Shanghai Exhibition Centre

Transcription

1 Interior Lifestyle China 2018 Date & Opening Hours: Venue: Exhibition Space: Organisers: September 2018 (Thursday to Saturday) 10:00 18:00 15 September open to public Shanghai Exhibition Centre, (Address: No.1000, Yan an Mid Road, Shanghai, China) 23,500sqm Messe Frankfurt (Shanghai) Co Ltd Jiangsu United Asia International Exhibition Co Ltd (UAEC) Subject to change, as of January 2018 Participation fee: Contact: Raw space (minimum 36sqm) Zone A: RMB 2,160/sqm Zone B: RMB 1,710/sqm Standard booth (Minimum 9sqm) Zone A: RMB 2,660/sqm Zone B: RMB 2,210/sqm * Additional fee - 2-side opened: +5% of total cost - 3-side opened: +10% of total cost - 4-side opened: +15% of total cost * 6% VAT included in all price Early bird discount: 10% early bird discount for submitting application on or before 31 March 2018 Messe Frankfurt (Shanghai) Co Ltd Contact: Mr. Lucan Ng / Ms Cymie Kwok Phone: / 9902 Jiangsu United Asia International Exhibition Co Ltd (UAEC) Contact: Ms. Zhang Mingming / Ms. Wang Anning Phone: , ext. 571 / Shanghai Exhibition Centre Schedule: 31 March Early bird deadline Join our workshop! Establishing your brand in China's omnichannel retail era April Booth allocation raw space Concurrent promotion activities What overseas brands need to know before starting business in China 30 June Application deadline Road Shows across China Marketing campaigns Buyer invitations Room Aspekt, Hall 3.C, West Side 2pm, 10 Feb (Saturday) July Booth allocation standard booth in cooperation with September Interior Lifestyle China

2 Better Life Starts Here Interior Lifestyle China, the foremost and trendsetting international event for the Chinese mid to high-end consumer goods market, is the perfect stage to expand your business. Drawing from the success of Ambiente, the world's leading international consumer-goods fair, Interior Lifestyle China is not only an effective platform for national brands to intensify their businesses, but also the ideal stepping stone for international brands to enter the Chinese market. Effective and Comprehensive Meeting the right people at the right place In a fast-growing yet ever-changing market, getting the right contacts is essential for your business development. Being the only trade-show in the China market for mid-to-high end housewares and interior design products, Interior Lifestyle China is the most effective platform for businesses to engage with highquality business partners in China. An integrated marketing solution Going beyond a trade fair, the fair offers well-developed marketing solutions for businesses that are eager to tap into or further expand their China business. Through the fair's official social media platforms like WeChat & Facebook, coverage in the fair's press releases and e-newsletters, road shows, onsite business matching as well as the theme display, your brand will be known in this profitable market long before the fair opens. Discover the bigger picture Not only where business gets done, the fair is also a place for you to discover the whole market picture and strengthen your marketing strategies. And a series of discussion forums and special display zones for new products and trends will reveal the latest market and technology trends, expertise, industry insights and design ideas.

3 Products & Zones Products Venue Shanghai Exhibition Centre China Premier Supplier Zone Giving Living NO Yan'an Mid Road Dining In the kitchen, on the table, products enrich your cooking and dining experience Categories: cookware, tableware, kitchen accessories, storage, small home appliances Dining City Map Line 7 Line 12 Jingan Temple Station The Portman Ritz-Carlton East Nangjing Road East Nangjing Road Station Line 2 Hongqiao Transportation Hub East Yanan Road Shanghai Exhibition Center Living Everything you need for daily life and an exquisite lifestyle Categories: interior decoration, design accessories, small furniture, lighting, houseware, home textiles and home fragrances Huangpu River Pudong Airport Special Zones & Displays On Design Show & Forum A stage for local and international designers to showcase their talent, share their insights and get connected with the retail market. Giving Trend-setting and creative designs that make perfect gifts Categories: design and trend oriented gifts, arts and crafts, beauty and wellness products, gadgets, personal and fashion accessories, travel accessories Theme Display The fair's focal point for latest design and market trends. We work with top industry experts to provide all attendees with inspiring and practical solution. China Premier Supplier Zone Best value and high quality sourcing options from selected premier suppliers, covering all dining, living and giving product categories. Home Style Award Growing with the show, the Home Style Award is an annual celebration of the industry's creative product designs, innovation as well as retail excellence.

