INVESTOUR TOURISM INVESTMENT AND BUSINESS FORUM FOR AFRICA. 24 January 2019, Madrid Spain

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1 INVESTOUR TOURISM INVESTMENT AND BUSINESS FORUM FOR AFRICA 24 January 2019, Madrid Spain

2 INVESTOUR is an Investment and Tourism Business Forum for Africa, annually organized at FITUR, one of the most important tourism fairs in the world. It promotes sustainable tourism in Africa, offering high level meetings that facilitate dialogue about new business and cooperation opportunities for African stakeholders and Spanish and international potential investors and collaborators. INVESTOUR is an initiative promoted by Casa Africa, The World Tourism Organization (UNWTO) and FITUR. Since the first edition in 2009 it has brought together over 1500 participants from 36 African countries and more than 900 projects have been presented, including 2018 edition. In 2018, more than 450 participants have attended INVESTOUR, 28 Ministers of Tourism participated and numerous Spanish companies have met with 46 projects presented by African stakeholders.

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4 WHY INVESTOUR? Focused on Africa, a continent on the raise with great opportunities for business and investment. Takes place at FITUR, one of the most important tourism fairs in the world A consolidated event and an example of successful collaboration between the public and private sectors. Only annual forum which brings together African and Spanish tourism agents. Since 2015 edition, international agents are also invited. Supported by the main African trade blocs, as well as by private sector organizations and public institutions of the tourism sector.

5 RESULTS INVESTOUR ROUND TABLE PARTICIPANTS FROM 49 COUNTRIES 132 B2B MEETINGS 46 AFRICAN PROJECTS PRESENTED 28 AFRICAN MINISTERS ATTENDED

6 FITUR, one of the most important tourism fairs in the world.

7 PROGRAMME THURSDAY, 18 JANUARY 2018, MADRID, SPAIN The Forum is composed of 2 sessions. ROUND TABLES SESSION The round tables offer the opportunity to exchange views and generate an interactive debate which will yield valuable insights on how to increase the competitiveness and potential of African tourism at the global and regional levels. B2B MEETINGS SESSION The second session is devoted to business-to-business (B2B) meetings. This constitutes a strategic platform that puts African tourism project leaders and potential international partners in direct contact with one another. After the two sessions, a cocktail is offered by INVESTOUR to participants, and a luncheon for the African and Middle East Tourism Ministers is offered by IFEMA and UNWTO (only with invitation).

8 Both the morning session and the B2B meetings in the afternoon allow direct contact with the managers of specific projects and representatives from the tourism ministries from the African countries present at the fair. This set up is ideal for Spanish and international companies which are interested in entering the African market and also for those who want to get a general idea of the wide possibilities the African continent offers in the tourism sector. PARTICIPANT PROFILE TOURISM SECTOR COMPANIES FROM AFRICA, SPAIN AND THE REST OF THE WORLD PUBLIC SECTOR MANAGERS AFRICAN MINISTERS OF TOURISM AND TRANSPORTATION

9 INVESTOUR IN FIGURES TOTAL PARTICIPANTS AFRICAN MINISTERS PROJECTS PRESENTED FIRST EDITION SECOND EDITION THIRD EDITION FOURTH EDITION FIFHT EDITION SIXTH EDITION SEVENTH EDITION EIGHTH EDITION NINETH EDITION

10 ORGANIZING COMMITTEE INVESTOUR was celebrated for the first time in 2009 and is now a consolidated annual event. It offers a platform for dialogue with African counterparts looking for investors and partners. This way INVESTOUR opens the door to Africa for both Spanish and international companies. INVESTOUR is an initiative jointly organized by the World Tourism Organization (UNWTO), FITUR and Casa Africa CASA ÁFRICA WORLD TOURISM ORGANIZATION (UNWTO) FITUR

11 Ever since the start INVESTOUR has been a successful collaboration between UNWTO, FITUR and Casa Africa.

12 IX INVESTOUR SPONSORS in 2018

13 INVESTOUR 2019

14 INVESTOUR 2019

15 CONTACT INFORMATION If your interested in our sponsorship packages or you want to receive more information, please contact us. TELEPHONE: X X