OUR CREDENTIALS FROM THE EDITOR

Transcription

1 2018 MEDIA KIT

2 OUR CREDENTIALS FROM THE EDITOR In September 2018, The Weekend Australian Magazine turns 30. That s three decades and roughly 9000 features, investigations and profiles that tell the story of Australia through the issues, events and people that make up this great country. Every year we feature interviews with prime ministers and politicians, artists, actors, business leaders, change-makers and agenda-setters. You can almost map the fashion, food and social trends of this country through the pages of the magazine over the course of its existence. We are a truly national magazine; our staff and photographers journey deep into rainforests and the red centre, up to the treetops and down to the sea bed to bring our readers a unique view of this wide brown land. We are fearless in our investigations but open-hearted in our approach. There are incredible people doing amazing things in this country and we take delight in telling their stories in print, through our digital and social channels and with podcasts. Many things have changed since this magazine was launched, but the very human hunger for stories that explain our world and the people in it is undiminished. Our history is built on storytelling - and that is our future too. CHRISTINE MIDDAP Editor, The Weekend Australian Magazine 2018 MEDIA KIT 02

3 Edible trends of 2017 Our world-beating producers AUgUst 12-13, 2017 Australia s hottest chef Nikki GeMMe LL JereM y cl arkson MaGGie o FarreLL BerN ard s a L t August 26-27, 2017 By Megan Lehmann fashion angelina jolie travel john lethlean motoring nikki g emmell he runs for his father, swims for his lost mate. Can ironman Shannon eckstein crack the Coolangatta curse? october 7-8, 2017 By Will swanton August 5-6, 2017 READER PROFILE STRENGTH IN NUMBERS Readership 475,000 o n T he pulse The food issue T op shelf jock Zonfrillo Published each Saturday, The Weekend Australian Magazine makes our audience feel enriched, entertained, inspired and rewarded. the golden boy The Weekend Australian Magazine is a national newspaper-inserted magazine that reaches readers *with an average full time personal income of $116,495 59% live in capital cities 56% tertiary educated 28% are managers / professionals 34% Social grade A 23% Social Grade B 124,000 have 100k + HHI 33% are light listeners or do not listen to commercial radio 25% are light / non consumers of TV 54 % MALE FEMALE 46 % hot 5o restaurants Stand& deliver AustrAliA Post s new chief christine holgate is A trailblazer... but can she save the Postie? blake ferguson I m sti ll fi guri ng out how to be a good bloke Source: emmatm conducted by Ipsos Media CT 12 months ending August 2017* 2018 MEDIA KIT 03

4 OUR COLUMNISTS PHILLIP ADAMS Phillip Adams is a prolific and sometimes controversial broadcaster, writer and film-maker. As presenter of the ABC s Late Night Live he has interviewed thousands of the world s most influential politicians, novelists, theologians, economists, philosophers and sundry conversationalists. Largely self-educated, he s the author of over 20 books, including The Unspeakable Adams and Retreat From Tolerance. His writing has appeared in many influential publications and he has been a contributor to The Times and The Financial Times in London, and to The New York Times. GLYNIS TRAILL-NASH Glynis is The Australian s fashion editor covering upfront news stories, features, trend and opinion pieces and columns across all sections of the paper, including the monthly luxury glossy Wish, The Weekend Australian Magazine and online. Glynis regularly travels overseas, most often to the UK, Paris and New York, to cover fashion weeks, including haute couture, specific stories and events, as well as interstate to cover events such as the Melbourne Cup Carnival, where she is on the judging panel for Fashions on the Field. JAMES HALLIDAY James is The Australian s resident wine writer and critic. Since 1979 he has written and co-authored more than 40 books on wine, including contributions to the Larousse Encyclopaedia of Wine and The Oxford Companion to Wine. Since 1986 he has published an annual overview of Australian wine which (since 2000) has been entitled the James Halliday Annual Wine Companion. British wine writer Jancis Robinson has described Halliday as the protégé of Len Evans and Australia s leading wine writer. JOHN LETHLEAN Australia s only national restaurant reviewer, John travels the country dining at our best new restaurants. Describing himself as an innocent food writer at The Australian, collector of restaurant gossip, reviewer of tables, spotter of errant apostrophes and author of occasional amusing typos, John has long been a landmark in the industry and a fiercely independent voice among food writers. NIKKI GEMMELL Nikki s novels include Shiver, Cleave (Alice Springs in the US), Lovesong, The Book of Rapture, The Bride Stripped Bare and its follow-up, With My Body. She has also written two works of non-fiction: Pleasure: An Almanac for the Heart, and Why You Are Australian. Her work has been critically acclaimed internationally and translated into many languages. In France she has been described as a female Jack Kerouac; in Australia as one of the most original and engaging authors of her generation MEDIA KIT 04

5 OUR CREDENTIALS PROVOCATIVE PROFILES 2018 MEDIA KIT 05

6 WEEKLY CONTENT EDITORIAL SECTIONS FOREWORD The front section is otherwise known as the warm-up. The letters page and Inbox, gives readers a forum to respond to stories and is a popular part of the magazine. Ten Questions probes the lives of well-known Australians in an easy-to-read format, while columnist Nikki Gemmell s wise, funny and sometimes biting words are always a must-read. INBOX The Weekend Australian Magazine engages readers and encourages feedback with its diverse and thought-provoking content. Readers letters published each week vie for a monthly prize worth a minimum of $500. HEART OF THE NATION TWAM s photo-feature page, a weekly snapshot of modern Australian life, Heart of the Nation is a showcase for the country s best photographers, with stories by Ross Bilton. TEN QUESTIONS Each week an interesting character is interviewed, ranging from entertainers to industry leaders, providing readers with an insight into their world MEDIA KIT 06

