S P O N S O R I N G T H E B I G C H E E S E

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1 Overview Set in the shadows of Britain's second largest Castle, The Big Cheese is a mixture of historical and contemporary street entertainment, living history encampments, funfair, live music and much more. Portraying the history, heritage and culture of Caerphilly, the event annually attracts over 80,000 people from across the country. Awards S P O N S O R I N G T H E For an event that is now in its 21st year, its success has been recognised by the Wales Tourist Board, short listing The Big Cheese for its Welsh Event of the Year award at its annual Tourism Awards Ceremony. In 2005 the event was also voted one of Europe s top 50 best local festivities. In 2016, The Big Cheese was voted third 'Best Event' in the People's Choice Awards. Previous Sponsors Include: Absolute Marquees Braces Bread Bryn Meadows Golf and Country Hotel Castell Howells Chris Horridge Wine Associates Garren Lockers Harmsworth Printing Ltd JCP Solicitors Lunch4less Maenllwynd Inn Naughton Paper Limited Paul Holmes Catering People s Postcode Lottery Principality Rockfield Safety Limited Sayers Amusements Slater & Gordon Lawyers Taylor Wimpey Tesco The Market Place, Blackwood Unison United Welsh Housing Association Working Links

2 Research & Promotion From research carried out, we know the event attracts a significant share of the family audience with 60% of visitors travelling as part of a family group and 42% of all visitors aged between 35 and 54. At the socio-economic level the event appeals to all sectors of the community attracting 50% ABC 1 s and 50% C 2DE s. In terms of customer satisfaction 98% of respondents rated the event either enjoyable or very enjoyable, a figure that reflects the good will and positive feeling generated by the event. The Big Cheese is advertised extensively in order to reach our target audiences. Again, our research indicates 63% of visitors came to the event as a consequence of the various communication methods employed as part of the marketing strategy and advertising proposal. Event Sponsors Information 2018 JCP Solicitors JCP Solicitors provide local, expert legal advice across a range of different disciplines. This year as sponsors of the Big Cheese Free Funfair Rides for Children with Special Educational Needs and Disabilities (SEND), representatives will be onsite throughout the event offering information and guidance to visitors. Town Centre Entertainment - Caerphilly Town Council Caerphilly Town Council are huge supporters of the Big Cheese event and many other council run events. Don t forget there will be entertainment going on in the town centre over the weekend, which the town council have kindly attributed to. The town council have been key supporters of the Big Cheese for a number of years.

3 Overall Event Sponsor Friday - Sunday The event is suitable for one overall sponsor that would benefit from all promotional campaigns devised for the event including TV and Radio advertising campaigns. Change the name of the event to incorporate the sponsors name / corporate identity in the title e.g. The Big Cheese, sponsored by. Sponsor s name included on all promotional literature. On-site presence. Dedicated Company Name and logo on the Programme. On site branding at public entranceways. Name included in advertising campaigns. Editorial coverage in local and regional press. Promotional Opportunities Sponsor May - July The Big Cheese has an active promotional campaign. An advertising schedule is available for value added opportunities to support the campaign through joint advertising. On-site presence. Dedicated Company Name included in / on chosen advertising opportunity.

4 Firework Display Friday Setting the scene for the opening of a family fun filled weekend of activity lies the opportunity to set the skies alight against the dramatic façade of Caerphilly Castle, with an audience of 10,000 visitors. The Friday Firework Display has now become a tradition of The Big Cheese to announce the weekend ahead and is enjoyed by young and old alike. On-site Banner up to a maximum size of 2m by 1m Incorporate sponsor s name or logo into the display. Marquees Friday - Sunday Throughout the site there are marquees which host a variety of attractions including a Big Top Music Stage, Animal marquees, Picnic Marque and Food Hall promoting different attractions to suit individual tastes. Available Marquees: Big Top Music Stage Craft Marquee Two Food Halls Animal Display Marquees Picnic Marquee. On-site Banner up to a maximum size of 2m by 1m (Maximum of 2 banners per marquee).

5 The Great Cheese Race Friday The Big Cheese Race has been a popular element of the Friday evening s entertainment. Racing around Caerphilly Castle is a spectacular sight to see as competitors take part in carrying a truckle of cheese, dressed in an array of fancy dress costumes. Past celebrities starting the event include "Derek the Weather Man" from BBC Wales. The attendance figures indicate an audience of at least 3,000 people. Incorporate the sponsors name / corporate identity in the title e.g. The Great Cheese Race. On-site Banner up to a maximum size of 2m by 1m (Maximum of 2 banners). Logo or name on 500 posters distributed to Sports clubs, groups and associations. Onsite presence on the Friday evening. Re-enactment Village Saturday -Sunday The historical setting of the event venue, with the magnificent Caerphilly Castle as a backdrop, lends itself beautifully to the groups who depicted life from Celtic times through to the Civil War. They encamp around the castle grounds, living as our forefathers did, for the whole weekend, performing regular displays in the main re-enactment display arena. The re-enactment village has become a major attraction of the event, one that all visitors want to see before they leave. This area can only be accessed through one route, sitting at the heart of the event site, an ideal location for branding opportunities. On-site Banner up to a maximum size of 2m by 1m. Maximum of 4 banners on walkway entrances to the Re-enactment village.

6 Funfair Friday - Sunday The traditional funfair operated by Sayers Amusements offers a unique opportunity for sponsorship of individual rides ranging from the much loved family carousel to the larger thrill seeker rides. The funfair rides are open 3.00pm pm Friday and from 11.00a.m. until 9.30p.m. each day of the weekend. On-site Banner up to a maximum size of 2m by 1m (Maximum of 1 banner per funfair ride). Banner on the outer perimeter of the funfair site up to a maximum size of 2m by 1m (Maximum of 1 banner per funfair ride). Free Funfair for Children with Special Educational Needs and Disabilities (SEND) Friday The event commences on Friday afternoon with over 400 children and their families attending an exclusive preview of the event an hour before the official opening. On-site Banner up to a maximum size of 4m by 2m (Maximum of 2 banners at entrance to funfair). Logo included on the FREE funfair tickets to be used over the weekend. Allocation of FREE funfair tickets to use over the weekend of the event.

7 Sponsorship Notes The above sponsorship packages are not exhaustive and if you would like to discuss the many opportunities for your company s involvement at The Big Cheese, please do not hesitate to contact the events office via events@caerphilly.gov.uk. All on site banners offered as part of the sponsorship packages are specified as available space, the production of banners is the responsibility of the sponsor. The dates listed indicate the period for which the set activity takes place. There are concession agreements in place that prohibit the introduction of certain activities at the event such as catering and funfair. Please ring for further details or queries. Contact one of our Events Officers: Stacy Francis francs1@caerphilly.gov.uk Tel: or Sarah-Kate Ackerman ackers@caerphilly.gov.uk Tel: