Bi-Annual Statistics Report: Jan-June 2016

Transcription

1 Bi-Annual Statistics Reprt: Jan-June 2016

2 1 Executive Summary The Cayman Islands Department f Turism half year reprt aims t deepen the understanding f turism perfrmance based n the Cayman Islands Immigratin Department (Immigratin) data and the Cayman Islands Department f Turism (CIDOT) Visitr Exit Survey results cllected during the perid f 1 January t 30 June The CIDOT cnducted a randm sample survey fr the stayver visitr market which is nw presented as the CIDOT Visitr Exit Survey Results. The destinatin had a ttal arrival f 210,490 air visitrs fr the first half f 2016 which was a 1.41% decline when cmpared t the same perid last year. Of the arrivals, the USA accunted fr 80.09%, Eurpe at 6.93%, Canada at 6.69% and the Other categry at 6.3%. The ttal turism visitr impact which includes bth air and cruise visitrs fr the same perid was at 5.4% increase year ver year. The main purpse f visit remains as recreatinal/ leisure. The average length f stay fr the destinatin was 6.02 days. Intentins t return t the Cayman Islands by air were psitive fr 96.5% f the respndents. Ttal Cayman Islands visitr expenditure fr the time perid f July 2015 June 2016 was estimated t be KY$574.1 millin. This data will be analyzed and used t infrm marketing decisins and help supprt thse industries that rely n turism.

3 2 Cntents Executive Summary... 1 Cntents... 2 Backgrund and Objectives... 4 CIDOT Visitr Exit Survey Methdlgy... 5 Visitr Arrivals (Stay Over)... 7 January June 2016 Visitr Arrivals (Stay Over)... 7 January June 2016 Visitr Arrivals: US Heat Map (Stay Over) 8 January June 2016 Visitr Arrivals: US Heat Map by State (Stay Over) 8 Ttal Airline Capacity... 9 Ttal Airline Frequency Visitr Attributes Purpse f Visit Number f Previus Visits Mde f Transprt fr Previus Visits Average Length f Stay Demgraphic Prfile Age and Sex Occupatin Annual Husehld Incme Accmmdatin Accmmdatin Stck Travel Experience Attractins Visited Activity Participatin... 18

4 3 Rating f Destinatin n Selected Attributes Other Cmpetitrs Visited Travel Intentins Travel Intentins Anticipated Return Visitr Expenditure Visitr Expenditure (July 2015 June 2016) Executive Revenue Executive Revenue Ttals... 24

5 4 Backgrund and Objectives The research bjectives f the Exit Survey were tailred t measure and track the verall experiences f stay-ver visitrs thrughut the data cllectin perid. The survey is designed t track the demgraphic prfiles, travel experiences, intentins, mtivatins, and spending patterns f stay-ver visitrs. Visitr Exit Survey bjectives include the fllwing: T btain a snapsht f the targeted demgraphics; T determine the percentage f visitrs travelling tgether (party size); T ascertain the key media influences that impacted the decisin t travel t the Cayman Islands; T establish spending patterns and track verall visitr expenditures; T determine visitrs satisfactin levels assciated with their experiences in the Cayman Islands; T explre visitrs perceptins f the Cayman Islands cmpared t ther warm weather destinatins; T determine the likelihd f visitrs returning t the Cayman Islands; T better understand the factrs that influenced all visitrs t travel t the Cayman Islands; and T btain visitr cntact infrmatin fr direct marketing and prmtinal purpses.

6 5 CIDOT Visitr Exit Survey Methdlgy Methdlgy: A 10 minute survey was administered via tablets Face-t-face interviews at Owen Rberts Internatinal Airprt Survey has 103 Questins (sme questins are skipped based n previus respnse) The survey was cnducted frm 1 January 30 June % cnfidence level and a margin f errr at 3.5% Eligibility: Nn-residents (Visitrs) Stay ver visitr (n island fr at least 24 hurs) Excluded: Seasnal wrkers Other shrt-term wrkers Lng-term wrkers Crews n public mdes f transprt

