the Fresh show! INFORMATIVE DOCUMENT FOR EXHIBITORS INTERNATIONAL TRADE SHOW FOR FRUIT & VEGETABLES

Transcription

1 INTERNATIONAL TRADE SHOW FOR FRUIT & VEGETABLES THESSALONIKI INTERNATIONAL EXHIBITION CENTER GREECE the Fresh show! Presentations & New Technologies B2B Meetings Greek & International Sales Networks Informative Colloquiums Products & Innovations Congress Events INFORMATIVE DOCUMENT FOR EXHIBITORS ΟRGANISED BY OFFICIAL BANK OFFICIAL ENERGY PROVIDER

2 INTERNATIONAL TRADE SHOW FOR FRUIT & VEGETABLES The dynamism of FRESKON 2016 in numbers HOSTED BUYERS FROM ÁÐÏ ÅÌÐÏÑÉÊÏÉ ÅÐÉÓÊÅÐÔÅÓ TOTAL VISITORS , ÅÌÐÏÑÉÊÏÉ ÅÐÉÓÊÅÐÔÅÓ 2, COMMERCIAL VISITORS ÅÐÉ ÅÉÑÇÌÁÔÉÊÅÓ ÓÕÍÁÍÔÇÓÅÉÓ COUNTRIES ÙÑÅÓ EKÈÅÔÅÓ EXHIBITION AREA , % EKÈÅÔÇÑÉÏÉ ÙÑÏÉ EXHIBITORS %

3 FRESKON is the largest trade show for Fruit and Vegetables held in the Balkans and South- Eastern Mediterranean. Organised by TIF HELEXPO from 27 to 29 April 2017 at the International Exhibition Centre, owned by TIF HELEXPO and situated in the city of Thessaloniki. FRESKON is a purely professional exhibition that, in just two years, managed to become the strategic link between companies distributing fresh fruit & vegetables and the international markets. Essentially, it is an international meeting point for companies, producers and traders, enabling the growth of commerce and exports, the promotion of exceptional fruit & vegetable products and the expansion of partnerships through a high-quality exhibition event, a rich schedule of B2B meetings, International Congresses, side events, presentations of innovative products, speeches, etc. FRESKON is a key tool for the growth of enterprises distributing fresh fruit and vegetables in the broader region towards the global market and vice versa. Countries of origin of international visitors to FRESKON 2016 ALBANIA ALGERIA AUSTRIA BELARUS BELGIUM BOSNIA AND HERZEGOVINA BULGARIA CROATIA CZECH REPUBLIC DENMARK EGYPT GREAT BRITAIN FYROM FRANCE GERMANY HONG KONG HUNGARY IRAN ISRAEL ITALY JORDAN KUWAIT LEBANON LITHUANIA LATVIA SPAIN NETHERLANDS NORWAY POLAND MONTENEGRO RUSSIA UKRAINE ROMANIA SERBIA SLOVENIA SWEDEN TUNISIA TURKEY UAE CYPRUS

4 FRESKON Exhibit categories Fresh fruit and vegetables Organic products Machinery, packaging & standardisation materials Transport and logistics companies Quality control laboratories FRESKON - Participants Cooperatives Producers Fruit & vegetable wholesalers Fruit & vegetable importers/exporters Retail traders Greek and international supermarket chains Logistics companies Consulting companies Certification companies

5 Key reasons to participate in FRESKON 2017: It is the only Greek exhibition of the Sector You can book specific B2B meetings with buyers from international markets through the HOSTED BUYERS programme You will have the opportunity to make new business contacts and conclude deals It is the strategic link between companies that distribute fresh fruit & vegetables and the international markets You will learn about all the trends and developments of the sector You will upgrade your commercial image You will be contributing towards the promotion of Greek fruit and vegetables Answers to the FRESKON 2016 visitor and exhibitor satisfaction questionnaire: Do you intend to attend a subsequent exhibition? YES NO MAYBE Are Greek fruit and vegetables competitive in the market of your country? YES NO Did you conclude a trade agreement/exchange during FRESKON 2016? YES NO

