Dan Marcue. The ESOP Association. Communication Planning Effective Communication 3 W s and an H Metrics Sharing Examples Questions Conclusion

Transcription

1 Cmmunicatin Planning Effective Cmmunicatin 3 W s and an H Metrics Sharing Examples Questins Cnclusin Dan Marcue The ESOP Assciatin Chapter Develpment Officer Human Resurces Emplyee Owned Media Cmpany Riverbat Casin Flexible Packaging Manufacturer Educatin B.S. UW-Platteville Psychlgy B.S. Upper Iwa Business Management M.B.A. Upper Iwa Organizatinal Develpment Prir ESOP Vlunteer Service TEA Bard f Directrs TEA Bard f Gvernrs TEA Chair EC f the SRCC TEA Chair Ownership Culture Cmmittee Bard f Trustee EOF NCEO Bard f Directrs Paper Tear Activity Give directins N talking Again, there is n right r wrng way t cmplete the exercise Slwly give directins 1) Fld paper in half 2) Tear ff lwer left side f paper 3) Fld paper in half again 4) Tear ff upper right side 5) Fld paper in half again 6) Tear ff lwer right side dan@espassciatin.rg

2 WHO is the Audience? WHAT is the need? is the message? is the desired utcme? WHEN will yu deliver the message? HOW Is the message delivered and measured? What are yu trying t cmmunicate? If yu dn t have a slid cmmunicatin subject it becmes hard t measure utcmes Narrw and fcus the message The message may change depending n wh we are talking t What we ask them t d and hw they d it may change The delivery can/shuld change Dn t assume they knw? Need Retentin New ESOP Transactin Legal requirements Change the culture Create participatin Generate ideas Plan the Cmpany events Smene t carry the message Outcmes Reduced Turn Over Strnger Emplyee Ownership Culture Imprved Mrale Reduced Tensin Imprved Quality Better Custmer Service

3 Need Identify the need/bjective Cmmunicatin Training/message Outcme Desired result/ measurable item Technical Retirement Ownership Culture Actins ESOP Educatin Technical Retirement Emplyee Ownership Culture Nw that yu have yur bjectives it is easier t begin identifying measurements and the cmmunicatin planning prcess

4 Annual Sharehlder meeting Weekly Stand Up Meetings Perfrmance Reviews Interviews Advertisements Quarterly Meetings Designed Training Sessins Urgency can dictate HOW Share the visin where yu want t g Use stries One idea/objective Make it easy t use Be enthused Dn t verwhelm WIIFM Why Care Surveys Quizzes Tests Analytics Respnses/Cmments Questins at Meetings Participatin Perfrmance Appraisals Listening (Eyes & Ears)

5 WHO is the Audience? WHAT is the need? is the message? is the desired utcme? WHEN will yu deliver the message? HOW Is the message delivered and measured? WHO WE ARE.. Julie Mss, SPHR, SHRM-SCP ROSENDIN ELECTRIC - WHO WE ARE.. Julie has ver 20 years f Human Resurces senir management leadership experience in bth the private and public sectr, unin and nn-unin envirnments. Experience in multiple HR disciplines including rganizatinal develpment, emplyee recruitment and retentin, staff training and develpment, emplyee and labr relatins, cmpensatin and benefits, payrll management, safety prgrams and OSHA, HR recrds management, HR plicy develpment and legal cmpliance. She currently serves as Directr f Human Resurces f Rsendin Electric, Inc. and is the Chair f the Rsendin ESOP Cmmunicatin Cmmittee. Rsendin implemented its ESOP 25 years ag. Fr 98 years, Rsendin has created a reputatin fr building quality electrical and cmmunicatins installatins, building value fr clients, and building peple within the cmpany. With revenues surpassing $2 billin, Rsendin is the largest, privately held electrical cntractr in the United States emplying ver 6,000 peple.

