LivingKitchen China / CIKB

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1 CIKB Die Muttermesse The international LivingKitchen kitchen show Oktober 2017, National Exhibition and Convention Centre (Shanghai) Powered by: 1

2 LivingKitchen China/ CIKB Shanghai, THE fair for the best kitchens worldwide

3 CIKB 2016 Review Exhibitors 192 exhibitors on 27,000 m² A plus from over 23 % (compared to 2015) 3 Visitors Over visitors from 26 countries 33 % increase (compared to 2015) Supporting program Around 53 activities / events on the fair Successful debut of German Pavilion Very attractive conditions due to support of Federal Ministry Close cooperation with partner Strong support and intensive collaboration by Arbeitsgemeinschaft Die Moderne Küche e.v. (AMK)

4 LivingKitchen China / Outlook New brand LivingKitchen China / CIKB The satellite event of LivingKitchen Optimal promotion of the mother event LivingKitchen in China 4 Further development of the concept Target: The trade fair for the best kitchen worldwide Strong focus on two new topics: Smart Home and Kitchen Space Concept Design National Award & Kitchen Industry Design Forum Further development of visitor concept Further development of cooperations and media conception German Pavilion: Possibility to take place within the German Pavilion with attractive conditions due to support of Federal Ministry with stand contruction: EUR 150/m² (Minimum: 9 m²) raw space: EUR 140/m² (Minimum: 50 m²) Numerous events on the fair (e.g.) Summit & Forum Matchmaking Delegation Tours

5 Acquisition Status International Exhibitors 5 Big interest, but not yet confirmed

6 Acquisition Status International Exhibitors 6

7 Acquisition Status Extract National Exhibitors 7

8 Location International Exhibitors 8 Main Entrance

9 Supporting Program Planned events in advance and during the event 9 Press Meeting The 5th China Kitchen Industrial Development Forum & Sino German Modern Kitchen Industry Summit LivingKitchen China / CIKB & AMK Welcome Dinner LivingKitchen China / CIKB Opening Ceremony LivingKitchen China / CIKB & CIHS Welcome Reception (with IHA Congress Welcome Dinner) Kitchen Industry Design Forum Welcome Reception and Kitchen Space Concept Design National Award

10 LivingKitchen China / Visitor Promotion Activities Measurements Visitor Promotion 10 Kitchen Space Concept Design National Award & Kitchen Industry Design Forum Smart Home Cooperations with universities and students Outdoor advertisement on more prominent spots Better visitor guidance on fairground Use of hot spots in Shanghai (railway stations etc.) More guided tours with real estate buyer & developers Better involvement of the exhibiting companies in the invitation procedure Targeted addressing of trade visitors with cooperation partners

11 ID/Architect Mobilization Program 11 Strategy: to position LivingKitchen China/CIKB as the THE most important and specialized tradeshow in China for the high-end kitchen and lifestyle topics among the interior design/architect/decoration company circle across the country Concept: Create a three-year-program as the Kitchen Space Concept Design National Award Create a space onsite as the location for the yearly Kitchen Industry Design Forum Target: Attract 500 ID/architect/decoration companies to attend the Award in 2017 Guarantee 200+ ID/architect/decoration companies to attend the forum in 2017 Estimated visits from ID/architect/decoration companies to the 2017 exhibition Partner: LUXE media and sponsor companies

12 ID/Architect Mobilization Program 12 Timeline Kitchen Space Concept Design National Award 2017 Sep 1 st -Deadline of application process Sep 10 th 20 th - Expert Panel Judgement Oct 23 rd -Onsite awarding ceremony Jun 1 st Sep 1 st -Online application process -Target: 500 design works -Sponsorship & naming right recruitment -Road Show (12 cities) -Media report Sep 1 st 10 th -Online Judgement and Voting Sep 20 th 25 th -Judgement Score Statistics Oct 7 th 15 th -Release the awarding results

13 ID/Architect Mobilization Program Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership 13 Mr. Liang Jianguo Mr. Chen Yaoguang Chinese senior interior architect One of the Chinese outstanding interior architects Vice director of the China interior decoration association design committee Professor of the China central academy of fine arts Professor of the China furnishings art lecturers Works: e.g. International cooperation design works as VERSACE show room, ARMANI show room, Germany furniture brand WALTER KNOLL exhibition hall (Won Gold Award of the 8 th China International Interior Design Biennale) General manager and creative director of Hangzhou Dianshang construction decoration design co., LTD. Chinese senior interior architect President of the Design committee of architectural decoration industry association of Zhejiang province. Member of the Chinese interior design of architecture society Member of the China Building Decoration Association Award: won seven times first prize of the Chinese interior design competition Mr. Shen Lidong Mr. Huang Zhida Vice president of Shanghai Modern Architectural Design (Group) Co., Ltd Chinese senior interior architect Vice president of greater China of international design association Vice president of the Chinese interior design of architecture society Executive director of the China building decoration association Professor of the Shanghai school of visual arts of Fudan university Award: e.g. China Interior Design Outstanding Achievement Award Interior Designer with own branch office offering interior design and design supervision service for real estate developers, hospitality businesses, commercial investors, residential villas and public spaces at home and abroad Works: commercial centers, hotels, luxury clubhouses and entertainment space and uncountable numbers of celebrities private residences Awards: Gold Key Award, APIDA Awards, Asian Most Influential Design Award

