Membership Prospectus

Transcription

1 Membership Prospectus #visitsunshinecoast

2 TOURISM IS EVERYONE S BUSINESS. As the key economic driver for the Sunshine Coast and generating $2.5 billion annually, Visit Sunshine Coast (VSC) is trusted with the responsibility of driving demand to the region and sharing our naturally refreshing story with the world. In 2016/2017, VSC delivered an extraordinary range of destination marketing initiatives that have resulted in record visitation to the region - highlighted by the Sunshine Coast Airport being the fastest growing in Australia. Visitation to the Sunshine Coast is experiencing incredible growth and the global conditions are primed for your business to leverage this opportunity. Now is the time to be a part of your regional destination marketing organisation, so we can collectively capitalise on momentum and continue to drive visitors to the region. The 2017/2018 Membership Prospectus details a range of strategic marketing benefits that businesses receive, based on your level of membership. These include exclusive cooperative marketing opportunities and subsidies, member pricing at networking events, training workshops, brochure display in our visitor centres and access to the latest industry insights. Most importantly, your business will be listed on our website for the world to see. In addition to this, your membership gives you access to a variety of support platforms tailored specifically for Sunshine Coast businesses. We offer advice, education, connections and guidance to help your business succeed. We look forward to working with you and having you as part of team #VisitSunshineCoast. Simon Latchford - CEO Visit Sunshine Coast VISION STATEMENT The Sunshine Coast tourism region will be globally recognised as Australia s premier revitalising destination where the blend of experiences showcases the region s diversity. THE REGION VSC is the Queensland Government s official regional tourism organisation for the Sunshine Coast, and incorporates the area from the Glass House Mountains in the south to Rainbow Beach in the north, Hinterland and the Mary Valley to the west.

3 DOMESTIC TRADE CAMPAIGNS WITH: EXPEDIA WOTIF VIRGIN AUSTRALIA ESCAPE TRAVEL 2016/2017 SNAPSHOT INTERNATIONAL TRADE CAMPAIGNS WITH: DER TOURISTIK TRAIL FINDERS EXPLORER FERNREISEN FLIGHT CENTRE DIGITAL TOTAL WEB TRAFFIC 1.9M PAGE VIEWS TWITTER UP 38% INSTAGRAM UP 104% FACEBOOK UP 55% BUSINESS EVENTS 27,384 BUSINESS EVENT DELEGATES INJECTING $ 40.8M INTO THE ECONOMY PUBLIC RELATIONS TODAY SHOW BROADCASTS IN CALOUNDRA AND MOOLOOLABA VISITOR ARRIVALS/EXPENDITURE 294,000 INTERNATIONAL VISITORS NORTH AMERICA UP BY 43.1% VISITORS Over 70 MEDIA & INFLUENCER VISTS DOMESTIC UP BY 6% to 3.4M VISITORS $ 21M GLOBAL PR VALUE *stats for YE March 2017 UK 57k VISITORS GERMANY UP BY 14.9% VISITORS NZ 66k VISITORS INTERNATIONAL EXPENDITURE RECORD ARRIVALS AT SUNSHINE COAST AIRPORT - OVER $ 240M 1.1 MILLION 7 CRUISE SHIPS $ 350,000 INTEGRATED EVENTS CAMPAIGN

4 You take your business seriously and so do we. We are proud of our Sunshine Coast, we love the region as much as you do and we want to share our passion through our marketing skill. The team at Visit Sunshine Coast (VSC) is here to support you with a high level of marketing support with four different membership options. The packages have been designed with all Sunshine Coast tourism businesses in mind from the small B n B operator to our biggest resorts and conference venues; fishing expedition tours to the wildlife and nature parks. When you join VSC, the whole team is waiting to support you by offering their specialised skills and experience needed to make you successful! MEMBERSHIP PRICES BASE MEMBERSHIP This is for businesses who operate outside of the Sunshine Coast Local Government Area (LGA) and who do not contribute to the Sunshine Coast Tourism and Major Events Levy. SUBSIDISED MEMBERSHIP This is for businesses who operate within the Sunshine Coast LGA. Sunshine Coast Tourism and Major Events Levy subsidises your membership fees. Note: Business with the Destination Gympie Region may be eligible for a 25% subsidy. Please contact VSC to discuss this opportunity. Level of Membership Base Membership Fees Subsidised Membership Fees Tourism Essentials $350 $240 Trade and Leisure $690 $470 Business Events Essentials $700 $480 Business Events $1,270 $860 Note: all membership fees are GST inclusive