7 6 Sample: 1,324 Air Visitrs Frmula: N = Ppulatin Size n = sample size e = margin f errr (degree f accuracy) z = z-scre p = prprtin Visitr Expenditure Frmulas Average Expenditure per persn = ttal expenditure / ttal arrivals Average Expenditure per party = average expenditure per persn X average spending party size Average Expenditure per party per night = average expenditure per party / average length f stay Average Expenditure per persn per night = average expenditure per persn / average length f stay

8 7 Visitr Arrivals (Stay Over) January June 2016 Visitr Arrivals (Stay Over) January June # Diff. % Diff USA 166, ,577 2, % 77.97% 80.09% Eurpe 17,294 14,585-2, % 8.10% 6.93% UK & Ireland 7,889 8, % 3.70% 3.89% Cntinental Eurpe 9,405 6,396-3, % 4.41% 3.04% Canada 15,026 14, % 7.04% 6.69% Other 14,713 13,252-1, % 6.89% 6.30% Ttal Air 213, ,490-3, % Ttal Cruise 908, ,305 64, % Surce: Cayman Islands Immigratin Department

9 8 January June 2016 Visitr Arrivals: US Heat Map (Stay Over) Data Surce: Cayman Islands Immigratin Department January June 2016 Visitr Arrivals: US Heat Map by State (Stay Over) Visitr Arrivals Density Data Surce: Cayman Islands Immigratin Department

10 9 Ttal Airline Capacity Seats Year ver Year % Change Mnth January 75,306 79,639 72, February 66,084 72,664 65, March 78,361 82,946 78, April 74,175 75,049 72, May 65,495 64, June 64,803 69, July 70,663 82, August 64,174 70, September 45,516 48, Octber 49,652 52, Nvember 60,627 59, December 72,622 73, Ttal 787, , As f 13 June 2016 Surce: Sabre Airline Slutins Ttal Air Capacity Int the Cayman Islands Capacity means number f seats

11 10 Ttal Airline Frequency Origin City Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nv Dec Grand Ttal Atlanta Bstn Charltte Chicag Dallas Frt Wrth Detrit Havana Hlguin Hustn Kingstn La Ceiba Miami Minneaplis / St Paul Mnteg Bay Nassau New Yrk Philadelphia Tampa Trnt Washingtn Grand Ttal As f 13 June 2016 Surce: Sabre Airline Slutins Ttal Air Frequency Int the Cayman Islands Frequency means # f flights Where gaps are present it is an indicatin f seasnal service

12 11 Visitr Attributes Purpse f Visit Jan-Jun Jan-Jun Recreatin/Pleasure Unknwn Business Visiting Relatives Dive Vacatin Wedding/Hneymn Other Surce: Cayman Islands Immigratin Department 5.5% 3.4% 4.4% January - June % 3.5% 6.9% 75.4% Recreatin/Pleasure Unknwn Business Visiting Relatives Dive Vacatin Wedding/Hneymn Other

13 12 Number f Previus Visits Biannually (Jan-Jun) 2016 Quarterly Jan-Mar Apr-Jun 0 Visits Visit Visits r Mre Visits Surce: Cayman Islands Immigratin Department January - June % 44.4% 28.9% 13.7% 0 Visits 1 Visit 2 Visits 3 r Mre Visits 44.4% f visitrs during the perid January t June 2016 visited the destinatin fr the first time. This represents a 1.5 percentage pint increase when cmpared t the same perid in 2015 (42.9%). 48.4% f visitrs in Apr-Jun 2016 were first time visitrs, which is 7.5 percentage pints higher than visitrs fr the perid Jan-Mar 2016.

14 13 Mde f Transprt fr Previus Visits January - June % 8.35% Air Only Cruise Only Air and Cruise 90.40% Surce: CIDOT Visitr Exit Survey 90.40% f repeat visitrs previusly visited the destinatin by air 8.35% visited by cruise and 1.25% previusly visited by bth air and cruise Average Length f Stay Visitr Jan - Jun 2015 Jan - Jun 2016 Overall Regin USA Canada Eurpe Other Previus Visits First Time Visitrs Repeat Visitrs Purpse f Visit Recreatin/Pleasure Dive Vacatin Business Visiting Relatives Surce: CIDOT Visitr Exit Survey

