Adventure Landing s WinterFEST 2018
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1 Adventure Landing s WinterFEST 2018 WinterFEST is Jacksonville and St. Augustine s Only Snow Village & Winter Festival Complete with Real Ice Skating Rink!
2 JACKSONVILLE S FIRST WINTER HOLIDAY EVENT Since our first WinterFEST in 2011 one didn t need to leave Jacksonville to enjoy a true winter experience Adventure Landing TRANSFORMED the massive Shipwreck Island Water Park into a frosty Alpine snow village complete with ice skating, an ice slide and snow! Guests are transported into a fun, authentic, and family friendly atmosphere. Zip up your parkas, and join the community for WinterFEST 2018.
3 UNIQUE SELLING POINTS FOR SHIPWRECK ISLAND Adventure Landing s Shipwreck Island Waterpark is the premier waterpark on the First Coast. The park is equipped with a New Pirate Play Village that opened in late March 2018 plus several thrilling waterslides, a wave pool and lazy river. From November16th, 2018 through the first weekend in January 2019, the park will transform into an Alpine snow village, complete with snow falls, a 130-foot long ice slide dubbed the Alpine Racer, an ice skating rink, carnival games and seasonal craft areas such as sugar cookie decorating. Sponsorships are available, let your company shine throughout the village!
4 Unique Opportunities
5 ATTRACTIONS WinterFEST 2018 includes the following attractions: Ice Skating Rink (real ice), Music Alpine Racer Ice Slide (real ice) 130 foot-long ice slide Alpine Snow Village with Snowfalls Visits and Pictures with Santa Winter Eats and Drinks S more Roasting Santa s Mailbox Letter Christmas Cookie Decorating Ornament Making and Decorating Carnival Reindeer Games Bounce House Special Event Nights
6 ATTENDANCE FIGURES for 2016 & 2017 WinterFEST Visitor Information Website Traffic 38,000/month 41,000/month Total Days Open to Public 48 days 51 days Total attendance over 32,000 over 36,000
7 MEDIA EXPOSURE/ PR Total (Through days) Opening Weekend (Friday/Saturday) Television News Hits (Every news station in First Coast Area including Jacksonville, The Beaches and St. Augustine) Total Story Count: Over 87, mentions, stories, media hits throughout all 6 weeks of the event. This includes online write ups, blogs, & social media. Total Audience Estimate: Approximately 211,000 Total Website visitors, between Adventure Landing and Jaxwinterfest.com 33,000 monthly om/entertainment/adve nture-landing-winterfest
8 MEDIA EXPOSURE/ PR - Social Media (in conjunction with sponsors) Facebook (tags from Visit Jax CVB, local business, sponsors) Twitter Instagram YouTube - Print Media Mint Magazine full page November/December Money Pages (cover /Full Page) Jax4Kids In park posters, flyers, banners, 15,000 guide maps & Holiday Cards sent out
9 WinterFEST SPONSORS More than 30 local sponsors spanning categories in health, retail and B2B are part of this special season. Let us help you reach your business goals while targeting a new audience. In addition, WinterFEST offers local non-profits the ability to decorate a Christmas tree to showcase their charity and build awareness for holiday needs.
10 2018 Individual Sponsorship Packages
11 TITLE SPONSORSHIP See your name on ice BENEFITS Presenting Rights of WinterFEST Name on Ice Skating Tent Cool Savings & on Ice Slide Alpine Racer, Slide into Savings Company full-color logo prominently displayed on Webcam feed that is online 24/7 Onsite promotional signage Websites Exposure with link (Adventure Landing site and WinterFEST site) Radio campaign tagged with your name Logo inclusion on Direct Mail Campaign (MINT & Money Pages Magazines 1.6 million impressions, 500,000 households)- deadline November, Facebook, Twitter and Instagram Campaigns Multiple blast inclusions to 63,000+ opt-in subscribers 50 Ice Skating tickets great for corporate gifts Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free private skating session for up to 50 guests for a company party (Includes food & Drinks) must be scheduled in advance ($3,500 Value) INVESTMENT $10,000
12 SILVER SPONSORSHIP Limited to 2 companies BENEFITS Two panels of advertising space around the ice skating rink Name inclusion in multi-media and multi-market advertising campaign and collateral Onsite promotional signage Website (over 53,000 visitors on Adventure Landing Site) Social Media Campaign (24k plus fans on Facebook, we are also on Instagram and Twitter) Radio campaign inclusion Print Mail Campaign (MINT & Money Pages Magazines 1.6 million impressions) Multiple blast inclusions to 63,000+ opt-in subscribers Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 30 guests for a company party (does not include food, but catering is available) must be scheduled in advance ($1500 Value) Ad space on WinterFEST site INVESTMENT $6,500
13 ICE SLIDE SPONSORSHIP Limited to 1 Company Available Large banner displayed on side of Ice Slide featuring sponsor logo ($1,500 value) Name inclusion in multi-media and multimarket advertising campaign and collateral Websites (over 36,000 visitors) Social Media campaign Radio campaign Direct Mail inclusion 1.6 million impressions Multiple blast inclusions to 63,000+ opt-in subscribers 20 Ice Skating Tickets ($300 Value) Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 20 guests for a company party (does not include food, but catering is available) must be scheduled in advance ($1,200 Value) INVESTMENT $5,500
14 OWN A WEEKEND SPONSOR Limited to Available Weekends BENEFITS Your company can set up a display booth and sample and/or showcase your products and services to a large captive audience during any Friday afternoon Sunday evening. Receive sponsor recognition on Front Entrance Marquee Weekend sponsors also receive 10 complimentary Ice Skating Admission Tickets which make great gifts! ($150 Value) Limited to one sponsor per weekend. First come, first serve! AVAILABLE OPPORTUNITIES Opening Weekend Thanksgiving Weekend 3 December Pre-Christmas Weekends Christmas Weekend New Year s Eve Weekend INVESTMENT $1,200
15 WRISTBAND SPONSORSHIP 1-Inch Ticket Wristbands are made of a durable material and are the patron tickets. The detachable stubs are often saved & used for redemption coupons. BENEFITS Logo and message on a minimum of 20,000 wristbands and opportunity to include special offer on ticket stub. In addition: 1 rink wall sign In addition: 20 Ice Skating Admission Tickets MAKE YOUR SPONSORSHIP LAST AFTER THEY LEAVE THE PARK! INVESTMENT $2,000 Wristbands will be worn by all ice skating participants.
16 STOREFRONT WINDOW SPONSORSHIP Have a Storefront at WinterFEST, where 20,000 plus people pass by your Storefront nestled in an Alpine Snow Village! BENEFITS Over 20,000 plus visitors passing by storefront windows Nightly snowfalls in the village to attract crowds Highlighted across from Santa s Workshop Window featured on Facebook and Instagram In addition: 4 Ice Skating Admission Tickets INVESTMENT $750
17 RINK WALL SPONSORSHIPS (Panels around the rink) BENEFITS Exposure starting November 16, 2018 running through the first weekend in January. Logo prominently displayed around rink on 4 x 2.5 durable, vinyl, adhesive banner Your company name listed on the WinterFEST website ( this website is linked directly to the Adventure Landing website which typically receives up to 33,000 visitors monthly 10 Ice Skating Admission Tickets Great for holiday gifts! ($150 Value) Your logo will be displayed along the 3-foot tall wall that surrounds the WinterFEST Ice Rink. Investment: $350
18 Customized Sponsorship Packages are available upon request. For more information on Sponsorship Packages, contact us: Natalie Dunlap x 205 ndunlap@adventurelanding.com Angela Ingle x 103 lagnew@adventurelanding.com
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