ADVERTISING & SPONSORSHIP OPPORTUNITIES

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1 2017 ADVERTISING & SHIP OPPORTUNITIES JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017

2 NORTH AMERICAN HAIRSTYLING AWARDS SUNDAY, JULY 9, 2017 ADVERTISING & SHIP OPPORTUNITIES WHAT IS NAHA? The North American Hairstyling Awards (NAHA) is the most prestigious photographic competition in North America, celebrating the artistry and skill of the professional salon industry. Held during PBA Beauty Week, NAHA recognizes individuals in 16 categories of excellence during a star-studded awards ceremony at the Mandalay Bay Convention Center in Las Vegas, NV. QUALIFIED TARGET MARKET NAHA allows you to connect with the industry s most talented artists and salon professionals. As a sponsor or advertiser, you will receive exclusive benefits and special recognition before, during and after the Awards Ceremony. OUR REACH INCLUDES 20,000 unique visitors to the NAHA website each month Over 40,000 followers on social media platforms including Facebook, Twitter, Pinterest and more An database of more than 25,000 active contacts POWERFUL MARKETING CAMPAIGN PBA wants to ensure NAHA is as successful and profitable for you and your company as possible. Each year, PBA embarks on an ambitious marketing campaign in preparation for NAHA s star-studded awards ceremony. The campaign attracts millions of active professionals via direct mail, advertisements, electronic promotion, dedicated editorial, public relation outreach and social media. Print advertisements in more than 20 industry and consumer publications that receive over 2 million impressions; Online advertisements on more than 30 industry and consumer publication websites that receive nearly 20 million impressions Plus, NAHA draws notable media coverage from around the globe! CUSTOM MARKETING & PROMOTIONAL OPPORTUNITIES Investment: Contact your Account Manager Whatever your budget or goals, your account manager can create the sponsorship or advertising opportunity that is right for your company. TONI DAVIS Sales Director EBONY KING Sales Manager JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 2

3 LEVELS OF ELITE SHIP professional All NAHA Elite Sponsors receive the following benefits as part of their sponsorship package: Access to VIP seating (rope and stanchion area) at the Awards Ceremony Company logo to appear on following All NAHA 2017 advertising and marketing campaign materials (1.3 million impressions) NAHA Step and Repeat banner Sponsor acknowledgement in the Annual NAHA Tribute Journal Sponsor acknowledgement on the NAHA website Select on-site signage Your company representative* will present a NAHA category winner with their award on stage second corporate commercial to be played during the NAHA Award Ceremony and NAHA Live broadcast. Product placement in the Gifting the Elite and/or It s In the Bag swag bags. Please use two (2) different products in the Gifting the Elite and It s In the Bag swag bags. Full contact list of NAHA 2017 finalists & winners Your company s personalized PowerPoint slide to be played at the start of the Awards Ceremony A web banner on the NAHA website to run the entire cycle of NAHA 2017 A co-branded live broadcast webpage Your 30 second to one (1) minute corporate commercial to be played in the hotel room CPNA information channel at Mandalay Bay from Sunday July 9th through Monday July 10th. DIAMOND ARTISTIC PRESENTER PACKAGE 5 Available $29,500 Each year, NAHA offers the opportunity to produce artistic presentations as part of the Awards Ceremony. These are strictly fashion runway presentations for entertainment. This Diamond Package offers five sponsoring companies the maximum exposure before, during, and after the NAHA Awards Ceremony. Diamond Sponsors receive all the benefits listed below, as well as benefits listed in the Elite Sponsor section. In order to receive maximum marketing and branding exposure, sponsor commitment deadline is February 28, PBA/NAHA will provide: Two page, four-color spread advertisement in the Annual NAHA Tribute Journal Model prep room to include: tables, chairs, shared standing dryers, protected floors, clothing rack and three 20 amp outlets Three (3) hotel rooms at Mandalay Bay for Saturday and Sunday nights, up to two people per room (Includes room and tax only; resort fees and incidental charges not included.) All artistic team members working behind the scenes will be provided back-stage access for the event Twenty-five (25) NAHA 2017 tickets; contact name must be provided by June 2, 2017 Full badge status to the following events for up to five (5) people: Sponsoring company to provide Artistic Presenter with additional support directly, including but not limited to the following standard items: Housing fees for any additional staff in excess of the three rooms noted above Team and model travel fees as required by Artistic Presenter Model and team meals Model clothing Choreographer and/or any additional expenses to successfully complete the artistic presentation *Company representative/presenter must be an industry ICON or the public face of your company. NOTE: Category choice assigned on a first come basis upon confirmation of signed contract and payment as required. JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 3

4 PLATINUM LIMITED AVAILABILITY $23,000 In addition to the benefits listed below, Platinum Sponsors receive all the benefits listed under the Elite Sponsorship section. Two page, four-color spread advertisement in the NAHA Tribute Journal Twenty (20) NAHA 2017 tickets; contact name must be provided by June 2, 2017 Full badge status to the following events for up to five (5) people: G O L D LIMITED AVAILABILITY $17,750 In addition to the benefits listed below, Gold Sponsors receive all the benefits listed under the Elite Sponsorship section. Two page, four-color spread advertisement in the NAHA Tribute Journal Fifteen (15) NAHA 2017 tickets; must provide one contact name by June 2, 2017 Full badge status to the following events for up to three (3) people: SILVER LIMITED AVAILABILITY $12,500 In addition to the benefits listed below, Silver Sponsors receive all the benefits listed under the Elite Sponsorship section. Full page, four-color advertisement in the NAHA Tribute Journal Ten (10) NAHA 2017 tickets; must provide one contact name by June 2, 2017 Full badge status to the following events for up to three (3) people: *Company representative/presenter must be an industry ICON or the public face of your company. NOTE: Category choice assigned on a first come basis upon confirmation of signed contract and payment as required. JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 4

5 NAHA RECEPTION OPPORTUNITIES RED CARPET RECEPTION E X C L U S I V E $20,000 Host the prestigious pre-ceremony Red Carpet Reception and welcome the who s who of the industry. This opportunity includes space for a 200 sq. ft. display area to distribute your PBA approved gifts/samples/literature as well as your company logo on the Red Carpet Reception signage. Opportunity includes: Company logo on the sponsors acknowledgement page of the NAHA Tribute Journal and select on-site signage Full page, four-color advertisement in the Annual NAHA Tribute Journal Fifteen (15) NAHA 2017 tickets; must provide one contact name by June 2, 2017 Access to VIP seating (rope and stanchion area) at the Awards Ceremony Cocktail napkins with your company logo/message (subject to PBA approval) placed at all bars throughout reception. Full badge status to the following events for up to two (2) people: CUSTOM MARKETING & PROMOTIONAL OPPORTUNITIES Investment: Contact your Account Manager Whatever your budget or goals, your account manager can create the sponsorship or advertising opportunity that is right for your company. JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 5

6 ADDITIONAL SHIP OPPORTUNITIES ATTENDEE SWAG BAG $5,000 Maximize your company s exposure as the official attendee Swag Bag sponsor for NAHA These complimentary bags will be given to each attendee, finalist, and winner and are filled with swag from their favorite sponsors. Your logo will share top billing on the bag with the NAHA logo. Opportunity includes: Company logo on the sponsors acknowledgement page of the NAHA Tribute Journal and select on-site signage Full page, four-color advertisement in the Annual NAHA Tribute Journal Ten (10) NAHA 2017 tickets; must provide one contact name by June 2, 2017 Access to VIP seating (rope and stanchion area) at the Awards Ceremony Full badge status to the following events for up to two (2) people: GIFTING THE ELITE $2,500 NAHA finalists (approximately 100) are presented with a high-end swag bag to congratulate them for being a cut above the rest. Make it a night to remember for them - place your special gift in this one-of-a-kind bag. All inserts are subject to PBA approval. Opportunity includes: Full page, four-color advertisement in the Annual NAHA Tribute Journal One (1) web banner ad on the NAHA website Company name listed on the sponsors page of the NAHA website Two (2) NAHA 2017 Tickets IT S IN THE BAG $2,500 Make a memorable impression at NAHA 2017! Place your product, travel kit or special gift into the hands of the first 2,500 salon and spa professionals attending the Awards Ceremony. Each NAHA attendee receives this bag of swag from their favorite sponsors. All inserts are subject to PBA approval. Opportunity includes: Full page, four-color advertisement in the Annual NAHA Tribute Journal One (1) web banner ad on the NAHA website Company name listed on the sponsors page of the NAHA website Two (2) NAHA 2017 Tickets CUSTOM MARKETING & PROMOTIONAL OPPORTUNITIES Investment: Contact your Account Manager Whatever your budget or goals, your account manager can create the sponsorship or advertising opportunity that is right for your company. JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 6

