AIN Publications Media Buyers Executive Summary

Transcription

1 AIN Publications 2013 Media Buyers Executive Summary Committed to Excellence

2 Commitment. Trust. Preferred. AIN. AIN Publications sets the standard for business and commercial aviation and aerospace industry news worldwide, with targeted and highly regarded print and online publications that reach all segments of the aviation industry. Flight departments rely on Aviation International News as their number-one information source, and private aircraft owners and passengers turn to Business Jet Traveler as the only publication that serves their unique needs. As the industry s most comprehensive news source, we supplement these offerings with international airshow and convention dailies at all the premier aviation venues, as well as provide real-time online information and breaking news via AINonline.com and our family of electronic newsletters such as AINalerts. Our guiding principle of providing high-quality, comprehensive, authoritative and independent editorial content is what sets all these products apart. The AIN staff includes top experts in all areas of the industry, enabling us to cover more stories in more locations, with greater depth than anyone else. This kind of editorial product results in increased reader engagement, which has been repeatedly demonstrated by independent research. That means your message appears in publications that have your customers full attention. And that means your advertising delivers results.

3 PRINT PUBLICATIONS Aviation International News Audience: O perators of turbine aircraft jet, turboprop, helicopter Readers with qualifying job titles and areas of responsibility. M ost active and qualified segments of the business aviation market M atches the worldwide distribution of turbine business aircraft Business Jet Traveler Audience: Readers with an average net worth of $18 million R eaders with an annual income of over $1 million C-level executives and global opinion leaders who manage companies with average annual revenues of more than $780 million End-users of business aircraft looking to maximize their investment in private air travel AIN Convention News dailies Audience: Convention attendees looking for the most accurate, serious and complete daily show coverage of convention news, generated daily in on-site press rooms and distributed at all event hotels and venue entrances. AIN Airshow NEWS dailies Audience: A irshow attendees looking for the most accurate and in-depth daily airshow coverage of defense, commercial and general aviation news, produced daily in on-site press rooms and distributed at all event hotels and venue entrances. FREQUENCY SUBSCRIBERS 12x Monthly 38,707 PRINT Aviation International News ELECTRONIC EDITION Zinio electronic version of Aviation International News FREQUENCY SUBSCRIBERS 6x Bimonthly + Buyers Guide (English & Chinese Editions) 36,600 PRINT Business Jet Traveler ELECTRONIC EDITION Zinio electronic version of Business Jet Traveler FREQUENCY DISTRIBUTION Daily at 6 conventions: Heli-Expo, ABACE, EBACE, LABACE, NBAA & MEBA PRINT Convention News daily editions 7,000 13,000 per day ELECTRONIC EDITION Electronic version of AIN Convention News dailies FREQUENCY DISTRIBUTION Daily at 4 International airshows: Singapore, Farnborough, Paris & Dubai PRINT Airshow News daily editions 10,000 15,000 per day ELECTRONIC EDITION Electronic version of AIN Airshow News dailies Commitment. Trust. Preferred. AIN.

4 ED NEWSLETTERS AINalerts FREQUENCY SUBSCRIBERS Twice Weekly 35,000 Tuesdays & Thursdays A quick and easy biweekly update keeps subscribers abreast of breaking news about business aviation around the globe. AINmxReports FREQUENCY SUBSCRIBERS Weekly 30,500 Wednesdays Oriented toward maintenance managers and technicians, it features the most important maintenance news bulletins of the week. AINsafety FREQUENCY SUBSCRIBERS Weekly 34,000 Mondays A weekly read keeps subscribers abreast of important aviation safety topics including accident analysis, fatigue management, SMS, ground safety, runway incursion risk reduction and other topical safety issues. AIN Air Transport Perspective FREQUENCY SUBSCRIBERS Weekly 5,500 Mondays A weekly update of vital news affecting the global air transport industry, including breaking stories, interviews and insider features and analysis. AIN Air Defense Perspective FREQUENCY SUBSCRIBERS Weekly 3,900 Fridays This weekly newsletter provides the top defense news and information with particular focus on the global economy and events and their effect on defense OEMS and their suppliers. Airshow Reports FREQUENCY SUBSCRIBERS Biannually 35,000 Paris Airshow Reports Dubai Airshow Reports Daily newsletter emanating from AIN s on-site press room at the major international airshow events providing the breaking news at these global aviation venues. Business Jet Traveler Waypoints FREQUENCY SUBSCRIBERS Twice Weekly 16,800 Tuesdays & Thursdays Biweekly newsletter featuring a mix of industry insights, CEO interviews, web exclusives and some whimsy, too. Commitment. Trust. Preferred. AIN.

