FRANCHISE EXPO PARIS 2018 A HUGE SUCCESS!

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1 PRESS RELEASE - APRIL 2018 FRANCHISE EXPO PARIS 2018 A HUGE SUCCESS! FRANCHISE EXPO PARIS REMAINS THE MUST-ATTEND EVENT FOR THE FRANCHISE SECTOR All the indicators were up for the 37th edition organised by Reed Expositions and the French Franchise Federation (Fédération française de la franchise, FFF) at Porte de Versailles from 25 to 28 March, with exhibitors particularly impressed by the quality of the contacts they made. Franchise Expo Paris also reaffirmed its international positioning with no fewer than 585 exhibitors from all over the world and over 3,300 international visitors visitors 125 talks and workshops on starting a business and becoming a franchisee, with over attendees 585 exhibitors 495 brands from 90 business sectors 27% international brands (i.e. 138) representing 25 nationalities (excluding French) with national pavilions from Italy, Brazil, the Netherlands, Peru, Russia and Serbia to name but a few Franchising is really popular at the moment, with more and more entrepreneurs being attracted to the model. This was clear to see at this edition and it s no coincidence that the sector s revenue was up 8% in 2017, generating almost 670,000 jobs in France. Sylvie Gaudy, Director of Franchise Expo Paris. 23 members of the FFF College of Experts 9 banks 22 institutional partners from the world of business start-ups, alternative finance and local government 19 media partners

2 WHO VISITED FRANCHISE EXPO PARIS 2018? Franchise Expo Paris may have established itself as the largest international franchise event, but it is also the biggest in France with 47% of visitors coming from all over the home nation. The top region was Hauts-de-France, followed by Auvergne-Rhône Alpes then Grand Est, Nouvelle-Aquitaine and Pays de la Loire. Once again, it attracted visitors from outside France, with their numbers up more than 3%! Franchise Expo Paris welcomed more than 3,300 international visitors, representing 107 nationalities. Delegations from Tunisia, Algeria, Saudi Arabia, Canada, the Philippines and Indonesia were also in attendance. Furthermore, 68% of visitors came to obtain information about starting a company and franchising, while 73% came with the intention of setting up their business in the coming year. Of those who came with a project in mind, 48% were currently company employees, 30% were already trading and 15% wanted to take the self-employed route by setting up a franchise business. Of those looking to start a franchise, 30% had available personal funds of over 75K, and 15% of over 150K, to inject into their business. THE 2018 HIGHLIGHTS SUCCESSFUL TALKS AND WORKSHOPS Franchise Expo Paris is a unique moment of the year for all those wishing to take their career to another level or considering becoming an entrepreneur. A total of 8,350 people attended the talks and the many educational workshops on offer to help them understand the franchise model. Le best of des conférences «Se faire connaître grâce aux médias sociaux visuels : Instagram, Youtube, Pinterest, Snapchat» «Monter sa boîte quand on est jeune : ces jeunes créateurs nous racontent leur parcours d entrepreneur» «Quelle place pour le commerce et les enseignes dans les plus grandes métropoles?»

3 AT THE HEART OF THE DEBATE: THE CITY CENTRE OF THE FUTURE On Wednesday 28 March, there were three key events in the Start-up Village on the common theme of the city centre of the future with active participation from members of the Association Centre-Ville en Mouvement (city centre in motion association), CVM), including its president Patrick Vignal and its founder Pierre Creuzet. Monique Large of Pollen Consulting opened the event at 11 am by presenting the results of her exclusive study on the city centre of the future, which involved actively monitoring the topic on the main social media channels. The results were used to create a city centre of the future trend book. The Great Debate: How do retail and retail outlets fit into major cities? was led by councillors and representatives from the city councils of Orléans, Metz and Aix-en-Provence, with contributions from the FFF, Procos and the Casino group. The afternoon was given over to the issues faced by medium-sized towns, with speakers including councillors from Niort and Sens and managers from Le Jardin des Fleurs and Cavavin. Visitors took away a wealth of information from the experiences shared. AWARDS CEREMONY The awards and competitions are one of the high points of Franchise Expo Paris. The aim is to single out the companies of the moment, those which are a great source of inspiration for the franchise networks and franchisees. They stand out for their performance, constant innovative approach and daring to be different! LES RÉVÉLATIONS DE LA FRANCHISE AWARD: PRÉSERVATION DU PATRIMOINE This award recognises and supports start-up networks whose distribution concepts or services are the most successful or innovative on the market. From the 24 companies shortlisted, there were three finalists - Préservation du Patrimoine, Nachos Mexican Grill and Dom & Vie - with the award going to Préservation du Patrimoine, a specialist home renovations company. Organised by the FFF and the members of its College of Experts, in partnership with Franchise Magazine, LCL, l Observatoire de la franchise and Franchise Expo Paris MOST INNOVATIVE FRANCHISER AWARD: V AND B The prize for the most innovative franchiser went to V and B for the concept of a specialist beer and wine shop under the same roof (17 years experience and 180 retail outlets). The special Jeune Pousse (literally young shoot ) award went to the specialist confectionery outlet Le Roy René. The title of most inclusive franchiser was awarded to Attila, a company specialising in the repair and maintenance of all types of roofs. Co-organised by Gan Assurances and l Officiel de la Franchise in partnership with the Fédération française de la franchise, l Observatoire de la Franchise, Franchise Management, Territoires&Marketing, Point de Vente and KPMG.

