Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015

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1 Adelaide Convention Bureau Membership Benefits Guide 2014 / 2015

2 Chief Executive Officer, Damien Kitto Welcomes You... The Adelaide Convention Bureau invites you to become a member of South Australia s peak industry body that markets our great destination to the world for conventions, meetings, exhibitions and incentive travel. The Bureau is a results driven team, which works closely with its 200+ members and key industry partners to attract business events each year. Confirmed business for 2014 represents 52,000 international and national delegates, which generates 370,000 bed nights and delivers $150m+ into the state s economy. The Bureau is committed to its members through regular communication and service to ensure members leverage the most from the marketing tools provided and the business leads generated. Membership is a mutual partnership and those that are pro-active and follow-up the opportunities presented benefit greatly from their Bureau membership. Marketing the destination is a collaborative approach, whereby members benefit by participating in targeted sales processes and many co-operative activities involving advertising, trade shows, sales calls, familiarisations and site inspections. The cornerstone of this activity is the Destination South Australia showcase. An investment in the Adelaide Convention Bureau will provide a range of measurable benefits to your business. These include accessing business opportunities flowing from the major conventions, conferences, incentives and meetings secured by the Bureau to increasing your business profile and building strategic alliances with other industry partners. Whether you are a small or large business, there is an investment level to suit your business objectives and budget. We invite you to speak with the Bureau membership team to explore becoming a member and join the diverse range of businesses that make up this dynamic and results driven sector. The Adelaide Convention Bureau looks forward to welcoming you as a member to work together to advance Adelaide and South Australia s position as a world leading business events destination. Damien Kitto Chief Executive Officer

3 Adelaide Convention Bureau Overview Adelaide, South Australia is one of the most diverse and welcoming business events destinations. An exceptional mix of appealing business event experiences, convenient accessibility, world famous wines, culinary genius and exceptional value for money ensures an engaging destination with the ability to deliver a world class event. Celebrating 40 years in 2014 the Adelaide Convention Bureau is a private sector, non-profit, membership based organisation supported by the South Australian Tourism Commission, Adelaide City Council and its industry members. As the peak body for business events in South Australia, the Bureau is the official organisation responsible for promoting Adelaide and South Australia as a desirable business event and incentive destination. It actively identifies and pursues business development opportunities for the state locally, nationally and internationally to convention, meeting, exhibition and incentive travel buyers. The business events team maintains an extensive database of association and corporate bodies, identifying suitable opportunities and converting sales leads by direct communication and strategic relationship management with decision-makers. The Bureau also provides a range of services to its locally based members, which may either be of an advisory nature or directly assists them in securing business related to convention and/or incentive travel.

4 Adelaide Convention Bureau Overview The Importance of Business Events Business events produce the highest daily yield of any sector of the tourism industry. Indeed in South Australia, business visitation contributes more than $1 billion to the state s economy with many of the state s 56,000 direct and indirect tourism jobs attributed to the business event and hospitality sector. Recent industry figures indicate that a national delegate on average stays 5 days and spends $732 a day in South Australia, whilst a company visiting to exhibit their wares at a conference may spend up to $77,000 during their stay. In addition to direct delegate spend research indicates that for every $1m generated by a conference 9 jobs are generated in the economy. Business events deliver beyond tourism through an extensive pool of unmeasured industry and community value. Among the many benefits and flow on affects, business events promote and showcase South Australia s expertise and innovation to the world, attracting global leaders who would have not otherwise come to South Australia. Conventions can also generate significant business and investment opportunities. Increasing Business Opportunities The Adelaide Convention Bureau s individual promotions and activities in the business events market, injects $100m+ into the South Australian economy each year representing a return of investment to members of 50:1. Although the market place and economy remains challenged the Bureau increased its sales and business development activity, with bid submissions up 16% on target in 2012/13. Confirmed business for 2014 represent 52,000 international and national delegates, which generates 370,000 bed nights and delivers $150m+ into the state s economy. The Conventions Adelaide program continues to develop and expand leading to more high yielding international events being secured (up 22% on target). A major factor in the success of this program is a powerful and expanding Ambassador Group now comprising of 80 leaders of industry, academia and politics. Destination SA remains our destination s most potent business events conversion tool and is a significant contributor to this overall result. There are plenty of exciting opportunities for members to secure business in the future, as currently the Bureau has an estimated $220 million of business opportunities in its sales pipeline.