5 ONLINE OFFERINGS AINONLINE.COM FREQUENCY visitors Daily Updates 160,000 Unique Monthly Visitors 350,000 Pageviews An information-rich environment that is the premier website for business and commercial aviation and the aerospace industry, constantly refreshed with new editorial content. The site allows access to special reports, fully searchable archival data and keeps its highly engaged audience abreast of breaking news from aviation conventions and airshows around the world in real-time. BJTONLINE.COM FREQUENCY visitors Daily Updates Designed with concept buyers in mind, the site is the most complete and objective information resource for companies or individuals seeking to maximize their investment in private air travel. The site offers user-friendly navigation tools, video capability, archives of special reports, and a comprehensive Buyers Guide of business aircraft and related services. 20,000 Unique Monthly Visitors 40,000 Pageviews AINtv FREQUENCY SEGMENTS VIEWED Daily Updates from Convention or Airshow Venue Internet television network direct from aviation conventions and airshows featuring interviews, breaking news, along with commercial, military and business aviation stories that break at home and around the globe. 34,800 Segments Viewed AINONLINE APP FREQUENCY SUBSCRIBERS Daily Updates 15,000 AIN s free app provides access to more breaking news and vital information affecting the worldwide aviation community. NEW AINONLINE APP WITHIN AN APP FREQUENCY SUBSCRIBERS 7x per Year New 2013 Conventions and Airshows Where AIN Publishes AIN s unique and free app providing all the tools necessary for navigating conventions and airshows where AIN publishes fingertip access to exhibitor lists and favorites, schedule of events, breaking news and more. BJTONLINE APP FREQUENCY SUBSCRIBERS Daily Updates New 2013 BJT s free app provides access to more breaking news and vital information affecting investment in private air transport. Commitment. Trust. Preferred. AIN.

6 2013 AVIATION INTERNATIONAL NEWS EDITORIAL CALENDAR issue Editorial Features/Events Ad Close Materials Due January nov. 26, 2012 Dec. 3, 2012 MEBA Show Report Year 2012 Newsmakers Cockpit Avionics Bonus Distribution at Schedulers & Dispatchers Conference, January 22 25, San Antonio, TX February dec. 28, 2012 Jan. 4, 2013 Business Aviation s Emerging Markets New Rotorcraft Heli-Expo Preview March January 25 February 1 The Future of GA ABACE Preview Schedulers & Dispatchers Report Bonus Distribution at International Operators Conference, March 4 7, San Diego, CA Bonus Distribution at AEA Convention, March 25 28, Las Vegas, NV April February 22 March 1 FBO Survey The Americas Heli-Expo Report Women in Aviation Conference Report May March 25 April 1 International Operations FBO Survey Europe, Mideast, Asia, Africa ABACE Report EBACE Preview Business Aviation Safety Seminar Report Aircraft Electronics Association Convention News RAA Preview Bonus Distribution at RAA Convention, May 6 9, Montreal, Canada June April 24 May 1 EBACE Report Paris Air Show Preview Aircraft Insurance RAA Report July May 27 June 3 Completions & Refurb Report Paris Air Show Report Flight Attendants/Flight Technicians Conference Report August June 24 July 1 LABACE Preview Cabin Electronics Product Support Aircraft September July 25 August 1 LABACE Report Product Support Avionics EAA AirVenture Oshkosh Report ERA Preview Bonus Distribution at ERA General Assembly, October 2 4, Salzburg, Austria October August 26 September 3 The Fractional/Charter Market Part 1 New Business Jets NBAA Convention Preview Product Support Engines November September 24 October 1 NBAA Convention Report The Fractional/Charter Market Part 2 New Business Turboprops ERA Report December october 25 November 1 Pre-Owned Aircraft Report Aviation Finance Dubai Airshow Report Follow us on Twitter: AINonline and Facebook: Aviation International News f

