Save the Date! Post Show Report. Aug.30 th Sep.1 st, 2017 CIEC(NEW), Beijing China 展后报告. Contact us. Koelnmesse China

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Ira Wade
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1 Nov , 2016 China International Exhibition Center (NEW) 2016 年 11 月 16 日 -18 日中国国际展览中心 ( 新馆 ) International trade fair for food retail and Hospitality in Northern China 食品行业贸易渠道餐饮产业年度盛宴 Save the Date! Aug.30 th Sep.1 st, 2017 CIEC(NEW), Beijing China 展后报告 Post Show Report 2016 中餐烹饪世界锦标赛 ( 个人赛 ) Chinese Cuisine World Championship 2016 (Individual) Poland 2016 Partner Country Contact us Koelnmesse China Project Management Mr. Ocean Yang Tel: ext. 736 o.yang@koelnmesse.cn Sales Management Mr. Ryan Lam Tel: ext. 766 r.lam@koelnmesse.cn 意大利面名厨峰会中国站 2016 Italian Pasta Summit China Edition 2016 支持单位 Endorsed by Marcom & PR Management Mr. Mia Liu Tel: ext. 755 m.liu@koelnmesse.cn

A NEW ALTERNATIVE MARKET ENTRY INTO CHINA North China GDP 3,340 Billion USD 35% of China s GDP 34% of total imported food in China China s Food Imports (Jan-Aug, 2016 ) Total Food

2 A NEW ALTERNATIVE MARKET ENTRY INTO CHINA North China GDP 3,340 Billion USD 35% of China s GDP 34% of total imported food in China China s Food Imports (Jan-Aug, 2016 ) Total Food Import in China (2015) About China imported food in China: 54.8 Billion USD Average Annual Growth: 5.2% China s Catering Sales Revenue (Jan-Sep, 2016 ) China s Catering Sales Revenue (2015)

3 TASTE THE GLOBE 35,000 sqm 683 Exhibitors 53% Overseas ,000 sqm 607 Exhibitors 45%+ Overseas 2015 VIEW THE GROWTH 22,000 sqm 542 Exhibitors 40%+ Overseas 2014

4 This is our first time to attend the international food fair ANUFOOD 2016 in Beijing since I normally go to the international food fairs as the visitor. However I m really happy for the result which is more than my expectation actually. I got around 4-5 high potential customers and got the contract signed 10 containers order on the 2 nd day. All my successful of this fair came from our product which may match to Chinese market and also came from the cooperation of Koelnmesse Representative Thailand. Mr.Chodnarin LAOTHONG (Jacky) Managing Director Brusiam Food Alliance Co., Ltd. REVIEW Overseas Participations EXHIBITORS Connecting our company with over more than 50 high-profile importers and distributors, the ANUFOOD Beijing 2016, has convinced us at first sight. Direct access to VIP buyers of large Chinese retail groups through a professionally organized matchmaking programme. The high density and quality of the trade visitors, combined with the distinctive full service concept of KÖLNMESSE, make this trade show a must have in your annual fair agenda! Gabriel Seifert Export Manager TSI GmbH & Co KG Overseas Partners

5 Figures Speak for Market Voice BY PREFERERCE OF PRODUCT CATEGORIES* East & Central China 6290 Fine Food & Imported Food 37.60% 3463 Dairy Products 25.23% 2324 Bread & Baked Goods 26.12% 2406 Meat & Seafood 25.83% 2379 Frozen Food 23.59% 2173 Sweets, Confectionery & Snacks North & 27.71% 2552 Northeast China Coffee & Tea % 1753 Olive Oil & Edible Oil 12.67% 1167 Alcoholic & Non-Alcoholic Drinks BY COMPANY S MAIN ACTIVITY 17.95% 1653 Fruits & Vegetables Food Importers & Distributors 16.66% % 4,108 Organic Food Food Wholesalers & Traders 19.50% % 1,704 Food Service Supermarkets, Grocery & Convenience Stores, Imported Food Stores 13.44% % 1,113 Wine Distributors, Wine Importers & Wine Shops 9.74% 1,056 Bakeries, Coffee Shops & Tea Houses 8.64% 937 Hotels, Restaurants, Bars, Clubs & Resorts 10.68% 1,158 Food Outlets at Schools, Companies & Office Buildings 10.24% 1,106 Fast Food Outlets, Snack Bars & Gas Stations 7.11% 771 Catering Companies 7.40% 802 Chefs & Sommeliers 7.66% 831 Online Stores 11.00% 1,193 Media, Association & Government VISITORS REVIEW 6.40% % 21.94% 3.75% Others 873 Trade Visitors 26, % Beijing/Tianjin BY REGION ANUFOOD China surprises us for bringing large number of high quality overseas brands with great potential in China market. We introduced benlai.com to lots of foreign brands and explain how it works through B2B matchmaking onsite, and got in touch with companies from Poland, Germany, Italy, France, Japan and Korea to establish further cooperation benefits both sides. Mr. Thomas Liu Supply Chain Management Department - Imports Division Business Development Director, benlai.com

