Tourism Whitsundays Co-Op Prospectus 2018/19 2

Transcription

1 We are pleased to announce various marketing opportunities with the focus on driving awareness of the Whitsunday Region, with a specific focus over the need period from February to July These opportunities have been research based on member feedback and include both general and segment specific activities. Where possible, activity will be amplified to include editorial content in publication and across Tourism Whitsundays social and digital assets. The call to action across these activities can be driven to your own website. Tourism Whitsundays encourage members to get involved in this opportunity to showcase their product within destination marketing. For activity to take place, minimum numbers are required. Priority will go to Platinum, Gold and Silver members, however Bronze members are encouraged to also register their interest. Page layout Tourism Whitsundays Co-Op Prospectus 2018/19 1

2 Co-Op Opportunity Prospectus... 1 Page layout... 1 Contents... 2 Inflight Opportunities... 3 What is Tigertales?... 3 What is QantasLink Spirit?... 3 What is Jetstar?... 4 What is Virgin Australia Voyeur?... 4 Travel Opportunities... 5 What is Australian Traveller?... 5 What is Holidays for Couples?... 6 What is Out and About with Kids?... 6 What is Holiday with Kids?... 7 What is Signature Luxury Travel & Style?... 7 Wedding Opportunities... 8 What is Great Destination Weddings?... 8 What is Queensland Brides?... 8 What is Your Queensland Wedding?... 9 What is Modern Wedding?... 9 What is Polka Dot Bride/Honeymoons? What is WedShed?...11 Business Events Opportunities What is MICEnet? What is Spice? What is Business Chicks Latte? What is Executive PA? What is CIM? Drive What is RACQ Road Ahead? What is Open Road? What is Life Begins At? What is Travel at 60/Starts at 60? Call to Action I m Interested! What do I need to do? Expression of Interest Form TOURISM WHITSUNDAYS LIMITED PARTICIPATION TERMS AND CONDITIONS: Tourism Whitsundays Co-Op Prospectus 2018/19 2

3 What is Tigertales? Magazine Frequency: Bi-monthly 4.5 million passengers annually 52% female 48% male 88% leisure (3.5 million) 12% business (500,000) 92% are repeat customers 23% have flown Tigerair 1-3 times 47% have flown Tigerair 4-6 times 30% have flown Tigerair 7+ times average age of Tigerair passengers 82% passengers who plan their next trip whilst travelling with us 73% recommend Tigerair to people they know Opportunity - for 6 x members to be included in a double page destination feature as per example page layout on page 1. Cost based on minimum 18 x industry partners across 3 issues, you can participate across all issues. Members Participation Cost - $925 Non-members Participation Cost - $1,099 What is QantasLink Spirit? Magazine Frequency: Bi-monthly The trusted voice of regional Australia, Spirit magazine brings our heartland to life through entertaining, informative and inspiring content from in-the-know travel features that showcase local secrets to expert coverage of regional business, all written by highly respected local journalists. Each issue of Spirit reaches one million business and leisure passengers 91% of passengers spend up to one hour reading the magazine Spirit readers are 120% more likely to take multiple short breaks 1 in 3 earn $100K - $200K+ 45% read to seek travel information and inspiration Qantas Travel Insider receives 3.1 million page views per month No. 1 prestige multi-platform publishing website in Australia on page 1. Members Participation Cost - $1,399 Non-members Participation Cost - $1,549 Tourism Whitsundays Co-Op Prospectus 2018/19 3

4 What is Jetstar? Magazine Frequency: Monthly Whether travelling for leisure or business, Jetstar magazine is all about understanding, meeting and then exceeding passengers needs. Our readers don t fit in a box; they include both young and experienced travellers, singles, couples and families. What they all share is a life changing thirst for travel which Jetstar Magazine influences and inspires. There are 58,145 Jetstar passengers every day 80% are planning a long holiday in the next 12 months 1 in 3 are heavy leisure travellers, flying at least 4 times per year for leisure They are 369% more likely to be heavy leisure travellers They take almost twice as many long holidays than the average Australian 79% usually book and arrange all their holiday travel details themselves on page 1. Members Participation Cost - $2,095 Non-members Participation Cost - $2,300 What is Virgin Australia Voyeur? Magazine Frequency: Monthly Virgin Australia is a trusted Australian airline. Out of the 9 million Australian residents who travelled domestically 4.6 milion travelled with Virgin Australia. Over 20 million passengers carried annually More than 9 million Velocity Members 3,000+ flights throughout Australia and the world per week Over 3.5 million lounge guest visits annually 41% of Virgin Australia guests are business travellers 59% of Virgin Australia guests are leisure travellers 75 minutes spent in the Virgin Australia lounge 2-14 hours average flight time (Dom & Intl) on page 1. Members Participation Cost - $3,750 Non-members Participation Cost - $4,125 Tourism Whitsundays Co-Op Prospectus 2018/19 4

