03 05 MAY 2015 JEDDAH CENTRE FOR FORUMS AND EVENTS OFFICIAL POST SHOW REPORT

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1 03 05 MAY 2015 JEDDAH CENTRE FOR FORUMS AND EVENTS POST SHOW REPORT

2 A SHOWCASE OF WORLD CLASS HOSPITALITY SOLUTIONS The Hotel Show Saudi Arabia, the premier hospitality event in the Kingdom is held annually at Jeddah Centre for Forums and Events. The event provides regional and international suppliers with a chance to sell directly and find new partners and distributors, hoteliers and restaurateurs. Inaugurated by: His Royal Highness Prince Abdullah bin Saud bin Mohammed Al Saud, Chairman of the Tourism Committee. SAUDI ARABIA IS THE NUMBER ONE CONTRACTS MARKET IN THE MIDDLE EAST Tourism revenue to reach US$65bn m visitors expected annually 8,800+ new hotel rooms by 2019 Movenpick, Carlson Rezidor Group, Rotana, Hilton all focused on expansion in the Kingdom m 4,000 2 floor space 124 exhibitors 18 exhibiting countries 74% 52% increase in procurement managers and senior buyers increase in CEOs, owners and directors World s largest Holiday Inn to open in leading the way for mid-market hotels KEY SECTORS Technology and Security Interiors, Lighting and Design Operating Equipment and Supplies Facilities Management HORECA Hotel Build Hotel Services Kitchens and Bathrooms Leisure and Outdoor Retail Franchise

3 VISITOR PROFILE 95% KSA $ 33% 82% 39.4% visitors have purchasing responsibility in excess of US$1m visitors are key decision makers, purchasers or buyers visitors are looking to source new suppliers PRODUCTS VISITORS ARE SOURCING Interiors, Lighting, Design and Outdoor 53.3% Food Services/Operating Equipment 37.0% Technology and Facilities Management 34.6% Hotel Services/Retail Franchise 32.6% Hotel Build 22.9% Kitchens and Bathrooms 19.5% VISITORS PRIMARY JOB FUNCTION THE VISION CONFERENCE WAS VERY INFORMATIVE AND WELL-ATTENDED. WE SUCCESSFULLY SIGNED NEW CONTRACTS ON SITE. HATTAN ELAYWAH, GUEST SERVICES SUPERVISOR, THE ASCOTT LIMITED Architecture/Engineering 16.7% General Management 16.1% Operations and Logistics 11.9% IT/Consultant 8.9% Hospitality and Catering 7.7% Design 6.8% Leisure/Tourism 2.5% Marketing 2.2%

4 VISITORS NATURE OF BUSINESS Hotels/Hospitality 27.6% Contractor/Consultant 23.1% Interior Design 18.0% Architectural Firm 9.0% IT 8.0% Restaurants/Catering 7.6% Facilities Management 3.4% Property Development 3.3% THE HOTEL SHOW SAUDI ARABIA IS A VERY IMPORTANT EVENT FOR LG AND IS VERY WELL ORGANISED. THIS WAS OUR 3 RD YEAR EXHIBITING AND SPONSORING THE SHOW AND WE LOOK FORWARD TO RETURNING FOR THE 2016 EDITION. AYHAM ALOLABI, HTV COUNTRY BUSINESS MANAGER, LG ELECTRONICS C O NFE R E NCE 2015 NEW 2015 The Vision Conference Saudi Arabia Free to attend 3 days programme Standing- room only Industry experts Speakers included: Samsung Electronics Deloitte Financial Advisory AlKamal International Alpin Limited ACE

5 MARKETING AND PR CAMPAIGN With 15 media partners supporting the 2015 event and an extensive Marketing and PR campaign, The Hotel Show Saudi Arabia received significant media exposure. Overall reach of 42,755,100 Value of campaign $2,020,750 Online Marketing Reach 1.2 million Value $120,000 With 30,000 visits, the website is one of the most efficient channels to reach a targeted audience and support social media activity. Social media is an important medium for promotion in the Saudi Arabian market, with Twitter being the leading platform. An integrated online marketing campaign along with a comprehensive social media strategy. Direct Mail 8,200+ invitations Personal invitations were sent by courier and post to all VIPs, media and key decision makers throughout Saudi Arabia. Print Advertising Readers 800,000+ Advertising in media publications including Top Hotel, Hotel anagement International, TTG MENA and one of the Kingdom's leading newspapers, Al Madina exposed the event. Radio Advertising Reach 130,000+ Panorama FM, the #2 radio station in Saudi Arabia was the show's official radio partner in With 39 radio advertisements over 3 days, the campaign reached thousands of key buyers and decision makers within the hospitality industry. Telemarketing 4,000 calls Targeted key buyers and decision makers. SMS SMS 11,400 SMS A comprehensive campaign in Saudi Arabia. TV Advertising Reach 7.5 million Over 25 spots on prime time TV with B4U Aflam, advertising reached over 7.5 million homes across the Kingdom. PR Summary 201 interviews, features and press releases Reach 16 million Value $1.6 million

6 2015 PARTNERS AND SPONSORS PLATINUM SPONSOR GOLD AND BADGE SPONSOR SILVER SPONSOR WEBSITE SPONSOR ORGANISED BY CO-ORGANISED BY HOST VENUE SUPPORTED BY RADIO PARTNER MEDIA PARTNER TV PARTNER FOR SALES AND SPONSORSHIP ENQUIRIES PLEASE CONTACT: John Suzara Event Manager T: M: E: johnsuzara@dmgeventsme.com Nader Ammar Project Manager M: E: nader@micearabia.net