Expo Mueble Internacional. Media Kit.

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1 Expo Mueble Internacional Media Kit

2 Who are We? The Furniture Manufacturers Association of Jalisco (AFAMJAL, by its acronym in spanish) is considered the leader in the furniture industry in Mexico with the highest number of associates, representation and a consolidated structure at national level. OUR ACTIVITIES INCLUDE: Mexico International Furniture Market: Winter and Summer Edition Baja California Furniture Show Tecno Mueble Internacional Moblaje We publish the leading magazine of the furniture sector, which we distribute to marketers, manufacturers, importers, department stores, etc. We provide our readers with the latest news in the industry, along with the newest design and supply trends, among other topics. Moblaje Magazine is the best media outlet for furniture industry professionals in Mexico. Dimueble

3 The National Furniture Design Context: Dimueble, takes place every year, and currently is the biggest event of its type in the country, has more than 6 thousand records of the student category and more than one thousand records of the professional category throughout its 10 editions. It is aimed at students and professionals who are involved in industrial design, architecture, and interior design. Dimueble has the purpose of enabling contact between manufacturers and design students/professionals, thus promoting a new business culture. It was born from the initiative of the main governmental and industrial institutions of the State of Baja California and the Association of Furniture Manufacturers of Jalisco AC, Afamjal. Its objective is to strengthen and boost the presence of the furniture industry and the national decoration in the foreign market, to create and develop business relationships; as well as attract main buyers from the United States and Northern Mexico.

4 Fairs Mexico International Furniture Market WINTER EDITION Edition: XXXVII Date: February 2018, from the 14th to 17th. Place: Expo Guadalajara. Venue address: Ave. Mariano Otero Telephone: +52(33) Products: Furniture and decorative items, office furniture This exhibit is aimed at wholesalers, interior design professionals, architects, or independent project developers. Forms of registration: online or at the venue Schedule for buyers: 10:00-20:00 hrs. Schedule for exhibitors: 9:00-20:00 hrs. Exhibition area: Over 69,000 square meters Number of exhibitors: Over 500 companies Participating countries: Mexico, United States, Brazil, Italy, Spain, Germany, Canada, China, Malaysia, Colombia, Turkey, countries of Central America, among others. Average number of buyers: over 15,000 national and international buyers. Mexico International Furniture Market SUMMER EDITION Edition: XXVII Date:August 2018 from the 15th to 18th. Place: Expo Guadalajara. Venue address: Ave. Mariano Otero Telephone: +52(33) Products: Furniture and decorative items, office furniture. This exhibit is aimed at wholesalers, interior design professionals, architects, or independent project developers. Forms of registration: online or at the venue Schedule for buyers: 10:00-20:00 hrs. Schedule for exhibitors: 9:00-20:00 hrs. Exhibition area: over 45,000 square meters Number of exhibitors: over 400 companies Participating countries: Mexico, United States, Brazil, Spain, Canada, China, Malaysia, Colombia, countries of Central America, among others. Average number of buyers: over 12,000 national and international buyers.

5 TECNO MUEBLE Internacional Edition: XXX Date: August 2018 from the 15th to 18th. Place: Expo Guadalajara. Venue address: Ave. Mariano Otero Telephone: +52(33) Products: Machinery, technology and materials for the furniture and wood industry. This event is exclusively for manufacturers, marketers, distributors, or independent project developers. Forma de registro: online or at the venue. Schedule for buyers: 10:00-20:00 hrs. Schedule for exhibitors: 9:00-20:00 hrs. Exhibition area: over 12,000 square meters. Number of exhibitors: over 200 companies. Participating countries: Mexico, United States, China, Austria, Hong Kong, Brazil, Spain, Turkey, Italy, Czech Republic, and countries of Central America. Average number of buyers: over 5,000 buyers from Mexico and Central America. BAJA CALIFORNIA Furniture Show Edition: III Date: May 2018 from 17th to 20th. Place: Baja California Center. Venue address: 129 Tijuana Ensenada Scenic Road, Rosarito Beach at Tijuana, Baja California Mexico. Products: Furniture and decorative items. This exhibit is aimed at wholesalers, interior design professionals, architects, or independent project developers Schedule for buyers: 10:00-20:00 hrs. Schedule for exhibitors: 09:00-20:00 hrs. Exhibition area: over 10,000 square meters. Number of exhibitors: over 100 companies. Mexican States represented: Jalisco and Baja California. Average number of buyers: More than 8,000 buyers from United States and Mexico. MEDIA PLAN: Advertising in national and international media outlets. Advertising in magazines that specialize in furniture, design, and architecture, including business and lifestyle magazines. National Radio I Mailing I Website Social Networking I AdWords and Displays Banners on the websites of our national and international collaborators. Telemarketing I Advertising in national and international exhibit directories. Stands in national and international exhibits.