6 Dairy Catering hot Food Safety topics CONFERENCE Industry trends distributions & retails rules & regulations Meat manufacture & techniques Imported food & beverage leading brands sharing experience Service China International Dairy Industry Conference November 17, 2015 China International Meat Conference November 15, 2015 China Cuisine Association Annual Committee Meeting November 16-17, 2016 Theme/Topics 60+hrs Attendees +2,000pax Speakers +40pax

7 Thanks to ANUFOOD China and TasTao for organizing such a helpful VIP matchmaking event, which have matched the buyers and brands accurately. Through the matchmaking, I have known many partners face to face in a short time and found many good products. I hope to join the VIP matchmaking next year again. Heyuan Liu CEO Beijng Yuanhe Hengtai Trade Co., Ltd (in partnership with TasTao) 360+ Overseas Exhibitors ONE-to-ONE Communication BUSINESS MATCHING 120+ Trade Visitors from different target segments join the onsite matchmaking

CCWC has been successfully held for two consecutive years and become the Mecca of culinary expertise pursuer and gourmet food lovers, an important arena of culinary skills in the world and a

8 CCWC has been successfully held for two consecutive years and become the Mecca of culinary expertise pursuer and gourmet food lovers, an important arena of culinary skills in the world and a significant platform for cultural inheritance, exchange of skills, promotion of innovation, scouting for talents, and strengthening of friendship in Chinese catering field around the globe. Mr. Jiang Junxian President, China Cuisine Association The ONLY International Level Competition for CHINESE CUISINE Certified by WORLDCHEFS 200 Individual Contestants 10+ Countries Regions & 30 WorldChefs Certified Judges COMPETITION HIGHLIGHTS 2 / Days 27 Sessions

Presented by IHG Foundation and IHG Beijing Cluster CUISINE

foundation set up to fund community projects with lasting

The IHG Foundation shares the IHG name and also IHG s long

hotels and corporate offices around the world better places

9 Presented by IHG Foundation and IHG Beijing Cluster CUISINE FOR CHARITY Supported by The IHG Foundation is a charitable foundation set up to fund community projects with lasting impact. The IHG Foundation shares the IHG name and also IHG s long standing commitment to make the communities around IHG s hotels and corporate offices around the world better places to be for all, but it is independent from IHG s commercial operations and works to deliver positive change for the public good.

10 International Pasta Summit China Edition 2016 Endorsed by

11 Execution and Support from International Brands

12 Contact us Industry Conferences & Seminars Theme Restaurant Chinese Cuisine World Championship Cuisine for Charity IHG Foundation International Pasta Summit China Edition Koelnmesse China Marcom Management Mr. Mia Liu Tel: ext. 806 Success BECOME EVENT SPONSOR Additional showcasing of products & services Ideal opportunity to enhance brand exposure More various channels to approach potential clients Diverse event models to boost the business

13 Social Media 112 Feature News / Latest Industry News 93 Exhibitors Promotion 300+ entries through Pre- Registration E-newsletter 64 Feature News 100+ latest Industry News Target 25,000 Domestic Traders Target 23,000 Overseas Traders Direct Mail 60+ Media Partners / 250+ News Coverage Buyers Guide covering 8 product categories from 137 foreign brands Printed materials target domestic traders in North China Digital materials blast to over 20,000 domestic traders

14 Exhibitor Profile - Food Importers & Distributors - Food Wholesalers & Traders - Supermarkets, Grocery & Convenient Stores, Imported Food Stores - Wine Distributors, Importers & Shops - Bakeries, Coffee Shops & Tea Houses - Hotels, Restaurants, Bars, Clubs & Resorts - Food Outlets at Universities, Schools, Office Buildings - Fast Food Outlets, Snack Bars & Gas Stations - Catering Companies - Chefs & Sommeliers - Online Stores - Media, Association & Government Visitor Profile

Save the Date! Post Show Report. ANUFOOD China Aug.30 th Sep.1 st, 2017 CIEC(NEW), Beijing China. Contact us.

Save the Date! Post Show Report. ANUFOOD China Aug.30 th Sep.1 st, 2017 CIEC(NEW), Beijing China. Contact us. www.anufoodchina.com Nov. 16-18, 2016 China International Exhibition Center (NEW) 2016 年 11 月 16 日 -18 日中国国际展览中心 ( 新馆 ) International trade fair for food retail and Hospitality in Northern China 食品行业贸易