5 Key Initiatives & Programs Key initiatives and programs of the Adelaide Convention Bureau, designed to assist the organisation in achieving its goals, include... Destination SA is an exciting annual business events showcase held in Adelaide, South Australia and presents the best experiences, products and services available within the destination to the organisers of all types of business-focussed events. Guests of the event are conference, convention, event and incentive organisers from across Australia and the Asia Pacific. Destination SA creates highly effective business to business opportunities showcasing South Australia s business event industry to fully qualified hosted guests. Destination SA has forged a deserved reputation as one of Australia s comprehensive and targeted business events showcases. A highly strategic initiative, the Conventions Adelaide program, offers the support, networks and world leading expertise necessary to ensure convention bids and programs are a success. Conventions Adelaide has formally engaged backing from a network of over 80 Ambassadors who are all leaders in their respective areas of speciality and industry sectors. This group includes Ministers, the Lord Mayor, the Governor of South Australia, state government executives, University Vice Chancellors and Professors, heads of research institutions and senior corporate executives. Working with the Adelaide Convention Bureau and industry partners, the Ambassadors advise and open doors within their networks, assisting to establish the support base necessary for conference bids and programs. Importantly, such engagement also supports a convention s goal of creating long lasting social and political legacies. Incentive travel is an important and relevant market to Adelaide and wider South Australia. Through the Incentives Adelaide program, the Adelaide Convention Bureau harnesses the expertise of innovative South Australian operators to offer international and Australian incentive organisers bespoke experiences that are second to none. The program caters for the needs of incentives groups large and small, and works to produce itineraries that offer a break from the norm, characterised by South Australia s own unique blend of excitement, nature, culture and cuisines. The Incentives Adelaide program is promoted to market the market via interactive educational experiences, via the Bureau s extensive digital platform, at trade shows, during direct client visits, and through the Bureau s strategic partners such as the South Australian Tourism Commission and Tourism Australia.

6 Membership Benefits 2014/15 1 July June 2015 Platinum Gold Silver Bronze Main focus: Networking with key industry partners & business profile Membership Investment (exclusive of GST) $5, $2, $1, $ Regional members, as defined by the South Australian Tourism Commission, are entitled to a 50% discount off membership fees (exclusive of GST) $2, $1, $ $ Business Leads Leads: Member Business Referrals Immediate Immediate Immediate Immediate SA Business Events Opportunities Report Monthly Quarterly Jul / Sep / Dec / Mar Half Yearly Sep / Mar - Bidding Inclusion in Bureau Destination Bid Proposal 1st Priority 2nd Priority 3rd Priority 4th Priority Member Exclusive Bid Partner Opportunities with the Bureau Bid Progress Notifications (Driven by Member Bid Involvement) Client Site Inspections & Familiarisations Opportunity to Showcase Product / Service in Client Site Inspections & Familiarisations 1st Priority 2nd Priority 3rd Priority 4th Priority Opportunity to Host Client Accommodation for Site Inspections & Familiarisations 1st Priority 2nd Priority Sales & Marketing Opportunities Conventions Adelaide Program Participation Destination Marketing Kit for Bidding Purposes PR & Cooperative Marketing Opportunities on Key Initiatives & Achievements Opportunity to Co-Exhibit at Tradeshows (AIME, IMEX, PAICE & Asia Missions) Opportunity to Exhibit at Destination SA Opportunity to Sponsor Destination SA Opportunity to Host Business Hours (Networking Events)

