HOTEL. The KOREA No.1 Hotel Business Exhibition & Conference. photo by HBA Hong Kong

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1 HOTEL FA I R 2017 The KOREA No.1 Hotel Business Exhibition & Conference February 22(Wed) - 24(Fri), 2017 photo by HBA Hong Kong

2 HOTEL FAIR2017will contribute access to the latest trends in the hotel industry and provide directions for hotel promotion along with proper and useful information. Why HOTEL FAIR? Korea s Only Hotel Industry Specialty Exhibition Hotel Fair is the sole hotel industry business in Korea which covers the whole hotel industry including hotels, resorts, residences, pensions, and guesthouses. It is the greatest place for marketing. From hotel development to management, to the field of education academy, more than 90% of participating companies and visitors contribute as industry workers to collaborate in various forms such as information exchange and business alliance between companies, and advertisement activities. A Trend Leading Hotel Marketing, Differentiation Strategy The hotel industry has evolved into a space where different lifestyles can be enjoyed rather than simply being used for accommodation, therefore various fields of industries have been combined into one cultural industry. As a result, many hotels are introducing unique concepts and differentiated marketing strategies to capture domestic and international tourists and hotel guests. OVERVIEW Title Period February 22(Wed) 24(Fri), 2017 Venue COEX, Seoul, KOREA Why Exhibit? The one and only professional hotel business exhibition where all the hotel managers and employers gather up The one and only professional hotel business exhibition where hotel business and related new technology and products gather together The event host company offers various contents; therefore, efficiency is high compared to investment costs on promotion From five-star hotel to budget hotel, all the hotel managers and business employers get together at this exhibition Organizer Surpport E-sang Networks Co., Ltd, Hotel Avia The Korea Hotel Professional Management Association, Seoul Tourism Association, Business Hotel Forum, Les Clefs d Or Korea, Korean Chef s Club, Chef Table, The Korean Cooks Federation, SKAL Club, Seoul Hospitality Manager s Club, Hersch Bedner Associates(HBA), studio hba Visitors (Hotel managers and employers) Exhibition about 6,000 people are expected to visit Conference about 300 people are expected to visit HOTEL FAIR 2017 B2B Business Place Participating companies and speakers (Professional firm of Hotel business) High efficient business effect 2 Item Event Website Development & Consulting Installation Equipment Design & Architecture Food & Beverage Design Showroom, Hotel Specialist Conference Furniture Fixtures & Equipment(FF&E) Operational Support Equipment(OS&E) Smart & Technology Outsourcing & Education Buyer Five-star Hotel, Business Hotel Resort, Residence, Pension, Motel etc. Accommodations manager & Hotelier Finance trades, Real estate trades, Consultant New Enterprise in accommodation, Starter 3

3 Post Show Report HOTEL FAIR 2016? At the 2016 Hotel Fair held in BEXCO, Busan from Last September 8th to 9th, they hosted an exhibition where the diverse items of the hotel industry were organized into 6 Zones to help apprehend the industry at a glance, conferences attended by experts from various fields of the hotel industry, and a design showroom joined with the global design group HBA. More than 90% of the visitors came as industrial workers and 3,970 buyers came to visit. From hotel development to operation, marketing, education, and academic field, various companies participated, leading Korea s representative hotel industry exhibition to great success. Title September 8(Thu) 9(Fri) 2016 Venue BEXCO, Busan, KOREA Scale 220booth, 6,107sqm Support Daily Buyer Sept. 8 Sept. 9 Total 2,279 1,691 3,970 Buyer Company HOTEL FAIR 2016 Period Organizer Buyer E-sang Networks Co.,Ltd, Hotel Avia Busan Metropolitan City, The Korea Hotel Professional Management Association, Seoul Tourism Association, Business Hotel Forum, Les Clefs d Or Korea, Korean Chef s Club, Chef Table, The Korean Cooks Federation, Hotel enjoy, HBA, studio hba Photo Gallery Buyer Survey 1%1% 1% 2%2% 2% 5%5%5% 1%1% 1% 7%7%7% 4%4% 4% 2%2% 2% Conference 4 Hotel Accommodation industry such as Resort, Residence, Pension, Motel Restaurant, Cafe, Hotel, F&B Hotel industry service provider Hotel Supplies Importer Importers of F&B supplies and equipment Government agencies, local governments, related organizations Related media Student Other Purpose of Visit 18% 18% 18% 26% 26% 26% 9%9%9% To get information on new products and technology Hotel industry trend and information gathering To find new customers Invitation from trading company Hotel renovation and remodeling preparation To decide whether to attend next exhibition Attending conference, showroom, or other events General Exhibition 15% 15% 15% Influence on 46% 46% Decision to 46% Purchase 20% 20% 20% Carries the purchasing decision A central role in purchasing decisions Review member of purchase decision Not involved in purchase decisions 5 At the 2016 Hotel Fair Conference, 20 professionally-trained experts attended in the Development, Operations Session for two days. They held an informative lecture which benefitted the business directly. 280 domestic industry workers such as hotel marketing and advertisement staff attended and had time for useful information and networking exchanges Visitor s 48% 48% 48% Occupational Field 6%6% 6% 12% 12% 12% 7%7%7%

