AmericInn BRAND INTRODUCTION

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Kelley Lucas
5 years ago
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2 AmericInn BRAND INTRODUCTION

3 Content Positioning Legacy Intent Brand DNA Product Concept Reach Rewards Connect Technology Integration Brand Partners Services

Positioning Chain Size 225 152 AMERICINN Average Daily Rate $91.

4 Positioning Chain Size AMERICINN Average Daily Rate $91.89 Brand Contribution 52% Guest Mix 60/40 Leisure/Business Loyalty Share 33% 95 HOLIDAY INN 86 EXPRESS COUNTRY INN & SUITES 69 HAMPTON INN & SUITES AmericInn CRS 27% 26 LA QUINTA INNS & SUITES Note: As disclosed in the 2016 AmericInn Franchise Disclosure Document. Graph as disclosed in the 2014 AmericInn Franchise Disclosure Document.

Legacy Recognized and respected national

201 open locations in 24 states (another 24

5 Legacy Recognized and respected national brand. AmericInn is the largest midscale hotel brand in the Central United States. 201 open locations in 24 states (another 24 under development). Owned by Northcott Hospitality, a professionally managed company for more than 55 years. Northcott s portfolio also includes F&B brands namely Houlihan s and Perkins.

Intent Enter Middle East and Indian subcontinent. Open 40 new properties over the next 10 years. Product mix comprise Hotel and Serviced Residences.

6 Intent Enter Middle East and Indian subcontinent. Open 40 new properties over the next 10 years. Product mix comprise Hotel and Serviced Residences. COLORADO 2 CONNECTICUT 1 DELAWARE 1 FLORIDA 1 GEORGIA 1 IDAHO 2 ILLINOIS 8 INDIANA 1 IOWA 31 KANSAS 4 MICHIGAN 13 MINNESOTA 62 MISSOURI 1 MONTANA 1 NEBRASKA 4 NORTH CAROLINA 1 NORTH DAKOTA 10 OKLAHOMA 3 SOUTH DAKOTA 9 TENNESSEE 1 TEXAS 1 WISCONSIN 39 WYOMING 2

accommodations value-conscious business & leisure travelers keywords

and genuine hospitality value oriented guests who can trade up from

local personality innovative and aggressive sales, marketing and

7 Brand DNA design delivery guests eliminate non-revenue generating areas, reduce capex and opex clean, contemporary and comfortable accommodations value-conscious business & leisure travelers keywords associated with the design concept are Home & Comfort warm, personal and genuine hospitality value oriented guests who can trade up from economy space combine simple luxuries, leading- edge design and local personality innovative and aggressive sales, marketing and distribution upscale guest want to have a comparable experience at traded down rate

8 Product POSITIONING FACILITIES AND AMENITIES Hotel Hotel and Residence Residence Mid-Market TARGET ADR Hotel : $ Residence: $ NUMBER OF ROOMS 80 to 200 SIZES Hotel Rooms: 22 to 25 sqm Minimum requirements Living Room / Business Lounge One all day dining, the pantry and bar Two small meeting rooms Gym and swimming pool Subject to market requirements Interactive Bar Banquet / The Hall The Backyard The Entertainment Space Common Laundry Area Residences: Studio 32 sqm 1 Bedroom 52 sqm 2 Bedroom 65 sqm

9 Concept AmericInn International blends the hospitality and real estate proposition AmericInn International is based on a home set-up lifestyle Combine the best attributes of two unique disciplines Hotel and Residences The naming of spaces in AmericInn hotel emulates the spaces of a home and are as follows: It optimizes the returns on asset investment and sustainability of annuity revenues The capital cost is kept affordable whilst recognizing that the product must be meticulously designed Incorporates intelligent design and seamless service delivery under one roof Entry THE FOYER Lobby LIVING ROOM Business Lounge THE LIBRARY Bookable spaces THE HALL All Day Dining DINING ROOM Courtyard/Garden THE BACKYARD Guest Suites THE BEDROOM Pool/Gym RECREATION AREA

