TEAM MANNING VALLEY 2016/17 PARTNER PROGRAM. visitmanningvalley.com.au. Team Manning Valley 2016/17 1

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1 TEAM MANNING VALLEY 2016/17 PARTNER PROGRAM Team Manning Valley 2016/17 1

2 Manning Valley Tourism is 100% committed to driving the growth of visitors to our region, but we can t do it alone. By partnering and working together with local industry and businesses, we can achieve so much more. Team Manning Valley 2016/17 2

3 Team Manning Valley Are you inspired and motivated to succeed? If you answered yes to this question, we invite you to be part of our growing tourism industry and partner with Team Manning Valley. In 2015/16, our Team Manning Valley partners collectively contributed $21,500 towards the promotion of our region. On top of this, we also worked with some of our partners on a marketing campaign that allowed us to receive an additional $65,500 in funding from Destination NSW to promote the Manning Valley in the Newcastle and New England markets. This funding, along with our normal budget meant that we, as a team, invested $236,000 promoting our region to visitors. We d like to build on this and are on the look out for industry and business partners to work with us to achieve bigger and better things in 2016/17. VALUE IN SUPPORTING TOURISM Impact of tourism in Manning Valley has increased over the previous period: Tourism brings over $168 million to our destination each year. 699,000 visitors come to stay, eat, explore, and use a variety of services and facilities in the Manning. Nearly 910,000 visitor nights are booked in the Manning each year. We have 365,000 day trip visitors coming to dine, fuel up, shop and experience. Team Manning Valley 2016/17 3

4 AMAZING COMFORTABLE RESORTS & SELF-CONTAINED OUTDOORS CARAVAN & CAMP RIVER TO BEACH ADVENTURE & SPORT REFRESHING Best known for our river and rainforest, ManningValley s coastline is equally impressive with over 45kms of pristine white sand beaches for you to explore, have fun on and relax away your days during your visit. Rock the Mountain! ACTIVE Bike the coast or discover around 40kms of exciting ManningValley was made for adventure with sailing, and challenging mountain kayaking, paddle boarding and kite surfing being bike loop tracks hidden some of our favourite pastimes. Inland there are in the forest - what was endless bush tracks and lookouts, mountains that only known by the locals Kiwarrak State Forest is can be walked, trekked, climbed, cycled across or now recognised as having flown over. Whether you re a beginner or an expert some of the best tracks in the art of having fun, or simply want a good in NSW. round of golf, we have something to suit you. 1 THE MIGHTY MANNING VALLEY 4WD ACCESS TO MANNING RIVER BEACHES BEAUT BEACHES Manning Valley As Australia s only double Here in the ManningValley For those who like to get off delta river system, the you ll be surprised to find the beaten track, many of Manning River delivers some of Australia s most our beaches also have 4WD remarkable opportunities sensational beaches. Visit access. You ll explore remote for adventure experiences. our seaside villages of sparkling coastlines where Canoe, kayak, waterski, sail, Crowdy Head, Hallidays you may find you re the only swim. 150km of navigable Point, Old Bar and Wallabi humans in sight! Beach NEWBYS CREEK DIAMOND HEAD TOP waterways provide the Point to soak up our surfing Access Vehicle Permits businesses are & CAVE WALK LOOP TRACK benefit LOOKOUTS by perfect backdrop to enjoy culture, take a refreshing dip, available from the Visitor your choice of boating, water relax amongst the dunes, or Information Centre and Five minutes walk up the creek From Diamond Head camping Love views and vistas? The sports or fishing activities. enjoy the simple pleasure local tackle shops. from Newbys Creek Road you area, this well-formed track ManningValley has many of a walk along the beach. can explore the fascinating links Diamond Head and inspiring lookouts: Newbys Cave. The cave has Indian Head camping areas, Flat Rock lookout a large overhanging rock passing through heaths Newbys lookout formation, making a natural and forests. Views of the Rowley s Rock lookout capturing shelter the creek bed. a fascinating larger eroding cliff Ellenborough Falls share The walk continues further arches around Diamond Head Apex lookout HOOK, LINE & SINKER upstream amongst lush ferns are possible in the southern Blue Knob lookout Harrington and Crowdy Head attract fishermen from all over and sparkling creek waters. section of the walk. Big Nellie Volcanic Plug Australia with the lure of great fishing from the breakwall, river Allow 30 minutes Allow 2 hours Vincent s lookout estuary, ocean or protected boat harbour. of visitor spending. 1 Strong marketing for our region means increased visitors and increased spending locally. Team Manning Valley 2016/17 4