7 1 July June 2015 Platinum Gold Silver Bronze Main focus: Networking with key industry partners & business profile Opportunity to Exhibit at Business Hours Opportunity to Provide Articles for the Bureau Newsletter (Bureau Business) 8 Articles 6 Articles 4 Articles 2 Articles New Member Profile in Bureau Newsletter Company Details on Bureau Website Dedicated Web Page Word Description + Contact Details + Logo + Hyperlink + 2 Images Dedicated Web Page Word Description + Contact Details + Logo + Hyperlink Dedicated Web Page + 60 Word Description + Contact Details Dedicated Web Page + 30 Word Description + Contact Details Opportunity to Advertise in Bureau Key Marketing Publications At Cost At Cost At Cost At Cost Networking Opportunities Complimentary Invitation to Platinum Industry Event 1 Ticket Complimentary Invitation to Bureau Annual Breakfast 2 Tickets 1 Ticket At Cost At Cost Complimentary Invitation to Bi-Monthly Business Hours (Networking Events) 5 Tickets 3 Tickets 2 Tickets 1 Ticket Other Benefits Access to Industry Information & Statistics Access to ICCA Global Industry Information Involvement in Team Adelaide Forums Access to Bureau Membership Database 4 2 At Cost At Cost Password to Access Exclusive Members Area on Bureau Website Bureau Business Newsletter (Monthly Distribution) Bureau Annual Report Distribution Acknowledgement in Bureau Annual Report (Listing & Logo) Invitation to Bi-Monthly Training Workshops (Informative Training About Bureau Services) Bureau Logo provided in digital format for member website Note: The Membership Fee for CBD Hotels, Motels and Apartments at Platinum & Gold level is based on the number of rooms. Please discuss full terms and conditions of Adelaide Convention Bureau Membership benefits guide with the Membership Manager.

8 Maximising Business Opportunities & Profile New Business for the Destination The Adelaide Convention Bureau sources and identifies key business events and is a proactive bidder in encouraging national and international event organisers to select South Australia as their choice of destination. Members may be asked to provide information and proposals for inclusion in destination bid documents based on their client requirements. During and following successful bids, the Bureau facilitates direct member/ client dialogue. SA Business Events Opportunities Report Members at Silver level and above have access to the Bureau s SA Business Events Opportunities Report, which is a confidential list of all upcoming conventions, meetings, exhibitions and incentive groups confirmed to South Australia. The report is a powerful resource allowing members to market and promote their business to event organisers that have requirements to satisfy. Business Referrals Business referrals are enquiries regarding member services and products from clients who have already committed to holding their event in South Australia. This is a vital Bureau function and one that delivers important benefits to its members. Based on the request, the Bureau will qualify the opportunity and present appropriate solutions to the client. In all cases direct member contact is promoted and members are kept fully updated as to the outcome. Familiarisation Programs / Site Visits Adelaide Convention Bureau members are offered the opportunity to participate in familiarisation programs and site visits conducted by the Bureau. Hosted clients can include; association and corporate key decision makers, professional conference organisers and the media. Such initiatives present a prime opportunity for members to showcase their product. Public Relations The Adelaide Convention Bureau works closely with public relations agency Foster Hill PR in an effort to further enhance the profile of the Bureau and the South Australia business events industry. The Bureau is pleased to discuss ways to support members through selected media and Business Events Australia trade.