6 ROSENDIN ELECTRIC WHO WE ARE.. Rsendin by the numbers: Established in 1919 Cntract value range $1K $300M Over 50 years f design build experience AGC f Califrnia 1 st Place Safety Excellence Award Engineering News Recrd #3 Tp Specialty Electrical Cntractr Slar Pwer Wrld # Tp 500 Slar Cntractrs 2017 Tp Wrkplaces Bay Area News Grup #4 f large rganizatins Cal/OSHA Cnsultatin Services CA OSHA Glden Gate Recgnitin Cnstructech Glbal Visin Award Rsendin then ESOP 1992 One ffice San Jse, CA 70 Millin in Revenue N Cmmittee Rsendin nw ESOP lcatins Over 2 Billin in Revenue In 2000 became 100% Emplyee Owned Over 1,000 ESOP participants ESOP Cmmunicatin Cmmittee ROSENDIN ELECTRIC WHO WE ARE.. Hw we updated ur ESOP Cmmunicatin Cmmittee Request Vlunteers wh are champins f the cause Have diversity in yur team Dn t frget hierarchy Team members help facilitate events Assign Respnsibility t ESOP CC EDUCATE yur ESOP CC team

7 ESOP Cmmunicatin Cmmittee WHAT wrked fr us OWNER OWNER OWNER Reevaluated ur purpse Identified ur Cmmittee ESOP CC - Mailbx Team Cmmunicatins ESOP created unity between lcatins Divisins have multiple business units ESOP is All fr One and One fr All ESOP CC Cmmunity Invlvement Annual Fd Drives Cmpetitin between ffices. CANstructin Charity Walking Events Juvenile Diabetes, Relay fr Life Cancer, Alzheimer's, etc ESOP Swag create themes arund Shining a light n ESOP Emplyee gifts FLASHLIGHT Hw SWEET it is t be 100% Emplyee Owned! Sweets cupcakes and ckies with LOGO Warming up fr anther ESOP year! Emplyee gift Fleece jacket Jeff Thrpe-Architectural Nexus Jeff Thrpe has nearly twenty years f experience serving as CFO f architectural firms. He currently serves as CFO f Architectural Nexus, a cmmercial architecture firm with ffices in Utah and Califrnia. Architectural Nexus implemented its ESOP thirteen years ag and Jeff has served as trustee f the plan since its inceptin and als versees the administratin f the plan. Jeff als serves n the Bard f Directrs f Cirris Systems, and n the Advisry Cmmittee fr Bunnell, Inc. tw lcal ESOP cmpanies and is invlved in the cmmunity thrugh serving as the Assistant Directr f a prgram fr individuals with disabilities. Jeff received a Bachelr s f Science degree in Business Management/Finance frm Brigham Yung University.

8 ABOUT US ABOUT US Primary Services Pre-Design Services Prgramming Master Planning Facility Needs Assessments Existing Cnditins Assessments ADA Evaluatin Feasibility Studies Cnceptual Design Studies Public Outreach Facilitatin Basic Services Schematic Design Design Develpment Cnstructin Dcuments Agency Apprvals Bidding & Negtiatin Supprt Cnstructin Administratin Prject Clse Out Enhanced Services In-Huse Building Infrmatin Mdeling (BIM) Hand Renderings 3D Renderings 3D Printed Mdels Animatin LEED Evaluatin and Certificatin Sustainable Design Strategies including Net Zer Energy and Day Light Mdeling Pst Occupancy Evaluatins archnexus.cm ABOUT US Arch Nexus ESOP 121 emplyees 2 ffices: Salt Lake City, Utah and Sacrament, Califrnia Extensive planning and design experience thrughut the Western United States ver the past 30 years Nexus prvides master planning, prgramming and design services fr archnexus.cm $450 illi th S-Crp ESOP was implemented in ESOP Currently wns 85% f the stck. 95 Active Participants (Emplyees). 82 Other Vested Participants. Internal Trustees. ESOP Advisry Cmmittee. ESOP Cmmunicatins Cmmittee.

