1 P&O Cruises Saturday Night Takeaway. Ant & Dec s Saturday Night Takeaway comes to Britannia

Transcription

1 1 P&O Cruises Ant & Dec s comes to Britannia January 2016

2 2 P&O Cruises Overview One of Britain s biggest TV shows, Saturday Night Takeaway, is coming to Britain s biggest ship. We ve got some exciting news... Britannia will play host to the nation s favourite entertainers, Ant and Dec, as their BAFTA award-winning ITV television programme,, is aired live from the top deck of the P&O Cruises award-winning ship. This will undoubtedly help inspire people to book a P&O Cruises holiday to the Mediterranean. This is your guide Within this guide you will find all the essential information you ll need to promote B608 featuring to your customers. We ll give you the approved messaging for use within your own promotional material, explaining the usual brand rules, our sign-off procedure and all the necessary terms and conditions you ll need to know. Please ensure that all copy is reproduced exactly as supplied within this document. Cruise details and lead fare 27 MAR - 10 APR NIGHTS BRITANNIA B608 Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port) Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton There are two days in Barcelona. From Gaudi s architecture to the lively Ramblas, it s an amazing place to explore. And the icing on the cake? Along with other Mediterranean greats, the chance to see an episode of as it s broadcast live from Britannia s top deck. Select Price Lead Fare from 1,299pp (JE Grade) with 400 per cabin to spend on board* Select Prices shown are per person based on two adults sharing the lowest grade of cabin available within the applicable cabin type and are subject to availability. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number * Book an applicable Select Price holiday and receive on board spending money to spend during your cruise holiday in the on board shops, bars, photo gallery, and on restaurants, spa and shore excursions booked on board. The amount shown is per cabin based on two people sharing JE grade cabin on cruise B608, and varies by cabin and cruise duration. Applicable to new Select Price bookings made between 25 December 2015 and 19 February 2016 on selected cabin grades on applicable departures between March 2016 and April 2017 and is inclusive of the Select Price benefit of on board spending money, which can be swapped at time of booking for another Select Price benefit of car parking or return coach travel. Choice of benefits dependent on cruise type, duration and time of booking. On board spending money can only be spent whilst on board. Offer is not applicable to Early Saver or other promotional prices and cannot be exchanged for a cash alternative. We reserve the right to withdraw the offer in whole or on individual cruises at any time. Saver Price Lead Fare is from 799pp (PF Grade) Saver price shown is per person based on two adults sharing the lowest grade inside cabin and is subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number Further information We know that there will only be a limited number of standing places available around the pool for the live show so we are planning on broadcasting it live in several venues around the ship. There will therefore be an opportunity for everyone on board to see the show. Further information on the selection process for places at the live show will be available closer to sailing date.

3 3 P&O Cruises Messaging Here are the key messages and supporting copy for use when promoting this cruise. Wording must be reproduced exactly as provided without variation. Key message options Ant & Dec s comes to Britannia Get on board with Ant and Dec s Sub-heading options One of Britain s biggest TV shows,, is coming to Britain s biggest ship Ready for a star-studded holiday? Enjoy a star-studded Britannia holiday Supporting short copy It s a glittering line-up on Britannia s two-week cruise around the Med. Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of Ajaccio and bask in the glory of Cadiz s limestone buildings and yellow-domed cathedral while en route to seductive Seville. And on top of all these amazing holiday memories, we have something extra special for you. Against Barcelona s glitzy backdrop, Ant and Dec s will air live from our top deck. Supporting long copy It s a glittering line-up on Britannia s two-week cruise around the Med. Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of Ajaccio and bask in the glory of Cadiz s limestone buildings and yellow-domed cathedral while en route to seductive Seville. And on top of all these amazing holiday memories, we have something extra special for you. Against Barcelona s glitzy backdrop, Ant and Dec s will air live from our top deck. The prime time TV duo will be on board for one night only, and will give an exclusive appearance, along with special celebrity guests, who will host screenings in venues around the ship. Experience the thrill of live television with all your favourite onboard and off-shore treats. As another bonus you will have two days to explore Gaudi s playground with its heady mix of architecture, lively Ramblas and buzzing marina. So grab a slice of the action; because your holiday to remember is about to unfold in the most unique way. Just make sure your name is on the guest-list! *NB: Due to the nature of the set, there will be some disruption and limited access to certain pool areas from 30 March - 3 April, and not all passengers will be able to be part of the live audience.