15 14 Demgraphic Prfile Age and Sex Jan-Jun % 23.0% 15.6% 16.8% 24.8% 23.3% 18.1% 15.5% 16.8% 19.6% 15.7% 20.4% 24.5% 22.7% 16.7% Over 60 Female Male Surce: CIDOT Visitr Exit Survey Visitrs between the ages f 36 and 49 accunt fr 24.7% f ttal visitatin The breakdwn shwed that 24.5% f female visitrs were between the ages f with males accunting fr 24.8%. Occupatin Occupatin Jul-Dec Jan-Mar Apr-Jun Jan-Jun Prfessinal / Manager / Executive Retired / Unemplyed / Hmemaker Other Administrative / Clerical / Sales Technical / Skilled Trades / Artisans Cnsultant Student Teacher / Lecturer / Clergy Hspitality / Service trade Surce: CIDOT Visitr Exit Survey

16 15 3.3% 3.5% 1.8% 4.8% 2.8% 5.4% 12.0% 18.3% 48.1% Prfessinal / Manager / Executive Retired / Unemplyed / Hmemaker Other Administrative / Clerical / Sales Technical / Skilled Trades / Artisans Cnsultant Student Teacher / Lecturer / Clergy Annual Husehld Incme HH Incme Jul-Dec Jan-Mar Apr-Jun Jan-Jun $0 - $50K 10.6% 8.7% 7.3% 8.0% $50K - $100K 20.8% 18.0% 22.5% 20.2% $100K-$150K 20.8% 20.3% 22.0% 21.1% $150K - $200K 17.2% 13.5% 18.5% 16.0% $200K - $300K 13.2% 17.8% 15.6% 16.7% Over $300K 17.5% 21.8% 14.1% 18.0% Surce: CIDOT Visitr Exit Survey

17 16 January - June % 22.0% 20.3% 18.0% 18.5% 13.5% 17.8% 15.6% 21.8% 14.1% 8.7% 7.3% Jan-Mar Apr-Jun 21.1% f stayver visitrs fr the perid Jan-Jun 2016 reprted annual husehld incme between US$100,000 and US$150, % f respndents fr the perid Jan-Mar 2016 reprted annual husehld incme ver US$300,000

18 17 Accmmdatin Accmmdatin Stck As f 19 July 2016 Surce: CIDOT 500 prperties are licensed t perate in the Cayman Islands Maximum capacity is 15,842 persns 5,502 bedrms with available 8,058 beds

19 18 Travel Experience Attractins Visited Natinal Gallery CI Museum Mastic Trail Pedr S. James Kittiwake Cayman Craft Market Dlphin Discvery Btanic Park Hell Cayman Turtle Farm Camana Bay Rum Pint Stingray City Grand Cayman 1.7% 2.0% 4.7% 6.9% 7.3% 7.8% 9.7% 12.4% 18.2% 29.5% 38.3% 46.4% 56.1% Little Cayman Other Attractin Owen Island Bldy Bay Wall Bby Pnd Other Attractin Capt. Keith Cayman Brac's Little Cayman 4.8% 21.1% 26.3% 26.3% Cayman Brac 47.4% 68.4% 19.0% 23.8% 38.1% 47.6% 47.6% 56.1% f respndents stated that they visited Stingray City while in Grand Cayman Activity Participatin 87.9% 84.0% 56.8% 53.5% 41.3% 12.7% 12.3% 8.6% 5.2% 3.4% 3.2% 3.0% Surce: CIDOT Visitr Exit Survey Visitrs were asked what turism activities they participated in during their visit, 87.9% reprted that they visited the beach

20 19 Rating f Destinatin n Selected Attributes Very Gd Gd Fair Pr Very Pr Overall Experience 89.9% 9.3% 0.6% 0.1% 0.2% Custmer Service 83.5% 14.4% 1.6% 0.4% 0.1% Value fr Mney 33.0% 35.5% 26.2% 4.4% 0.9% Accmmdatins 69.9% 25.1% 4.4% 0.4% 0.2% Restaurants 73.4% 23.5% 2.8% 0.3% 0.0% Beaches 88.6% 10.4% 0.7% 0.2% 0.1% Transprtatin 56.3% 35.3% 6.9% 1.1% 0.4% Shpping 43.9% 39.7% 15.1% 1.2% 0.0% Turs 72.7% 23.4% 3.7% 0.1% 0.0% Water Sprts 81.3% 17.2% 1.3% 0.3% 0.0% Attractins 64.2% 31.6% 3.5% 0.7% 0.0% Underwater Experience 79.6% 18.5% 1.8% 0.0% 0.2% Surce: CIDOT Visitr Exit Survey When asked t rate their Overall Experience in the Cayman Islands 89.9% f respndents said it was Very Gd and 9.3% Gd.