14 ID/Architect Mobilization Program Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership 14 Mr. Sun Huafeng Mr. Zhao Hu General manager of Dinghe Building Decoration Design Engineering Co., Ltd. In Henan province Chinese senior interior architect Vice president of China interior design institute (CIID) Member of the China Building Decoration Association Director of Asia Pacific Hotel Design Association (APHDA) Member of the 10th "Hall of Fame Awards: e.g. China Architecture Design Award, Top 10 designer of Asia-pacific hotel design Media president of IN DESIGN Executive director of China interior design institute (CIID) founded the first domestic professional magazine Home Decoration has introduced the American design hall of fame, The Dutch design magazine FRAME, Italian architecture magazine AREA, America's top private space design magazine LUXE in to China Representative of Koelnmesse (TBA) Representative of German Architect (TBA) Representative of AMK (TBA)

15 ID/Architect Mobilization Program 15 Kitchen Space Concept Design National Award Awards: Top 100: to be exhibited on the LivingKitchen China / Top 50: with some awards Top 10: major awards Top 3: opportunity to visit Cologne and receive an additional award in Germany

16 ID/Architect Mobilization Program 16 Kitchen Industry Design Forum 2017 Purposes: To attract ID/architect/decoration company visits to the show To show the award entry work from the 100 top ID/architect/decoration companies Program: LivingKitchen China / industry forum Individual forum space usage by member companies Kitchen Industry Design Forum with top speakers and 200+ designer attendants Kitchen Space Concept Design National Award Ceremony

17 ID/Architect Mobilization Program LOGO on Brochures 17 Ad Board Outside Ad Panel Onsite Visit Winner Designers Award Presenter Sponsorship BENEFITS Advertising Video LOGO on Background Panel Special Article Onsite Direction Board Official WeChat Promotion

18 Brochure The LOGO of each sponsor company will be showed in the competition brochures (Interior design - China), ab. 5,000 copies will be issued. Ad Panel Onsite Each sponsor company has a good advertising spot onsite, panel size with 2M X 0.8M. The organizing committee will design the format of the ad panel and the sponsor can design the content. 18 Background Panel The logo of each sponsor company will be shown both on the main background board and the sign-in board. Ad Video Onsite Direction Board The sponsor companies have good chances to show their company/brands/products video before the forum starting, each video lasts 15s at the most. The logo of each sponsor company will be shown on all the indicators of the forum. Ad Boards on Guardrail Official WeChat promotion Each sponsor company has the chance to set up an ad board on the guardrail, size with 3.5M X 1.2M, 2 pieces with double sides. The organizing committee will design the format and the sponsors design the content. The logo of each sponsor company will be listed in every relevant official WeChat promotions. LUXE Media promotion The LUXE Media will launch a special article for each sponsor via the official WeChat. The content will be provided by the sponsor. Award Presenter The sponsor has the chance to be an award presenter for our competition winners. Visit the Winner Designers The organizing committee will help the sponsors to contact and visit the winner designers.

19 Smart Home Smart Home => Significant future topic in China as a new important topic of the show 19 Idea: as a crowd puller presentation on special area like Smart cologne Possibility of product presentation within Smart Home Actors: Robert Bosch (TBC) + kitchen furniture + appliances + (?) Extensive promotion of the new showtopic on all channels

20 Smart cologne

21 Smart cologne 2017 Participating cologne

22 Media conception Media planning 22 Expansion of cooperations with wellknown publications Stronger partnership with lifestyle media Further development of press conference Further development of summit More intensive of advertisement channels like radio, TV, E-commerce etc.

23 CIKB Contact Tel.: Fax: Arne Petersen Vice President Koelnmesse GmbH 23 Tel.: Fax: Eike Fuchs Project Manager Koelnmesse GmbH Tel.: Fax: Julia Degner Sales Manager Koelnmesse GmbH

24 LivingKitchen China/ CIKB Shanghai, We will not be changing everything but making a lot better!

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