4 4 P&O Cruises Messaging Press copy Join iconic Britannia, as we lap up La Dolce Vita moments in Rome, soak up the chic city of Ajaccio, bask in the glory of Cadiz s cathedral, en route to seductive Seville, and enjoy 48 hours in Gaudi s playground of Barcelona. Step aboard and experience the excitement, glamour and adventure of a P&O Cruises holiday. And for something extra special, against Barcelona s glitzy backdrop, we re joined by two icons of British television as Ant and Dec s airs live from Britannia s top deck on 2 April. Call to action Join the party from only... will be joining P&O Cruises on #Britannia to host a live from Barcelona this April bit.ly/1sud3px Facebook We re excited to announce that P&O Cruises will be welcoming Ant & Dec on board to host a special episode of ITV s live from the top deck of Britannia in Barcelona on Saturday. Filmed in front of a live audience of our guests, Ant & Dec will be going overboard with celebrity guests, stunts, incredible performances, competitions and plenty of surprises along the way. To book your place on board this once in a lifetime cruise visit: [INSERT OWN CALL TO ACTION] Win a golden ticket to meet Ant & Dec Will it be you? If you find a golden ticket in your cabin, you will have the chance to meet and greet TV s favourite entertainers. And with a big selection of other goodies up for grabs, from tickets to the show to pampering you could be in for some V.I.P treatment too. *NB: Any reference to winning a meet and greet needs to be kept within the travel/cruise world for example direct mail outs to database, website etc and is not to be communicated in any new business or above the line marketing.

5 5 P&O Cruises Imagery & logo use Logo guidelines The recommended minimum size for the logo is 40mm - do not defer from this size Ensure the copyright line is on all commercial breakouts. Use Future BT Medium Condensed for all body copy - ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved. Never change the colour of the logo Never change perspective of the logo Never change to a vertical position Never place over other patterns/images Never crop out part of the logo Logo should always be placed on black Terms and conditions The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our final preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience. Sign off procedure Please ensure that all copy is reproduced exactly as supplied within this document. ITV require full sign off on all promotional items created please allow 5 working days for sign off via your Account Manager.

6 6 P&O Cruises Creative Approach Web banners Get on board with Ant & Dec s 27 MAR NIGHTS BRITANNIA B608 CLICK HERE TO FIND OUT MORE Get on board with Ant & Dec s 27 MAR NIGHTS BRITANNIA B608 CLICK HERE TO FIND OUT MORE Web Tiles Ready for a star-studded holiday from 799* It s a glittering line up 14 nights in the med from 799* Per person for an inside cabin Per person for an inside cabin ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved. ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.

7 7 P&O Cruises Creative Approach Press Ads Enjoy a star-studded Britannia holiday 14 fabulous Mediterranean nights from pp 799 Join iconic Britannia, as we lap up La Dolce Vita moments in Rome, soak up the chic city of Ajaccio, bask in the glory of Cadiz s cathedral, en route to seductive Seville, and enjoy 48 hours in Gaudi s playground of Barcelona. Join the party from only 799pp Britannia B MAR - 10 APR NIGHTS Step aboard and experience the excitement, glamour and adventure of a P&O Cruises holiday. And for something extra special, against Barcelona s glitzy backdrop, we re joined by two icons of British television as Ant and Dec s airs live from Britannia s top deck. pocruises.com Visit your travel agent pocruises.com Visit your travel agent Calls cost 3p per minute plus your telephone company s network access charge and may be recorded for training purposes. Calls cost 3p per minute plus your telephone company s network access charge and may be recorded for training purposes. The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our final preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience. Britannia cruise B608 (departs 27 March 2016). Saver price shown is per person based on two adults sharing the lowest grade inside cabin and is subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost U.K. Editors Picks WINNER AWARDS 2015 BRITANNIA BEST NEW SHIP (OCEAN) ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved. Direct Mail Join the party It s a glittering line-up on Britannia s two-week cruise around the Med. 27 MAR - 10 APR NIGHTS Britannia B608 Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port) Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton And all of this from Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of Ajaccio and bask in the glory of Cadiz s limestone buildings and yellow-domed cathedral while en route to seductive Seville. And on top of all these amazing holiday memories, we have something extra special for you. Against Barcelona s glitzy backdrop, Ant and Dec s will air live from our top deck. The prime time TV duo will be on board for one night only, and will give an exclusive appearance, along with special celebrity guests, who will host screenings in venues around the ship. Experience the thrill of live television with all your favourite on-board and off-shore treats. As another bonus you will have two days to explore Gaudi s playground with its heady mix of architecture, lively Ramblas and buzzing marina. So grab a slice of the action; because your holiday to remember is about to unfold in the most unique way. Just make sure your name is on the guest-list! What will you takeaway? 799pp Win a golden ticket to meet Ant & Dec Will it be you? If you find a golden ticket in your cabin, you will have the chance to meet and greet TV s favourite entertainers. And with a big selection of other goodies up for grabs, from tickets to the show to pampering you could be in for some V.I.P treatment too. Booking couldn t be easier pocruises.com Visit travel agent On board Calls cost 3p per minute plus your telephone company s network access charge and may be recorded for training purposes. Saver price shown is per person based on two adults sharing the lowest grade inside cabin and are subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost. Saver prices apply to new bookings only. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our final preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience. Photo Credit: REX/Shutterstock Travel with confidence ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved. de, Southampton SO15 1ST 18/01/ :29 SNT 4pp Mailer AW.indd /01/ :30