Feria Internacional Colombia Nautica 2017

Transcription

1 Feria Internacional Colombia Nautica 2017 The premier boating event for Latin America *Images are not a strict representation of the final product; changes or adjustments could be made

2 Santa Marta s International Marina, Colombia Photo courtesy of: Procolombia Opportunities for Colombia

3 Boating industry: National Government Support Plan Nacional de Turismo Náutico: Colombia s goverment strategy for its recreational boating industry. FONTUR: competitiveness and touristic promotion projects for infrastructure and recreational boating development. Comisión Colombiana del Océano: follow up to proyects and regulation improvements. DIMAR: facilitation of paperwork for marinas and recreational boats in transit. Procolombia: Colombia s international promotion as nautical destination.

4 Productive chain AMBIENCE Government Associations Education Financial companies Media Certifying organisms ICTs SERVICE SUPPLIERS (SOFT) Design Ship s Crew Technical staff Security Legal assistace Agency services PRODUCT SUPPLIERS(HARD) SHIPYARDS AND MANTEINANCE INTERMEDIARIES BOATING SERVICES TOURISTIC SERVICES Fibers Metals Repairment, mainteinance and building Broker Dealer Fuel Mooring Hotels Restaurants Painting Anchoring Tours Equipment Boat care Transportation Parts/ Accesories Charter NAUTICAL INFRASTRUCTURE Marinas Nautical bases Dry Marinas Nautical clubs Docks Source: Ruta Competitiva Cartagena Náutica, Cámara de Comercio de Cartagena, Innpulsa y MinCIT, 2013

5 Colombia has great potential for recreational boating Strategic geographical location under the hurricane belt. Within the main international navigation routes. Over 3800 kilometers of shorelines on the country s Caribbean and Pacific coast kilometers of navigable rivers, 1800 lakes, 1900 reservoirs. Wide and diverse touristic supply. Increasing trend to international market insertion: 16 trade agreements* Possitive international political and economic view. Source: Plan Nacional de Turismo Náutico de Colombia, Viceministerio de Turismo, 2012 * *Ministerio de Comercio, Industria y Turismo de Colombia. Acuerdos comerciales vigentes Archipiélago de San Andres y Providencia, Colombia Photo courtesy of: Procolombia

6 About Colombia Nautica Amanozas River, Colombia Photo courtesy of: Procolombia

7 Who we are Colombia Nautica is a company based in Colombia dedicated to the production of nautical events with an international approach, with the objective of opening businesses opportunities for companies of the sector and also to contribute to the development of the recreational boating industry in Colombia and Latin America. Colombia Náutica was created by Grupo Heroica, the Nautical Association of Colombia AsoNautica (ANC) and the National Marine Manufacturers Association (NMMA). Main Colombian nautical recreational boating industry representative. With over 40 members. The nation s leading nautical recreational boating industry association in United States of America NMMA members manufacture an estimated 80 percent of marine products used in North America. 20 boat shows produced annually Wide experience in the productions of international events: 1447 event, more than attendees Venue of the most important Colombian international events

8 Feria Internacional Colombia Nautica Who is going to exhibit? Boat builders Manufacturers and distributors of equipment, parts and accessories Marina design and construction firms Floating dock manufactures and other infrastructure related firms Nautical clubs Shipyards, maintenance facilities and repair services Fishing, diving and other nautical sports equipment suppliers Marina developers and project management companies Associations and business groups Logistical providers & lending institutions Charters, brokers and dealers Government entities and industry authorities Tourist destinations and tourism related activities Nautical sport companies Clothing stores

9 Fair edition 2017 Exhibition FICN 2017 y Muelle La Bodeguita, Cartagena

10 Feria Internacional Colombia Nautica 2017 Amount of exhibitors: boats - onwater and onland exhibitions USA pavilion: 11 companies / 12 booths Countries: United States, Colombia and Panama More than 2000 attendees

11 Media coverage Social media: 1.7 million impressions branding, engagements and clicks. Main traditional Colombian media and international boating media: Dinero, El Tiempo, La Republica, La FM, Portafolio, NTN24, La Revista CM&, El Universal, IBI News, Sounding Trade Only, Boat Shopping Brazil, etc. More than dolars in free press for 4 months

12 Sales during the fair Exhibitors reported sales for more tan $1.5 millions dollars (boats, accessories, navigation equipment, clothes, fishing equipment, etc) Potential business in middle term for more than más de $1.7 millions dollars

13 Feria Internacional Colombia Nautica 2018

14 Feria Internacional Colombia Nautica 2018 Venue: Cartagena de Indias Convention Center Date: June 1st 3rd, Showtimes: 2:00 pm a 9:00 pm Over 60 national and international exhibitors onwater and onland exhibitions More than 2000 attendees

15 Explanada de San Francisco

16 Feria Internacional Colombia Nautica 2018 Explanada de San Francisco 1. Dj / Live music 2. Sunset lounge 3. Kids zone 4. Snackbar 5. Onland boats exhibition Main entrance 3

17 Feria Internacional Colombia Náutica 2018 Explanada de San Francisco Being the main entrance and the most visible area of the Convention Center, Explanada will be the entertainment focus with a deejay, food and beverage points, kids zone and resting areas. Exhibitors will be able to feature some products such as boats, equipments and more other bulky articles.

18 Terraza de las Animas

19 Docks

20 Terraza de Las Animas

21 Claustro de las Animas

22 Feria Internacional Colombia Nautica 2018 Salon Pegasos, Terraza and Claustro de las Animas 7 5 A 1. Marea By Rausch Restaurant Dock + land package (per lineal meter) 3x3 mts space 3x2 mts space 6 2. Bar 3. Docks entrance / onwater exhibition 4. Onwater activities A B Sponsorship 5x4 mts space Sponsorship 8x4 mts space B 5. Docks entrance / onwater exhibition 6. Snackbar (Claustro) 7. Exit 4

23 Exhibition spaces in Terraza de las Animas Dock + land package (per lineal meter) Dock + land package (per lineal meter): Booth in Terraza :8 mts x 4 mts 8 mts 4 mts Designed for exhibitors with a onwater boat exhibition and additionally would like to have a booth in Terraza de las Animas. With a minimum of 4 lineal meters of docks, the exhibitor would have same lenght onland; 4 meters deep. Check Example 1. From 4 meters and above, there will be available additional lineal meters of docks and land. 8 mts Docks Ex. 1: up to 8 meter beam boat. Exhibitor will have 8 lineal meters of docks and right in front of it an 8x4 meters onland space. Length of boats will be limited to the allowed by the authority (DIMAR) in Bahia de las Animas, where the fair will be.

24 Exhibition spaces in Terraza de las Animas Water slips (per lineal meters) Water slips (per lineal meters): Designed for exhibitors who would like to have only a water slip, or those who would like to have additional lineal meters of docks without increasing their onland exhibition. There will be a minimum of 3 lineal meters of docks. From 3 meters and above, there will be available additional lineal meters of docks. Length of boats will be limited to the allowed by the authority (DIMAR) in Bahia de las Animas, where the fair will be. This exhibition option will be only for water slips and does not inlcude onland space.

25 Exhibition spaces in Terraza de las Animas Sponsorship areas A y B Sponsorship areas: Designed for companies interested in being part of the show as sponsors, showing their Brand in front of the boats, in Terraza de las Animas. Those could be available for exhibitors who wouldn t like to buy a docks + land package, under the approbement of the show organizer. These spaces do not include any onwater space (Docks).

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