21 20 Other Cmpetitrs Visited Travel Intentins Anticipated Return Surce: CIDOT Visitr Exit Survey 13% f respndents visited Bahamas in the last 3 years by Air and 20% by Cruise 45.07% perceived the Cayman Islands as being Much Better when cmpared t cmpetitr destinatins visited

22 21 Travel Intentins Anticipated Return 38.09% 27.54% 16.82% 4.78% 6.76% 6.02% Within 3 mnths 4-6 mnths 7 mnths - 1 year Between 1 and 2 years Over 2 years Nt likely Surce: CIDOT Visitr Exit Survey 3.5% 96.5% Yes N 96.5% f respndents said they wuld visit the destinatin again by air 38.09% f respndents wh wuld visit the destinatin again by air anticipates retuning in Over 2 years while 27.54% stated they wuld return between 7 mnths and 1 year

23 22 Visitr Expenditure Visitr Expenditure (July 2015 June 2016) Visitr Expenditure Jul-Dec 2015 Jan-Jun 2016 Jul 2015-Jun 2016 Air Visitrs Ttal Arrivals (Persns) 171, , ,374 Ttal Expenditure (KYD '000) 178, , ,671 Average Expenditure per party (KYD) 2, , , Average Expenditure per persn (KYD) 1, , , Average Expenditure per party per night (KYD) Average Expenditure per persn per night (KYD) Average Length f Stay (Days) Average Spending Party Size (Persns) Cruise Visitrs Ttal Arrivals (Persns) 1,781,236 Average Spend per Cruise Passenger (KYD) Cruise Passenger Onshre Visits (Persns) 1,603,112 Ttal Cruise Passenger Expenditure (KYD '000) 154,444 Ttal Visitr Expenditure (KYD '000) 574,115 Surce: CIDOT Visitr Exit Survey & BREA The Cruise Visitr Expenditure is extraplated based n the 2014/2015 Business Research & Ecnmic Advisrs (BREA) reprt n the Ecnmic Cntributin f Cruise Turism t the Cayman Islands. Onshre visits are calculated at 90% f ttal arrivals based n the reprt The Air Visitr Expenditure is based n CIDOT Exit Survey data cllected between July 2015 t June Items included in the calculatin f Visitr Expenditure fr Air Visitrs includes:

24 23 Accmmdatin Fd and Drink Purchases at restaurants, grceries, bar/nightclubs and any ther similar establishments. Transprtatin Services Taxi service, car rental, public buses, transprt t Sister Islands and air transprt t enter and leave the Cayman Islands n resident airline. Recreatin, Culture and Sprting Activities Nature and sightseeing attractins, museums / galleries, mvies / theatres / cncerts / shws, diving, sailing, ther water sprts and recreatin, culture and sprting activities, etc. Shpping - This categry includes purchased cnsumer gds fr wn persnal use r as gifts except fr resale. Other cnsumer gds and services

25 24 Executive Revenue Executive Revenue Ttals January May Difference Year ver Year % Change Htel License 54,700 74,380 19, Turist Timeshare Tax (TST) 308, ,178 (5,723) (1.85) Turist Accmmdatin Tax (TAT) 12,098,145 12,349, , Ttal 12,461,746 12,726, , Surce: CIDOT Mnthly TST and TAT Tax are cllected n the fllwing mnth (Fr e.g. January perid was cllected in February). Please nte that we are nly reprting up until May fr these tw tax items. The Htel License revenue cllectin is frm January June 2016 This infrmatin will be updated in August 2016 when we wuld have cmpleted the January June full update.