7 2013 Business Jet Traveler Editorial Calendar issue Editorial Features/Events Ad Close Materials Due Feb/Mar 2013 dec. 28, 2012 Jan. 4, 2013 Special Features: The Changing Face of Aircraft Lending Great Hotels You ve Never Heard Of Used Turboprop Review: Hawker Beechcraft King Air B200 New Helicopter Preview: Eurocopter EC145T2 BJT Buyers Guide Chinese Edition Feb. 4 Feb. 25 (Special distribution in China including at ABACE in Shanghai April 16 18) Published April 16, 2013 The award-winning Buyers Guide in Chinese published for a second year with in-depth reports on ownership options new and used models, manufacturers and more. April/May 2013 Feb. 19 Feb. 26 Special Features: Cabin Comforts 2013: The Best New Upgrades for Your Jet Early Celebrity Private Fliers Used Jet Review: Bombardier Challenger 300 New Jet Preview: Eclipse 550 June/July 2013 April 22 April 29 Special Feature: BJT s Book of Lists, one of last year s most popular features, makes a return appearance, with dozens more lists you won t be able to stop reading. Used Jet Review: Dassault Falcon 900EX New Jet Preview: Learjet 70/75 Buyers Guide 2013 May 21 May 28 The sixth annual edition of our award-winning Buyers Guide features in-depth reports on ownership options, new and used models, manufacturers and more. August/September 2013 June 17 June 24 Special Features: How to Pick an FBO Cabin Tech 2013: The Best New Gear for Entertainment and Productivity Used Jet Review: Gulfstream III with hush kit New Jet Preview: Embraer Legacy 450 October/November 2013 August 19 August 26 Special Feature: Third Annual BJT Readers Choice Survey, featuring subscribers favorite aircraft models and much more. Used Helicopter Review: Bell 430 New Jet Preview: Sukhoi Business Jet December 2013/January 2014 october 21 October 28 Special Features: Preowned Aircraft Annual Report Holiday Gift Guide Used Jet Review: Boeing 757 New Jet Preview: Cessna Citation M2 Plus All Our Regular Features, Including: Center Stage Prominent business jet travelers discuss their careers and use of private aviation Inside Charters What you need to know to get the most from charter Getaways Great vacation destinations that are best reached via business jet Preowned The latest on the used-aircraft market, for buyers and sellers Low-level Flying Reviews of the most noteworthy new luxury autos Taxes, Laws and Finance Authoritative reports from a leading industry expert