5 What is Australian Traveller? Magazine Frequency: Quarterly Australian Traveller (AT) Media launched 13 years ago with its Australiaonly travel brand, Australian Traveller. Due to a high level of demand enquiries about international destinations, we then answered their desires with the launch of International Traveller. With a well-known reputation for independent and award-winning editorial, strong reader engagement and high quality marketing, we are Australia's largest travel publisher with a reach of more than half a million people every month. AT continues to provide Australia s best premium-quality editorial features covering the latest travel news, destinations, luxury products and unforgettable experiences. Our experienced team of professionals are the most trusted source for travel news and insights, appearing regularly on CH9 s Today show, A Current Affair, 2GB Radio and ABC programs across Australia. 100,000 monthly visitors to australiantraveller.com each month 50,000+ subscribers 130,000 social media followers A readership of 101,000 every issue More than 280,000 Australians watch us on Channel Nine s Today program. 35,000 magazines distributed 101,000 engaged readers per issue PLUS each month, 370 copies of AT are taken by travellers from Sydney s QANTAS business lounge Looking into AT readers 58.5% of AT audience spend between 6 20K per year on travel 72% of AT audience are aged between years old The Whitsundays has been voted (by AT audience) in our top 5 best beach/island escapes, Romantic Escapes and dream Australian experience 50% of TA audience predominantly travel as a couple 60.2% of TA audience live in both NSW and VIC Opportunity - for 6 x members to be included in a double page destination feature and additional editorial content (also published online for 6 months) as per example page layout on page 1. Tier one also includes hot deal inclusion in Australian traveller e-news and online. Members Participation Cost - Tier 1 (2 spaces) - $3,600 Members Participation Cost - Tier 2 (4 spaces) - $3,100 Non-members Participation Cost - Tier 1 (2 spaces) - $3,960 Non-members Participation Cost - Tier 2 (4 spaces) - $3,410 Tourism Whitsundays Co-Op Prospectus 2018/19 5

6 What is Holidays for Couples? Magazine Frequency: Annual in March Holidays for Couples (H4C) is Australia s only romantic travel magazine, with an impressive 22-year heritage. Every edition features information and inspiration for couples of all ages, written by leading travel writers from all over the world. The H4C network is made up of our annual glossy magazine with a highranking website, holidaysforcouples.travel, regular newsletter (edm) for subscribers, The Weekly Edition, and social channels with 70,000+ followers. Holidays for Couples sister magazine, Great Destination Weddings, is perfect for properties interested in targeting the booming destination wedding market. They also release expertly curated digital magazines. Target Markets Young, professional couples planning a romantic break (honeymoon, destination wedding, holiday or weekend escape). Older couples with a high disposable income who take at least one or two major holidays every year, as well as a number of short breaks, and are constantly looking for new inspiration. on page 1. Issue will include editorial content driving destination awareness which will also feature online. Members Participation Cost - $830 Non-members Participation Cost - $995 ** Above subject to multi magazine contract What is Out and About with Kids? Magazine Frequency: Quarterly Out & About With Kids is Australia s premier family travel media platform, providing families with the best and most relevant travel information and tips, with four quarterly magazines, monthly newsletters, a website and highly engaged social media community. Opportunity - for 6 x members to be included in a double page destination feature as per example page layout on page 1. Issue will also include Whitsundays Cover Image and editorial content driving destination awareness. Destination awareness will be supplemented with Out and About with Kids newsletter and social activity. Members Participation Cost - $2,160 Non-members Participation Cost - $2,375 Tourism Whitsundays Co-Op Prospectus 2018/19 6