5 WHAT LEVEL OF MEMBERSHIP IS FOR ME? TOURISM ESSENTIALS As a Tourism Essentials member, you are a serious player on the tourist stage you are primed for action and want to make the most of your connection with the VSC team and our members. The size of your business is not as important as the size of your ambition and desire to make your business an outstanding success! Tourism Essentials gives you the must have package. From listing on visitsunshinecoast.com and access to FREE or opt-in marketing opportunities to Visitor Information Centre brochure distribution - this is an essential component of your marketing mix. Access to networking, workshops, training, social media opportunities, member s only communication tools, subsidies, trade shows and much more. TRADE AND LEISURE This is your time to shine on the global tourism stage and there is no better partner for you than VSC and our Trade and Leisure membership package. As a Trade and Leisure member you will have the key to the domestic and international market through our expertise, training and connections. Shape your business for the world market by taking part in trade workshops and shows, meet domestic and international media and promote your service directly to our trade partners. Imagine who you will attract to your business! A world of opportunity awaits you make sure you are ready to take advantage of a world vista with a Trade and Leisure membership package. BUSINESS EVENTS ESSENTIAL If you re an event supplier, just starting out in the business event space or with experience, wanting to grow and expand there s a chance you will be wondering where to go to create your networks, connect to the people that need your services, build your business skills and acumen and get the inside information you need. If that sounds like you, then you need to consider the VSC Business Events Essential membership pack. A jam-packed membership offering including tailored communications, networking, education and training, marketing tools, access to trade shows, media and opportunities to showcase your business to your ideal customer. This is your pathway to connect with the extensive event planners and professional conference organisers with ease and support of the dedicated Business Events Sunshine Coast (BESC) team, using their years of experience and knowledge. BUSINESS EVENTS As a business event professional, you re fired up and ready to work with the international and domestic markets, you want to link to professional conference organisers to maximise your conferencing and incentive opportunities. You need to receive relevant sales leads to build your business and be part of the right networks. It s essential that you sign up for a membership package that covers a huge array of needs from inclusion in regional trade shows and media familiarisations, partnerships, collaborations, introductions, training, education and connection to our team of experts digital marketing, social media opportunities, and communications that are perfect for your needs access to the best of everything VSC has to offer here and abroad. The Business Events membership package will help you take your event supply business to the world when corporate business comes searching for the perfect supplier, you can bet they ll be in touch with you.

6 Visit Sunshine Coast Membership Benefits Tourism Essentials Trade and Leisure Business Events Essentials Business Events General Benefits Receive monthly VSC enewsletter & industry updates Invitation to our quality networking functions* Receive our membership information including your proud member certificate and sticker The opportunity to participate in VSC and TEQ cooperative advertising campaigns Training and workshops to lift your business performance* The chance to present your business to the VSC team let us get to know you better Become part of our media campaign - Submit your stories and news for consideration when we pitch to media Access our corporate website including our beautiful image library and media kit The opportunity to showcase your business through hosting a networking event Digital and Social Media Your business listing on visitsunshinecoast.com - website traffic over 50,000 per month Subsidised listing via the Australian Tourism Data Warehouse (ATDW) - $50 subsidy Social media leverage opportunities reach more people than you could ever dream when you partner with us on Facebook, Instagram and YouTube* The opportunity to submit content for consideration on the Visit Sunshine Coast blog Visitor Information Centres (VICs) Showcase your product at our annual VIC trade show* Your brochure distribution in up to eight accredited VICs Present your business to our volunteers at our VIC meetings Host familiarisation for VIC ambassadors and staff Trade and Leisure Marketing Invitations to participate in sales missions, trade training and road shows * Showcase your business Take part in international trade and media familiarisation visits Learn and be inspired by the best - Attend international trade development workshops* Be a part of domestic and international cooperative marketing campaigns* Your business listed in the International Travel Planner The chance to promote your product or service to rade international partners Promotion of your business by VSC staff to key distribution partners, Inbound Tour Operators (ITOs), wholesalers and retail agents *additional costs may apply

7 Visit Sunshine Coast Membership Benefits Tourism Essentials Trade and Leisure Business Events Essentials Business Events BESC The BESC bites enewsletter and industry updates sent directly to your inbox Invitation to attend BESC education workshops* Invitation to attend and/or showcase at the BESC quarterly Whats in your Backyard event Networking with other local business event suppliers Full product listing on the businesseventssunshinecoast.com be seen with the best The option to add your own Hot Deals on BESC website and attract more customers Opportunity to join the regional stand at relevant business events trade shows Product promoted by BESC staff to corporate, association and government event planners and Professional Conference Organisers (PCO s) The ability to advertise in BESC buyer enewsletter to PCO s, corporate and association event planners Access to annual Qld Business Events Survey research reports Receive all relevant sales leads received by BESC as a result of their marketing activity Promotion of product or service to trade media partners for editorial inclusion eg MICE.net Sunshine Coast feature Your chance to showcase your product in domestic corporate & PCO familiarisations Access to Trade and Leisure benefits on proviso of product suitability and operators agreement to pay required commission levels.

8 Visit Sunshine Coast 10 Electra Lane, Marcoola. PO Box 9325, Pacific Paradise, Queensland 4564 T: E: W: visitsunshinecoast.com