SPONSORSHIP PROPOSAL MESS FEST 2017

Transcription

1 SPONSORSHIP PROPOSAL MESS FEST 2017 Saturday, August 5 Kiwi Country Day Camp chosen charity ABD Ltd/Ent. One UK Ltd

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3 WHAT IS THE MUDDY PUDDLES PROJECT? The Muddy Puddles Project was inspired by Ty Campbell, a magnetic 5 year old boy who dreamed of jumping in muddy puddles when he was cured of cancer. It is a celebration of children and childhood. A shift toward letting go of the everyday stress of being a grownup, and finding the fun in all things silly and ridiculous. The Muddy Puddles Project benefits the Ty Louis Campbell (TLC) Foundation in support of pediatric cancer research. THE MUDDY PUDDLES MESS FEST The Muddy Puddles Mess Fest is a tremendous outdoor event. A day for kids to get messy. We will have mud for jumping. There will be food fights and pie tosses. Kids will be encouraged to throw glitter, go on treasure hunts and toss water balloons. Once we are done we will rinse the kids off with a hose straight from a fire truck! The Mess Fest is similar to a carnival, but instead of roller coasters there will be splash paint, water wars, climbing walls and dozens of other kid-friendly activities. A day dedicated to pure family fun. WHO/WHEN/WHERE Audience: Expected attendance of 2,500+. Children, 2-15 years old, and their parents. Mothers make or impact 85% of household consumer decisions. EVENT EXCEEDED 2,000 IN ATTENDANCE IN 2015 AND 2016 Date: Saturday, August 5, 2017 Time: 11:00 4:00PM Location: Kiwi Country Day Camp in Mahopac, NY. A large, family-owned camp serving kids Kiwi Country Day Camp serves Putnam, Westchester, Dutchess and Fairfield counties and is a proud supporter of the TLC Foundation.

4 PEPPA PIG CHARITY OF CHOICE The Muddy Puddles Project is Peppa Pig s chosen charity in the USA. Peppa Pig is Entertainment One s top-rated animated preschool program and airs daily on the Nick Jr. channel with more than 1,000,000 viewers daily, and 3,000,000 followers on social media. The show follows the adventures of Peppa, a lovable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa s favorite things include playing games, dressing up, spending days outdoors, visiting exciting places, and making new friends. But her absolute favorite thing is jumping in muddy puddles making Peppa Pig the perfect celebrity ambassador for the cause. Peppa will make a special appearance at Mess Fest 2017! MEDIA APPEAL THE MUDDY PUDDLES PROJECT has gotten national media attention, featured on The Today Show (August 2015), Today Show with Hoda and Kathie Lee (May 2014), Katie Couric Show (March 2014) and on NBC s The Doctors in November As the designated charity for Peppa Pig, the Muddy Puddles Project has also been featured on 40+ popular Mom blogs in 2016 alone. chosen charity ABD Ltd/Ent. One UK Ltd. 2003

5 EXCLUSIVE TITLE SPONSORSHIP - $25,000 ONE AVAILABLE One year of visibility on websites and in all press materials, marketing and promotional materials, referring to the event as The <INSERT BRAND> Mess Fest Photo opportunity with celebrity guests and event organizers (Beloved Preschool Star, Peppa Pig, is scheduled to attend). Brand visibility among our VIP families at the VIP Pavilion. Link to company website will be posted on the muddy puddles website and Superty.org (Combined, these sites are visited by an average of 7,200 people daily). Brand recognition as the title sponsor of the Muddy Puddles MESS FEST event in NY on August 5, 2017 and exclusive sponsorship signage at the giant muddy puddle. Extra Large individual tent dedicated to your organization (we will include interactive activities to encourage participation and foot traffic). VIP event admission for 20 guests (includes zip lines, climbing wall and batting cages). Company will have prominent mentions in event press release, 20 social media posts and a radio PSAs leading up to the event (including 26,500 Facebook fans combined, 1,890 Twitter followers, 1,600 Instagram fans and an ing list of 6,400). Company name and logo will be displayed on five exclusive banners on-site. Company logo will be included on 100+ volunteer event t-shirts for staff. Opportunity to include coupon or ad in gift bag. Potential media visibility. This event is expected to be covered in local and NY-Metro media outlets including NBC-NY, Z-100, WFAN-FM, WHUD-FM, The Journal News and more. Sampling opportunity and photography provided (of attendees interacting with samples)

6 THE VIP PAVILION - Exclusive Sponsorship, $15,000 In 2016, the Muddy Puddles Project began offering a VIP Mess Fest experience to children who have been affected by cancer (and their families), free of charge. The VIP Pavilion ia a large, sheltered area at Kiwi Country Day Camp that is specifically reserved for these special families. We welcome these children to enjoy the Mess Fest in a way that is safe for them (given the possibility of compromised immunity while undergoing treatment). Our VIP kids will be granted all-access fast passes so they don t have to wait on lines for any activities, and the VIP Pavilion will offer their families a VIP T-Shirts with your company logo private place to go for rest, in addition to special activities (i.e. a private meeting with Peppa Pig, a magic show just for them, complimentary snacks and beverages, a secluded bathroom, and more). SUPPORT KIDS WHO ARE CURRENTLY IN TREATMENT The VIP Pavilion at Mess Fest is looking to secure a designated sponsor to help us provide families with this fun-filled experience, while providing a mutually beneficial visibility package. We will work with the VIP sponsor to customize a visibility that s right for them. This sponsorship is an opportunity to recognize the courage of our VIP children and their families by incorporating your logo on some of the special elements reserved specifically for VIPs, such as: Gift bags reserved for VIP families VIP T-Shirts with your company logo Awards ceremony presented by Sponsors This is also a tremendous volunteer opportunity for employees

7 ADDITIONAL SPONSORSHIP OPPORTUNITIES/BENEFITS Through sponsorship, this event allows the opportunity to reach a large customer base while supporting a worthy cause that resonates with a diverse audience. Please feel free to contact us and we will be happy to customize a visibility package that meets the unique needs of your business. WHAT S INCLUDED PLATINUM GOLD SILVER BRONZE LOCAL $10,000 $5000 $2,000 $1,000 $500 LOGO ON STAFF TEES (100+ VOLUNTEERS) OWNERSHIP OF AN EVENT ACTIVITY PHOTO OPPORTUNITY WITH PEPPA PIG INCLUDE SAMPLES OR MATERIALS IN GIFT BAGS EVENT TENT (X-LARGE) (LARGE) WEBSITE VISIBILITY (UP TO 1,200 VISITS PER DAY) EVENT ADMISSION 6 MONTHS 3 MONTHS 1 MONTH 1 WEEK 20 TIX 10 TIX 5 TIX 2 TIX SOCIAL MEDIA POSTS INDIVIDUAL BANNERS ON-SITE AT EVENT LOGO ON ALL PRINTED EVENT-DAY MATERIALS

8 IN-KIND DONATION REQUESTS As you can imagine, an event of this caliber requires a wide variety of in-kind donations. In-kind donors will be awarded the same benefits as a local level sponsor. Seeking donations of: Carnival games Pony rides Bounce Houses Face-painting makeup Nailpolish and nail gems Hair extensions (various colors) School glue (gallon size) Acrylic paints (gallon size) Plain white t-shirts (for tie-dye) Temporary tattoos Painters tarp Food trays (for food fight displays) Hot Dogs/Buns Hamburgers/Buns Paper goods Pie tins Ice Cream Sundae toppings Candy (all sorts) Juice boxes Soft drinks Bottled water Cupcakes or cake pops Individual snacks (assorted bags of chips) Whipped Cream (for pie toss) Assorted canned foods (for food fight) Toys and prizes of all kinds

9 MUDDY PUDDLES PROJECT IN THE NEWS

10 THE WEBSITES Superty.org has had more than 6 million unique visitors over the last 5 years. Since Peppa Pig began promoting the Muddy Puddles Project, the website (muddypuddlesproject.org) averages 9,500 visits per day.

11 SOCIAL MEDIA 20,600 Facebook fans for TLC 2,000 Facebook fans for MPP 1,860 Twitter followers 1,700 on Instagram (combined TLC and MPP)

12 THE TY LOUIS CAMPBELL FOUNDATION 1787 Route 6, Carmel, NY