7 What is Holiday with Kids? Magazine Frequency: Quarterly Is Australia's number one family travel magazine with a print and online audience of over 600,000 in print and online. The quarterly magazine inspires family journeys across Australia and beyond, whilst our monthly e-newsletters reach out to 63,000 online subscribers who have signed up to receive great family holiday information or offers. Our readership, as you can expect, is mostly mums, who make most of the family holiday decisions, and they're reading the magazine because they're planning a holiday. 85% are female - mums who make the holiday decisions for their family 89% are currently planning a holiday 65% travel domestically at least 3x each year, and are researching their holiday via our channels Each quarter they reach over 617,623 family travellers Print magazine circulation: Holidays with Kids magazine circulates 50,000 copies of each issue throughout Australia with a readership: 335,000 holidayswithkids.com.au - 120,000 average unique visitors/month 373,359 average page views/month Online database 63,00 enewsletter subscribers 16.3% open rate 1.78% click-through rate on page 1. Issue will also include editorial content driving destination awareness. Members Participation Cost - $1,690 Non-members Participation Cost - $1,995 What is Signature Luxury Travel & Style? Magazine Frequency: Quarterly Signature Luxury Travel & Style is Australia's highest circulating, audited luxury travel title. Our reach is powerful and places you in front of Australia's wealthiest demographic via our exclusive partnership and distribution channels. Reach an audience of over 174,059 high networth individuals quarterly Print magazine Circulation: Signature Luxury Travel & Style magazine circulates 33,000 copies within Australia and offshore with a readership: 120,000. Social media 20,241+ signatureluxurytravel.com.au - 7,822 average unique visitors/month 32,403 average page views/month Online database 26,214 enewsletter subscribers 20.54% open rate 1.96% click-through rate on page 1. Issue will also include editorial content driving destination awareness. Members Participation Cost - $1,700 Non-members Participation Cost - $1,995 Tourism Whitsundays Co-Op Prospectus 2018/19 7

8 There are inflight magazine opportunities, please refer to the general tab for more information. What is Great Destination Weddings? Magazine Frequency: Annual Launched in 2012 as its own magazine, Great Destination Weddings is an outstanding annual magazine (print and digital editions) and website which caters to a unique audience that continues to grow year on year. Distribution - Print Retail outlets across Australia. Also available at isubscribe.com Available for guests to read at luxury resorts in Asia. Distributed at Both Wedding Expos in Brisbane. Digital Edition Available worldwide via the Zinio App (the world s largest digital newsstand). Available in various App stores (ios and Android) as its own branded. on page 1. Issue will include editorial content driving destination awareness which will also feature online. Members Participation Cost - $830 Non-members Participation Cost - $995 ** Above subject to multi magazine contract What is Queensland Brides? Magazine Frequency: Bi-annual March & September Queensland Brides is a bi-annual magazine released in March and September. With a circulation of 8,000 print copies per issue, plus unlimited digital copies through Zinio and SCOOP. Readership: 32,000 readers per issue. Queensland Brides offers an impressively combined network audience of approx. 250,000 readers/viewers annually across the following platforms: Print Magazine - 16,000 print copies and nearly 80,000 readers (based on 5 readers per copy) per year. Print magazines still offer a level of engagement digital cannot match, and a great pass on rate. Website - 320,000 page views and nearly 150,000 sessions a year on queenslandbrides.com.au Digital editions of the magazine - digital copies sold via Zinio and Scoop build upon the engaged audience of the print magazine. edms - with nearly 5,000 brides subscribed to our marketing newsletter and a great open rate, we are able to take your message directly to the inboxes of your target audience. on page 1. Issue will include editorial content driving destination awareness which will also feature online. Members Participation Cost - $830 Non-members Participation Cost - $995 ** Above subject to multi magazine contract Tourism Whitsundays Co-Op Prospectus 2018/19 8

9 What is Your Queensland Wedding? Magazine Frequency: Bi-annual Summer 18/19 & Winter 19 Your Queensland Wedding magazine is now six years into delivering some serious wedding inspiration to couples looking to tie the knot in Queensland. In addition to our glossy bi-annual magazine, the team are producing blog posts on the daily and the social team are busy behind the scenes, curating all of the content to attract those busy brides and grooms navigating the world of Queensland wedding suppliers and locations. 10,000 copies of Your Queensland Wedding magazine are produced per issue and are distributed to the newly engaged couple, bride, mother of the bride and bridesmaids via: 30% Expos and events - given away for free direct to the target reader 50% Newsagents throughout Queensland 10% Advertisers - free copies to give to clients 5% Online Purchases 5% Online Purchases Annual Circulation 20,000 circulation 50,000 readership in print 50,000+ readership in online on page 1. Members Participation Cost - $350 Non-members Participation Cost - $420 What is Modern Wedding? Digital Platform Modern Wedding is the No 1 wedding media brand in Australia and we reach more brides, more often and in more ways than anyone else! With over 300,000 unique visitors per month. Opportunity - to feature in your own Whitsundays Blog including link to your website Members Participation Cost - $1,695 per operator Non-members Participation Cost - $1995 Tourism Whitsundays Co-Op Prospectus 2018/19 9

