th May 2018, London UK

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2 PEARL OF AFRICA TOURISM AND TRADE EXPO-UK, LONDON A WARM WELCOME TO THE FIRST ANNUAL PEARL OF AFRICA TOURISM AND TRADE EXPO - UK 2018 It s my pleasure to invite you to join us for the Annual Europe s largest ugandan Tourism and Trade Expo - UK 2018 in London on May It is supported by the Ministry of Tourism, Ministry of Youth and Children Affairs and Uganda High commission in the UK. It is a vibrant must attend event presenting a diverse range of tourism destinations in uganda and provide a unique opportunity for the whole world to tour, travel, trade, negotiate and network the Pearl of Africa. Here comes the first ever largest annual Tourism gathering and exhibition in the Diaspora with access to over senior travel industry professionals, government officials and international press who will visit London to network the possible visitors to uganda and discover the latest in the uganda tourism indusrty with an aim to make Uganda the number one tourist destination in the world. It is indeed a gathering very different from Diaspora gatherings full of trade and tourism tips and opportuntities, education and cultural entertaiment. We therefore urge you to make every effort to participate in the important Annual event and look forward to meeting with you in London on the day as we take this opportunity to promote Uganda and generate new tourism visitors and connections as the Pearl of Africa Tourism and Trade Expo - UK acts as a relationship broker between tourists and travel partners. See you in London in May 2018 Okongo Bernard Chairman-UK

3 THE EXPO The Pearl of Africa Tourism and Trade Expo-UK with a vision to make Uganda the Number One tourist destination in the World have organized the first ever annual Europe s Largest Tourism and Trade Expo - UK in London from th May of 2018 at the Great Hall in the Stamford Bridge in London. It is a vibrant must attend event presenting a diverse range of tourism destination in Uganda and provide a unique opportunity for the whole world to tour, travel, trade, negotiate and network the Pearl of Africa. Here comes the first ever largest annual Tourism gathering and exhibition focusing on Uganda in the Diaspora with access to over1000 senior travel industry professionals, government officials and international press who will visit London to network the possiblevisitors to Uganda and discover the latest in the Uganda tourism industry with an aim to make Uganda the number one tourist destination in the world. The Expo is targeting different groups of people across Europe which include foreign and local Media platforms, the youth in the Diaspora, the tourists or tour operators in Europe and Uganda,English, Community football clubs to tap into their fan base as possible visitors to Uganda. This is a spring bank event and favorable for the Expo and will be a three days event during the Spring break Bank Holiday. The event is close to the summer Holidays when many families in the Diaspora make decisions on their holiday destinations. The reason we chose Three days is to favor the exhibitors make morepackage sales and build clientele relationships. Friday evening: tables and stalls set up, having a welcome cocktail Saturday: Exhibition, negotiating and tour operators, selling Uganda to more than 1000 international travel professionals * and 75% of attendees have direct influence on ensuring you have marvelous experience on your visit to Uganda. Generate new business connections as Pearl of Africa Tourism and Trade Expo- UK acts as a relationship broker between Tourists and travel partners. Key note speeches on investment in tourism, becoming tour operators, culture, investment * (Leicester group of Investors and Ugandan Indians). Cultural entertainment * Sunday: day for drawing down exhibitions with music entertainment (Afrigo Band and headline artists and speeches from government officials to share ideas about the Expo.

4 ACTIVITIES Uganda Cranes friendly match with a English premier league football club and other community clubs in different towns in London to tap into their fan base to buy tour packages to Uganda during these games. Cultural performances and a music show will attract attention of different crowds to attend the event. Use of road shows to create crowds for the exhibitions. For example having to visit different towns with different tour operators or coaches so as to pitch on different rendezvous like churches, colleges, business centers, restaurants, social places andcommunity clubs. UK holds the highest number of Ugandans in Europe so they will come with aim of to have content from home and learn about the latest in Ugandan tourism. Follow us on Cultural exchange programmes in UK schools with tourism workshops with students and parents on the latest in Ugandan tourism for tour operators to sell packages.

5 About / Visit / Exhibit / Events / Press / News INTRODUCTION About Pearl of Africa Tourism &Trade Expo - UK To be staged annually in London, Pearl of Africa is the leading Europe s largest Uganda Tourism and Trade Expo events for the travel industry to Uganda, a vibrant must attend event presenting adverse range of tourism destinations in Uganda providing a unique opportunity for the whole world to travel and trade, n network, negotiate and Tour the Pearl of Africa. Visit Pearl of Africa Tourism and Trade Expo - UK Is the leading Europe s Ugandan Tourism event for the travel and trade industry providing a unique opportunity for the world travel trade to meet network opportunities in Uganda s tourism industry and conduct business under one roof. All sectors of travel industry are represented including Tourist Boards, Airlines, Suties, Hotels, Luxury travel, Responsible Tourism and Travel Technology. Who Attends Over 1000 senior travel industry professionals, government officials, ministers, and International press will visit London every May to network possible visitors to Uganda, negotiate and discover the latest in Uganda tourism Industry with an aim to make Uganda the one Tourism destination in UK. Admission Policy Pearl of Africa Tourism and trade Expo - UK is a tourism and Trade Exhibition and can be attended by any professional working or associated to the Tourism and travel industry.

6 Travel Agencies and Associations We work with a number of leading travel agencies and associations across the world to attend this event.

