What is Art Marbella?
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- Rose Welch
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2 What is Art Marbella? Art Marbella is the first international event of modern and contemporary art in the city of Marbella, Spain. An art fair with a selection of the best galleries and artists from Europe, the Americas and the Middle East, Art Marbella has become the meeting point of collectors and art lovers in the European Summer.
3 Why? The city of Marbella is investing heavily to reformulate its city brand and position itself as a top destination in the World. Art and culture are an essential part of this change. With more than 10,000 expected visitors and professionals from all over the World and every corner of Spain, Art Marbella will have an important economic and cultural impact for Marbella. The improvement of the main economic indicators, together with fiscal reforms that facilitate the transfer of art, create favourable conditions for an art fair, which benefits from the presence in Marbella of a significant number of private collectors, the commitment to purchase art by foreign collections and institutions, and the prestige of the participating international galleries.
4 Who is our target? Art Marbella devotes significant resources to attract international collectors and curators from all over the World. More than 10,000 local (Marbella and the Spanish Costa del Sol) and international visitors include socialites, royalty, celebrities, business leaders, collectors, as well as professionals and personalities from the art world. The fair s VIP Programme includes a number of prestigious collectors hosted as Art Marbella s special guests.
5 Impact, Reach and Media Campaign Art Marbella is one of the most media covered and relevant events in the European Summer. We attract the interest of agencies and media, both generalists (local and international) and specialized (art, lifestyle, and luxury), including printed press; television and radio; digital media; and bloggers and influencers. In addition, we are establishing important media partnerships. + 10,000 visitors to the fair accredited media outlets + 120,000 visits to our web page and increased web traffic of the fair s partners + 500,000 viewers exposed to content associated with Art Marbella
6 Benefits for our corporate partners The strong relationship between Art Marbella and its sponsors is based on establishing these alliances in a strategic manner, convinced of the importance of mutual benefits and keeping in mind the ROI of our corporate partners. This gathering of the art world manages, in just one week, to capture the attention of hundreds of thousands of potential clients, generating for our partners a unique opportunity to reach current and potential customers, and publicize its image, services and/or products. Some of the tangible results include: Improved brand, product and enterprise recognition Significant media coverage Opportunity to influence opinion leaders Higher sales Recognition and positive image among general public
7 Brand exposure for our strategic partners Web and social networks (proprietary and others) Visibility in press releases and media Inclusion and visibility in collateral materials Visibility in mupis and banners throughout the city of Marbella Visibility in the fair venue, and associated institutions and parallel events Participation and co-production in all parallel events Presence in Art Marbella s catalogue
8 Sponsors & Partners 2015
9 Visitors 2015 Recognized personalities fom the world of arts and culture, including royalty, local socialites, renowned artists and collectors, contributed to make the initial edition of Art Marbella a success.
10 Beatriz de Orleans
11 Esther Arroyo
12 Gunilla Von Bismark
13 Susie Lindberg
14 Phillipe Junot
15 Count Rudi
16 VIP Programme An extensive VIP Programme offered a variety of activities during the fair, including private visits to museums and collections, and exclusive events targeted at collectors. More than 60 carefully selected recognized collectors were hosted by Art Marbella as special guests during the event.
17 Exclusive event at Mama Lola Yatch
18 Private visit to Centre Pompidou Málaga
19 Private visit to Centro de Arte Contemporáneo (CAC) Málaga
20 Dinner at El Gaucho de Banús
21 Exclusive party at Marbella Club
22 Hubertus de Hohenlohe family at Trocadero Arena venue
23 Team Director: Alejandro Zaia Host Committee comprised of socialites, royalty, business leaders, renowned international collectors and personalities from the art world, including Pablo and Flavia de Hohenlohe, Princess Lulu al-sabah, Virginia Hartley Sartorius, Irina Grafin Zu Stolberg- Stolberg, Omar Lopez-Chahoud, Bruno Leitâo, Marta Ramos, Anibal And Marlise Jozami, Francis Verstraeten, Flavia De Hohenlohe, Fernando Vega Olmos, Fernando Frances, Konstantine Von Knieriem, Virginia Hartley Sartorius, Salvador & Elena Garriga, Luis & Yolanda Caballero, Monica Holmberg, Kathy Wright, Kamran Diba, Karen Zumtobel, José Malbrán, Aura Seikkula (Helsinki), Rolando Carmona (Paris), among others. For the city of Marbella, Mayor José Bernal Gutierrez.
