety, quality and cmpetitive pricing) HIGH 30 Availability f crew amenities/facilities MEDIUM 31 Dck free frm cmercial activity YES 32 Availability f Bunker fuel YES 33 Availability f Bunker LNG IN PROGRESS 34 Onbard casin allwed t stay pen in prt IN PROGRESS *Survey t cruise lines executives n destinatin criteria by Cruise Insigh, Chris Ashcrft 10
12 Lisbn Base develping Strategy Guide Lines Safety and Security Envirnment / Green Prt Cmfrt Custmer Service & Shrex ISPS full cmpliance, abve standards Latest CCTV technlgy Highest security levels Highly trained persnnel Full team f security experts 24 hurs a day, 7 days a week Health and safety at wrk plicies Regular training exercises Up t 7 XR inspectin lines Randm Explsive detectin prtcl Crdinatin with security frces Crdinatin with Prt Authrities Crdinatin with ships fficers Waste management Recycling Training and cngress attendance Certificatins (ISO14001/Green Prt) Carbn ftprint reductin certificatin Cperatin in the amendment and imprvement f prt envirnmental regulatins Mnitring and implementatin f imprvements (water & electricity cnsumptins) 1st interventin at risk Mring (external) On site equipment (frklift, crane and thers) Supplying services (water, prvisins and thers) Ship strage area available Duty Free Shps / VIP lunge / Cafeteria Turistic platfrm fr Lisbn experiences New public and events area Crew Lunge Luggage strage and airprt express service Check-in cunter (cruise and flight) Free Wi-fi Crew supprt servicies (embassy bths) 11
13 Lisbn Base develping Strategy Guide Lines Turistic Platfrm Lcal Activities Cncert Square Lcal Activities Static Baln Tram & BUS Train Statin BUS TAXI & TOURS EXTERNAL PARKING Out f the City Tur Optins Hp ON Hp Off / Tuc Tuc / Car Rental, Bike Rental, Scter rental / Walking Turs Undergrund
14 Lisbn Base develping Strategy Guide Lines New Terminal/ Building & Services Ultimate Experience revitalizing element in Lisbn Increased number f Calls / passengers Urban redevelpment / extensin f the city f Lisbn - leisure space + Diversity + Unique activities 94.4% intend t return... (multiplier effect) Nt nly fr passengers, but als fr the whle cmmunity. + Attractive fr passengers + Attractive fr Cruise Cmpanies + Attractive fr Turist Agents Cnsumptin: Shpping; Fd & Beverage; Attractins; museums; Activities... Calendar f events thrughut the year Dispersin f the crwded passenger / turists, aviding cngestin in the center Turnarund peratins: increased ptential fr ne r tw days: pre and pst barding / disembarkatin
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