9 Sme Ideas Using the Data Keep it fresh-implement new ideas every year r tw Sme rtatin n the cmmittee can help keep it fresh Gather ideas at the CAWS Cnference Use multiple methds t educate Try t stay ut f the weeds t much Yu need t appeal t different grups (millennials) Track yur infrmatin Use the data t track participatin rates What types f activities create participatin Identify which areas need mre educatinal fcus Get feedback frm participants n activities/educatin ESOP ACTIVITY TRACKER DATE OF ACTIVITY DATE COMPLETED ACTIVITY DISTRIBUTED BY OFFICE $ ESOP BUCKS 1/5/2017 1/13/2017 January ESOP Quiz Inhabit / Survey Mnkey BOTH $2 Pass / $1 Participate TOTAL # DISTRIBUTED DISTRIBUTED ESOP PARTICIPATION/PASS RATE RATE $ /16/2017 1/20/2017 Revit Activity ESOP Cm. / Cheryl BOTH $1 if cmpleted Design Sketch - SAC Tilets $2 1/11/2017 1/23/2017 Tilets ESOP Cm. / Richard SAC $1 Practicle / $1 creative ($2 ttal) $ /2/2017 2/17/2016 Wrd Search ESOP Cm. BOTH $1 Cmplete / Crrect ESOP Cm. / Jeff Thrpe $5.00 2/7/2017 2/7/2017 PM/PA Deltek Training Thrpe BOTH $1 Sit in First Rw $ /3/2017 3/17/2017 March ESOP Quiz Inhabit / Survey Mnkey BOTH $2 Pass / $1 Participate, $5 grand prize BIM Manager - Revit Actin $ /6/2017 3/30/2017 Actin ESOP Cm. / Bryan BOTH $1 Cmplete Design Minute-Staff meeting ESOP Cm./Design Grup $1 participatin/$5 winner/$3 2nd Place/ $2 3rd Place meeting Grup Bth 3rd Place 3/20/2017 3/20/2017 ESOP basics-new Emplyees Emplyees 4/4/2017 4/4/2017 ESOP Cmmittee Bth $1 fr cming, 1 fr questins $ /7/2017 4/7/2017 Inhabit Cmpetitin ESOP Cmmittee Bth $25 bucks fr tp ten/winning team April ESOP Quiz $ /7/2017 4/21/2017 Inhabit / Survey Mnkey BOTH $2 Pass / $1 Participate, $5 grand prize Cinc De May-Guac Off $5.00 5/1/2017 5/1/2017 ESOP Cm. / Kelly SAC $5 Grand Prize ESOP Feedback Quiz ESOP Cm. $1 fr participating $ /28/2017 5/4/2017 Bth 5/12/2017 5/26/2017 May Crsswrd ESOP Cm. Bth $43.00 $1 Cmplete / Crrect 6/9/2017 6/23/2017 June Quiz ESOP Cm. Bth $87.00 $2 Pass / $1 Participate 7/6/2017 7/21/2017 July Quiz $94.00 Inhabit / Survey Mnkey BOTH $2 Pass / $1 Participate 7/6/2017 7/6/2017 T-Shirt Cmpetitin Visualizatin Bth $1 Participate, $5 grand prize $ /4/2017 8/18/2017 August Quiz Inhabit / Survey Mnkey Bth $92.00 $2 Pass / $1 Participate 9/7/2017 9/22/2017 September Wrd Search InHabit / Nextra Bth $54.00 $1 Cmplete / Crrect 9/13/2017 9/17/2017 ESOP SWAG survey ESOP Cm. Bth $1 Cmplete / Crrect $78.00 ESOP QUIZ DATE COMPLETED COMPLETED Distributins Quiz 1 8/12/2016 General Quiz 4 9/16/2016 Vesting Quiz 1 11/18/2016 Allcatin Quiz 1 12/16/2016 General Quiz 7 1/13/2017 Wrd Search 3 2/17/2017 Distributins Quiz 2 3/17/2017 Reading Quiz 1 4/21/2017 ESOP Feedback Survey Survey 5/4/2017 ESOP Crsswrd 4 5/26/2017 ESOP Retirement Quiz 1 Quiz 1 6/23/2017 ESOP Valuatin Quiz /21/2017 ESOP Hw t Read yur yur Statement 8/18/2017 Wrd Search 4 9/7/2017 RESPONSES ES QUESTION 1 1 QUESTION 2 QUESTION 3 QUESTION 4 Cmments 86% 98% 95% 100% 92% 75% 91% 37% 78% 57% 54% 72% 96% 69% 92% 64% 91% 94% 93% 90% 100% 98% 78% 86% 69 96% 93% 99% 71% 52 98% 54 69% 100% Issue f peple nt picking 2 picking 2 Clarificatin f 401k answer answer shuld have been added been added 36 frm SLC / 7 SAC SAC

