Shanghai JOIN ASIA S LARGEST FOOD INNOVATION EXHIBITION CONTACT US. Asia s largest food innovation exhibition JOIN US IN SHANGHAI, JOIN SIAL NETWORK

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1 JOIN ASIA S LARGEST FOOD INNOVATION EXHIBITION DATES: Hua Mu Rd Kerry Hotel Booth Location November, 2017 Registration to events, catalogue January - April, 2018 Exhibitor s area opening January, 2018 Show May, 2018 Metro Line 7 Hua Mu Rd. Station Fang Dian Rd Metro Line 2 LongYang Rd. Station 芳甸路 P6 P5 P4 W5 W4 W3 W2 W1 2 # 1 # N1 N2 N3 N4 E1 E2 E3 E4 E5 N5 E6 P3 Long Yang Rd 3 # E7 P1 P2 Main East Lobby Luo Shan Rd Shuttle Bus to South Lobby Parking Taxi Stop Metro Shuttle Bus CONTACT US International Exhibitors: exhibit.sialchina@sial-network.com Tel: +33 (0) Domestic Exhibitors: Tracy ZHANG zyzhang@sialchina.cn Tel: +86 (0) JOIN US IN SHANGHAI, JOIN SIAL NETWORK GOURMET SELECTION * Paris September September SIAL CHINA * Shanghai May May FOR MORE INFORMATION, PLEASE GO TO OUR WEBSITES OR CONTACT US contact: exhibit@sial-network.com - * SIAL INTERFOOD * Jakarta November November Food India * New Delhi September SIAL MIDDLE EAST * Abu Dhabi December December SIAL PARIS ** Paris October SIAL CANADA * Montreal 2-4 May 2018 Toronto 30 Apr - 2 May Images by Conception: Shanghai Asia s largest food innovation exhibition W W W. S I A L C H I N A. C O M * Annual ** Biennial Join us SIAL, a subsidiary of Comexposium Group

2 LOOK DEEPER... JOIN A DYNAMIC SECTOR AND MARKET 81% of the consumers in the first and second-tier cities often/sometimes buy imported food products. Families with higher income show a significantly higher purchase frequency than those with lower income. Dairy products (49%) is the most bought imported food category by consumers, followed by children s food (40%), nuts (36%), alcohol (27%) and beverages (24%) and candy/pastry (19%). Consumption among upper-middle-class and affluent households is growing at 17% per year and, by 2020, will account for 1.5 trillion USD in incremental spending in urban China. Private online consumption is projected to surge by 20% annually through 2020, compared with 6% annual growth in off-line retail sales. This means that e-commerce will account for 42% of growth in private consumption. AND BENEFIT FROM AN INSPIRING BUSINESS HUB Key producers and buyers join forces to reveal the major food trends and face Asian challenges A unique Asian food inspiration platform to test, or launch products, increase your brand awareness, exchange the best practices 528 submissions of innovative products and 212 selections* 8 tastings, 24 chefs and 11 judges with 7 culinary demos* 50 speakers with 27 conferences* *2017 figures TOP 3 EXHIBITORS OBJECTIVES 1. Develop business in China 2. Launch new products or new range of your products 3. Develop your sales network...with 360 VISION From ingredients to vegetables, from organic to dry products, all food sectors meet at SIAL China to share their views and develop their business. Among which sectors:

3 LOOK DEEPER INTO THE ASIAN DIVERSITY 67 represented countries 82% satisfaction rate * 30 provinces * 51% from Asia 83% would recommend the show * 72% will come back * TOP 10 Countries 1.China 2.USA 3.South Korea 4.Argentina 5.Turkey 3,200 exhibitors 6.Brazil 7.Russia 8.India 9.Spain 10.France 101,134 visits E-commerce: Amazon.cn, Benlai.com, JD.com, Suning.com, Womai.com HoReCa: Branwell Catering Group, Food Pavilion, Haiao Hotel, Haidilao Hotpot BROADEN YOUR HORIZONS AND PREPARE TO MEET ASIAN FOOD COMMUNITY 12% international visitors from 106 countries and regions THEY COME TO FIND INSPIRATION 98% satisfaction rate * 97% would recommend the show * Hypermarket: Auchan, City Shop, Joy Mart, METRO, Walmart Manufacturer: Friendship Food, Health Balance, Kwangdong, Luhua, MGM 84% will come back * 83% decision makers or influencers * Import-Export/Trade: Baziba Trade, Go Export, Sinodis, Tom Top, Trade Winds TOP PRODUCTS & SECTORS VISITOR S PROFILE Argentina participated in SIAL for the first time in 2003 and this year our pavilions cover an area of more than 1,200 square meters divided into food sector stand (510 sqm) and meat sector stand (700 sqm). We are aware of the immensity of the Chinese market, as well as the magnificent resulting opportunities. Argentina, Guest Country of Honor Meat Dairy Wine Beverage 333 exhibitors from 34 countries 29,339 visitors focus 133 exhibitors from 27 countries 17,162 visitors focus 183 exhibitors from 23 countries 11,701 visitors focus 444 exhibitors from 41 countries 11,440 visitors focus TOP 10 Countries 1. China 2. South Korea 3. Russia 4. Japan 5. Malaysia 1. Shanghai 2. Jiangsu 3. Zhejiang 4. Guangdong 5. Beijing 6. India 7. Australia 8. Thailand 9. USA 10. Singapore TOP 10 Domestic Regions 6. Shandong 7. Fujian 8. Henan 9. Liaoning 10. Anhui Visitor s profile by business * Service Food manufacturer / processor 13% 14% 18% 60% (* multiple options) Catering & food service *2017 SIAL China surveys Retail & trade