6 dynamic and targeted at a National and International level TIF HELEXPO is employing a comprehensive mixture of communication strategy that ensures: - Recognisability for all its exhibitions - High rate of attraction of targeted visitors TIF HELEXPO uses all means of communication, such as: Its broad Network of associates (state agencies, financial agencies, exhibitor associations and agencies, Chambers, associations, Greek agencies situated abroad, official partners, transport means & stations, etc.) The extensive network of communication sponsors (television stations - radio stations, magazines and specialised websites operated by TIF-HELEXPO). Digital Marketing communication tools (Web Advertising, Ε-newsletters, Google Display Network, Facebook, Youtube) Mass Media, with advertising spots and interviews on television and radio stations and in magazines and newspapers. Direct Μarketing with the dispatch of information material and invitations to the target-audiences that are of interest to exhibitors. The promotion and communication of the 'FRESKON 2017' exhibition will be particularly dynamic, with campaigns deployed in Greece and abroad through the use of suitable and efficient media combinations.. communication partnerships FRESKON enables any Mass Media that wish to do so to participate in the exhibition, in exchange for promotion. FRESKON 2016 features:

7 ...side events FRESKON 2017 will be enriched with side events, presentations, innovations and congresses with acclaimed speakers from the sector, coming from Greece and abroad. SPEECHES- PRESENTATIONS BY EXHIBITORS PRESENTATION OF INNOVATIVE PRODUCTS INTERNATIONAL KIWI FRUIT CONGRESS For the third consecutive year, FRESKON, in cooperation with FROUTONEA magazine, will bring you into direct contact with buyers representing Greek and European supermarket chains during B2B meetings. During the FRESKON international exhibition, top supermarket chains from Greece and the Balkans - and beyond - will have their own stands in a specially designed area, awaiting the Head Buyers of Fresh Fruit and Vegetable Departments for prearranged B2B meetings. PARTICIPATION OF MAJOR SUPERMARKETS AT FRESKON 2016

8 exhibitors information! Dates Thursday 27 - Saturday 29 April, 2017 Duration Three days OPENING HOURS Thursday: 11:00-19:00 hrs / Friday: 10:00-19:00 hrs / Saturday: 10:00-18:00 FRESKON 2017 is open exclusively for professionals and trade visitors. Thessaloniki International Exhibition and Congress Center At the centre of the city and business activity! The International Exhibition & Congress Centre of TIF HELEXPO is situated in the heart of Thessaloniki, easily accessible from any part of the city and served by all transit means. Hosting successful commercial and consumer exhibitions throughout the year, with exhibition spaces of European specifications, it has served as the most important exhibition organisation agency in Greece since At the beating heart of the city, across from the Byzantine Museum and the Archaeological Museum, the International Congress Centres of TIF HELEXPO attract numerous congress events.

9 Exhibition space concession prices TYPES & SIDES STAND TYPE /sq.m. ONE SIDE TYPE /sq.m. TWO SIDES TYPE /sq.m. THREE SIDES TYPE /sq.m. FOUR SIDES TYPE /sq.m. STRUCTURE (beyond type 1 space) TYPE /sq.m. STRUCTURE (beyond type 1 space) TYPE /sq.m. OUTDOOR SPACE Prices do not include 24% VAT /sq.m. Observations: Α. TYPE 1 SPACE. Rent without equipment includes: Demarcated space on the ground and sanitation. Does not include power supply and connection. The cost for power supply and connection amounts to 20/kW. Β. TYPE 2 SPACE. This pavilion structure (beyond type 1 space) includes: Partitions, a headboard with the exhibitor s sign, a stand number, one outlet per 12 sq.m., ten electric spotlights per 12 sq.m., 1 desk, 1 table, 3 chairs, power consumption. C. TYPE 3 SPACE. This pavilion structure (beyond type 1 space) includes: floor-rug (beige in colour), octanorm aluminium structure-system filled with black leatherette, combined with OSB. Headboard featuring sign - corporate logo, equipment - 1 info stand, 1 round table, 1 stool, 3 chairs, 1 display, 4 shelves. Double electrical outlet, 4 HQI, power consumption. Registration fee Registration fee for exhibitor Discounts From sq.m. discount 10% From sq.m. discount 15% from 86 sq.m. and over discount 20% All discounts are calculated on the price of space rent. Exhibitors parking Parking is free for exhibitors vehicles. 1 free indoor parking space is available for each company.

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