5 What we ve achieved Some of what we achieved in 2015/16 we stretched our marketing dollar a long way! Produced 60,000 copies of the new 52 page visitor guide. The guide is available online and being actively distributed at major consumer shows in Sydney, Melbourne and Brisbane and throughout Visitor Information Centres around the state Produced and installed five new Manning Valley branded billboards along the Pacific Highway Together with Cartoscope, we produced a new free Manning Valley map with 80,000 copies printed and distributed around the state Produced 10,000 copies of the Experience the top 50 things to do booklet, which is available both online and in Visitor Information Centres throughout the Mid North Coast Marketed the region via features / advertising / copy in printed and online publications including Out & About with Kids, NRMA, The Land, New England Focus, Camping and Caravanning and the Newcastle Herald Marketed our destination via Social media campaigns and competitions Produced a double page spread in Port Macquarie s Eat, See Do, promoting our destination to day trippers Partnered with The Legendary Pacific Coast to ensure the Manning Valley is represented at International Trade Shows and is considered by the growing number of international visitors who travel along The Legendary Pacific Coast. Partnered with The Legendary Pacific Coast to ensure the Manning Valley was represented at the Caravan & Camping Shows in Melbourne, Sydney and Brisbane A BRAND NEW WEBSITE We launched a brand new mobile responsive website. Since its launch in December 2015, we ve had over 18,000 visits to the site and have generated over 2,052 referrals to partners from the website in bookings or enquiries, and with no booking/ commission fees. Partnered with Wingham Beef so the Manning Valley was marketed at the popular AgQuip event Produced, printed and distributed 10 new promotional brochures outlining specific accommodation types and activities such as Op Shop Hop, Rainy Day Fun and Winery Trails Secured $142,000 in funding for tourism improvements within the region from RestartNSW at the Taree Airport Secured $65,500 in funding from Destination NSW for a Manning Valley Marketing Campaign targeting the Newcastle and New England markets Secured the hosting of five regional hockey events over the next three years in the Manning Valley, which is estimated to bring over 2,400 competitors spending well over $1million locally Team Manning Valley 2016/17 5

6 By partnering with Team Manning Valley, you ll enjoy great benefits and the peace of mind that comes with contributing to Manning Valley s growing tourism industry. Team Manning Valley 2016/17 6

7 Why partner with Team Manning Valley? As we re sure you d be aware, there is an enormous cost to effectively market a destination. Your partnership, no matter what level you choose, will go directly to marketing the Manning Valley and help to promote our region as a destination of choice. PARTNER SPOT Wingham Beef has been a longstanding partner with Manning Valley and is developing new ways to increase and capture not only market share but also a pathway for the future of the industry. WIngham Beef Week, held in May 2016 included Cattle Club students from 23 high schools all over eastern NSW, who participated in the judging process. Quality beef means not only quality exports, but is also an attraction for increased visitors to the region to experience and enjoy local produce. Team Manning Valley was proud to have a presence at this event. Source: theland.com.au/story/ /winghamturns-it-on-for-students-of-beef-photos/ PARTNERSHIP OPTIONS We understand that one size doesn t fit all, which is why Team Manning Valley offers three levels of partnership so that you can choose the one that best meets your needs. All amounts include GST. BRONZE $150 SILVER $300 GOLD $600 This introductory-level partnership offers an opportunity for businesses to have exposure through the Manning Valley website and brochures at the Visitor Information Centre and other key locations. This partnership offers the additional benefits of your business having hot deals twice per year on the new website at no additional cost and inclusion in Manning Valley s social media strategy. This high-level partnership offers all of the benefits of Silver and Bronze plus provides the additional opportunity for your business to work in partnership with Manning Valley Tourism. Team Manning Valley 2016/17 7

8 Partnership Benefits 2016/17 BRONZE SILVER GOLD Small website listing (with one image and 70 words of text) Inclusion in marketing itineraries and marketing material Monthly events update ed Use of Manning Valley...naturally logo Invitation to networking event opportunities Assistance with updating information on Destination NSW and Visit NSW websites through ATDW DL brochure placement at VIC, airport and service centre Information on referral statistics from website Save 20% discount on Tourism Tribe membership to access the tourism ekit, tutorials and supporting information Access to Manning Valley...naturally images, logo and support information Large website listing with four images and 200 words of text Copy of one digital brochure placed in listing on website Inclusion in social media strategy NEW! Business displayed on screens at service centre, airport and VIC Letter of support for grant applications First opportunity for inclusion in photo shoots Hot deals on website max 1/yr max 2/yr Large website listing with rotating images and 200 words of text Copy of digital brochures placed in listing on website (max 3) Free participation in education program Home page promotion on Manning Valley...naturally website Inclusion in enewsletter to consumer database First opportunity for inclusion at shows or promotions First consideration for inclusion in media famil visits First opportunity to host industry networking events First opportunity for inclusion in events and conference packages Additional options get out what you put in! 1. Send us your media releases so we can distribute through our media database 2. Provide hot deals to promote your business that can be marketed on 3. Link to from your own website to enhance your SEO 4. Place the Manning Valley...naturally logo on your website and marketing collateral so visitors know you re a destination partner 5. Have access to professional images of the Manning Valley - use our images on your website and marketing collateral to sell our destination 6. Spend time at the Visitor Centre talking to our visitors and finding out what they like about the region 7. Share, like and post to Visit Manning Valley s Facebook page facebook.com/visitmanningvalley 8. Attend member functions to get to know other industry operators or hold a function at your premises to showcase your business Team Manning Valley 2016/17 8