4 LIVE INSPIRATION DURING THREE DAYS SIAL Innovation: Benefit from this major event to advertise your products and get media attention and numerous spin-offs. La Cuisine: Retail & Hospitality Forum: World Tour: Seafood Fest : Chocolate World: China National Specialty Tea Brewers Cup: Wine Innovation Forum: Debates, conferences, interviews around major topics shaping food future. In partnership with CAPPMA, a cooking event served for aquatic products and other ingredients. In partnership with AASTA and Cafe Culture, the opportunity to identify leaders in the specialty tea community. Best Buy Competition: In partnership with WINE100. Find the best value wine for professional buyers and consumers and help producers to build their brands in the Chinese wine and spirits market. In partnership with World Association of Chefs' Societies, Michelin chefs, demos, recipes, worldwide tour of local food be part of this major live food tasting. Look deeper into 27 countries food trends to adapt your products range, or increase your market shares 7 sessions have been successfully held within 3 days at the 6th edition of Chocolate World, including The International KamCha Competition. BENEFIT FROM HIGH VISIBILITY PROMOTING YOUR PRESENCE In media supports 16 press conferences in 6 countries and 2 regions 9 official delegations with ministers (Argentina, Australia, Czech Republic, Germany, Hungary, Japan, Lithuania, Russia, Uruguay) and 21 ambassadors and consulates 1,780 successful meetings arranged via match making platform, a free value added service improving the efficiency of participating in SIAL China SIAL social communities and website to relay your videos, messages, events. A forum set in a friendly atmosphere showcasing top speakers of international wine world together with the best local wine experts Keynote Speaker: Mr. Barry Dick Master of Wine. Match-Making System: A free platform open to all exhibitors and pre-registered visitors, help to position accurately the target customer, schedule the appointments ahead of the show and improve the efficiency of participants at SIAL CHINA SIAL Innovation recognizes the most cutting-edge products in the industry, and will offer benefits to products promotion including increasing media exposure and the right to use the SIAL Awards logo in product marketing and promotional activities. THE PLACE TO BE TO ENJOY FOOD Shanghai figures: By January, 2016, Shanghai has attracted 539 multinational companies to set up their regional headquarters and by December, 2015, Shanghai has 255 starred hotels. Hotels: Kerry Hotel Pudong Shanghai, Jumeirah Himalayas Hotel Shanghai, Shanghai Ritz Carlton Pudong, Parkview Hotel Shanghai Town food visits: Shanghai Min, Spring Wave restaurant, Din Tai Fung, Yang's Dumpling Our travel agent : Orient Event Service is at your disposal to serve as a dedicated agency to organise town visits, hotel and taxis Lujiazui YU Garden The Bund

5 Dear Sir or Madam, dear Partners With 18 years expertise and global reach, SIAL China has been alongside you as you grow in the worldwide food market. In this very dynamic and competitive marketplace you are investing a lot to differentiate your company, developing new products, new processes, and new solutions to meet retail, food service and industry s expectations. Market intelligence, innovation, research and development are all part of SIAL s DNA, so by joining the next session of SIAL China you will be part of the 3,200 food companies that define the future of our sector and showcase all the trends to inspire more than 101,134 professionals. We are looking forward to welcoming you and supporting your growth to inspire food business from 16 to 18 May Jim Liu 刘进 SIAL China Director International Exhibitors: exhibit.sialchina@sial-network.com Tel: +33 (0) Asia s largest food innovation exhibition SIAL, a subsidiary of Comexposium Group Suite 1401, No.22 Chaoyangmenwai Dajie, Beijing , China