10 What is Polka Dot Bride/Honeymoons? Digital Platform Polka Dot Bride is Australia s most loved wedding & honeymoon blog. Featuring the latest wedding ideas, bridal fashion, accessories and innovation, it s read by thousands of brides, grooms and wedding professionals every day, and has appeared in leading industry publications such as Sunday Life, Elle Magazine & The Sydney Morning Herald. Polka Dot Bride is also a founding member of wedding collective Aisle Society. Aisle Society is a collaboration of over 30 wedding blogs worldwide who have come together to create a new hub of wedding inspiration. Our innovative new website leads couples to the best wedding content that exists online, assisting them in finding inspiration along their wedding planning journey. Our involvement in Aisle Society gives not only more exposure to our features, but also to the brands placed on our site. Polka Dot Bride currently receives 7,030-9,900 visits per day, with 5,500 additional subscribers to the daily RSS feed. Monthly page views total 343,675 with visitors spending an average of minutes on the site every day and new visitors spending between minutes* Social media platforms have a high level of reader engagement and interaction, as well as a significant following: 114,000 on Pinterest, 34,000 followers on Twitter, 64,000 on Facebook, and more than 52,000 on lnstagram. Following the original site s exceptional growth, the Polka Dot Bride group expanded in 2010 to include another five speciality blogs. Each collates unique content themed around a particular aspect of wedding planning. For advertisers, this is great news it makes it possible to connect with a precisely defined audience with carefully curated editorial. Polka Dot Honeymoons is the most comprehensive hub for all our readers dreaming of the perfect honeymoon or destination wedding! Here we cover travel features, real destination wedding features, reader reviews, reallife honeymoon stories, airline and hotel offerings as well as top travel hints and tips for couples planning a big trip after their wedding day, or indeed, a wedding far, far away. Whether it be a local or overseas destination, nothing is off limits when it comes to Polka Dot Honeymoons couples exploring the globe together! Our additional specialty blogs include: Polka Dot Groom offers ideas, products and hot tips for all the boys who participate in a wedding day. Polka Dot Made features DIY wedding projects and step-by-step instructions, for readers inspired by a homemade approach. Polka Dot Wisdom provides a unique perspective on weddings from the point of view of vendors, including expert interviews, product and event news, and even a wedding industry jobs board. There are no big sales pitches here just an honest look behind-the-scenes and words of advice to our readers. Polka Dot Weddings showcases real wedding stories written by real brides (and grooms!), creating a place for readers to connect and inspire each other. Opportunity - Banner Advertising across Polka Dot Honeymoons limited availability for maximum impact. Located on the right hand frame and centre of every page, which rotate on every page load. Cost From $800 per banner for 6 months prices reduce if additional banners purchased Something Blue Directory Listing across Polka Dot Honeymoons & Polka Dot Bride Fully editable listing page, Custom statistics portal detailing your genuine users (Verified) and bots/fake users (Unverified) click throughs. Links to your social media pages (Twitter, Facebook, Pinterest, Instagram and/or blog). Prices reduce if additional listings purchased. Members Participation Cost From $480 per listing for 12 months Non-members Participation Cost - $576 Tourism Whitsundays Co-Op Prospectus 2018/19 10

11 What is WedShed? Digital Platform 63% OF WedShed couples earn $100k plus 54,000+ Instagram followers 15,000+ subscribers ed every single week 11,000+ Facebook followers 50,000+ unique website visitors each month actively planning weddings (not just looking for inspo) 2,500,000 page loads annually Fastest growing wedding platform in AU and NZ Regular media coverage to build our collective brands Members Participation Cost - Instagram Post - $700 per post Instagram Stories 3 consecutive stories - $900 EDM Feature linked to a blog/your website - $650 (upgrade by $200 for hero placement one per newsletter) Solus EDM Dedicated solely to your business - $5,000 Non-members Participation Cost - Instagram Post - $840 per post Instagram Stories 3 consecutive stories - $1,050 EDM Feature linked to a blog/your website - $780 (upgrade by $200 for hero placement one per newsletter) Solus EDM Dedicated solely to your business - $5,500 Tourism Whitsundays Co-Op Prospectus 2018/19 11