9 Co-operative Marketing Activities Networking Networking with other Bureau members and key industry partners is a proven successful way of generating contacts, partnerships and often potential business. The Bureau provides numerous networking opportunities for members such as Business Hours, breakfasts, lunches and the premier event, Destination SA. All networking events are well attended, including Business Hours which attract more than 200 members and industry partners. Digital Marketing and Planner s Guide The Adelaide Convention Bureau produces the primary business events publication for Adelaide and South Australia, promoting business event facilities, products and services. The Planner s Guide is a must have for event planners and clients locally, nationally and internationally. The digital guide will be available at Destination SA and distributed to qualified convention, conference, exhibition and incentive buyers in Australia, New Zealand, Asia, United Kingdom and Europe. The guide is produced annually and offers members the opportunity to advertise and secure a position at the forefront of potential business. New for 2014/15 is the opportunity to invest in further digital advertising on the Bureau website, in conjunction with a Planner s Guide advertisement. Bureau Business E-Newsletter Adelaide Convention Bureau members and key industry partners receive the Bureau Business e-newsletter each month, providing information on industry trends, Bureau activities and achievements. This provides a platform and effective marketing tool for members to promote any news and developments to other members and key industry partners, which may be based locally, interstate or overseas. In-Market Sales Missions The Bureau s Business Development Managers engage in up to 25 national and international sales missions per year. Often these sales missions coincide with tradeshows, in-market events and other activities. Members keen to align selected activities in market should contact the Bureau. Tradeshows The Bureau attends major tradeshows both nationally and internationally to promote the state and create further business opportunities for its members. Members are encouraged to invest in attending selected tradeshows with the Bureau and other Team Adelaide members. Examples of tradeshows attended by the Bureau include: AIME (Asia Pacific Incentive & Meetings Expo) - Melbourne PAICE (Pacific Area Incentives & Conventions Expo) - New Zealand IMEX (Incentives & Meetings Expo) - Germany, Europe Australian Association Forum Various international missions arranged by Business Events Australia (e.g. China, South East Asia and New Zealand) Adelaide Convention Bureau Website The Bureau website is informative, media rich and designed as a landing site for all Bureau marketing activitiy. Each member has an exclusive web listing with company description and contact details, allowing potential clients and delegates to search through relevant member products and services. Most importantly, members have access to an exclusive Member s Only area on the Bureau website. The website provides access to online opportunities such as: Access to sales leads Opportunity to provide proposals for event bids Access to the SA Business Events Opportunities Report Bureau Calendar of Events (Networking opportunities) Frequently asked questions Industry statistics and results Member Training Workshops The Bureau conducts bi-monthly workshops in order to provide informative training about Bureau services, submitting proposals (idss Partner Interface Program), how to maximise on membership and advise of any updates or new initiatives. The Membership Department also conducts free personal tutorials within workplaces to individuals or team members.

10 A Collaborative Approach Membership is a Mutual Investment The Adelaide Convention Bureau works to create new business opportunities for its members, introducing them to the lucrative conventions, meetings, exhibitions and corporate incentive travel markets. The Bureau operates collaboratively with members to showcase the destination in a manner that is attractive to national and international business visitors alike. Such collaboration is built on trust and understanding, and designed to produce reciprocal benefits from the shared investment. Current members include accommodation providers, venues, meeting managers, attractions, retailers, restaurants, printers, tour operators, airlines, other travel and transport service providers and more. The Bureau is committed to helping all members receive the best possible return on investment, through the many opportunities and resources offered. Members are advised to invest the time necessary to advance opportunities to maximise their membership. Recognition Team Adelaide Team Adelaide is an initiative promoted by the Adelaide Convention Bureau. It is a collaborative approach by industry leaders and key partners to competitively promote Adelaide, South Australia. Industry partners and members are showing an increasing commitment to this approach to secure business. From client site inspections, to bid presentations and event marketing support, Team Adelaide strives to demonstrate a complete and united solution to its clients. Business Reporting If members wish to know individual business information, the Bureau will provide reports on business opportunities that have been made available to them during the course of that membership period or beyond. Business reporting may also be sourced by the member on their own account, within the Members Only section of the website. Dedicated Membership Team The Membership Team is dedicated to the members and is always available to offer guidance, assistance and to help members with their business goals and objectives. Members can display the Bureau logo on their company website to identify themselves as a member of a high-profile industry organisation.

11 Level 1, 15 Leigh St, Adelaide Ph: Fax: Connect via Facebook and LinkedIn Adelaide Convention Bureau Follow on Twitter Adelaide Convention Bureau is supported by:

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