8 2013 AIN CONVENTION NEWS, AIRSHOW NEWS & ONLINE EDITORIAL CALENDARS 2013 AIN Convention News Daily Editions CONVENTION PUBLICATION PUB DATE AD CLOSE MATERIALS DUE HELI-EXPO, Las Vegas HAI March 5, Tuesday Day 1 Daily Edition February 5 February 12 Convention News March 6, Wednesday Day 2 Daily Edition March 7, Thursday Day 3 Daily Edition ABACE, Shanghai ABACE April 16, Tuesday Day 1 Daily Edition March 18 March 25 Convention News April 17, Wednesday Day 2 Daily Edition April 18, Thursday Day 3 Daily Edition EBACE, Geneva EBACE May 21, Tuesday Day 1 Daily Edition April 22 April 29 Convention News May 22, Wednesday Day 2 Daily Edition May 23, Thursday Day 3 Daily Edition LABACE, São Paulo LABACE August 14, Wednesday Day 1 Daily Edition July 15 July 22 Convention News August 15, Thursday Day 2 Daily Edition August 16, Friday Day 3 Daily Edition NBAA, Las Vegas NBAA October 22, Tuesday Day 1 Daily Edition September 23 September 30 Convention News October 23, Wednesday Day 2 Daily Edition October 24, Thursday Day 3 Daily Edition 2013 AIN Airshow News Daily Editions CONVENTION PUBLICATION PUB DATE AD CLOSE MATERIALS DUE PARIS AIR SHOW Paris June 17, Monday Day 1 Daily Edition May 17 May 24 Airshow News June 18, Tuesday Day 2 Daily Edition June 19, Wednesday Day 3 Daily Edition June 20, Thursday Day 4 Daily Edition DUBAI AIR SHOW Dubai November 17, Sunday Day 1 Daily Edition October 17 October 24 Airshow News November 18, Monday Day 2 Daily Edition November 19, Tuesday Day 3 Daily Edition AINonline.com BJTonline.com 2013 Online Exclusive Splash Page Run-of-Site Banner Channel Sponsorship Show Sponsorship AIN s electronic products offer a host of advertising options for engaging specific audience segments in a very targeted manner with flexibility and accountability unique to the online environment. Premier site for business aviation on the web The web s most comprehensive information resource regarding the use of private lift Newsletters AINalerts Tuesdays & Thursdays Keeping recipients abreast of breaking bizav news; additional editions published at Conventions covered by AIN Convention News AINmxReports Wednesdays Oriented toward maintenance managers and technicians AIN s Air Transport Mondays Vital coverage of the air transport industry Perspective AIN s Defense Perspective Fridays Provides top defense news from around the world AINSafety Mondays Keeping recipients abreast of important aviation safety topics Business Jet Traveler Tuesdays & Thursdays Breaking news and insights for anyone who flies privately Waypoints AIN Airshow Reports Daily during airshow Breaking news at airshows covered by AIN Airshow News

9 2013 Aviation International News Rates Frequency combined with AIN Convention News and AIN Airshow News dailies BLACK & WHITE (per issue) # of issues Full Tabloid Page $11525 $11025 $10475 $9925 $9475 $9150 $8775 $8400 $8150 $7800 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 2-COLOR STANDARD Match color 350 extra/pms ink 900 extra (per issue) # of issues Full Tabloid Page $13850 $13400 $12600 $11950 $11500 $11025 $10625 $10100 $9800 $9350 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 4-COLOR PROCESS (per issue) # of issues Full Tabloid Page $16925 $16750 $15975 $15075 $14600 $14125 $13650 $13125 $12725 $12150 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request Opportunity 2013: Bonus ad space to frequent advertisers. Please contact us at adsales@ainonline.com or Contact us at adsales@ainonline.com or

10 2013 AIN Convention News Rates Frequency combined with Monthly and AIN Airshow News dailies BLACK & WHITE (per issue) # of issues Full Tabloid Page $8500 $8275 $7675 $7300 $7025 $6800 $6550 $6250 $6000 $5750 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 2-COLOR STANDARD Match color 350 extra/pms ink 900 extra (per issue) # of issues Full Tabloid Page $10250 $9825 $9200 $8750 $8375 $8200 $7800 $7475 $7175 $6850 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 4-COLOR PROCESS (per issue) # of issues Full Tabloid Page $12575 $12225 $11725 $11100 $10850 $10350 $10000 $9625 $9225 $8825 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request Opportunity 2013: Bonus ad space to frequent advertisers. Please contact us at adsales@ainonline.com or Contact us at adsales@ainonline.com or

11 2013 AIN AIRSHOW news Rates Frequency combined with Monthly and AIN Convention News dailies BLACK & WHITE (per issue) # of issues Full Tabloid Page $9700 $9250 $8750 $8300 $8125 $7750 $7350 $7025 $6800 $6500 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 2-COLOR STANDARD Match color 350 extra/pms ink 900 extra (per issue) # of issues Full Tabloid Page $11450 $10975 $10500 $10050 $9750 $9275 $8900 $8475 $8175 $7850 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request 4-COLOR PROCESS (per issue) # of issues Full Tabloid Page $14050 $13825 $13450 $12725 $12225 $11800 $11375 $10900 $10475 $10000 Junior Tabloid Page Half Tabloid Page One-Third Page Quarter Page Eighth Page Pricing Available Upon Request Opportunity 2013: Bonus ad space to frequent advertisers. Please contact us at adsales@ainonline.com or Contact us at adsales@ainonline.com or