12 What is MICEnet? Magazine Frequency: Bi-monthly micenet print and emagazine is the premier publication for the business events industry read by more than 50,000 CAB audited buyers, sellers and influencers. It is distributed at leading tradeshows in Australia, New Zealand and the Asia-Pacific region and is available at Qantas Business and Virgin Australia lounges and to key influencers via a strategic alliance with American Express Meetings & Events as well as MCI, which is a global association, communications & event management company. micenet enables business events industry professionals to stay in the know by providing news, announcements and opinions, facts and comments, inspiration and ideas via social, electronic and print media channels. Content is delivered hourly, daily, weekly and monthly via Facebook, Twitter, Instagram, LinkedIn, weekly enewsletters, edms and the flagship bi-monthly micenet print and emagazine. Market segmants 52% Corporate end users 29% Event managers, professional conference & exhibition organisers/incentive houses 10% Associations 5% Government/educational institutions 2% DMCs/corporate travel agents 2% Media/PR agencies Readership by job function 24.9% Meeting & Special Event Managers/Producers 22% Coordinators/ Business Development Managers 18.5% Personal Assistants / Executive Assistants 17% CEO, Directors and Senior Management 15% Marketing and Sales Directors 1.9% Education 0.7% Operation/Logistics Managers on page 1. Issue will also include editorial content driving destination awareness. Members Participation Cost - $3,300 Non-members Participation Cost - $3,660 Tourism Whitsundays Co-Op Prospectus 2018/19 12

13 What is Spice? Magazine Frequency: Quarterly Spice is a comprehensive news service for the Australian event industry. Spice is read by key industry decision makers, senior level management and event planners responsible for corporate, special, community and public events, as well as incentives and business travel. Combining Spice Magazine with the SpiceNews digital offering, Spice provides in-depth coverage of special events, product and venue launches, incentives, exhibitions, destinations and levels to corporate and professional event organisers around Australia and overseas. 66% of the Spice audience is key decision makers in their company for event budgets 97% of the Spice audience reads SpiceNews 81% of the Spice audience regularly reads both Spice Magazine and SpiceNews Audience breakdown 46% Event organisers (PCOs, Event Managers, EAs, PAs & PR professionals) 17% Marketing & Advertising 14% Supplier to events industry 23% Other on page 1. Members Participation Cost - $1,250 Non-members Participation Cost - $1,500 What is Business Chicks Latte? Magazine Frequency: Quarterly Business Chicks is Australia s largest and most influential community for women. At Business Chicks, they know that every woman is capable of achieving amazing things. But also know you can t do it alone. So that s where Business Chicks comes in. Despite the name, they re not only for women in business or women who own their own businesses. Business Chicks is about helping all women to play a bigger game. Whether you re running your own show, surrounded by others in an office, or just missing a sense of connection and support, Business Chicks is all about giving you the tools you need to propel yourself and your businesses forward. Opportunity - for 6 x members to be included in a double page destination feature as per example page layout on page 1. Members Participation Cost - $825 Non-members Participation Cost - $990 Tourism Whitsundays Co-Op Prospectus 2018/19 13

14 What is Executive PA? Magazine Frequency: Bi-monthly Executive Pa Media is the world s leading business management media service for senior executive assistants. We are accessed and read by more executive assistants than any other Pa information provider. Total brand reach: 310,860 Magazine Readers: 66,000 International reach: 107,660 Newsletters International Subscribers: 43,000 Website Visitors: 49,000 on page 1. Issue will include editorial content driving destination awareness. Members Participation Cost - $1,975 Non-members Participation Cost - $2,270 What is CIM? Digital Platform For over 45 years CIM has been the market leader in delivering up to date news and in-depth analysis in the Australian business events industry. That continues into the digital age, with CIM delivering daily e-newsletters into the inboxes of over 4k event industry leaders and a website that receives on average 10k pageviews a month. Reaching a who s who of key decision makers within the corporate, association, PCO, government and group travel sectors, enables you to present your brand and products to a highly targeted audience. Website monthly average pageviews 40k Average CTR for banner ads 1.65% (against an average 0.35% across all industries). E-newsletter weekly open rate 5k Daily 21% average open rate (against an industry standard of 17%) and a 4.7% average cl ick rate (against an industry average of 2.4%). Opportunity - to feature for one month on the website/homepage with editorial and rectangle banner ad Members Participation Cost - $2,890 Non-members Participation Cost - $3,179 Tourism Whitsundays Co-Op Prospectus 2018/19 14