4 "LES COUPS DE CŒUR DE LA FRANCHISE" 10 TH ÉDITION Each year, the franchise favourites the Coup de Coeur awards - recognise franchise networks for their strategy and performance. The prizes were awarded at a cocktail party celebrating the 10th anniversary of the competition at the show on 27 March: «Coup de cœur» Durability & Controlled Growth: Del Arte «Coup de cœur» Collaborative Network: Babychou Services «Coup de cœur» New Franchise Concept: Préservation du Patrimoine «Coup de cœur» Export Strategy: Schmidt «Coup de cœur» Foreign Company in France: Calzedonia Co-organised by L Express and l Observatoire de la franchise, in partnership with La Banque Populaire NEW! THE START-UP PITCH : AKOUSTIC ART For the first time, Franchise Expo Paris gave centre stage to 5 start-ups shortlisted by Jean- François Césarini (Deputy for the 1st constituency of Vaucluse). These start-ups, each with an innovative experience to share, had just five minutes to pitch their business to the audience. Akoustic Art, which won the live vote, produces ultra-directional speakers which can target sound at a single individual and are already used in several museums. In addition to the new digital economy, some traditional economies are moving over to digital We, the politicians, must show that traditional economy, thanks to the strength of its regions and the power of franchising, can take advantage of the new tools to develop, promote itself and gain visibility to help us be even better tomorrow. Jean-François Cesarini, député de la 1 ère circonscription du Vaucluse, initiateur du concours de pitch de start-up EXHIBITOR TESTIMONIALS! The show is the perfect opportunity to meet people in a unique setting. We received almost 70 applications, around 15 of which were particularly promising. March is the ideal month to take part in the trade show because a project comes to fruition 5 to 8 months after the first meeting, which is perfect timing to have everything ready for Christmas!» Luc Gimbert, Franchise Development Manager at Comtesse du Barry

5 I met lots of people at this edition. I noticed that there were many more mature, well thought-out projects, particularly for areas where we are not yet represented.» Marc Rochard, Franchise Development Director, Ewigo We were kept particularly busy as we met 55 candidates who had all taken the time to equip themselves with the right information prior to coming here. It s a wonderful recruitment tool. This year we signed up 4 candidates whom we d actually met at the previous edition.» Corinne Duplat, CEO in charge of recruitment and integration of new franchisees, Les Menus Services I established numerous new leads and had really useful discussions with quality candidates at this edition. That s what is really good about the trade show: you have the time to dig deep into a project or vision, to bring your teams into contact with the candidates.» Isabelle Mirocha, Franchisee Recruitment Manager, Midas France This was the first time we attended, and it met all our expectations, with lots of candidates whose projects were already well-advanced. It was 4 intense days but we now have some great potential projects in the pipeline.» Sophie Lambin, Franchise Development Director, Mondial Tissus The 2018 edition was very fruitful, and the figures are really good as we have a 40% increase in application forms from franchise candidates. The aim now is to follow-up these contacts and turn them into future franchisees.» Maxime Daumer, Digital Communications Manager, Petits-fils

6 To download HD pictures Crédit Photo : Stéphane Laure «Why not become a franchise entrepreneur?» 8 TO 21 OCTOBER 2018 Run by the FFF since 2010, the event promotes franchising in the regions and, more specifically, in France s major cities. Once again there will be talks about the basics of a franchise and open-door events with franchise ambassadors, when the public will have the opportunity to meet managers of franchised businesses. Franchise Expo Paris to 20 March 2019, Parc des Expositions Porte de Versailles, Pavillons 2 and 3, Paris Organised par Reed Expositions France for the Fédération française de la franchise About the French Franchise Federation Since it was founded in 1971, the FFF has pursued a single ambition: to make franchising the premier growth driver in today s retail world. With almost 160 member networks selected because of their commitment to the franchising sector s European code of ethics and representing 45% of all French franchises the FFF is a key interface between public authorities, network founders, entrepreneurs and investors. The Federation provides both existing and prospective franchisors and franchisees with the training and information they need to develop and move into export markets. In 2009, the FFF founded the Académie de la Franchise, the first professional training organisation dedicated exclusively to franchising networks and aspiring franchisors and franchisees.. About - Present in 20 industry sectors, with 50 leading events -including Batimat, EquipHotel, IFTM-Top Resa, Expoprotection, Pollutec, SITL, Maison & Objet*, Fiac, Paris Photo - and 51 websites, Reed Expositions delivers contacts, content and communities with the power to transform our customers business. More than 24,000 companies and 1.43 million buyers, from France and abroad, are customers of our events. Reed Expositions is a member of the Reed Exhibitions Group, the world s leading events organiser and a leader in the French market with more than 60 events and 2 subsidiaries: Reed Expositions France and Reed Midem *organised by the SAFI, a subsidiary of Reed Expositions and Ateliers d Art de France Press Contacts: Cap & Cime PR Agency Oanh Lecomte z olecomte@capetcimepr.fr z T Madouska Kramer z mkramer@capetcimepr.fr z