7 TOURISM EXPO SPONSORS BENEFITS AVAIABLE SPONSORSHIP PACKAGES TITLE 30,000 EXHIBITION & MAIN HALL PLATINUM 20,000 MAIN HALL & EXHIBITION GOLD 15,000 M A I N HALL & WHITE ROOM SILVER 7,500 MAIN HALL VIP table for 10 Full expo registration passes for employees Advertisment for your company in expo program publication Inside cover Full page Full page Half page 5 Pop-up stands at straegic Expo locations Sponsor will feature solely in their industry Naming rights to exhibition stands Main stage signage display + company insert in delegate bags 2 Standing banners in the registration area Free to brand the white room and VIP briefting rooms Press releases before and after the Expo Opportunity to brand or place company material on tables Performance stage branding Company info included in goodle bag for all attendees Corporate logo: 1. Prominent logo recognition on expo website home page 2. Prominent display of logo on all event related marketing material 3. Logo on expo stage backdrops, screen and venue pop - ups 4. Company profile on Expo wesite 5. Sponsor designation and logo on name lanyard Free to put your leaflets or flyers at Expo tables Exclusive assess to VIPs (pre-arranged private meetings) Post event delegate list with conatct details (one time use only) Corporate recognition 1. Recognised as the premium sponsor of the expo 2. Offical recognition and gratitude of sponsor at opening and closing 3. Recongnition in expo program, include logo, description and who web link Exclusive interview to be broadcasted on various platforms Double page spread interview Invitation to VIP Reception at the venue Dedicated table in exhibition area Free to access and exhibition hall PRE EXPO Facebook, Twitter and Linkedln promotional posts Recognition in Expo social media promotion EXCLUSIVE MOBILE APP SPONSOR The opportunity exists for your organisation to lead the field as sponsor of the high profile Expo Phone App. The one position on the menu tab will display your organisation s name and offer you the opportunity to have the button linked to a webpage of your choice. The app will be available to all attending delegates for the duration of the Expo

8 EXPO BOOKLET Inside front spread Double - page 7,500 Inside front single Single -page 5,500 Back cover Full-page display Ad 2,500 Opposite masthead and Full-page display Ad 1,500 Content page Full page Inside display Ad 1,000 ONLINE ADVERTISING RATES POSTION PIXEL Lower leaderboard ,500 Top leaderboard ,800 Top/bottom skyscraper ,550 Top/bottom banner ,150 Traditional text

9 Why? Visit Pearl of Africa Tourism and Trade Expo-uk Join almost 1000 global travel professionals at the must attend event for the tourism industry-. exhibit at pearl of africa tourism and trade expo - uk Exhibiting at Pearl of Africa Tourism and Trade Expo - UK London will provide your organization with unique opportunity to meet, network, negotiate and conduct business with more than 1000 International travel professional 75% of attendances have direct influence on ensuring you have marvelous experience on you visit to Uganda. Generate new business connections as Pearl of Africa Tourism and Trade Expo - UK acts as a relationship broker between Tourists and travel partners. Pearl Of Africa Tourism And Trade Expo - Uk London Press Attend Pearl of Tourism and Trade Expo - UK London as a member of the media to get the best stories from up to 1000 exhibits from Uganda and all over the World. Here is the latest Uganda tourism industry insights and opinions from more than 500 experts and discover the most up to date research and data in the exhibition hall at all activities with a whole wide space and access to all media broadcasting houses. Events Pearl of Africa Tourism and Trade Expo - UK London sources senior influential figures from Uganda and around the world travel industry to offer invaluable insights and knowledge through the conference and seminar program throughout the year and during the Expo there are a number of opportunities to develop your knowledge and understanding of the tourism industry in Uganda.

10 Follow us on PEARL OF AFRICA TOURISM & TRADE EXPO - UK Making Uganda the No. 1 Tourist Destination in the World.

11 Culture / Customs This is the best way to spread the culture with in the pearl to other Nations. This diaspora is going to host many tourists from different Nations who will be able to see the ways of life in Uganda more so cultural, Entertainment & Educational. Trade diversity partnership Leading the best way to encourage International Trade and Partnerships through the Expo hence creating diversity and capacity expansion for the growth and better Business Investment. activities Pearl of Africa has a lot of exciting Activities and features which need to be showcased for exploring. This plat form will exude the need to experience the Realm in Uganda Tourism. Europe s Largest Uganda Tourism & Trade Expo Hotels & Accomodation It s the transcend way to create market and visibility for the best accommodation and hospitality for tourists who regard the pearl of Africa as No.1 tourism destination. This will create an increase in a number of Tourists hence a better partnership and Network with Hotels in Europe. Foods & Cuisines Creating a Great diversity among culinary professions and hence exposing Uganda cuisines to other diversified environments in Europe which will create a demand for Ugandan kind of Recipes.

12 After recognizing the challenges in Uganda Tourism and Trade, there is need to expose the beauty and knowledge within the Pearl of Africa and this can be done through the Pearl of Africa Tourism and Trade Expo. This Expo will be able to create a platform for different Tourism and Trade service provides and Exporters. There is need to provide information and Export the beauty of Uganda Tourism Education Sights & Attractions There is a broad & Natural Spectrum of Recreational & culture sights and activities that are believed to create enthusiasm for tourists to visit the Pearl of Africa and indulge the sights and adventure in the Natural physical features which are worth a great investment to the Nation.

13 SCENERIES Traditional Games in Africa Art Exhibition In Uganda African traditional dance

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