LGBT Pavilion FITA Presentación Comercial FITA 2012

Transcription

1 LGBT Pavilion FITA 2013 Presentación Comercial FITA 2012

2 Contents Fita 2013 Mexico City Exhibition Center Visitors Fita LGBT Pavilion Proposal Visualization Investment

3 Fita 2013 It is an international level Tourist Fair which prompts the promotion and commercialization of products, services and tourist destinations in order to create new business and investments in the framework of one of the largest cities of the world, the hospitable Mexico City. Our Fair has an important exhibition area of 35,000 m2 for exposition and 10,000 for seminars and conferences that will house more than 3,000 exhibitors from national and international tourism offering, we are able to receive more than 5,000 both national and foreign buyers, to: establish new contacts, up date on the market news prompt and concrete new business

4 Technical Specifications Fita 2013 DATA SHEET Dates: Venue: Schedule: Periodicity : Edition: Character: From September 26th to 29th, 2013 September 26th and 27th Only professionals September 28th and 29th Open to general public Expositions and Conventions Center ExpoBancomer Santa Fe From September 26th to 29th: From 10:00 am to 6:00 pm. Annual 4th Edition Professional (Open to general public on Saturday and Sunday) Participants: Meeting Planners Tour Operators Wholesalers Travel Agents Travel Agencies Events and Incentive Plans Organizers Sections: Website: Fita Congress Media Pavilion Newsroom Gastronomic Pavilion Scenario for artistic and cultural events Lounges for congresses, seminaries and events in general

5 Mexico City Mexico City, located in the center of the country, is the strategic place for both the Mexican Republic and for the continent, which receives for fourth occasion the: International Tourism Fair of the Americas. It has an extensive cultural, tourist and top-level services offering, as well as all the necessary infrastructure to organize an event of this magnitude. Mexico City: receives 12 million visitors a year offers to its visitors 48,921 rooms, available in 651 hotels is the air gateway of the country, where more than 32 million passengers are assisted

6 Exposition Center It has a surface of more than 45,000 m2 free of columns, which maximizes the use of the space. The whole area can be seen from the access point, giving a general view of all the fair. The Center is located in the area of Santa Fe, which reflects Mexico s 21st Century sight. Santa Fe has a top notch hotel and restaurant infrastructure. Easy access due to the two nearby International Airports, "Benito Juárez" in Mexico City and "Lic. Adolfo López Mateos" in Toluca and the main access roads.

7 Our Exhibitors This will be the third year of the LGBT Pavilion in Fita, in previous editions we ve had the participation of important businesses of the sector among which we can mention: Hotel del Principado Hotel Parador del Sol Infinity Gay & Lesbian Travel Asociacion de Comercio Gay Lesbica Mexicana AC Embassy Suites Mariposa Group Hotels GAYTOURSMEXICO MXGay travel Passion Fruit Lesbian Travel Puerto Vallarta's smart gay direc tory Gay Friendly Babylon Tours Aaquetzalli Gay Travel We also have the main specialized association of the industry recognition,iglta

8 Why to expose? Fita 2013 presents a great opportunity for any professional involved in the tourism industry, there are 5 main reasons to participate in a fair: To present their products and innovations To generate new trade relations as well as to retake contacts in order to make new business To know the new tendencies of the sector To consolidate networks in regional, national and international markets Meeting the global tourism industry and all in Latin America s most important city framework. 8

9 Visitors Fita, Mexico City is targeted to the professionals of the tourism industry on Thursday and Friday, and Saturday and Sunday will be opened to the general public for fourth time, who will be able to travel around the world in 2 days. We have a selected group of professional visitors among which we highlight: Travel agents from Mexico and around the world Investors Wholesalers Businessmen from the tourism industry, etc.

10 Communication Plan The communication program of Fita is extremely aggressive and is comprised by 4 phases: Advertising Program investment of 4 million dollars, more than 70 national and international media on TV, Radio, Press and Exterior. Promotion Program through the participation in more than 12 international fairs with stands, where the fair is promoted, press conferences are given and meetings are held with tour - operators, buyers and exhibitors. Fair Date Country ABAV October Brazil WTM November 5-8 United Kingdom FITUR January 30- Feb 3 Spain BIT February Italy ANATO February 27- Mar 1 Colombia TIANGUIS March (May) Mexico MITT March Russia FIT CUBA May 7-10 Cuba POW WOW June 8-12 United States EUROAL June 6-8 Spain Press Program the results of the fair 2012 are disclosed through interviews offered to the media and advances and news for the fair in and reports in electronic and print media) (More than 100 interviews Online Program and Social Networks through the website (with more than 6 million hits) and shipment of biweekly newsletter that gets to the database of more than a hundred thousand professionals of the industry, own websites in the main networks. (Twitter and Facebook)

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12 Pavilion Fita LGBT Proposal Fairs are a good economic reactivation strategy, and taking into account the current global situation, it is important to prompt as many different economic sectors as we can, that is why we created the Fita LGBT Pavilion, targeted to all the service providers focusing on the gayfriendly tourism. The ideal tool to promote tourism is Fita The meeting point for industry.

13 40 meter pavilion suitable for 7 exhibitors and 2 sponsors

14 Space design and construction

15 Benefits for participants Construction in Custom structure and Maximum Octanorm brand 7 Assistance Areas; each one includes: 1 Attention Counter with doors and 1 key. 1 Window box Space for the exhibitor sign. 1 Electric socket 110V 3 Roundtables with 4 wooden stools each Printed images and cut out in self-adhesive vinyl. (The graphics should be delivered in a CD, at 100 DPI' S to the real size 100%, in JPG format.) Lighting in general, assembly, dismantling and cleaning during the days of the event General data in the exhibitors board. 3 exhibitor badges per each participating company

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