10 Tls t Use Incentives-bth fr participatin and fr crrect answers ESOP bucks have great pwer ESOP Swag-try and fcus n the ESOP Use yur plans dcuments and SPD t make sure yu use crrect infrmatin ESOP Assciatin fr tls Dedicated fr the cmmittee (NESOP@archnexus.cm) Intranet, ESOP Bard, pamphlet, SPD Survey Mnkey-Use fr immediate feedback n quizzes Susan Hp ROCC Chair and Custmer Service Representative Emplyee Owner since 1985 Cntact Infrmatin: shp@reclgy.cm (530) Activities We Use Quizzes-ESOP Cmmittee can help Wrd Search Crss-wrd puzzles ESOP Mnth (Octber)- breakfast, scavenger hunt, bwling, spirit week Summer Activity-BBQ with activities Team building activitiesgrup puzzle, human knt Frmed in 1921 when the San Francisc scavengers rganized themselves Currently emplys abut 3,250 peple Prvides integrated services 45 Operating Cmpanies in CA, OR, and WA Serving 127 cmmunities 1986 Became a 100% ESOP Cmpany ESOP includes unin and nn-unin emplyees

11 ESOP Educatin Campaign Pstcard Series 3 5 ESOP Educatin Campaign Welcme t the Emplyee Ownership Fair! Pstcard Series Series f 6 pstcards Sent as a "drip" campaign Mailed abut 4-6 weeks apart s as nt t verwhelm participants with t much infrmatin Als sent t emplyees f newly acquired cmpanies Intrduce and reinfrce the ESOP message 4

12 Faces f the Fair The Different Bths Games & Fd Reclgy Ownership Culture Cmmittee (ROCC) ESOP Educatin Knw Yur Emplyees/ Lcal Management FAIR ESOP Legislatin Envirnmental Cmpliance Safety The Benefits f Emplyee Ownership Fairs Prmtes ESOP Awareness Increases Emplyee Engagement Increases Cmmunicatin with Emplyees Adaptable t Different Tpics & Lcatins Opprtunity fr Emplyees t Grw Tgether Fd, Games, & Raffles Knw Yur Emplyees/ Lcal Management The Different Bths Games & Fd Reclgy Ownership Culture Cmmittee (ROCC) FAIR ESOP Educatin ESOP Legislatin Envirnmental Cmpliance Safety

13 Passprt Infrmatin Pster Puzzles Owner receives Passprt er Receives eives es Passprt Travels t Bths Receives a Stamp at each Bth Turns Passprt in fr Raffle Cmpletes Survey Increases Awareness abut Culture Reclgy Ownership Culture Cmmittee Bth Extras fr the Emplyees

14 Hw T Plan an Emplyee Ownership Fair Get peple invlved! Like any cncept, mre peple means mre brainstrming and mre great ideas. Make sure management is n bard and participates. Plan ut statins and games. Fr Reclgy, 6 statins (plus games) at each event seemed reasnable. Have a Rep at each lcatin plan ut the space t be used. Make lts f checklists! Fairs Can be Anytime and Anywhere Scheduled at the cnvenience f the emplyees, nt thse running the Fair. If emplyees started their jb at 4 AM, we were ut there arund 3 AM setting things up. If there were night-shift emplyees, we scheduled a Fair at the beginning f their shift, usually at 7 PM. Schedule Fairs that will reach the mst number f emplyees. Wrk with the help f the lcal General Manager and ROCC Rep. If indr space is an issue, cnsider utdrs rent a tent! Sme places required using cramped quarters. Every lcatin was different and had its wn charm. Emplyee Owner Feedback As always, terrific jb! It was fun t! I hpe yu d this again! Different ways f Cmmunicating D what is best fr yur rganizatin D what YOU say! Make the Cmplex Simple Decide WHO delivers the Message Listen (Eyes & Ears) Dn t ASSume Small steps and increments Build the Metrics int the Planning