12 2013 AVIATION INTERNATIONAL NEWS, CONVENTION NEWS DAILIES & AIRSHOW NEWS DAILIES MECHANICAL SPECIFICATIONS Size of Ad Width (inches) Depth (inches) Width (mm) Depth (mm) Full tabloid page (non-bleed) / Full tabloid page (bleed) 11 1 / / (book trims to /16 width x 13 7 /8 depth or 275mm x 352mm) Full tabloid spread (bleeds across gutter) 22 1 / / Junior tabloid page 7 13 / / Junior tabloid spread (bleeds across gutter only) 15 5 / / (no trim) Half page (vertical) 4 7 / / Half page (horizontal) / Third page 4 7 /8 9 5 / Quarter page (vertical) 4 7 /8 6 3 / Quarter page (horizontal) 7 3 /8 4 7 / Eighth page (vertical) 2 5 / / Eighth page (horizontal) 4 7 /8 3 1 / / Cover Full Junior Half/Vertical Half/Horizontal Third Quarter Eighth Digital Advertising Specifications PLATFORM: MACINTOSH Software Specifications: Adobe Photoshop CS5, Adobe Illustrator CS5 to 8.0, Adobe InDesign CS5 to CS3, High-resolution print-ready PDF All formats must include all fonts and image files. Acceptable Media: CD-ROM (CD-recordable). Image Specifications: All image files should be set to 300dpi (recommended), minimum 266. Image files must be Photoshop compatible, i.e., must open in Photoshop. All color image files must be set up to CMYK. Do not use jpeg encoding. All high-res files with clipping paths must be EPS format. Font Specifications: Digital advertisements must include all screen and printer fonts. Use stylized fonts. Do not apply style attributes to basic fonts from within page layout software. Proofs: Kodak Approval, Fuji Pictro Proof, Agfa Sherpa Laserprints are not acceptable color proofs. AIN will not be responsible for reproduction problems or file corruptions associated with ads not accompanied by a proof. Furnished Inserts: Earned B&W rate less 10% up to four pages; less 15% up to eight pages Insertion order date: Five weeks prior to publication date for Aviation International News and four weeks prior to publication date for AIN Convention News and Airshow News dailies Materials due date: Four weeks prior to publication date for Aviation International News and three weeks prior to publication date for AIN Convention News and Airshow News dailies Shipping Instructions Send all correspondence, including insertion orders and mechanicals, to: Publisher Aviation International News 81 Kenosia Avenue Danbury, CT USA Telephone Fax Terms and Conditions Payments due upon receipt of invoice. Invoices not paid within 30 days from date of invoice will incur an interest charge of 1% of the outstanding balance per month. Cash Discount 2% if paid within 10 days. Commission 15% of gross rate to recognized advertising agencies, provided payment is made within 30 days of date of invoice. Contract Year Advertising must be inserted within one year of first insertion to earn frequency discounts. Cancellation of any portion of contract nullifies all rate protection for the remainder. Positioning All advertising positioning clauses are treated as requests. Contact us at adsales@ainonline.com or

13 ainonline 2013 AINonline RUN OF SITE Position Size (w x d) CPM 50K Impressions Medium Rectangle 300 x 250 $50 $2500 Leaderboard 728 x 90 $40 $2000 Full Banner 468 x 60 $30 $1500 Rectangle 180 x 150 $20 $1000 Rich media including video, interstitials and expandables are available. Please contact your sales representative for further details and pricing CHANNEL TARGETING (i.e., Avionics, Rotocraft, Air Transport, Defense, etc.) Position Size (w x d) CPM 20K Impressions Medium Rectangle 300 x 250 $75 $1500 Leaderboard 728 x 90 $60 $1200 Please call your sales representative for further details about available channels and inventory iphone APPLICATION Position Size (w x d) Monthly Cost Available Rotations Banner 320 x 50 $ HOME PAGE BANNERS STORY PAGE BANNERS Leaderboard Medium Rectangle Rectangle Full Banner Leaderboard Medium Rectangle Full Banner Rectangle IPHONE APP Banner 2013 Digital Advertising Specifications Accepted File Formats:.jpg,.gif and Animated.gif. iphone Application requires.png file. Resolution: 72 dpi. File Size: Less than 75K. Animation: Continuous looping is permitted with 5-second pause between each occurrence. Target URL: Must be submitted with banner. Tag Text (below image): No more than 50 characters. Contact us at adsales@ainonline.com or

