June 29 July 02. Exhibitor Brochure.

Transcription

1 2017 June 29 July 02 Nanjing International Expo Center Exhibitor Brochure

2 The Leading Outdoor Show in China At Asia Outdoor 2016, a total of 705 brands presented their products and innovations on a fairground of 48,000 m 2, showing a remarkable growth compared with last year (2015: 617), among which 26% are international brands. During the four-day show, trade visitors from all over the world (2015: 19002) came for the show. The only trade show in China which is 100% focusing on outdoor Strategy and marketing support from Messe Friedrichshafen Supported by COA China Outdoor Association Asia Outdoor knows more the needs of China outdoor industry with the help of annual China Outdoor industry report High-class and high efficient supporting programs with great added value Deep culture the outdoor industry for more than 11 years, Asia Outdoor a leading indicator of the industry

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5 The Partners Asia Outdoor has the support of two important partners: COA China Outdoor Association is an unprofitable organization. Up to now, there are 18 members with 39 outdoor brands in COA, targeting at an integration of the brands power and promoting the sustainable development of the whole industry in China. Three platforms and one standard, which are Asia Outdoor, COA Outdoor Summit, COA Outdoor Sports Competition, and COA Outdoor Products Quality Standard, are carried out well by COA. Messe Friedrichshafen Europe s leading trade show organizer for leisure subjects. The portfolio of Messe Friedrichshafen has great show names such as EURO-BIKE, OutDoor, AERO, INTERBOOT or TUNING WORLD. The complete marketing and a great sales support is coming from Messe Friedrichshafen. Additional support comes from the personal network of Friedrichshafen s managers.

6 THE CHINESE OUTDOOR MARKET After years of rapid growth, the China outdoor industry has entered into an adjusting stage since In 2015, the overall Chinese outdoor market size is RMB 45.4 billion, growing up by 12.5% over The retail size of the Chinese core outdoor market was RMB 18 billion in 2015, growing up by 5.3% over The overall Chinese outdoor market size in 2015 (unit: Billion RMB) The Chinese core outdoor market size in & (unit: Billion RMB) Market and sales channels share in 2015 and forecast in 2020 (unit: Billion RMB) The tendency of the number of core outdoor brands in Source: COA (China Outdoor Association)

7 FREQUENCY OF CHINESE TRADE VISITORS 2016 Heilongjiang 92.9% VISITOR SURVEY are happy with the product range Xinjiang Nei Mongol (Inner Mongolia) Liaoning Jilin 90.2% like the supporting programme 89.9 % plan to order Beijing Tiangjin Hebei 93.9 % are satisfied with the show Xizang (Tibet) Qinghai Gansu Ningxia Shaanxi Shanxi Henan Shandong Jiangsu 91.7 % will attend the Asia Outdoor again next year Sichuan Chongqing Hubei Anhui Zhejiang Shanghai LOW HIGH Yunnan Guizhou Guangxi Hunan Jianngxi Fujian Guangdong Taiwan Government and others, 1.62% Media, 2.30% Hainan Hongkong Macao EXHIBITOR SURVEY Clubs, event, travel, sports, 12.50% 88.3 % Asia Outdoor is important Self-driving & RV camping, 5.8% Specialized stores, 42.00% 92.9 % recommend Asia Outdoor OEM, manufacturers, material suppliers, 11.2% Brands, dealers, retailers, group buyers, traders, 10.48% Department stores, shopping malls, E-commerce, 14.10% asia outdoor visitors in % 91.6 % 89.1 % show new products and innovations hope to get contracts as a result of the show will attend the Asia Outdoor again next year

8 HIGH-CLASS SUPPORTING PROGRAMMES WITH GREAT ADDED VALUE We understand the market, because we work together with leading media and outdoor associations. This is the reason why our supporting programs and events create an extraordinary added value. COA Outdoor China Summit As one of the programs that the COA is promoting, the Summit is a great opportunity for topics and discussions that the industry people are concerned. The 2 nd COA Outdoor China Summit has been successfully held in 2016 during Asia Outdoor, focusing on topics including the Evolution of the Outdoor Industry, How do Brands Expand Their Influence by Races and Events, Cooperation Between Outdoor Industry and Tourism Industry, How Can Channels Promote the Industry Development Better, etc. Running Village The Village is the concentrate display area for running brands, race organizers, media and travel agencies. There are also a series of activities around running, such as China Running Industry Forum, Running Demo Shop, TRX Training, Night Running Race, etc. Running Village in 2016 has got a scale of over 1000 m 2, the biggest scale ever since. The two-day China Running Industry Forum focused on the latest tendency of the running industry, well received by all participants. Asia Outdoor Industry Award Business Matchmaking Self-driving & RV Camping Village Tent City Water Sports Village Night Running Race Outdoor Club Home COA Climbing Competition

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10 Nanjing the perfect place for your business The City Nanjing is the capital of Jiangsu province and the second largest city in eastern China with a total population of 8.23 million and an urban population of 6.70 million in The city whose name means Southern Capital has a prominent place in Chinese history and culture, having served as the capitals of various Chinese dynasties, kingdoms and republican governments dating from the 3 rd century AD to Located in the lower Yangtze River drainage basin and Yangtze River Delta economic zone, Nanjing is home to one of the world s largest inland ports. Nanjing is also one of the fifteen sub-provincial cities in the People s Republic of China s administrative structure, enjoying jurisdictional and economic autonomy only slightly less than that of a province. Nanjing has been ranked seventh in the evaluation of Cities with Strongest Comprehensive Strength issued by the National Statistics Bureau, and second in the evaluation of cities with most sustainable development potential in the Yangtze River Delta. The Exhibition Ground Nanjing International Expo Center has an exposition area of 168,000 square meters. The ultramodern Expo Center facilities include 9 exposition halls, 38 conference rooms (20 conference rooms are in the Conference Center) and a multifunction pavilion, which can host over 6,000 international standard exhibition booths. From Nanjing International Expo Center it takes 30 minutes to get to downtown, the airport or the high speed train station Nanjing South. The expo center is accessible within walking distance south west of Yuan-tong Station of Nanjing metro.

11 Train By high-speed train, Nanjing can be reached quickly from almost any part of China. It only takes approximately 4 hours from Beijing to Nanjing, 1 hour and 20 minutes from Shanghai to Nanjing. Flights Nanjing Lukou International Airport which is designed to convey 19 million passengers annually. The airport now services to 70 domestic cities and 30 international cities.

12 THE ORGANIZERS Messe Friedrichshafen GmbH Beijing German Messe Exhibition Consultant Co., Ltd. Nanjing Ningfei International Co., Ltd. CCPIT Nanjing Branch Nanjing Outdoor Association Contacts Nanjing Ningfei International Exhibition Co., Ltd. Room 6036, Science & Technology Center, 222 Mid Jiang Dong Road, Nanjing, China. Beijing German Messe Exhibition Consultant Co., Ltd. Room 707 Weitu Building No.8 Zuoanmennei Street, Dongcheng District, Beijing, China. Richard Li Show Director Tel.: Mail: Lee Young Project Manager Tel.: Mail: Stefan Reisinger Head of OutDoor & Eurobike Tel.: Fax: Mail: EDNA FU Exhibitor Service Tel.: Susan Chen Project Assistant Tel.: Mail: Jida Zhang General Manager Tel: Supported by: