SPONSORSHIP PROPOSAL. MESS FEST 2018 Saturday, August 4 Kiwi Country Day Camp

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1 SPONSORSHIP PROPOSAL MESS FEST 2018 Saturday, August 4 Kiwi Country Day Camp

2 WHAT IS THE MUDDY PUDDLES PROJECT? The Muddy Puddles Project was inspired by Ty Campbell, a magnetic 5 year old boy who dreamed of jumping in muddy puddles when he was cured of cancer. It is a celebration of children and childhood. A shift toward letting go of the everyday stress of being a grownup, and finding the fun in all things silly and ridiculous. The Muddy Puddles Project benefits the Ty Louis Campbell (TLC) Foundation in support of pediatric cancer research. THE MUDDY PUDDLES MESS FEST The Muddy Puddles Mess Fest is a tremendous outdoor event. A day for kids to get messy. We will have mud for jumping. There will be food fights and pie tosses. Kids will be encouraged to throw glitter, go on treasure hunts and toss water balloons. Once we are done we will rinse the kids off with a hose straight from a fire truck! The Mess Fest is similar to a carnival, but instead of roller coasters there will be splash paint, water wars, climbing walls and dozens of other kid-friendly activities. A day dedicated to pure family fun. WHO/WHEN/WHERE Audience: Expected attendance of 2,500+. Children, 2-15 years old, and their parents. Mothers make or impact 85% of household consumer decisions. EVENT EXCEEDS 2,000 IN ATTENDANCE EACH YEAR ( ) Date: Saturday, August 4, 2018 Time: 11:00 4:00PM Location: Kiwi Country Day Camp in Mahopac, NY. A large, family-owned camp serving kids Kiwi Country Day Camp serves Putnam, Westchester, Dutchess and Fairfield counties and is a proud supporter of the TLC Foundation.

3 OFFICIAL CHARITY PARTER OF PEPPA PIG The Muddy Puddles Project is the exclusive charity partner of Peppa Pig in the US. Peppa Pig is Entertainment One s top-rated animated preschool program, and airs daily on the Nick Jr. channel with more than 1,000,000 viewers daily, and 3,000,000 followers on social media. The show follows the adventures of Peppa, a lovable, exuberant little piggy who lives with her brother George Mumny Pig and Daddy Pig. Peppa s favorite things include playing games, dressing up, spending days outdoors, visiting exciting places, and making new frineds. But her absolute favorite think is jumping in muddy puddles -- making Peppa Pig the perfect celebrity ambassador for the cause. Peppa and George will make a special appearance at Mess Fest 2018! MEDIA RESULTS THE MUDDY PUDDLES PROJECT has gotten national media attention already, featured on The Today Show (August 2017 and August 2015), Today Show with Hoda and Kathie Lee (May 2014), Katie Couric Show (March 2014) and on NBC s The Doctors in November As the desingated charity for Peppa Pig, the Muddy Puddles Project has also b een featured on 40+ mom blogs in 2017 alone. ABC Ltd/Ent. One UK Ltd. 2003

4 EXCLUSIVE TITLE SPONSORSHIP - $25,000 ONE AVAILABLE One year of visibility on websites and in all press materials, marketing and promotional materials, referring to the event ast The <INSERT BRAND> Mess Fest Photo opportunity with celebrity guests and event organizers (Beloved Preschool Star, Peppa Pig, is scheduled to attend). Brand visibility among our VIP families at the VIP Pavilion. Link to company website will be posted on the muddy puddles website and Superty.org (Combined, these sites are visited by an average of 4,200 people daily). Brand recognition as the title sponsor of the Muddy Puddles MESS FEST event in NY on August 4, 2018 and exclusive sponsorship signage at the giant muddy puddle Extra Large individual tent dedicated to your organization (we will include interactive activities to encourage participation and foot traffic). VIP event admission for 20 guests (includes zip lines, climbing wall and driving range). Company will have prominent mentions in event press release, 20 social media posts and a series of radio PSAs leading up to the event (including 26,500 Facebook fans, 1,890 Twitter followers, 1,600 Instagram fans and an ing list of 6,400). Company name and logo will be displayed on five exclusive banners on-site. Company logo will be included on volunteer event t-shirts for staff. Opportunity to include coupon or ad in gift bag. Potential media visibility. This event is epected to be covered in local and NY-Metro media outlets including NBC-NY, Z-100, WFAN-FM, WHUD-FM, The Journal News and more. Sampling opportunity & photography provided (of attendees interacting with samples).