14 2013 AINONLINE CONVENTION NEWS & AIRSHOW NEWS ONLINE OPPORTUNITIES ADVERTISING RATES & DIGITAL SPECIFICATIONS 2013 ain convention news & airshow news sponsorship Product Position Size (w x d) Cost Per Event Available Sponsorships Event Landing Page AND Filmstrip AND 300 x 600 Event Story Pages Leaderboard 728 x 90 $ Campaign will run in both ad zones giving 100% share of voice. Campaign will run on the event landing page for a full year and for one month on all event story pages. Banner - Conventions 495 x E-newsletter $ Banner - Conventions 165 x 375 (per newsletter) Banner - Airshows 650 x 90 Sponsor Package Includes both of the above products $ Sponsor package includes filmstrip & leaderboard banners on AINonline, two e-newsletter banners and sponsor promotion in the printed daily issues. SHOW/EVENT SPONSORSHIP Leaderboard Banners Conventions E-Newsletters Banner Airshows V H Filmstrip 2013 SHOW SPONSORSHIP iphone APPLICATION Position Size (w x d) Monthly Cost Available Sponsorships IPHONE APP Interstitial Entry 320 x 368 Rectangle AND Banner 320 x 50 $ Entry Rectangle Banner 2013 Digital Advertising Specifications Accepted File Formats:.jpg,.gif and Animated.gif. iphone Application requires.png file. Resolution: 72 dpi. File Size: Less than 75K. Animation: Continuous looping is permitted with 5-second pause between each occurrence. Target URL: Must be submitted with banner. Tag Text (below image): No more than 50 characters. Contact us at adsales@ainonline.com or

15 2013 ED NEWSLETTERS ADVERTISING RATES & DIGITAL SPECIFICATIONS AINalerts Rates (Monthly Cost) Published every Tuesday & Thursday # of months BANNER $13150 $12800 $12350 $11700 $11325 AINmxReports Rates (Monthly Cost) Published every Wednesday # of months BANNER $6575 $6400 $6175 $5875 $5675 AINsafety Rates (Monthly Cost) Published every Monday # of months BANNER $6575 $6400 $6175 $5875 $5675 AIN Air Transport Perspective & AIN Defense Perspective Rates (Monthly Cost) Published Weekly # of months BANNER $1500 $1400 $1175 $1075 $950 Sponsorship of Air Transport Perspective and Defense Perspective Stories on AINonline available as a package with the newsletter sponsorship. Please ask your sales representative for further details. Business Jet Traveler Waypoints Rates (4 issues / month) Published every Tuesday and Thursday # of months BANNER $1300 $1150 $1000 $900 $ Mechanical specifications AINalerts, AINmxReports & AINsafety Size of Banner Width Depth Horizontal Banner Vertical Banner AINalerts, AINmxReports & AINsafety Banners AIN Air Transport Perspective, AIN Defense Perspective & Business Jet Traveler Waypoints Banner AIN Air Transport Perspective, AIN Defense Perspective & Business Jet Traveler Waypoints Size of Banner Width Depth Banner V H 2013 Digital Advertising Specifications Accepted File Formats:.jpg,.gif and Animated.gif. iphone Application requires.png file. Resolution: 72 dpi. File Size: Less than 75K. Animation: Continuous looping is permitted with 5-second pause between each occurrence. Target URL: Must be submitted with banner. Tag Text (below image): No more than 50 characters.

