NORTH COAST TOURISM STUDIO CANNON BEACH, ORE.

Transcription

1 NORTH COAST TOURISM STUDIO CANNON BEACH, ORE. ADVENTURE TRAVEL & OUTDOOR RECREATION Wrkshp Ntes FUTURE STATE ACTIVITY: If yur regin were n par with wrld-class adventure travel destinatins, what wuld the Nrth Cast lk like in 15 years? Oregn Cast Trail (OCT): A cmpleted trail system; finish water taxis in Netarts bay; glamping pprtunities thrughut including private sectr pprtunities; packaged itineraries fr hw t use the OCT thrugh tur peratrs and htels; have a custmer service rep wh can prvide guidance and bking assistance Build a mre expanded experience fr surfers. Grup adventures that include vernight stays alng the cast Develp itineraries/rutes fr lps visitrs All-inclusive activity packages partnerships between htels, surf shps, rec shps, etc. Multi activity trips ffered t prvide variety f experiences Expand n the Oregn Cast Fd Trail integrate fd experiences int the utdr rec experiences. Mushrm fraging cking class. Clam digging, etc. Trail systems: create a self-sustaining trail system s it gives back t itself via fees t supprt maintenance and infrastructure; make sure there is cnnectivity thrughut ur trail systems; prvide ways t get t the trail systems; inclusive packages fr using the trail system All f this needs t be dne thrugh a destinatin brand fr the N. Cast that incrprates trail/fd/stewardship Keep in mind stewardship in the frefrnt f ur messaging. Need t cnsider that sme activities need t be limited at certain times f year ffer alternatives during these sensitive times (cultural heritage ne angle) Training fr frnt line staff s that they can prvide all f this infrmatin easily! TRAILS! Expand sectin, cnnect with ther recreatinal trails; have trail services available; cmmunity trails that ffer access t OCT; readily available itinerary inf Fall t Spring wuld be recgnized as the best time f year t visit the Nrth Cast; peaceful atmsphere, natural beauty is thriving Incrprate birdwatching int the OCT/trails experience

2 Nrth Cast Wildlife Center rehab center fr wildlife and birds fund in area Art exhibits, art trails, repurpsed/recycled materials wrkshps Develp retreat centers like a Breitenbush n the Nrth Cast; fcus n health and wellness pprtunities t make this a destinatin fr mind, bdy, and spirit Prvide better centralized infrmatin fr staff and visitrs Eclgical educatin centers fr bth travelers and visitrs Identify the different types f utdr recreatin that are available and what resurces are here t supprt yur trip. Make this EASY fr peple t plan their experience here in advance. Make sure inf is cnnective and cnsistent with lcal signage. Culd base n Rhde Schlar mdel that gives yu all the resurces in ne stp Tie in the culturally significant stries int experiences and lcatins in the regin (ex: sig f river muth) Lw incme husing exists in the regin Strm-watching marketing campaign with a lcal brand like Clumbia Celebrating the rain! Prvide easy access t pnchs, umbrellas Highlight less visited areas such as Tillamk State Frest, Siuslaw Natinal Frest Prmte ff-seasn activities - whale watching, birdwatching, mushrm fraging, strm watching Trail develpment wrk in strnger partnership with gvernment agencies Develp shulder seasn events (fat bike festivals, etc.) OPPORTUNTIY AREAS: What majr elements need t be put int place t achieve a wrld-class destinatin fr this target market? TOURING INFRASTRUCTURE NEEDS: Cellular service Parking Public transprtatin / shuttles ff-site parking lts with shuttles t hubs Public restrms Cvered areas fr when weather is pr Wayfinding/signage

3 BUSINESS SERVICES Hp n hp ff busses Lcal maps/brchures Event calendars Instagram influencers & ther scial media Cnnectins t lcal trails system PARTNERSHIPS State parks/natinal parks Wedding service agencies OREGON COAST TRAIL INFRASTRUCTURE Partner with cmmunities t get hikers n/ff trail: shuttles, linked trails t cmmunities Warming huts with whiskey alng the way! Slar charging statins fr cell phnes BUSINESS SERVICES: Hiker-riented pprtunities: Sherpa/gear packing services, shuttle services, wilderness imbibing facilities, water taxis Develp an advance planning and bking system that includes Include maps, dining, ldging, activities and trip reprts Safety and stewardship messaging PARTNERSHIPS With flks wh maintain trails: Trailkeepers f Oregn, OPRD With businesses ffering deals and experiences fr hikers Tech cmpanies t help with technlgy slutins FOOD & FARM TRAILS INFRASTRUCTURE Nne needed really BUSINESS SERVICES Outfitter and guide services fr the N. Cast Increase business educatin fr hw t extend seasns successfully Teach them hw t market these ff-seasn pprtunities

