, , , ,740,000+ SWTF2017 SHOW REPORT SHANGHAI WORLD TRAVEL FAIR. Square Meters. Exhibitors / Co-exhibitors

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2 SWTF2017 SHOW REPORT SHANGHAI WORLD TRAVEL FAIR ,000+ Exhibitors / Co-exhibitors Countries / Regions Hosted Buyers Square Meters 12,552+ Trade Visitors 49,800+ Public Visitors 40,740,000+ Onsite Selling Turnover (Public) RMB

3 Exhibitors Analysis Exhibitors' Business Index Exhibitors' Business Area Means of Transport / Carries 8.85% Business Travel / MICE 8.85% Travel Technology 4.42% Destination Products Suppliers 7.52% Outbound Travel Agencies 8.55% (Island/ Core-family/ High-end customization Tourism) 9.29% Tourism Associations / Organizations / Boards 21.69% Travel Service 19.03% Inbound Travel Agencies 11.8% 42.18% 10.37% Africa Asia 4.88% 6.22% Worldwide 9.52% Oceania Europe America 26.83% Which kind of trade visitors/buyers did exhibitors mainly focus on at this exhibition? The satisfaction from the exhibitors' award to SWTF % 63.3% Very good 29.40% Good 23.50% 53.1% 46.9% More than sufficient 25.50% 24.5% 20.4% 2% Nearly sufficient 11.80% Sufficient 9.80% Purchaser of luxury/high-end/ customization Purchaser of tourism products Purchaser of core-family tourism/study trip Purchaser of theme tourism Purchaser of islands Purchaser of sports tourism 77.5% of exhibitors were satisfied with the trade visitors / buyers and achieved the expectation of SWTF % of exhibitors said exhibiting in SWTF2018 was on the schedule.

4 Trade Visitors Analysis A total of 12,552 travel trade visitors came to the B2B Trade Visitors' Day (April ), up 12.5% over the previous year. Status The Role of the Purchasing in the Company Type of Trade Visitors Co-decision maker 42.1% Chinese travel agency Outbound travel agency/ tour operator 22.7% 34.8% Advisor 27.2% Travel media Industry/travel association/ governmental organization department 9.1% 9.1% 17.9% Decision-maker 12.8% Travel relevant service (including car rental/insurance) Travel technology Destination management company & product provider (including hotel/resort) Airlines/ air tickets agency 7.6% 4% 3.5% 3% 6.1% The Products of the Purchasing 52.5% 51% 49.5% 30.8% 21.7% 18.2% 17.7% 2% Accommodation Tour operators / travel agencies Travel service Tourism organizations / associations Business travel / MICE Means of transport / carries Travel technology

5 Hosted Buyers Analysis The hosted buyers' program was upgraded in SWTF hosted buyers have been finished 3498 appointments. The appointment system has been completed customized accordingly to inspire the hosted buyers' initiative in the program. Travel Segment Distribution 50% Geographical Distribution North China (Shandong, Beijing, Tianjin, Hebei, Henan, Liaoning and Heilongjiang) 12.5% East China (Zhejiang/Jiangsu/Anhui) 34% 20% 15% 15% Central China & (Sichuan, Chongqing, Jiangxi, Shaanxi, Hunan, Hubei and Fujian) 5.9% Shanghai 44% Traditional Travel Agency High-end/ Luxury Hotel/Resort/ Transportation MICE South China (Guangxi, Guangdong) 3.6% Hosted Buyers Concerning Destinations Position Distribution Europe America 54.4% 63.2% Main Decision Maker 71.5% Co-Decision Maker 19.3% Purchasing Implementation 9.2% Asia 39.7% Worldwide 22.1% 2.9% Africa 44.1% Oceania 39.7% Preference of the Purchasing With the deepening of the customized trip in China market, more and more professionals realized that destination emerging, high-end/luxury products will be more popular. According to the data reports that medical trip, shopping, natural and cultural familiarization and other unique tour routes in the Chinese market are maintained a strong growth trend. On the other hand, according to the survey of 450 hosted buyers reveal also getting the corresponding answer. Furthermore, the new destinations and long-haul been sought by the trade professionals so as to the products are also hoped to be more personalized. More and more buyers abandon the traditional tourism mode and pursue personalized service quality to meet the needs of the market.

6 Concurrent Events of SWTF2017 Shanghai Online Travel Summit Shanghai Online Travel Summit, jointly hosted by "China Travel Agent Magazine", has been held for three times in Shanghai World Travel Fair. The theme of the Forum was: 2016 the Travel Industry in the Surge High and Forward Temper. Topics covered from new situation of travel industry and the transaction from standard travel to customized travel. SWTF Forum Travel Trends Study 2017 As one of the valuable branded fixtures of Shanghai World Travel Fair, it was upgraded by the industry praise since last year so that in the theme and speakers this year can be described as excellence. The topics were in-depth interpretation of tourism industry which around the recent topic of concerns, to seek a new perspective of the travel industry. A number of tourism industry professionals and experts have been attended the forum to analysis the trends, share ideas and provide direction of overseas tourism. They shared the current situation and development trend of international and domestic tourism market, to provide effective exchange platform for the industry as well. Travel Trends Forum hit the new high in this edition. Most of the trade visitors gave a highly comment on that. They think it is a perfect platform for them to know about the industry information, interpretation of hot topics in tourism industry. Travel Agency Supplier Procurement Meeting "Travel Agency Supplier Procurement Meeting" with the highly commended by the exhibitors was held again this year. The meeting is aim to provide the appropriate platform for both exhibitors and online travel operators to find more high quality resources, expand the channels of outbound products. Speed-Match Meeting China outbound tourism products procurement managers were invited to be seated and the exhibitors registered before the exhibition and can be entered into the function room to attend. The aim of the meeting is to promote onsite business match-making more directly and effectively. Speed-Match Meeting has been implemented in SWTF many times, and it was highly praised by both sides.

7 Public Events Onsite Selling & Tourist Product Purchase Tourist Products Auction VR Dome - Dream Destination Fit Activity of Parents & Kids Tailor-made Itinerary The World Cultural Exchange Shanghai Tourism Products Fair World Tourism Carnival The "Experience, Deals, Procurement" Global Travel Carnival is an influential fixture of Shanghai World Travel Fair. The tourism regulators of different countries and regions brought to Shanghai exciting performances reflecting their travel cultures and customs, offering the best platform for "Travel the World in One Day" experiences. This year, the "Global Tourism Carnival, Panoramic Experiences" offered more activities which were enthusiastically welcomed by visitors. Global Tourism Carnival Days from April attracted more than 49,800 visitors from all over the world. And the amount of onsite selling turnover reached at RMB40,740,000 that created a new high record. 8,780,000 13,470,000 18,016,000 21,960,000 31,344,800 40,740,

8 ANNIVERSARY SHANGHAI WORLD TRAVEL FAIR 丨 Shanghai Exhibition Center Book your stand before 31 st Oct 2017, to get special early-bird discount. B2B Wechat WTF_Shanghai B2C Wechat worldtravelfair SEE YOU NEXT YEAR! VNU Exhibitions Asia Add: 2F, Business Mansion, Shanghai Exhibition Center, No.1333 Nanjing Road (W), Shanghai , China Tel: Fax: Website: Shanghai International Conference Management Organization Add: 26F Huading Tower, 2368 Zhongshan Road (W). Shanghai , PRC Tel: Fax: Website: