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1 EXHIBITOR INFORMATION Messe Stuttgart APRIL 2014 OBTAIN AN OVERVIEW, ACT PURPOSEFULLY. Media partners

2 15 YEARS FOR MORE TRANSPARENCY EXPERTISE MEETS HUGE VARIETY Fixed point in the stock exchange year A perfect affair: For many years Invest, as a well-founded contact point and contact forum, has been asserting itself as number one for all topics concerning private and institutional investors. In 2014 the established trade fair takes place for the 15th time. A success factor of Invest is the ability to meet changing needs of visitors and exhibitors with new features - for example, the new hall concept and the focus on two intensive days last year received positive feedback.

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4 11,492 visitors 121 exhibitors 300+ presentations, discussion talks and seminars REVIEW KNOWLEDGE PRODUCES THE BEST RETURN Stable values for Invest 2013 The figures are once again favourable for Invest in percent of all visitors are so satisfied with the trade fair that they are happy to recommend it to others. The highly frequented framework programme as a supporting pillar is further proof. Nine out of ten visitors used the opportunity to obtain more information and knowledge from the numerous presentations and additional events. VISITOR GROUPS 75% of visitors are private investors; Distribution of visitors in %, = increase Private traders Investment consultants 1 1 Asset consultants 15 Bank consultants 14 Students, Trainees Independent brokers Insurance brokers 5 Analysts Securities dealers Fund managers Investor relations Marketing managers 2 2 Others 25

5 LEADS OFFERED in %, multiple references possible, references from 5% Direct brokers Insurance companies Asset management Commodities Precious metals / Coins Stock exchange information services Pension schemes CFDs Investment trusts Certificates Financial service providers Sustainable investments Banks, saving banks, building societies Listed bonds Real estate companies 9 9 Specialist publishers, financial press Trading 1 Funds / ETFs Issuers / Euwax EXHIBITORS INTENTION TO RECOMMEND in % Probably/Certainly not 2 Perhaps Certainly/Probably QUALIFIED CONTACTS AT THE STANDS over 100 leads/day over 0-80 leads/day over 40-0 leads/day 17 over leads/day 31 over leads/day 2 up to 10 leads/day 15 5

6 OPINIONS TESTIMONIALS FOR INVEST 2013 KARIN GEIGER, DEPUTY DEPARTMENTAL DIRECTOR, GERMAN SAVINGS BANK ASSOCIATION/DEKA: The quality of Invest was improved by compressing the trade fair into two days. The number of visitors here in Stuttgart was also impressive; customers came specifically to our stand in order to obtain information on products and investment strategies. CLAUDIA BARGHOORN, DIRECTOR, HEAD OF THE MARKETING & COMMUNICATION DIVISION, CORTAL CONSORS: The new concept of a two-day event went down well. Invest is a very good opportunity to meet regular and prospective customers in person. Dirk Piethe, MANAGING DIRECTOR, flatex: Invest is an important financial market trade fair for our company. We were rather sceptical whether the event could fulfil our expectations this year. However, we were impressed by the large number of visitors. PASCAL NÖRRENBERG, HEAD OF LEVERAGE PRODUCTS, ING MARKETS: The first trade fair day was excellent and we achieved our objectives: We presented our brand and services in order to acquire new customers. Invest is the most important trade fair for the industry. We also attach great importance to this event. Willi Schöller, Managing Shareholder, Schöller Wind: Invest turned out to be very successful for our company. We had some interesting contacts both with existing customers and new customers. At present, visitors are especially interested in interest-optimised packages with regard to opportunity/risk sharing.

