Christmas Village in Philadelphia Vendor Information

Transcription

1 Christmas Village in Philadelphia Philadelphia s very own German Christmas market 2017 Vendor Information C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a

2 Content _ Christmas Village in Philadelphia _ Event Venue Love Park 2017 _ History _ Event Overview 2016 _ Attendance and Visitor Feedback 2016 _ Impressions _ Highlights 2016 _ Atmosphere _ Events and Entertainment _ Gift Vendors _ Food and Beverages _ Made in Philadelphia Holiday Market _ Press Coverage _ TV _ Newspaper and Online _ Contact Information C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a

3 Christmas Village - facts and figures - Christmas Village in Philadelphia

4 Event Venue 2017 Being an integral part of Philadelphia s Holiday District a marketing initiative started by the the Christmas Village organizers in co-operation with Macy s Center City in 2014 Christmas Village returns to its successful home at Love Park C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 4

5 History Timeline Christmas Village in Philadelphia 2008 For the first time, Christmas Village in Philadelphia takes place at Dilworth Plaza, right next to the City Hall Christmas Village gains ground in Philadelphia new partners are won and attendance numbers climb to 200, As a new highlight, Christmas Village is opened by the German Christkind from Nuremberg within a ceremony. The 300,000 visitors enjoy the growing variety of vendors Due to construction work, Christmas Village moves to LOVE Park. Initial concerns which came along with the new venue, turned into a great success over 400,000 visitors and 53 vendors love the new location. Christmas Village in Philadelphia keeps growing year by year becomes an inherent part of Philadelphian s Holiday traditions. The event also gains international recognition, from 2013 on it has been included within Fodors Top 10 list of the world s 10 best Holiday markets. Due to construction work at LOVE Park, Christmas Village finds a new temporary home in the Courtyard of City Hall and at the landmarks North-West apron. Centerpiece is the traditional carousel in the middle of the Courtyard. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 5

6 Event Overview 2016 Attendance Location 750,000 visitors With LOVE Park being under construction, City Hall was the perfect temporary location for With Christmas Village being located at the landmarks Courtyard as well as the north-west apron and the Made in Philadelphia Holiday Market on the West side right next to the Rothman Ice Rink, the event was the focal point of Philadelphia s Holiday District. Duration November 19 through December 24, 2016 Opening hours Vendors Sunday through Thursday: 11am 7pm Friday through Saturday: 11am 8pm Around 80 vendors including arts and crafts vendors, as well as food stands, a Christmas tree stand plus a huge heated tent by Käthe Wohlfahrt offering genuine German ornaments C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 6

7 2016 Attendance and Visitor Feedback Attendance kept growing to 750,000 visitors in 2016 (visitor count + extrapolation) Website visits climbed to 213,000 sessions (+ 15% compared to 2015) Promoters Passives Detractors n = 120 Extremely NPS likely 73% Not likely at all 79% 15% 6% 800, , , , , , , ,000 0 Development Visitors Christmas Village 200, , , , , , , , , Fast growing social media followership 25,100 Facebook fans (+ 43%) 1,467 Twitter followers (+ 26%) 1,648 Instagram followers (+115%) Extremely positive evaluation of Christmas Village in visitor survey (n=120) Net Promoter Score: 73% (2015) [Q2] How likely is it that you will recommend Christmas Village in Philadelphia to a friend or a colleague? C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 7

8 Impressions Christmas Village in Philadelphia

9 Highlights 2016 With City Hall as it s new temporary home, Christmas Village moved back to its roots. With a completely new layout and a couple added wooden booths, the event got a new look and feel in Nested into Philadelphia s historic City Hall and with a new centerpiece a historic carousel inside the Courtyard visitors and vendors loved the new venue. The carousel was open and running at all times the market was busy from dusk till dawn. Next to great highlight events, the newly introduced HoHoHappy Hour drew in a good crowd on Wednesday evenings. The event was held in co-operation with a couple of the event s vendors and featured live music and a seating area. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 9

10 Atmosphere Christmas Village s booths popped up at City Hall s Courtyard as well as along the North-West apron of the landmark. Thus, the event has been nestled perfectly into its historic background. As in previous years, the event organizers set up extensive Holiday lights to light up the event, which went perfectly with City Hall as its backdrop. Most prominently, a Herrnhut Star topped every second booth. The Carousel in the middle of City Hall s Courtyard was the centerpiece of 2016 s event. The beautiful historic carousel has been loved by kids and visitors of all ages as well as by the local press. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 10

11 Events and Entertainment The Christmas Village organizers brought back the crowds favorite weekend events in The event was kicked off within the traditional Grand Opening Ceremony with the original German Christkind from Nuremberg, who spoke her opening prologue from one of the windows of City Hall. Followed by crowd pulling events such as the German American Weekend, Christmas Village had busy weekends during the season To strengthen weekdays, the HoHoHappy Hour has been introduced in The Happy Hour concept, which took place every Wednesday under a different motto, included discounts at various vendors, live music and a pop-up seating area. The remaining weekdays were filled with live performances by local artists, kids days, and much more. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 11

12 Gift Vendors In it s 9 th season, Christmas Village added great vendors to the shopping portfolio! New vendors included Steiff plush animals from Germany, the New York Puzzle Company, the Beef Jerky Hut and a couple more. Crowd favorites from past years like the Herrnhut Star vendor, the Christmas Tree stand and many more returned once again to Christmas Village to offer their arts and crafts, jewelry, Holiday decorations and gifts to the crowds. Käthe Wohlfahrt s Winter Wonderland inside the heated tent was located at the North side of City Hall, selling all kinds of authentic German Christmas ornaments, Schwibbogen, Incent Smokers, Pyramids and more. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 12

13 Food and Beverages Christmas Village is a MUST DO for all food lovers! The event featured a large variety of European inspired dishes such as Bratwurst, Schnitzel, Strudels, and Pretzels. Next to these rather traditional choices, our chefs brought back the beloved Berlin Döner as well as fresh made Belgian Fries, backed cheese from Wisconsin, and much more. With a large selection of sweet options, which included fresh waffles and crepes, various confections and hard candies as well as Gingerbread and fresh roasted almonds, visitors with a sweet tooth didn t go home hungry. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 13

14 Made in Philadelphia Holiday Market Running in it s 2 nd year, the Made in Philadelphia Holiday market took place at City Hall s West side. Framed by Christmas Village as well as the Rothman Ice Rink and the newly established America s Garden Capital Maze, the market fit perfectly into the Holiday festivities around City Hall. True to it s name, the event featured exclusively arts and craftsmen who are based in Philadelphia offering all kinds of Holiday decoration and gifts, fashion, handmade delicacies and much more. C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 14

15 Press Coverage Christmas Village in Philadelphia

16 Press Coverage - TV With a total of 206 TV hits and a total estimated audience of 33,709,335 as well as numerous radio, newspaper and online hits, Christmas Village was frequently covered throughout the months of November and December C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a 16

17 Press Coverage Newspaper and Online C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a

18 Thank you for your interest! If you have any questions please don t hesitate to contact Thomas Bauer! info@philachristmas.com Phone: German American Marketing, Inc. c/o The German Society of Pennsylvania 611 Spring Garden Street Philadelphia, PA C h r i s t m a s V i l l a g e i n P h i l a d e l p h i a