5 THE VIP PAVILION - Exclusive Sponsorship $15,000 In 2016, the Muddy Puddles Project began offering a VIP Mess Fest experience to children who have been affected by cancer (and their families), free of charge. The VIP Pavilion is a large, sheltered area at Kiwi Contry Day Camp that is specifically reserved for these special families. We welcome these children to enjoy the Mess Fest in a way that is safe for them (given the possibility of compromised immunity while undergoing treatment). Our VIP kids will be granted all-access fast passes so they don t have to wait on lines for activities, and the VIP Pavilion will offer their families a private place to go for rest in addition to special activities (i.e. a private meeting with Peppa Pig, a magic show just for them, complimentary food, a secluded bathroom, and more). THE VIP PAVILION The VIP Pavilion at Mess Fest is looking to secure a designated sponsor to help us provide families with this fun-filled experience, while providing a mutually beneficial visibility package. We will work with the VIP sponsor to customize a visibility package that fits best. This sponsorship is an opportunity to recognize the courage of our VIP children and their families while incorporating the sponosor logo on some of the special elements reserves specifcially for VIPs, such as: Gift bags reserved for VIP families VIP T-shirts with company logo Awards ceremony presented by sponsors This is also a tremendous volunteer opportunity for the employees of the sponsoring organization

6 ADDITIONAL SPONSORSHIP OPPORTUNITIES/BENEFITS Through sponsorship, this event allows the opportunity to reach a large customer base while supporting a worthy cause that resonatees with a diverse audience. Please feel free to contact us and we will be happy to customize a visibility package that meets the unique needs of your business. WHAT S INCLUDED PLATINUM $10,000 GOLD $5,000 SILVER $2,000 BRONZE $1,000 LOCAL $500 LOGO ON STAFF TEES (100+ VOLUNTEERS) OWNERSHIP OF EVENT ACTIVITY PRIVATE PHOTO OPPOR- TUNITY WITH PEPPA PIG INCLUDE SAMPLES OR MATERIALS ON-SITE EVENT TENT WEBSITE VISIBILITY EVENT ADMISSION SOCIAL MEDIA POSTS INDIVIDUAL BANNERS ON-SITE AT EVENT LOGO ON ALL PRINTED EVENT-DAY MATERIALS (X-LARGE) (LARGE) 6 MONTHS 3 MONTHS 1 MONTH 1 WEEK 20 TIX 10 TIX 5 TIX 2 TIX

7 IN-KIND DONATION REQUESTS As you can imagine, an event of this caliber requires a wide variety of in-kind donations. In-kind donors will be awarded the same benefits as a local level sponsor. Seeking donations of: Catering Pony rides Bounce Houses Face-painting makeup Nailpolish and nail gems Hair extensions (various colors) School glue (gallon size) Acrylic paints (gallon size) Plain white t-shirts (for tie-dye) Temporary tattoos Painters tarp Food trays (for food fight displays) Hot Dogs/Buns Hamburgers/Buns Paper goods Pie tins Ice Cream Sundae toppings Candy (all sorts) Juice boxes Soft drinks Bottled water Cupcakes or cake pops Individual snacks (assorted bags of chips) Whipped Cream (for pie toss) Assorted canned foods (for food fight) Toys and prizes of all kinds

8 THE WEBSITES Superty.org has had more than 6 million unique visitors over the last 5 years. Since Peppa Pig began promoting the Muddy Puddles Project, the website (muddypuddlesproject.org) averages more than 5,000 visits per day.

9 SOCIAL MEDIA 26,500 Facebook fans 1,860 Twitter followers 1,700 on Instagram (combined TLC and MPP)

10 MUDDY PUDDLES PROJECT IN THE NEWS

11 EVENT VISIBILITY As a sponsor, your logo will be visible on-site at our Mess Fest on August 5, 2018 will be seen by more than 2,500 attendees. If an exclusive sponsorship is not an option this year, you can choose from our gold, silver or bronze packages that include opportunities to sponsor a tent where you can promote your product or services across our diverse audience.

12 THE TY LOUIS CAMPBELL FOUNDATION 1787 Route 6, Carmel, NY