7 Frank Talmon l Armée, MANAGING DIRECTOR, Nord-Süd HAUSBAU: Marc Tüngler, MANAGING DIRECTOR, DSW: Invest is and will remain the leading trade fair for private investors. This was shown by the visitor numbers and the first-rate discussions which you can hold here. The asset category of real estate is currently still slightly under-represented at Invest. We exhibited here for the first time and were almost the only company from this sector. Attendance at Invest was therefore definitely worthwhile for our company. We obtained a very good response and were able to make a large number of contacts. Anouch Wilhelms, CERTIFICATES EXPERT, Commerzbank: We were extremely satisfied with this year s Invest. It was our impression that there were more visitors here than last year and that there was a greater need for information in the area of investment opportunities, primarily in shares. We believe this is due to the current pleasing developments on the share market. Dr. Max Schott, MANAGING DIRECTOR, Sand & Schott Vermögensverwaltung: We were slightly disappointed by the group of participants before the event; the financial crisis had probably left its mark. However, we were very positively surprised by the number of visitors. Invest still offers interesting guidance for private investors. Our talks and seminars were extremely well-attended. We also met a very large number of visitors at our stand. WOLFGANG WRZESNIOK-ROSSBACH, Managing Director, DEGUSSA GOLDHANDEL: Degussa was represented for the first time as an exhibitor at Invest. We can now see that the trade fair is very popular. It was definitely worthwhile for us to be here. 7

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9 FRAMEWORK PROGRAMME AND KEYNOTE FAMILIAR FACES AND EXPERTS A fresh look at the industry from the outside The first glamorous highlight of Invest every year is the opening by a high-ranking keynote speaker. The speakers have a special charm and manage to create an exciting view of the financial industry from the outside. Interesting prospects were provided in previous years from the trend researcher Michael Horx, the philosopher Richard David Precht and the theologian Dr. Margot Käßmann. On the air Live: Three news channels reported directly from the lively hustle and bustle of Invest in Internationally known industry professionals and high-ranking representatives from the political arena regularly form the who s who of Invest. The framework programme impresses with highly frequented highlights such as the Live Trading Event, the training congress of Stuttgart Financial and the Ladies Seminar aimed specifically at female investors. 9

10 15th INVEST Position THE INCREASING SIZE OF THE EXHIBITION SPACE 15 years and looking ahead When the 15th Invest gets underway the turbulent years on the financial markets will be behind us. Invest has witnessed highs and lows in the markets, informs investors of all important asset classes and has sharpened its profile year by year. The comprehensive offer of professional information is as unique as the successful mix of a framework programme, exhibition and presentations on four stages. KEY TOPICS

11 CONTINUITY GOOD REASONS FOR INVEST / 01 Leading trade fair in the financial sector: largest finance trade fair in the German-speaking world / 02 Achieve objectives: meet 12,000 private and institutional investors / 03 Diverse: All important asset classes under the one roof / 04 The benchmark: Invest has a tradition a 14-year success story / 05 Large framework programme: over 300 presentations on four stages, at the stands and in the ICS International Congress Center Stuttgart / 0 Finance experts and specialists: important industry meeting point with finance experts, TV presenters, analysts and chief economists / 07 Compact format: 2-day intensive contact with private and institutional investors / 08 High media response: strong media partners with Handelsblatt journal, weekly Wirtschaftswoche magazine / 09 Location: perfect infrastructure off the A8 and within walking distance of Stuttgart Airport / 10 Ideal location in Baden-Württemberg, a strong economic region / 11 Journalists: around 200 accredited press representatives come to the trade fair each year / 12 Communication: networks in relaxed ambience in the VIP Lounge and at the Invest Night following the 1st trade fair day / 13 Opening event: prominent keynote speakers present themselves in an exclusive circle / 14 Early-booker discount: favourable exhibitor conditions if you register by 31 July 2013 / 15 Organisation: professional exhibitor support with complete stand construction solutions PREMIÈRE CONGRESS ON PENSION SCHEMES The Baden-Württemberg Minister of Social Affairs Katrin Altpeter is the patron of Invest Together with the Deutsche Rentenversicherung Baden-Württemberg (German Pension Scheme Association for Baden-Württemberg), the Baden-Württemberg Consumer Advice Centre and SWR, the ministry is for the first time organising a congress on pension schemes, which will kick off a week dedicated to pensions. Mainly young people should become aware of pensions, a topic which is becoming increasingly important due to the demographic development. The congress provides comprehensive information and a discussion between the Minister of Social Affairs and experts on challenges and solutions for old-age protection for the future.