11 WE CALL IT THE AMERICINN WAY. We re bringing our unique brand of hometown hospitality to locations across the world.

12 EXPERIENTIAL JOURNEYS Comfort, warmth and relaxation. It s why our guests call AmericInn their home away from home.

13 RELAX.REFRESH.RECHARGE. As our guest, we ll provide everything needed to make your stay complete.

STARTING THE DAY THE RIGHT WAY All our upper mid-scale hotels

14 A PLACE AMONG FRIENDS Every AmericInn features a 24-hour coffee bar for meeting friends and family day or night. STARTING THE DAY THE RIGHT WAY All our upper mid-scale hotels will Showcase the brand s featuring a wide variety of hot, home-style breakfast items.

15 THE DINING ROOM

16 BRINGING HOME TO YOU Other hotels have lobbies. We have a family room. Because when you stay with us you re just like family.

17 REJUVENATE Let your cares float away in our soothing pools and therapeutic exercise rooms.

18 WE LL TAKE CARE OF IT. Whether you re travelling for business, government, or leisure, we ll help you unwind and relax.

19 THE HALL

20 THE BACKYARD THE PANTRY

21 THE GUESTROOM

22 Guestroom Layout KING 1.9 X 2 m QUEEN 1.5 X 2 m QUEEN 1.5 X 2 m Deluxe King 22 SQM Deluxe Twin Queen 25 SQM

23 THE RESIDENCE

24 COMMON LAUNDRY RESIDENCE KITCHEN

25 Residence Layout

26 Residence Layout

27 DAY TO NIGHT Witness the transformation of the all-day-dining Into a sports bar at night. SPLASH AND PLAY

28 Reach Well developed online network to promote your hotel to a global audience. Successfully achieved high brand contribution and loyalty share of occupancy. Industry leading distribution strategy.

29 Rewards Top Tier Members 33% Share of Occupancy After 10 stays select either a hotel voucher or gift card Redeem its value in return Half of the members have 2 or more stays

2015 TRIPADVISOR CERTIFICATE OF EXCELLENCE 2015 HSMAI GOLD ADRIAN AWARD

30 Connect BIG PRESENCE. BROAD REACH 2015 CLARABRIDGE CUSTOMER EXPERIENCE CHAMPION OPPIE AWARD 2015 TRIPADVISOR CERTIFICATE OF EXCELLENCE 2015 HSMAI GOLD ADRIAN AWARD IN THE DIGITAL MARKETING CATEGORY FOR OUR Great American Adventure CAMPAIGN HIGHLY CREATIVE & PERSONAL TARGETED AND CONSISTENT

Technology integration Technology is used to

IT enabled workstations to create seamless plug

system Guest friendly room service and check in

31 Technology integration Technology is used to personalized guest experience & services CONNECT IT enabled workstations to create seamless plug & play environment Mobile friendly reservation system Guest friendly room service and check in check out are facilitated Innovative and next generation

32 Brand Partner

33 Brand Partner Eaglewing EW is a full service international firm providing hotel operations, asset management and real estate project development services with presence in Dubai, Singapore and India. The company has been promoted by two highly placed industry veterans, who have proven track record in hospitality, real estate, corporate finance and strategy development and management. Having worked on some of the world s largest projects, they all are well versed with the critical industry and asset owner s requirements to develop an efficient hospitality asset to optimize yield and margins. Eaglewing is actively executing hospitality and real estate projects primarily in Dubai and India. The company is a combination of entrepreneurial thinking and hands on knowledge of global hospitality industry issues with both broad and local hospitality industry expertise.

34 Services Asset Operations Asset Development CONCEPT AND SPACE PLANNING INTERIOR DESIGN TECHNICAL SERVICES PROCUREMENT SAFETY & ENVIRONMENT

Flat fees and straightforward franchising

Flat fees and straightforward franchising At Canadas Best Value Inn, guests always leave with a sense of pride knowing that they received the most for their money. It s this value that makes us such an