9 Key Marketing Initiatives Anticipated timeframe 2016/17 JUL-SEP OCT-DEC JAN-MAR APR-JUN Maintaining and marketing Review of visitor services and improve service centre display Upgrade displays and visitor facilities at Taree Airport Distributing new visitor guides to key areas in NSW Destination marketing via social media, print and marketing campaigns Two major destination marketing campaigns Develop and promote a tool kit for event organisers Develop and promote Manning Valley weddings guide Attend wedding expos and Regional Living Expo Undertake regional tourism campaigns to promote Manning Valley offerings through national publications and expand brochures Develop pitch kit to attract sports events and conferences Regular tourism articles in Focus magazine Social media competitions Legendary Pacific Coast promotions and activities TBC Enewsletter database building and engagement Regular partner updates, famils and events Expand image and video library resource for use by all partners Team Manning Valley 2016/17 9

10 Team Manning Valley TERMS AND CONDITIONS Manning Valley Tourism Partnership Program Terms and Conditions 1. Acknowledgement and/or completion of the application form constitutes a binding agreement to participate in the Manning Valley... naturally Tourism Partner Program (Partner Program) 2016/17 in accordance with these terms and conditions. 2. It is at the discretion of MidCoast Council to accept the inclusion of a partner into the Partner Program and associated activities. 3. On receipt of this application for the Partner Program an invoice will be raised by MidCoast Council and sent to the nominated address. 4. Participation in the Partner Program is not confirmed until the signed agreement and full payment has been received or a confirmed quarterly payment plan is approved. 5. All membership invoices must be paid within 30 days unless a direct debit arrangement is in place. Any member who becomes bankrupt or is in arrears by 30 days or more in the payment of any monies due to MidCoast Council will cease to be a member. 6. The applicant agrees to enter into a twelve (12) month membership from 1 July 2016 to 30 June The participant agrees to participate in media and trade familiarisations as required, pending availability. 8. The participant agrees to make high quality images available for promotional material and media as required 9. Members agree to pay the membership fee plus commission on accommodation bookings that have been taken through the Visitor Information Centre. 10. Commissions will be used by MidCoast Council to offset the cost of bringing major events to the region and/ or reinvested into destination marketing. 11. Any new memberships after 1 January 2017 will be calculated on a pro-rata basis. 12. Members may cancel by notifying MidCoast Council in writing. The base membership fee will be refunded based on a pro rata rate minus a $50 administration charge. Refunds will not be given where part or all of the benefits have been utilised. The cancellation will only be confirmed once MidCoast Council confirm receipt of the cancellation advice in writing. 13. Partner businesses must finalise all outstanding fees prior to transfer. 14. If any member is guilty of any conduct, which in the opinion of MidCoast Council is inappropriate, prejudicial to the interests of MidCoast Council or constitutes misconduct the member may be expelled. 15. MidCoast Council Partner Program benefits may be subject to change without notice. 16. Members must pay a full years membership to be included in publications or buy in advertising opportunities. 17. Partners must supply information for website listing including 2 4 high res images, content and contact details within 30 days of joining the program. 18. MidCoast Council reserves the right to edit any content supplied for publication to improve marketability of message. 19. Members agree to the following responsibilities by becoming a member of the Partner Program: a. operate the business in a professional and courteous manner; b. all advertising and promotion to reflect a true and accurate picture of the business; c. inform customers of all terms and conditions and adhere to these; d. treat customers equally; e. acknowledge the responsibility to meet the reasonable expectations of customers; f. handle all customer queries and concerns promptly and fairly; g. take reasonable care to ensure customer and staff health and safety; h. no customer information is disclosed which breaches an individual s right to privacy; i. all plant, equipment and products are in good working order; j. maintain appropriate public liability insurance; k. maintain all relevant license and permits to operate the business. Team Manning Valley 2016/17 10

11 Team Manning Valley APPLICATION 2016/17 Business Details Business Name Trading Name Street Address Town Postcode Billing Address (if different from above) Town Postcode Phone A/H Phone Fax Website Facebook ABN GST Registered Y / N Type of Business Short description of your business (approx 70 words) Trading days and operating hours: Mon Tues Wed Thurs Fri Sat Sun Are you open public holidays? Y / N Contact Details Name Mobile Position Partnership Level BRONZE $150* SILVER $300* GOLD $600* Select your choice of partnership: Declaration I acknowledge and agree to the Terms and Conditions* that apply to the 2016/17 Team Manning Valley Partnership Program. *All amounts include GST. Terms and Conditions are provided on previous page. Name Signature Date Please return your completed Team Manning Valley 2016/17 application to Manning Valley Tourism, PO Box 482 Taree 2430 or tourism@ Team Manning Valley 2016/17 11

12 INVITING Thank you for supporting Manning Valley Tourism Visitor Information Centre 21 Manning River Drv, Taree Nth 2430 Ph: or facebook.com/visitmanningvalley #manningvalley Manning Valley Tourism