12 ADVERTISING MEASURES OF MESSE STUTTGART FOR INVEST Applied advertising volume: : around Euro 300,000 + Press advertising with the large Invest media partners Handelsblatt and Wirtschaftswoche, in national daily newspapers, as well as over 30 financial magazines and on online portals such as Börse-Online, Euro am Sonntag, Der Aktionär, etc. + Multi-page special insert on Invest in Stuttgarter Zeitung / Stuttgarter Nachrichten + 45,000 direct mailings to private investors and visitors + Multi-level newsletter to just under 23,000 qualified recipients + Intensive reporting in the D-A-CH region via n-tv, N24 and DAF + editorial report in daily newspapers, financial and economic magazines + Large reach online with the websites for Invest, Twitter, YouTube, XING + Present yourself on Deutsche Anleger Fernsehen: Apply for an interview as part of DAF-Talk. 2-minutes clips appear on YouTube in real time. Social Media twitter.com/invest xing.com/net/messeinvest youtube.de/investstuttgart

13 COMMUNICATION MADE-TO-MEASURE PROFESSIONAL POINTS Disseminator factors in package There is more to a successful trade fair appearance than just an attractive stand and competent personnel. Starting with the professional support provided by the team at Messe Stuttgart through to the numerous free advertising measures and products, there are many options available so you can make the best of your appearance at Invest. We are also happy to support you through intensive communication of the trade fair in all relevant media and channels. Sponsoring Gold and silver sponsoring, VIP lounge sponsoring, promotion sponsoring, Invest Night sponsoring. Get in touch: birgit.ackermann@messe-stuttgart.de FREE ADVERTISING MEDIA FOR YOU + Logos for imprinting in your advertising materials + Online advertising banners + Announcement posters + Visitor brochures with your individual advertising message + Complimentary admission codes in unlimited number for a free ticket, printed or as a CSV file 13

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15 NETWORKING THE FLOOR ROCKS HERE Buddha lounge Trade fair with extended evening affair Take some of the momentum from the first trade fair day to an extended evening full of atmosphere. The Invest Night has long been one of the most coveted highlights of the trade fair. In a relaxed ambience go into more depth in the discussions conducted during the day, maintain existing contacts or meet new customers and colleagues. The route to a really special ambience leads down to the city, an area known by locals as Stuttgarter Kessel, or Stuttgart cauldron, socalled due to the location of Stuttgart between forest and vines. At the edge of the city centre the Buddha Lounge impresses with its stylish ambience, tasty snacks and refreshing drinks - you can even sit outside when the weather is good. 15

16 WELL ADVISED AT ALL TIMES. ANY QUESTIONS? Project Manager Birgit Ackermann / Tel.: birgit.ackermann@messe-stuttgart.de Project Assistant Sophie Stähle / Tel.: sophie.staehle@messe-stuttgart.de Project Assistant Susanne Holland / Tel.: susanne.holland@messe-stuttgart.de Forum and congress programme Silvia Hettich / Tel.: silvia.hettich@messe-stuttgart.de PRICES & DISCOUNTS Area prices (plus VAT): + row stand EUR/m2 (213.- EUR*) + corner stand EUR/m2 (225.- EUR*) + end stand EUR/m2 (238.- EUR*) + island stand EUR/m2 (251.- EUR*) *Early-booker prices apply until 31 July 2013 The QR code takes you directly to the registration page for exhibitors. It couldn t be any shorter and quicker. The number of visitors and exhibitors, as well as the amount of exhibition space for this trade fair, are calculated and certified according to the standard definitions of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM). TOR 1 Karlsruhe Frankfurt Basel 9 Alfred Kärcher Halle Eingang West P Schenker-Allee Rothauspark Oskar Lapp- Halle P 20 P 21 P 25 P P 2 4 P 1 L-Bank Forum Teinacher Kaskaden Schenker-Allee P 4 C2 Flughafenstraße P 33 Eingang Ost C1 ICS P P P 5 P 3 P P 7 Fußweg zum Flughafen Busvorfahrt Bosch Parkhaus Hotel Messe Hotel Airport Bus & Taxi S2+S3 P P Terminals P 7 Flughafen München Social Media twitter.com/invest xing.com/net/messeinvest youtube.de/investstuttgart

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