4 Promotion Tools With a wide variety of promotion tools provided, a comprehensive marketing / promotional plan can be tailored to facilitate your business development in the market. Take advantage of the show's extensive media resources with a coverage of over 500,000 readers to maximise your promotion efforts. Offical social media channels Cooperation with all major home and lifestyle press in China Industry experts, opinion leaders Roadshows Media Exposure Year-round promotion for exhibitors in key cities throughtout China Reach out to even more retail channels and learn more about the Chinese market in different cities Media network (selected) 置爱中文logo More Tools Sponsorship and advertising opportunities Increase your brand awareness and exhibiting effectiveness by sponsoring the on-site billboards, show bags as well as special zones. Digital support Matchmaking Programme Once you sign up for the fair, you will be included in the matchmaking programme, which is a programme to connect you with your target buyers. Through a series of pre-show events and personal contacts, we aim to set up one-on-one meetings for you during the fair. Key buyer programme in line with the matchmaking programme: ILC VIP Club Established in 2015, with over 500 professional buyers as club members, covering major department and chain stores, large scale retailers, wholesalers, importers, e-commerce, hotels and gift agencies in China. Lifestyle Everywhere A newly developed campaign to gather small and medium retailers like lifestyle stores, selection shops and buyer shops VIP Buyers (selected) ILC Shop an online platform, operated by the fair organisers, to provide an on-going promotional service for your brand and products. Connect exhibitors with renowned e-commerce and e-tailer platforms, and provide hands on support in local communication and logistics to ensure the success of setting up your e-store in China.

5 2017 Fair Review Visitor Review Trade visitors per business sector Visitors' interests * Influence on purchasing procurement decisions Visitor figures 23,108 visitors from 44 countries / regions 8% increase 31% Retail 21% Wholesale 26% Services 10% Industry 12% Others 53% 38% 33% 27% 25% 23% Houseware Kitchenware Arts & crafts Furnitures Gift items Interior pruducts 89% Decisive+ Collective+ Consulative 23,108 Visitors Source: visitor registration Satisfaction with the attainment of fair visiting objectives 21% 16% 14% 12% Home textiles Tableware Seasonal decoration Garden & accessories Source: visitor registration. 95% China 5% Overseas 64% Shanghai 18% Northern China 9% Eastern China 7% Southen China 2% Central China 93% very satisfied & satisfied * Total percentage is over 100% because of multiple selections This is a focused trade show, which really does me a big favour on purchasing the right goods. Trade visitors' objectives in visiting the fair * Mr Weng Min, Business Partner, Yonghui Superstores, China 42% 36% 27% 27% View/get to know product variants View/get to know innovations, new developments Conduct purchases Initiate new business relations It is a unique exhibition, which can provide various international brands that are not available in other exhibitions in China. Ms Ivee Lin, Operations Director, He Tuo Innovation Co., Ltd, China 26% 25% 24% 21% 10% 9% Prepare purchasing decisions Achieve an overall impression of the market situation Expand specialist knowledge Exchange experience Cultivate existing business relations Compare competitiors * Total percentage is over 100% because of multiple selections The show always enjoys a high reputation in the industry. We came from Dalian just to visit the show. All the latest design products and coolest design styles can be found here. I'm also highly impressed with the Home Style Award. Works of many talented young designers were also included in the award list, which was very inspiring. This is a great show to learn the industry design trends. Mr Zhou Liang, Design Director, Dalian Wo Ge Home Design Co., Ltd, China

6 2017 Fair Review Exhibitor Review Product Groups * 2017 Participant Brands (selected) Number of exhibitors Exhibitor country of origin 42% Dining Sweden Finland The Netherlands 31% Giving 395 Exhibitors UK Denmark China Korea 52% Living Source: exhibitor registration. * Total percentage is over 100% because of multiple selections 19 Countries & regions Canada Japan Taiwan Spain Italy Source: exhibitor registration. USA Hong Kong France Germany Belgium Malaysia New Zealand The experience of the fair has been good as there's been lots of people interested in our products. The quality of the buyers is good too it matches with our brand. Amongst the buyers were also other exhibitors such as distributors that are here, so this is a bonus. We can also learn more about the Chinese market from them. There were some e-commerce buyers visit us as well, which is pleasing as this is definitely a trend in China. Visitors are interested in all series of our products. The visitor flow is more than last year. We've had many professional buyers from shopping malls, as well as agents who intended to introduce our products to their department store clients, visit our booth. Most of the visitors are from the high end of the market, so we have a great chance to launch further cooperation with them. Global Fair Schedule Ambiente India June 2018 New Delhi, India Mr Jason Ho, Design Manager, Kool Ltd, Hong Kong Ms Michelle Wong, General Manager, LEONARDO, China Interior Lifestyle China is aimed at the high-end household market, which is suitable for the brands we have such as SMEG, WESCO and Blendtec. This is the optimum platform for us to do our promotion in every year. Ms Wendy Zhao, Marketing Manager, Living Kitchen, China Ambiente 9 13 February 2018 Frankfurt, Germany Interior Lifestyle Tokyo 30 May 1 June 2018 Tokyo, Japan Tendence 30 June 3 July 2018 Frankfurt, Germany IFFT / Interior Lifestyle Living November 2018 Tokyo, Japan Our initiative for your right With Messe Frankfurt against Copying we have launched an initiative against brand and product piracy. During the fair we assist you with professional advice, information material and an on-site legal service. Making sure your innovations continue to have a promising future in a fair business environment.