16 2013 Business jet traveler advertising Rates BLACK & WHITE Rates (per issue) # of issues Full Tabloid Page $8825 $8300 $7950 $7550 Half Tabloid Page One-Third Page Quarter Page Eighth Page COLOR STANDARD Match color $350 extra/pms ink $900 extra # of issues Full Tabloid Page $10425 $10025 $9600 $9125 Half Tabloid Page One-Third Page Quarter Page Eighth Page COLOR PROCESS Rates (per issue) # of issues Full Tabloid Page $13150 $12825 $12100 $11500 Half Tabloid Page One-Third Page Quarter Page Eighth Page Furnished inserts: Earned B&W rate less 10% up to four pages; less 15% up to eight pages. Additional discounts: Available for advertisers in other AIN publications: 5%, 1-6 issues; 10%, 7-12 issues; 15%, issues; 20%, 18+ issues. Contact us at adsales@bjtonline.com or BJT Reader Demographics $18.1 million: Average net worth $1.3: Average annual income 54: Average age $784 million: Average company revenue 57%: Average number of readers in C-Suite 36,600: BJT circulation continues to grow Over 31,000: Number of business jets worldwide 普通话汉语國語华语 BJT Buyers Guide Chinese Edition China and the broader Asian region are embracing the importance of business aviation to citizens, companies and communities. PLEASE INQUIRE ABOUT ADVERTISING OPPORTUNITIES IN THE 2013 EDITION Follow us on Twitter: BJTonline and Facebook: Business Jet Traveler f

17 2013 BUSINESS JET TRAVELER MECHANICAL SPECIFICATIONS Size of Ad Width (inches) Depth (inches) Width (mm) Depth (mm) Full page (non-bleed) / Full page (bleed) 10 1 / / (book trims to 10 width x 12 depth, or 254mm x 305mm) Half page (vertical) 4 1 / / Half page (horizontal) / Third page 4 1 /2 8 3 / Quarter page (vertical) 4 1 /2 5 1 / Eighth page (horizontal) 4 1 /2 2 5 / Full Half/Vertical Half/Horizontal Third Quarter Eighth Digital Advertising Specifications PLATFORM: MACINTOSH Software Specifications: Adobe Photoshop CS5, Adobe Illustrator CS5 to 8.0, Adobe InDesign CS5 to CS3, High-resolution print-ready PDF All formats must include all fonts and image files. Acceptable Media: CD-ROM (CD-recordable). Image Specifications: All image files should be set to 300dpi (recommended), minimum 266. Image files must be Photoshop compatible, i.e., must open in Photoshop. All color image files must be set up to CMYK. Do not use jpeg encoding. All high-res files with clipping paths must be EPS format. Font Specifications: Digital advertisements must include all screen and printer fonts. Use stylized fonts. Do not apply style attributes to basic fonts from within page layout software. Proofs: Kodak Approval, Fuji Pictro Proof, Agfa Sherpa Laserprints are not acceptable color proofs. BJT will not be responsible for reproduction problems or file corruptions associated with ads not accompanied by a proof. Shipping Instructions Send all correspondence, including insertion orders and mechanicals, to: Publisher Business Jet Traveler 81 Kenosia Avenue Danbury, CT USA Telephone Fax Terms and Conditions Payments due upon receipt of invoice. Invoices not paid within 30 days from date of invoice will incur an interest charge of 1% of the outstanding balance per month. Cash Discount 2% if paid within 10 days. Commission 15% of gross rate to recognized advertising agencies, provided payment is made within 30 days of date of invoice. Contract Year Advertising must be inserted within one year of first insertion to earn frequency discounts. Cancellation of any portion of contract nullifies all rate protection for the remainder. Positioning All advertising positioning clauses are treated as requests. Contact us at adsales@ainonline.com or