7 food michael fassbender travel nikki gemmell motoring anthony lapaglia Edible trends of 2017 by clara Pirani Our world-beating producers october 14-15, 2017 AUgUst 12-13, 2017 Australia s hottest chef LIFE & STYLE FASHION The fashion section showcases the season s must have accessories, from shoes to sunglasses, while Glynis Traill-Nash s entertaining Style column covers fashion tips, how to wear your favourite pieces and the do s and don ts of fashion. WINE James Halliday has wine covered with his weekly reviews and picks of the week. James has outstanding credentials and superior status in the Australian wine community, and readers avidly follow his advice when making their purchasing decisions. RECIPES Each week we feature David Herbert s tantalising yet easy-to-prepare recipes, from healthy or hearty dishes to decadent desserts. Along with David, a weekly guest chef brings to life their classic and favourite recipes. All recipes and national restaurant reviews are accessible on The Australian website. RESTAURANT REVIEW Australia s only national restaurant reviewer, John Lethlean travels the country, dining at our best new restaurants and providing readers with a weekly, lively and honest review. HOME HUNT Our wrap-up of homes for sale across the country is the place for dreamers. A multi-million-dollar pad on Sydney Harbour, or a cheap and cheerful farmhouse in Tasmania? Each week we select the five most desirable homes on the market. MOTORING As part of the 2016 rejuvenation, the magazine now features an in-depth motoring section. With respected talent such as Jeremy Clarkson and Phillip King our avid car readers are inspired with weekly reviews and fast facts on the best of the car industry. ROAD TEST This section features and reviews the latest products on the market across multiple industries. SPECIAL ISSUES o n T he pulse F o u r F r o z e n e m b r y o s. o n e c o u p l e k e e n t o d o n a t e t h e m. h o w h a r d c a n i t b e? The food issue T op shelf hot 5o restaurants jock Zonfrillo TRAVEL EDITION FEBRUARY 2018 * Australian s love to travel, whether it s a short break or circumnavigating the country, we all love to explore. This is no more evident in the amazing nominations for the Australian Tourism Awards each year which The Weekend Australian Magazine is a proud sponsor of. This year we ticked off a bucket list of great Australian destinations done largely in comfort: a cruise in the magnificent Kimberley region; a few blissful days on Queensland s Orpheus and Bedarra Islands; a trip down memory lane at the clifftop Hydro Majestic hotel in the Blue Mountains and a wine tour with all the bells and whistles in the Barossa. For the more active we ve got a four-day Great Ocean Walk in Victoria, a journey to Tasmania s south-west wilderness and a 4WD trip through the top end to Kakadu. We hope to give you a few ideas for your holiday, or, at the very least, a reminder that we live in a remarkable country. TOP 50 RESTAURANTS AUGUST 2018 * The Hot 50 Restaurant Awards will be announced in August in a special issue of The Weekend Australian Magazine. This issue will feature a list of all the winners, along with a profile of the winning restaurants. It will be compiled by our judging panel including John Lethlean, The Australian s resident restaurant critic and food writer, and The Australian s food editor Necia Wilden. The winners of the Hot 50 are the chefs, sommeliers and restaurants with creative flair and obvious passion for amazing food, design, innovation, individuality, outstanding wines, impeccable service and great value for diners. HALLIDAY S TOP 100 NOVEMBER 2018 * Each year The Weekend Australian produces the highly anticipated edition of James Halliday s Top 100. James Halliday has contributed to The Australian for three decades, building a loyal readership with his wine editorial within The Weekend Australian Magazine. This special issue features James top picks, which are categorised under whites and reds under and over $20 as well as sparkling wines and champagne MEDIA KIT 07

8 Edible trends of 2017 Our world-beating producers AUgUst 12-13, 2017 Australia s hottest chef August 26-27, 2017 By Megan Lehmann october 7-8, 2017 By Will swanton August 5-6, 2017 OUR DEADLINES OUR DEADLINES BOOKING DEADLINE: 12 days prior to publication date MATERIAL DEADLINE: 11 days prior to publication date CANCELLATION DEADLINE: 26 days prior to publication date Nikki GeMMe LL JereM y cl arkson MaGGie o FarreLL BerN ard s a L t fashion angelina jolie travel john lethlean motoring nikki g emmell blake ferguson I m sti ll fi guri ng out how to be a good bloke The food issue T op shelf o n T he pulse jock Zonfrillo Stand& deliver AustrAliA Post s new chief christine holgate is A trailblazer... the golden boy but can she save the Postie? hot 5o restaurants he runs for his father, swims for his lost mate. Can ironman Shannon eckstein crack the Coolangatta curse? OUR SPECIFICATIONS PAGE SPECIFICATIONS PAGE DIMENSIONS TRIM SIZE DEPTH X WIDTH BLEED SIZE DEPTH X WIDTH TYPE AREA DEPTH X WIDTH DPS FULL PAGE 1/2 PAGE H DPS 1/2 PAGE HORI ZONTAL 1/2 PAGE VERTICAL 1/3 PAGE HORIZONTAL 1/3 PAGE H DPS 1/3 PAGE VERTICAL 275 X X X X X X X X X X X X X X X X X X X X X X X X 53 If you have any queries regarding our specifications please call MEDIA KIT 08

9 FRESH EACH WEEK 2018 MEDIA KIT 09

10 August 5-6, 2017 EVERY SATURDAY blake ferguson I m sti ll fi guri ng out how to be a good bloke FOR ADVERTISING ENQUIRIES OR MORE INFORMATION, PLEASE CONTACT: CODY PEARSON Commercial Manager Telephone Mobile cody.pearson@news.com.au Website theaustralian.com.au GRACE WILSON Sales Executive Telephone grace.wilson@news.com.au Website theaustralian.com.au