15 What is RACQ Road Ahead? Magazine Frequency: Bi-monthly RACQ s The Road Ahead is a bi-monthly magazine personally addressed and delivered to our valued members. More than 902,010 print editions are distributed as well as 159,694 digital copies, making The Road Ahead Queensland s largest circulating publication. Each month, 521,666 opt-in e-newsletters are delivered. Digital advertising allows our audience to engage across multiple channels in categories ranging from motoring to travel, home and technology. From our highly engaging newsletters to banner ads and sponsored links, the right solution is tailored to our advertiser s goals. on page 1. Issue will also include editorial content driving destination awareness. Members Participation Cost - $6,250 Non-members Participation Cost - $6,875 What is Open Road? Magazine Frequency: Bi-monthly NRMA s Open Road is one of Australia s highest read magazines. With more than 90 years of history behind the masthead, it is an Australian icon that is highly trusted and recognised for the integrity and quality of its editorial. In one year NRMA has 21 million interactions with its Members, and half of these are through Open Road. Circulation - 1,515,664 households (CAB 1 Apr 2014 to 30 Sept 2014) Guaranteed delivery by Australia Post and personally addressed Readership - 929,000 (Roy Morgan Readership: Oct 2013 Sep 2014) 1,314,000 (EMMA Readership: Sept 2013 Aug 2014) Opportunity - for 6 x members to be included in a double page destination feature as per example page layout on page 1. Members Participation Cost - $8,200 Non-members Participation Cost - $9,020 Tourism Whitsundays Co-Op Prospectus 2018/19 15

16 What is Life Begins At? Magazine Frequency: Quarterly 10,000 Hard-Copy Magazines are produced for Subscribers each Quarter, plus 10,000 are distributed throughout Australia as per Item 3 Equalling 20,000 printed per Quarter. Electronic Magazines 18,000 Metered Downloads from our Website of the E-Magazine. Plus the Caravan Industry Assoc with 400,000 members has a 9% download of 36,000 increasing to 15% when we run an OS Trip Competition. Plus 49,000 Electronic/Print subscribers who automatically get the E- Magazine upon release. Giving an Electronic Total = 103,000 downloaded per Quarter Audience Demographics 77% of our Audience are aged 50 to 70 years. 62% are Female. 93% live in their own home. 75% are Retired with 17% semi-retired. 68% want to travel within Australia. 53% are interested in International Travel 74% are drawn to a Magazine with someone near their own age on the cover. General Note: Most come from a professional background - CEO's, Company Directors, Legal fraternity, GP's & Medical specialists & many being successful self-made business people in their own right. Therefore, LBA members are a unique band of exclusive, wealthy people, who love the finer things in life and have the money to afford and enjoy such things, therefore, they can afford to make Interstate or Overseas Travel plans at timing to suit themselves or dependant upon the attractions motivated by Advertising presented to them. Distribution/Viewing In Hard-Copy print, the readership is based on 4 times the actual distribution of 10,000 = 40,000 plus 20 times for 10,000 copies distributed to public areas (Qantas & Virgin Lounges, Private Golf Clubs etc.) = 200,000 Thus giving an overall printed distribution of 240,000 per Quarter while the E-Mag downloaded version is 3 times the actual distribution/readership of 103,000 = 309,000 per Quarter Therefore, the overall Distribution for viewing purposes is around 550,000 per quarter. on page 1. Issue will also include editorial content driving destination awareness. Members Participation Cost - $840 Non-members Participation Cost - $995 Tourism Whitsundays Co-Op Prospectus 2018/19 16

17 What is Travel at 60/Starts at 60? Digital Platform The next evolution of Travel at 60 is here, growing the media platform, and evolving it into an online/offline travel agency. They ve brought on board a travel packaging team, full-service travel agency operation and associated call centre at Brisbane headquarters to serve our national community of more than a million consumers over 60. There s a beautiful new media and marketplace website at travelat60.com, a powerful backend on Travel at 60 s all-new digital marketplace for suppliers that enables them to fast-track product to market, and a call centre to manage all inquiries, transactions and the technology and capability required to support it. Opportunity - for 6 x members to be included in a digital campaign which also includes a conversion focus. Activity will include online editorial driving destination awareness, EDM activity featuring 6 x operators hot deals (CTA will be to the Travel at 60 Booking team to drive conversion). These deals will also feature online and through rotating banners on the website and will be supplemented with social media activity. Members Participation Cost - $3,700 Non-members Participation Cost - $4,070 Tourism Whitsundays Co-Op Prospectus 2018/19 17