7 ADVERTISING OPPORTUNITIES professional NAHA LIVESTREAM $3,000 EACH The entire NAHA 2017 show including Red Carpet coverage will be featured via livestream. This opportunity will give the advertiser a customized, co-branded landing page that will house the livestream as well as a live social feed. Graphics must be provided by the advertiser and are subject to PBA approval. TRIBUTE JOURNAL AD* $1,500 - $2,400 EACH The NAHA Tribute Journal is an annual full-color keepsake book featuring the work of NAHA 2017 finalists, colleagues, and sponsor advertisements congratulating the finalists, winners and Lifetime Achievement honoree. Promote your brand and honor the work of the industry with your own four-color, full-page ad or a two-page spread. This keepsake book is given out to every NAHA attendee. * Time Permitting NAHA COMMERCIAL $1,000 EACH Just like many other award ceremonies that you see on TV, 30 second commericals will be featured before or during the NAHA 2017 livestream. Increase your brand(s) visibility by having your company and/or product commercial shown during NAHA. Commercials will reach thousands of stylists worldwide as they follow the livestream. E-BLAST $1,000 EACH Eblasts will be sent to the NAHA distribution list. E-blasts are produced by the advertiser and sent out by PBA. E-Blasts must reference your participation in the event and include NAHA dates and logo. Artwork is subject to PBA approval. SOCIAL MEDIA POST $500 EACH Promote your brand on PBA s social media channels. Graphics and captions are produced by the advertiser and sent out by PBA on our social channels. Graphics must reference your participation in the event and include NAHA dates and logo. A caption with the maximum limit of 150 characters is required and must include #NAHA2017. Artwork and caption is subject to PBA approval. CPNA TV CHANNEL IN- ROOM ADS $500 EACH Mandalay Bay is the official hotel for NAHA. Two TV channels will be made available to all Mandalay Bay guests featuring unique CPNA promotional content. NAHA sponsors and partners may purchase a 30-second to one (1) minute ad time to run Sunday, July 9th and Monday, July 10th. Video content must be submitted by June 1st. CPNA reserves the right to review and deny all video content submitted. Additional fees will be applied if additional formatting is required. MATERIAL REQUIREMENTS Upon receipt of your signed contract, you will be contacted by a sponsorship coordinator. Your sponsorship coordinator will give you more detailed specifications, guidelines and deadline dates for all the marketing and promotional opportunities you selected. All customer supplied artwork and product for distribution are subject to PBA approval. To ensure deadlines are met, plan your submissions for approval according to the dates provided by your sponsorship coordinator. JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 7

8 NORTH AMERICAN HAIRSTYLING AWARDS 2017 TERMS & CONDITIONS 100% of total fee is due within 30 days of signing this agreement. If contract is submitted within 30 days of the event, full payment is due immediately upon receipt of signed agreement. All fees are non-refundable less rebate (conditions apply).* Rebate* (when applicable) will be issued within 30 days of the completion of the NAHA Category choice is assigned on a first-come basis upon confirmation of signed contract and payment as denoted above. The terms of this agreement may not be modified, except by written Agreement, signed by both parties. It is understood that this form shall be legally binding between NAHA Management, hereinafter known as PBA, and your company, hereinafter known as Advertiser/Sponsor, only upon acceptance by PBA. Advertiser/Sponsor shall be responsible for providing the finished Promotional Opportunity (i.e. artwork, names, product, etc.) as required by the deadline date(s) and for meeting the exact specification indicated in the confirmation letter. In the event that such deadline is not met by the Sponsor, the opportunity in question shall revert back to PBA without obligation or refund of monies. If any term of this Agreement shall be declared invalid or unenforceable, the remainder of the Agreement shall continue in full force and effect. This Agreement shall be binding upon the heir and successors of the Advertiser/Sponsor. This Agreement constitutes the entire Agreement between Advertiser/Sponsor and PBA concerning NAHA 2017 Sponsorship Opportunities. Company representative/presenter must be an industry ICON or the public face of your company. Cancellation: Any Advertiser/Sponsor wishing to cancel this contract must do so in writing to Show Management. If such notice is received by Show Management before fulfillment begins, one half (50%) of the total fee shall be due to Show Management. If notice is received after fulfillment begins, the total fee (100%) shall be due to Show Management. All fees Paid to PBA are non-refundable and non-transferable. Initiation of this proposal does not constitute a hold on items contained until fully executed by your company and the Professional Beauty Association (PBA). *A Rebate of $2,000 will be returned to any sponsor who fulfills: Gifting the Elite and It s in The Bag. Items must be full-size product items to receive the full Rebate. A Rebate of $1,000 will be returned to any sponsor who fulfills: Gifting the Elite and It s in The Bag with a sample-sized product. Sponsorship Requested: Advertisement Requested: Cost: $ Cost: $ Total Cost: $ NORTH AMERICAN HAIRSTYLING AWARDS 2017 AGREEMENT AND ACCEPTANCE Print Name: Signature: Date: Contact Name (if different from above): Phone: Contact Payment Information: (All payments are non-refundable) q Visa q MasterCard q American Express q Check PBA Please Charge my card $ Account Number: Sec. Code: Exp. Date: / (mm/yy) Cardholder s Name: Signature: (Please Print Name Legibly) PBA Acceptance: Date: JULY 9, 2017 LAS VEGAS PROBEAUTY.ORG/NAHA #NAHA2017 8

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