INTERNATIONAL NEWS & RESULTS
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1 INTERNATIONAL NEWS & RESULTS UK, IRELAND, NETHERLANDS & NORDIC July September Quarter Update 2014 Please direct your queries to:
2 KEY INTERNATIONAL CONSUMER CAMPAIGNS RHS HAMPTON COURT PALACE FLOWER SHOW 8 13 JULY OVERVIEW: KEY PARTNERS: KEY HIGHLIGHTS: Finale of long running campaign (from Feb 2014) encouraging consumers to include the NT and Victoria in their Australia holiday Qantas, Trailfinders & Tourism Victoria Essence of Australia garden took a Gold Medal &overall Best in Show Trailfinders increased NT pax by 12% and room nights by 33%. UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014
3 KEY INTERNATIONAL CONSUMER CAMPAIGNS SINGAPORE AIRLINES ORIGINAL CAMPAIGN SEPTEMBER OVERVIEW: Multi platform media buy including station takeover at London Waterloo Bespoke NT landing page on Singapore Airlines website Competition to win a trip promoted via Oyster card wallets and social media KEY PARTNERS: KEY HIGHLIGHTS: SINGAPORE AIRLINES Closing results were 27,000 hits to the landing page & 3,250 comp entries UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014
4 KEY INTERNATIONAL CONSUMER CAMPAIGNS UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014
5 KEY INTERNATIONAL CONSUMER CAMPAIGNS BIRD FAIR AUGUST OVERVIEW: Tourism NT s 7 th year of attending this show. 3 operators attended & each had speaker slots Associate sponsorship of the event KEY PARTNERS: NT Stakeholders KEY HIGHLIGHTS: 25,000 consumers visited the fair over 3 days Competition run to win Swarovski binoculars in partnership with SATC and Swarovski UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014
6 INTERNATIONAL PRESS OFFICE ACTIVITY Restaurant Australia & Chef Rachel O Sullivan s media visit OVERVIEW: Rachel was the chef for the NT evening at Australia House attended by 150 consumers, travel industry figures, media and KOL s on the NT RA evening A media visit was arranged for Rachel O Sullivan in advance of the NT Restaurant Australia night. The itinerary included Darwin, Kakadu, Alice Springs and Uluru Rachel has completed a number of media interviews resulting in articles on the NT across a National newspaper and various websites. KEY PARTNERS: KEY HIGHLIGHTS: Tourism Australia Pre publicity included a double page feature in the Daily Mail and You magazine both in print and on-line reaching a minimum of 2.5 million readers Article on Rachel s trip to the NT published in the Mail on Sunday, One of the UK s largest circulating Sunday papers targeting an older affluent readership with a circulation of over 1.5million Interview with Fairfax media resulting in articles throughout their media portfolio in Australia including UK, Ireland, Netherlands & Nordic Jul Sep Quarter Update 2014
7 Restaurant Australia Press RESTAURANT AUSTRALIA MEDIA COVERAGE UK, Ireland, Netherlands & Nordic Jul Sep Quarter Update 2014
8 INTERNATIONAL PRESS OFFICE ACTIVITY Hampton Court Flower Show OVERVIEW: A series of media interviews were arranged across the Hampton Court Flower Show KEY PARTNERS: A press event was held on the garden with 30 KOL s and carefully targeted journalists attending Well know gardening personality Joe Swift visited the NT in advance of the HCFS to film footage that was used on the BBC Tourism Vic, Qantas, Trailfinders KEY HIGHLIGHTS: Joe Swift interview in the NT airing on BBC primetime during Hampton Court coverage to an audience of approximately 1.75 million Live broadcast coverage from the stand on BBC Breakfast weather and ITV Good Morning Britain Media coverage appeared in over 13 print publications with at least 25 online features UK, Ireland, Netherlands & Nordic Jul Sep Quarter Update 2014
9 HAMPTON COURT MEDIA COVERAGE UK, Ireland, Netherlands & Nordic Jul Sep Quarter Update 2014
10 KEY INTERNATIONAL SOCIAL MEDIA ACTIVITY EARNED MEDIA FY14/15 TARGET Facebook fans 27,300 21,975 Facebook posts per month Facebook post reach 44, ,233 Facebook engagement 2,340 13,545 Twitter followers Twitter posts per month Google+ followers n/a 141* Google+ +1 s 170 * Q1 Q2 Q3 Q4 *No activity awaiting info from head office. Likes : 340 Shares: 21 Comments: 60 Non competition related post Favourites: 4 Retweets: 5 with highest engagement (13 UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014 engaged actions)
11 KEY INTERNATIONAL TRADE ACTIVITY TASTE OF PATA EVENT OVERVIEW: KEY PARTNERS: KEY HIGHLIGHTS: Taste of PATA event at Village Underground, Shoreditch in London on 11 th September. PATA Attended by 240+ frontline sales agents MEETINGS WITH STAKEHOLDERS, TRADE PARTNERS & FAMILS OVERVIEW: Meeting with Deb & Tuesday Turner for a Youthshack/Jobshack update on 16 th September Meeting with Julie Weber, Voyages on 16 th September (Julie is relocating to Spain 24/09) Australiareiser staff training weekend, Sweden from 5 th to 7 th September. 21 staff trained PATA Pub Quizzes with Tourism Australia in Newcastle & Edinburgh (24 & 25/09) Meeting with Lorna Curry of Wildlife & Wilderness who are looking to expand their Australia Programme. Discussed suitable and new NT product Meeting with Valerie May, UK representative for ITO Southern World Malaysia Airlines & Aussie Specialist trade incentive and famil launched in Netherlands on 15 th September. Famil takes place in November in conjunction with SATC and Tourism Australia UK, IRELAND, NETHERLANDS & NORDIC Jul Sep Quarter Update 2014
12 KEY OPPORTUNITIES FOR OPERATORS MARKETING OPPORTUNITIES PLEASE CONTACT: FLEUR BURROWS OR BEC DAWES EXPEDIA CAMPAIGN Phase 1 live 20 October to 30 November. Phase 2 will run through January & February 2015 January campaign Oceans to Outback with SATC, Singapore Airlines and Austravel (TBC) February campaign with Qantas (TBC) TRADE EVENTS PLEASE CONTACT: BEC DAWES bdawes@tourismnt.australia.com Trade training & Aussie Specialist newsletter please provide us with product updates and news for inclusion as regularly as possible Corroboree Europe 2015 we are running two famils post CE15, one to the Top End and one to the Red Centre. Seller applications for the workshops open on 7 th November Note there is no New Product Workshop happening in 2015 UK, IRELAND, NETHERLANDS & NORDIC July Sep Quarter Update 2014
13 KEY OPPORTUNITIES FOR OPERATORS PUBLIC RELATIONS OPPORTUNITIES PLEASE CONTACT: Laura Shelbourne NT will be attending Trav Media PR International Media Market Place on the 31 st October attended by over 200 journalists and KOL s. Please send in any news or product suggestions to be pitched to journalists UK, Ireland, Netherlands & Nordic Jul Sep Quarter Update 2014
INTERNATIONAL NEWS & RESULTS
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