24 Where and When From Friday July 29th to Wednesday August 3rd 2016 Place: Palacio de Congresos, Ferias y Exposiciones de la ciudad de Marbella, España
25 Content Top international galleries (+40) Projects by featured artists Program of events for collectors Curatorial research programmes Forum and meetings with artists Collectors and VIP Programme
26 Sponsorship Options Following you will find a board with the different options for sponsors and partners.
27 MAIN SPONSOR ASSOCIATE SPONSOR SPONSOR PARTNER Prominence over all other sponsor brands; on par with the Fair s, e.g., Your Brand/Art Marbella Priority brand positioning over all other sponsors (excluding Main Partner) Prominent presence and signage in the entrance lobby/reception area Presence and signage in the entrance lobby/reception area Right to brand VIP Lounge Named sponsor of one section of the Fair, e.g.,: Pinta (Latin American art platform), Design, Photo or Auditorium Programme 40 sqm institutional stand 25 sqm institutional stand 15 sqm institutional stand Prominent signage throughout the Fair and only logo shown alongside Fair s logo Prominent signage in the sponsored section, with presence throughout the Fair Prominent position in all fair-related press, advertising and marketing material including press releases; the Fair s website; E-blast to the Fair s database of VIPs and collectors; and logo in all newsletters and mail communications Presence in all fair-related press, advertising and marketing material with specific mention to the sponsored section, including press releases; the Fair s website; E-blast to the Fair s database of VIPs and collectors; and logo in all newsletters and mail communications Mention in all fair-related press, advertising and marketing material, including press releases; the Fair s website; E- blast to the Fair s database of VIPs and collectors; and logo in all newsletters and mail communications Mention in all fair-related press, advertising and marketing material, including press releases; the Fair s website; E- blast to the Fair s database of VIPs and collectors; and logo in all newsletters and mail communications
28 MAIN SPONSOR ASSOCIATE SPONSOR SPONSOR PARTNER Logo on VIP card, credentials and invitations, and on Fair s VIP bag Logo on Fair s VIP bag (smaller than Main Sponsor) Promotional material in VIP bag Promotional material in VIP bag Promotional material in VIP bag Promotional material in VIP bag Right to host the Fair s Opening Party / VIP preview Right to host VIP event at Fair s venue* Right to host VIP event at Fair s venue* Right to host VIP event at Fair s venue* Right to host VIP event at Fair s venue* Guided tour by curators Guided tour by curators Guided tour by curators Guided tour by curators Access for a group of 100 clients/employees to some activities in the Fair s VIP and Collectors Programme* Access for a group of 50 clients/employees to some activities in the Fair s VIP and Collectors Programme* Access for a group of 25 clients/employees to some activities in the Fair s VIP and Collectors Programme* Access for a group of 15 clients/employees to some activities in the Fair s VIP and Collectors Programme* Logo on front cover of Catalogue Logo on back cover of Catalogue Sponsor s Foreword/ Letter From in the Catalogue Prominent double-page ad or one odd page ad in the Catalogue (right after foreword letter) Double-page ad in the Catalogue One prominent full-page ad in the Catalogue (odd page) One full-page ad in the Catalogue
29 MAIN SPONSOR ASSOCIATE SPONSOR SPONSOR PARTNER 300 VIP passes 200 VIP passes 100 VIP passes 50 VIP passes 1,000 complimentary tickets to the Fair 500 complimentary tickets to the Fair 300 complimentary tickets to the Fair 100 complimentary tickets to the Fair 300 copies of the Catalogue 200 copies of the Catalogue 100 copies of the Catalogue 50 copies of the Catalogue Official ART MARBELLA logo usage permission Official ART MARBELLA logo usage permission Official ART MARBELLA logo usage permission Official ART MARBELLA logo usage permission
30 THANK YOU CONTACT INFORMATION: Alejandro Zaia Chairman/Director Sebastian Valdez Partner +44 (0) Facebook - Twitter - Instagram
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