INTER GASTRA February 2014

Transcription

1 INTER GASTRA February 2014 Looking to the future powered by Exhibitor Information

2 INNOVATIVE IDEAS IMPLEMENTED SUCCESSFULLY The Pavilion FOKUS HOTEL has become firmly established as part of INTERGASTRA. In 2014 the successful concept will be targeted even more consistently to the needs and wishes of exhibitors and visitors. Leading manufacturers and service providers in the hotel and restaurant sector will be showcasing the latest design trends, practical solutions and well thought-out innovations centrally in the Pavilion. The main focus will lie on four exceptional hotel rooms furnished with products from different suppliers. The four hotel rooms will result from a compe ti tion organised and judged by the AIT. Products from different industry partners will be integrated into these rooms. A high-ranking panel will host discussions on future strategies in the hotel sector in the adjacent lounge area. The Pavilion is the meeting point for hoteliers, architects and designers, and offers the perfect setting and place for your performance.

3 SHORT ROUTES CLEARLY STRUCTURED The Pavilion FOKUS HOTEL is presented as a unit subdivided into different areas. The individual exhibitor islands frame the central area with the AIT bar, lounge and the excellent hotel rooms furnishings. Each of the exhibitor islands consists of four stand areas, bounded by L-shaped partitions that can be used for product information. An optimum long-distance effect is ensured by a logo band running around the central exclusive area. YOUR BENEFIT AS AN EXHIBITOR Your presence in the special section allows you to make contact directly and quickly with prospective customers.

4 L-Bank-Forum THE TRADE FAIR FOR THE HOTEL SECTOR INTERGASTRA is the largest German trade fair for the hotel and restaurant sector. It impresses in particular through its first-class hotel expertise. And the dynamics of the trade fair are unceasing. In 2014 the exhibition area will be increased again to 100,000 square metres for more than 1,300 exhibitors. Two large halls for the sections Hotel Buildings, Ambience & Equipment including the Pavilion FOKUS HOTEL are the meeting point for hoteliers, planners and architects. KEY FACTS REGARDING VISITORS * 94% of visitors are trade visitors. 59% of visitors hold a managerial position. 80% of visitors have specific or general intentions to invest. 90% of visitors rated INTERGASTRA 2012 as good and very good. From a total of 85,782 visitors to INTERGASTRA. over 2,500 were hotel/specialist planner, architects and interior designers and rising. * 2012 visitor survey (multiple answers possible) 843 Alfred- Kärcher- Halle 992 1,202 More than 1, Exhibitor development ,000 79,000 Oskar- Lapp-Halle 90, , Area development C2 C1 IN FOCUS : HALL 6 The Pavilion FOKUS HOTEL has become established in Hall 6. The surrounding information banners can clearly be seen from as early as the entrance to the hall. INTERGASTRA and FOKUS HOTEL inspire. This can also be seen from the continuous increase in exhibitor numbers and exhibition area. The over 1,300 exhibitors benefit from the extremely positive visitor feedback and the very good overall rating for INTERGASTRA.

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6 HOTEL STRATEGIES OF THE FUTURE Since 2008 AIT Hotel Architecture Platform has been attracting Europe s leading hotel architects, investors and operators to a unique think tank. During a four-day conference in June 2013, leading representatives from the hotel segment are invited for the sixth time by the prestigious architecture journal AIT and Messe Stuttgart to examine the topic the topic Hotel in depth, to discuss innovative ideas and to create new hotel strategies. Participants are invited to submit a current hotel project from their office for the International Hotel Application Award as part of the platform. In a special selection process the four most exceptional hotel rooms will be recognized and presented 1:1 as models to visitors to the INTERGASTRA trade fair from 1 to 5 February The AIT platform regards itself as being a source of inspiration for development of one of the most important segments of architecture and the construction industry. In addition to the presentation of the award winning hotel rooms, a cross-discipline panel made up from top-class architects, interior designers, designers and hoteliers will discuss new strategies in the hotel sector during the trade fair. Further information: ait-online.de

7 VISITOR MARKETING Before INTERGASTRA we will provide your customers with targeted information on the highlights and main focuses of the trade fair and in particular the FOKUS HOTEL platform. Advertisements and detailed reports will be published in leading journals and magazines before the start of the trade fair. Special direct mailings with invitations to attend the trade fair will be sent out to hoteliers and architects. Announcements and PR campaigns (print + online) in all leading German hotel trade media and the AIT In-depth reporting in the INTERGASTRA magazines in November 2013 and January 2014 in German and English (70,000 copies) Mailing to 10,000 architects, interior designers and hoteliers in southern Germany with the cooperation partner AIT Pre-fair reporting in the AIT Forum

8 INTER GASTRA February 2014 Organiser Landesmesse Stuttgart GmbH Messepiazza 1, Stuttgart, Germany Tel. +49 (0) Fax +49 (0) Contact: Monique Mayer, Tel. +49 (0) Project Management: Markus Tischberger, Tel. +49 (0) Cooperation Partner AIT Gesellschaft für Knowhow-Transfer in Architektur und Bauwesen mbh Bei den Mühren Hamburg, Germany Contact: Kristina Bacht (MSc Arch) Tel. +49 (0)