18 Call to Action You can choose to drive business to your own website or to If you prefer to use your own website, you will be required to provide reporting on leads generated and bookings received. I m Interested! What do I need to do? To express your interest, please Cherie Morel cherie.morel@tourismwhitsundays.com.au by Friday 7th December. Bookings will be allocated on a first in and best fit basis for this opportunity. Business Name Contact Name Contact Role Contact Contact Phone Publication Opportunity Tigertales 1 Issue 2 Issues 3 Issues Feb/Mar 2019 April/May 2019 June/July 2019 QantasLink Spirit 1 Issue 2 Issues 3 Issues Mar/April 2019 May/June 2019 July/Aug 2019 Jetstar 1 Issue 2 Issues 3 Issues Feb 2019 Mar2019 April 2019 May 2019 June 2019 July 2019 Virgin Australia Voyeur 1 Issue 2 Issues 3 Issues Feb 2019 Mar 2019 April 2019 May 2019 June 2019 July 2019 Australian Traveller 1 Issue 2 Issues Holidays for Couples Feb/Mar/April 2019 May/June/July 2019 March Issue (Annual) Out and About with Kids April/May/June 2019 Holiday with Kids 1 Issue 2 Issues Signature Luxury Travel & Style Great Destination Weddings Queensland Brides Your Queensland Wedding Autumn - April 2019 Winter - June 2019 April 2019 July 2019 April Issue (Annual) March Issue (Bi-annual) Winter Issue - May (Bi-annual) Tourism Whitsundays Co-Op Prospectus 2018/19 18

19 Modern Wedding Polka Dot Bride/Honeymoons WedShed Blog Feature Banner Advertising Directory Listing Instagram Post Instagram Story EDM Feature Solus EDM MICEnet 1 Issue 2 Issues Feb 2019 June 2019 Spice 1 Issue 2 Issues Autumn - Feb 2019 Winter - May 2019 Business Chicks Latte 1 Issue 2 Issues CIM March 2019 June 2019 Website Advertising Executive PA 1 Issue 2 Issues 3 Issues Feb/Mar 2019 April/May 2019 June/July 2019 RACQ Road Ahead 1 Issue 2 Issues 3 Issues Feb/Mar 2019 April/May 2019 June/July 2019 Open Road 1 Issue 2 Issues 3 Issues Travel at 60 Mar/April 2019 May/June 2019 July/Aug 2019 Co-Operative Campaign Placement Cost $ Signature Date If you would like your own individual full page ad, please do let us know and we will try to secure the best rate possible. Once your booking has been confirmed, we will require the below: Signed acceptance form Artwork details for co-operative space (to be designed by Tourism Whitsundays to fit within brand) Your hot deal (if applicable) Hero Image Participant obligations: By accepting the offer from Tourism Whitsundays Limited (TW) to participate, you agree to the terms. 1. You agree to comply with the requests of the person co-ordinating this campaign on behalf of TW. Tourism Whitsundays Co-Op Prospectus 2018/19 19

20 2. TW has taken reasonable care in arranging this program and has relied on information provided by the magazine and accepts no responsibility for the accuracy or completeness of that information. 3. An evaluation and feedback form must be completed within the timeframe requested. This will be provided by TW after the conclusion of the initiative. 4. You agree to pay the participation fee by the due date otherwise your place may be given to the next operator in line. 5. Participation fee does not include GST. 6. You understand that final artwork will be approved by Tourism Whitsundays. To participate in this campaign, you must: Be a financial member and have no outstanding invoices with Tourism Whitsundays. A signed booking form must be completed and returned by the deadline to secure your booking By returning your booking form you agree to the terms and conditions Tourism Whitsundays have the right to: Refuse materials that do not meet the participation terms and conditions Ensure there is an adequate mix of operators featured Cancel or modify campaign components if subscription levels are not met Invoice the operator for the full investment cost should the required materials or information not be supplied by the due date. Tourism Whitsundays Co-Op Prospectus 2018/19 20