drinktec 2017 March 2017 World s Leading Trade Fair for the Beverage and Liquid Food Industry Processing + Filling+ Packaging + Marketing

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1 drinktec 2017 March 2017 World s Leading Trade Fair for the Beverage and Liquid Food Industry Processing + Filling+ Packaging + Marketing September 11-15, 2017 Messe München, drinktec.com

2 drinktec a Success Story World Business Summit Expertise Service Messe München Connecting Global Competence 2

3 drinktec A Success Story Messe München Connecting Global Competence 3

4 A 65-year success story 1951 German Breweries Exhibition Cycle: every 6 years 1964 Established the name of interbrau Focus on beer and brewing technology Increasingly international 1985 Switch to a 4-year cycle New cycle is a perfect match for the innovations cycle of the industry 1989 interbrau becomes drinktec interbrau Increasing importance of mineral water and soft drinks 2001 Established as the world s leading trade fair also for soft drinks and the fruit juice industry 2005 Portfolio expanded to include liquid food Own hall on the subject of PET Introduction of the Flow as the new key visual Messe München Connecting Global Competence 4

5 drinktec a profile World s Leading Trade Fair for the Beverage and Liquid Food Industry > 150,000 m² in 15 exhibition halls > 1,600 exhibitors from over 70 countries > 70,000 visitors from over 180 countries To the video: New in 2017: machines live and in action Conceptual sponsor: VDMA Food Processing and Packaging Machinery Manufacturers Association Messe München Connecting Global Competence 5

6 drinktec worldwide fdt-africa.com September 4 6, 2018 Gallagher Convention Centre Johannesburg, South Africa chinabrew-beverage.com/english October 23 26, 2018 Shanghai New International Expo Centre Shanghai, China drinktechnology-india.com October 24 26, 2018 Bombay Exhibition Centre Mumbai, India Messe München Connecting Global Competence 6

7 World Business Summit The Who s Who of the Sector Comes Together Here Messe München Connecting Global Competence 7

8 The entire process chain in the beverage and liquid food Connecting Global Competence industry over 150,000 m 2 of exhibition space Hall layout drinktec 2017 September 11 15, 2017 Messe München Connecting Global Competence

9 SIMEI World s leading exhibition for enological and bottling equipment Organized since 1963 in Milan by UIV New In 2017 for the first time as an integrated part of drinktec (two exhibition halls) Dedicated exhibition space for wine technology (Halls C2 and C3) rounds off the spectrum of products and technologies on show for wine making and bottling Cycle: every two years, venue alternating in future between Italy and Munich Messe München Connecting Global Competence 9

10 The exhibitors at drinktec come from right across the beverage and liquid food industry Messe München Connecting Global Competence 10

11 The exhibitors at drinktec offer solutions for all branches drinktec Total Beer, brewing 72% 81% 69% 79% Soft drinks 62% 67% 47% 65% Water 59% 61% 44% 59% Fruit juices 59% 65% 44% 63% Liquid food 47% 50% 55% 50% Milk, liquid milk products Wine, sparkling wine, spirits 41% 52% 37% 50% 51% 55% 96% 60% Messe München Connecting Global Competence 11

12 drinktec visitors come from over 180 countries around the world Top 15 countries of origin for visitors (w/o Germany) Visitors from around the world Italy Russia Switzerland USA Europe (w/o Germany) Austria UK/Northern Ireland China France Belgium Japan Netherlands Czech Republic Spain Poland Brasil Australia /Oceania 526 Middle East Africa North-, Central and South America Asia Messe München Connecting Global Competence 12

13 The visitors to drinktec come from all segments of the beverage and liquid food industry Visitors from all parts of the production chain from all parts of the industry from all company sizes 13% 4% Other Quality control/assurance 44% Beer, brewing Soft drinks 36% Over 500 Employees 24% Manufacturing/Production/ Processing/Bottling/Packaging 55% Water 14% Research & Development Engineering Fruit juices 33% Employees 14% 5% 7% 19% Sales Marketing/Advertising/PR Purchasing/Acquisition Business/compny/ plant managemen 31% 16% Liquid food Milk, liquid milk products Wine, sparkling wine, spirits 31% 1-49 Employees Messe München Connecting Global Competence 13

14 New Beverage Concepts: Special area for ingredients and beverage concepts A must for product developers and marketing specialists Manufacturers of ingredients such as sweeteners, color/taste components, ingredients and recipes present their innovations Marketplace: innovative and open design Bar with tasting area Messe München Connecting Global Competence 14

15 Innovation Flow Lounge: The source of inspiration, product innovation and packaging to the video: lw Unique forum for discussion and exchange Independent experts discuss top future themes in the sector, in product innovations, ingredients, packaging and marketing Different action modules, from the Talking Table to Speakers Corner IFL and NBC share a joint communication and bar area powered by Döhler, KHS, Sahm & Foobev Media Messe München Connecting Global Competence 15

16 drinktec Forum: The Future of beverage and liquid food technology Framework Independent experts from research and practical work provide answers and present ideas and practical solutions Focus on new topics in technology, production processes and automation technology New: Keynotes at the 5 o'clock Theme Messe München Connecting Global Competence 16

17 place2beer The meeting place for lovers of beer Today s modern drinktec has its origins back in the early 1950s when it was called the Deutsche Brauerei Ausstellung, or German Breweries Exhibition. And beer is still very much a big topic at drinktec not least in the dedicated place2beer platform. Here, attention focuses entirely on beer in all its forms. It s a place to experience and of course taste the diversity of beer. Partners The place2beer is most definitely the place to be! All the brewers at the show will be flocking to this 500 sqm meeting point to taste a range of beers, enjoy the relaxed atmosphere, chat with fellow professionals and hear what s new in the sector. On the program are success stories, live tastings, presentations by innovative start-ups and a forum area with lectures and panel discussions on themes connected with beer, e.g. marketing and branding, food and beer and how to grow your company. Powered by For more information see: Messe München Connecting Global Competence 17

18 More beer highlights Home&Craft MicroBrew Sympsium Orange Spirit by drinktec Biermanufaktur to the video: Messe München Connecting Global Competence 18

19 Championships, Competitions, Awards European Beer Star The 3 best are selected in 57 categories jury members are over 100 beer experts and sommeliers from all around the world public tasting on September 12 organized by Private Brauereien Bayern e.v.. World Championship for Beer Sommeliers also the best experts in beer are crowned at drinktec. six participants will compete in the finals: Who has the best knowledge and expertise in brewing culture and tasting organized by Doemens Academy World Beverage Innovation Awards Foodbev.com crowns the best beverages creations and ideas Award ceremony on September 14 at the drinktec Forum Winners present their products More supporting program: Messe München Connecting Global Competence 19

20 Service You Can Rely On Us Messe München Connecting Global Competence 20

21 Research and networking Online Catalog Exhibitor search according to product categories New: Solutions Dictionary Exhibitor search according to solutions Social media drinktec-news Sector news Stay up-to-date all the time! New: Matchmaking A direct line between exhibitors and visitors get connected even before the fair starts! drinktec app Online catalog & more New: Innovation Guide (in the app) provides information about the exhibitors' innovations directly on your smartphone. Messe München Connecting Global Competence 21

22 drinktec is Unique Here is Why drinktec drives business in the sector. Pure innovative strength Creative solutions for your future products Unlimited possibilities Meeting place for the worldwide trade community Tangible results Efficient working trade fair the next level for your business It sets the course for the future! Messe München Connecting Global Competence 22

23 We are the Flow Go with the Flow dynamic passionate innovative collaborative Messe München Connecting Global Competence 23

24 We look forward to a successful drinktec 2017! September 11 15, Messe München Connecting Global Competence 24

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