18 2013 BJTONLINE & BUSINESS JET TRAVELER WAYPOINTS ADVERTISING RATES & DIGITAL SPECIFICATIONS 2013 BJTonline RUN OF SITE Position Size (w x d) Monthly Cost Available Rotations Leaderboard 728 x 90 $ Medium Rectangle 300 x 250 $ Roadblock 728 x 90 AND (Ads run at same time) 300 x 250 $ BJT Digital Sponsorship* 300 x 250 AND (BJTonline and Waypoints) 650 x 90 $ * Digital Sponsorship clients will receive four issues of Business Jet Traveler Waypoints (sole advertiser) and 1 rotation in the 300x250 ad zone. Rich media including video, interstitials and expandables are available. Please contact your sales representative for further details and pricing iphone APPLICATION Position Size (w x d) Monthly Cost Available Rotations Banner 320 x 50 $ Business Jet Traveler Waypoints Publication Rates Business Jet Traveler Waypoints Rates (4 issues / month) Published every Tuesday and Thursday # per month BANNER $1300 $1150 $1000 $900 $800 Business Jet Traveler Waypoints Size of Banner Width Depth Banner BJTonline Home Page & Story Page Banners Leaderboard Business Jet Traveler Waypoints Banner IPHONE APP Medium Rectangle Banner 2013 Digital Advertising Specifications Accepted File Formats:.jpg,.gif and Animated.gif. iphone Application requires.png file. Resolution: 72 dpi. File Size: Less than 75K. Animation: Continuous looping is permitted with 5-second pause between each occurrence. Target URL: Must be submitted with banner. Tag Text (below image): No more than 50 characters. Follow us on Twitter: BJTonline and Facebook: Business Jet Traveler f

19 Awards Aviation International News, Ain International Airshow News Dailies, Ain Convention News Dailies & Business Jet Traveler Aviation International News and Other Products Aerospace Journalist of the Year Awards 2009 Best Airshow Submission 2009 Best Business Aircraft Submission 2008 Best Air Show Daily 2008 Best Financial/Business Report 2007 Best Avionics 2007 Best Technology 2007 Journalist of the Year 2006 Best Avionics 2005 Best Avionics 2004 Best Safety 2003 Best Air Show Daily 2003 Best Avionics 2002 Best Breaking News 2001 Best Regional Aircraft 2000 Best Air Show Daily 2000 Best Business Aviation 2000 Best Avionics 1999 Boeing Decade of Excellence 1999 Best Business Aviation NBAA JOURNALISM AWARDS 2009 Gold Wing Award 2007 Gold Wing Award 2003 Platinum Wing Award 2002 Gold Wing Award 2001 Gold Wing Award 1999 Gold Wing Award 1998 Gold Wing Award 1996 Platinum Wing Award AJOYA AWARDS 2007 Best Business Submission 2007 Airshow Coverage/AINtv Business Jet Traveler Folio: Magazine Eddie Awards 2011 Silver Award for Best Article in a Transportation/Travel Magazine ( Is the Fractional Business Model Broken? by Jeff Burger, February/March 2011) 2010 Silver Award for Best Transportation/Travel Magazine 2007 Bronze Award for Best Transportation/Travel Magazine 2005 Silver Award for Best Transportation/Travel Magazine American Society of Business Publication Editors (ASBPE) 2012 National Bronze Award for Best Annual Buyers Guide (2011 Buyers Guide) 2011 National Silver Award for Best Annual Buyers Guide (2010 Buyers Guide) 2011 National Award Top 10 Business Magazines 2010 National Silver Award for Best Annual Buyers Guide (2009 Buyers Guide) 2009 National Silver Award for Best Product Section or Department (Used Jet Review by Mark Huber) 2009 National Bronze Award for Best Annual Buyers Guide (2008 Buyers Guide) 2008 Gold Award for Best Regular Column, Contributed (Inside Fractionals, Truths, Half-truths and Falsehoods, by James D. Butler, August/September 2007) 2008 Silver Award for Best Regular Column, Contributed (Taxes, Laws and Finance, Your Gray-haired Pilot, by Jeff Wieand, June/July 2007) 2007 Gold Award for Best Front Cover ( The Quintessential Self-made Man, December 2006/January 2007) Aerospace Journalist of the Year Awards 2009 Best Business Aircraft Submission ( Defending Your Jet, by Robert Mark, February/March 2009) National Business Aviation Association (NBAA) 2011 Gold Wing Award (Jeff Burger, editor, The Bizav Advantage ) 2009 Gold Wing Award ( Defending Your Jet, by Robert Mark, February/ March 2009) National Air Transportation Assn Aviation Journalism Award (Jeff Burger, BJT editor) American Society of Journalists and Authors (ASJA) Honorable Mention for Best Lifestyle Article ( Getaways: Antarctica, by Margie Goldsmith, December 2011/ January 2012) C E F O L R E T B Y R A Y E T I A N R G S