4 Create mre ff-seasn events Update individual business websites s they re accurate Fcus n marketing in nature, cnservatin and fdie publicatins t reach peple interested in these things Mre cllabratin between independent businesses and destinatin marketing rganizatins s that infrmatin is well presented and accurate Create a central resurce fr events Prduce suggested itineraries Create better natinal PR fr the N. Cast (36-hurs n the Nrth Cast in the winter in the NY Times fr example) MOUNTAIN BIKING INFRASTRUCTURE Kltchy Creek cunty park trailhead imprvements, vault tilet, bike rack, fish cleaning statin, presence f law enfrcement, kisk at trailhead with map and ther inf, garbage cllectin Build ut f trail at Kltchy Creek beginner, intermediate and advanced. Signage alng trail. BUSINESS SERVICES Bike rentals Shuttle services Campgrund Warm shwers netwrk Get cntent n: Trailfrks, MTB Prject Our wn map Dirt rag Riding club bulletin bards Oregn muntain bike clubs and affiliates Trail cnditins reprt / web cam Prvide inf n hunting safety Pst news at brewpubs & cffee shps

5 UNDERSTANDING THE ADVENTURE TRAVELER: ITINERARY DEVELOPMENT UTILIZING ALL ASSETS BY TARGET MARKET Trip title: A Trip t Astria Target market: Grazer / Adventurer ITINERARY DAY 1 Meal 1 (mrning): Camp 18 restaurant Activity 1 (mrning): Haystack Rck in Cannn Beach Meal 2 (afternn): Fish & chips in Seaside r Cannn Beach Activity 2 (afternn): Frt Stevens State Park & Peter Iredale shipwreck Meal 3 (evening): Dinner in dwntwn Astria Activity 3 (evening): playhuse/mvie Sleep (vernight): Bed & breakfast in Astria ITINERARY DAY 2 Meal 1 (mrning): Bed & breakfast Activity 1 (mrning): Astria Clumn Meal 2 (afternn): Bwpicker Activity 2 (afternn): View sea lins at Pier 39 Depart Trip Title: Nrth Cast MTB Target Market: Muntain Biking Enthusiast ITINERARY DAY 1 Meal 1 (mrning): Prtland Activity 1 (mrning): Drive t Kltchy Creek Meal 2 (afternn): Picnic lunch brught frm the rad Activity 2 (afternn): Ride trails at Kltchy Creek Meal 3 (evening): Lcal pub Activity 3 (evening): Lcal pub Sleep (vernight): Bike friendly htel in Seaside ITINERARY DAY 2 Meal 1 (mrning): Fuel up fr the day in Seaside Activity 1 (mrning): Drive t Pacific City Meal 2 (afternn): Pelican Brewery Activity 2 (afternn): Ride trails at Sand Lake Depart Trip Title: Oregn Cast Trail t Twn Target Market: Hiker n the Oregn Cast Trail

6 ITINERARY DAY 1 Meal 1 (mrning): Osprey Café in Seaside Activity 1 (mrning): Walk Prm t the trail Meal 2 (afternn): Picnic lunch n the trail brught frm twn Activity 2 (afternn): Hiking t Circle Creek and up t dispersed campsite Meal 3 (evening): Dinner n trail at campsite Activity 3 (evening): Watch sunset frm the trail and set up camp Sleep (vernight): Camp n the trail ITINERARY DAY 2 Meal 1 (mrning): Breakfast in camp Activity 1 (mrning): Hike t Cannn Beach Meal 2 (afternn): Seasn s Café in twn Activity 2 (afternn): HRAP Prgram nudibranch safari Depart via trail shuttle

7 BIG IDEAS FOR COLLABORATIVE REGIONAL APPROACH: Bring mre lcal decisin makers int the netwrk Develp reginal platfrm fr businesses and rganizatins t share infrmatin OCVA website verhaul Internal cmmunicatin netwrk fr turism related rganizatins and businesses Tlkit & trainings fr frntline staff Incrprate health and wellness int turism messaging Maintaining and sustaining existing trails what resurces d we currently have? Partnering with cnservatin agencies and rganizatins Prvide stewardship tlkit fr businesses t adapt Develp aligned messaging in the regin Oregn Cast Trail develp supprt services, linkages, and activities t make this a wrld class experience Advance the Kltchie Creek muntain bike area