6 Exhibit Areas at Expo Mueble International ,200 square meters of exhibition area. 26,600 square meters of exhibition area. Over 12,500 square meters of exhibition area. JALISCO HALL MEXICO HALL WINTER EDITION MAP GUADALAJARA HALL MEXICO DESIGN PAVILION EXPO OFICINA We book Expo Guadalajara for our events; the best exhibition center in Latin America.

7 JALISCO HALL SUMMER EDITION MAP Specialized Pavilions: GUADALAJARA HALL MEXICO DESIGN PAVILION TECNO MUEBLE INTERNACIONAL A section of the special events pavilion where high-end Mexican furniture companies exhibit their products. A specialized design area over 2,900 square meters. The biggest office in Mexico. Over 12,000 square meters where the biggest manufacturers in the country conduct business within the framework of the biggest exhibit in Latin America. A specialized area of Salon Guadalajara. You will also find an exhibition area where the leading textile industry companies present their new upholstery and furniture fabric lines.

8 Make money and save time at our exhibits! There is no bigger exhibit in Mexico or Latin America in terms of size and number of exhibitors. Our exhibits have every product segment imaginable, which will save you 30% of the time you would spend visiting smaller exhibits. We have the best in: upholstery, dining rooms, bedrooms, garden furniture, ornaments, mattresses, accessories, and much more. ALL THE BUYERS IN ONE PLACE! Afamjal exhibits are aimed at every market type: low-end, medium-end, and high-end markets, for which all top national and international buyers consider this exhibit a must-see. Our participants include the biggest buyers in the sector.

9 The numbers speak for themselves: More than 62 consecutive exhibits. 120,000 square meters of exhibition area every year. Up to 1,000 exhibitors in both editions combined. More than 25,000 annual buyers. We generate over $1 000,000, in sales every year. BUYERS Types of buyers that attend our exhibit: Manufacturers Wholesaler 15.9% Importer Others Project Developers 2.5% 3.6% 8.4% 10.9% 99% of buyersdid some purchase Others: Companies or entreprenurs that are engaged to two or more lines of business.

10 OF OUR ATTENDEES: 61.1% from our buyers makes the final decision on the purchase 11.1% make recomendations 27.8% takes the final decision on the purchase and makes recomendations Will you make a purchase within the following 6 months? 1% 99% 68.1% Of ours attendees visit both editions of the fair NO YES Sizes of the participating companies 52.8% 21.9% 18.6% 6.7% Micro Small Medium Large

11 Market types involved 53.4% attend more than one type of market type. 1.1% 10% 15.6% 26.7% Low end Medium end High end Medium to High end EXHIBITORS Other: Companies that are engaged to two or more lines of business. Lines of business of the participating Companies 53.9% Other 36.1% Manufacturing Imports Wholesaler 5% 5% Type of sales 46.7% Wholesalers Medium wholesalers By Project 1.1% 0.6% 48.4% of our exhibitors close out sales Size of our exhibitors 46.7% of the participating companies are exporters. 18.3% Micro 25.6% Large 32.8% Medium Sized 23.3% Small SALES: 57.2% of our exhibitors close out sales 38.3% close out sales and made quotes The exhibitors who close out sales, exceed expectations in up to 38.6% of all cases.

12 Jalisco Furniture Manufacturers Association. Av. Mariano Otero 1313, Col. Rinconada del Bosque, Guadalajara, Jalisco, Mexico, C.P (33) I expos@afamjal.com.mx Restrictions:

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