4 Exhibit Item Design & Architecture Development & Consulting Development Consulting, Investment Adviser, Brand Matching, Professional Manger, Asset Evaluation, M&A, Accounting Firm etc. Installation Equipment Food & Beverage Bed, Mattress, Sofa, Table, Chair, Lighting, Carpet, TV, Refrigerator, Safe, Telephone, Stereo, Interphone, Room control equipment, Door lock, Pottery, Faucet, Cart etc. Hotel Total Solutions, PMS, Hotel IT solution, Housekeeping Service, App Contents Development, TV Contents, Smart System, Security etc. Furniture Fixtures & Equipment(FF&E) Smart & Technology Cooling and Heating Facilities, Cleaning Equipment, Washing Equipment, Fire Extinguishing Facilities, Sauna&Spa Facilities, Fitness Equipment, Conference & Banquet Equipment etc. Operational Support Equipment(OS&E) 6 Hotel Design company, Art Consulting, Interior company, Architectural Design office, Landscaping Facilities company, Building Materials, Furniture, Fixtures company Outsourcing & Education Manpower outsourcing, Education academy, University, College, Specialist course, Staffing, Headhunting, Fire outsourcing, Disinfection service company, Building manage company, Resister service, Certification registry service, Performance, Banquet event agency etc. 7 Amenity, Expendable, Towel, Bedding, Curtain or Linen, Uniform, Air freshener, Cleanser, Fixtures etc. Food(coffee, sauce, dairy product, meat, dessert, bakery), Liquor(wine, beer, traditional alcohol, coktail, Hard liquor etc.), Beverage(tea, water, juice etc.), Dishes, Food container, Tableware(bowl, pottery, silverware, buffet equipment etc.), kitchen tools(coffee machine, dishwasher, ice machine, oven, combisteamer etc.)

5 Design Showroom Hotel Specialist Conference Hotel Fair Design Showroom is a concept space where participating companies can place their products & solutions to make visitors feel like they have entered the actual hotel and increase their understanding and will to purchase. HOTEL FAIR 2016 Design ShowRoom 2016 Hotel Fair Design Showroom collaborated with global hotel design group with the tradition of 50 years, Hsirch Bedner Associates(HBA). The showroom, which depicts the hotel room as it is with its luxury design and stylish, budget design concept, has attracted many visitors attention and interest. Luxury Room Modern Courtyard House Stylish Guestroom Bespoke fashion for Girly & Sweet Budget Guestroom Bespoke fashion for Hip & Geometry Feb. 22(Wed) Day1 Development Session 2017 Design ShowRoom Concept The best investment and development experts will present each topic related to hotel resort investment development. In addition, panel discussions will be held on cases that have become issues in the investment development section. HIGH-END ROOM Feb. 23(Thur) Day2 Special Day Hotel Branding LUXURY FASHION IN THE SHOW LIFESTYLE ROOM Feb. 24(Fri) Day3 Operations Session In this Hotel Experts Conference, we will organize a special day and present various topics on hotel branding. We will also introduce major domestic and overseas brands that are becoming an issue in the Korean hotel market and announce the core competitiveness of those brands. There will also be a presentation from experts on various topics based on the hotel management know-how s which seem to grow more and more in importance lately, and a panel discussion will be held to provide an opportunity for active networking between experts and participants. 8 9 Contact : Hotel Avia hotelavia@hotelavia.net TRANSFORMING LIFESTYLE

6 Retail Franchise Special Zone SPECIAL ZONE1 Application Process Hotel Fair will also organize The Retail Franchise Special Zone to provide useful information from the operating companies on facilities such as cafes and restaurants within the hotel, and will be presenting on the latest retail store trends. Item Store Design & Interior Digital Display, Signage, Wide Color, POP, etc Distribution Equipment, Customer Care, Retail Solutions, Security Visit our website and Download Application Form ( Submit 1 copy of Application Form through Pay for booth (wire transfer to assigned bank account) Application Deadline: Dec. 30, 2016 * Registration may close early if booths are all sold out Space only Standard Booth Booth Type (9sqm) 3m 3m Hotel Food & Beverage Special Zone SPECIAL ZONE2 Booth Information Top-Class Hotel Best Food Promotion Special Zone We have set up a special zone to show and introduce the best food promotion menu of Korea s top-class hotels at all times during the hotel fair period. A top-class hotel chef who participated in the menu development will be attending who will be introducing the intention behind the menu planning, for networking with the participants of the fair, and sharing and communicating about the hotel food trend. Eco-friendly Organic Food Special Zone The importance of eco-friendly organic food ingredients has been growing continuously. Especially, hotels ㆍ resorts, which should focus on the health and safety of their customers, must pay attention to the selection and management of eco-friendly ingredients. Therefore, in Hotel Fair 2017, we are planning to set up a special zone to introduce domestic and overseas eco-friendly organic ingredients, which are widely being spotlighted as the ingredients for the hotel foods. Detail Information This option offers raw space, you can build your own stand. (Booth installation must be completed by a COEX appointed company) Additional facilities request separately e Standard booth will be provide by organizer Floor carpet, wall, Lighting, electricity (1kw, 1 outlet), Information set1 Cost USD 3,000 USD 3,500 Please check the homepage for more details such as detailed configuration and participating companies. 10 Bank Information Bank : Industrial Bank of Korea Gasan Fashion Town Branch (Bank Address : 6 Daerung Post Tower 50-3, Gasan-dong, Geumcheon-gu, Seoul, Korea) Swift Code : IBKOKRSE Account No : Beneficiary : esang Networks Co.,ltd 11 The above contents are subject to change by the organizer depending on the plan of exhibition.

7 HOTEL FAIR 2017 Hotel Fair Executive Office Tel Fax Adress ES Building, 109 Gasanro-9-gil (239-4, Gasan-dong) Gumcheon-gu, Seoul, Korea