Sustainable Success. Sun, 23 Oct. to Tue, 1 Nov. 2016, Messe Nürnberg

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1 Sustainable Success Sun, 23 Oct. to Tue, 1 Nov. 2016, Messe Nürnberg

2 How the Consumenta Works for You Live Marketing Platform Live communication is the major strong point of the Consumenta. The visitors are keen to discover new products. This interest will facilitate your personal contact with new customers and ensure the high quality of these contacts. Make your products and your business a true experience for all senses. Improve your direct contact to the consumer and increase your sales volume through direct sales at the fair. Regional Marketing The Consumenta is the shop window for the Metropolitan Region Nürnberg with close to 4 million inhabitants. It offers you the opportunity to deal with a clearly delineated market in a most efficient manner. Your advantage: You only address the desired target group and, in consequence, will be able to save time! The visitors of the Consumenta specifically look for regional product and businesses. Display the quality of your services and impress the customers by providing personalized assistance. Trade Fair Best of Events The event culture is gaining importance in our society and so is the desire for a direct dialogue and true experiences. Turn your exhibition stand into an event for the visitors. Make the presentation of your products an event and benefit from the significance of the entire trade fair. A good presentation at the Consumenta sustainably strengthens the image of your business. Online or Offline? Cross-Media! Your online presentation is like a business card of your company. Participating in the Consumenta proves the productive efficiency of your business to the visitors. Be a part and increase the range of your online communication. Use the Consumenta to present your contents in a bigger picture. Closer to the Customer! 23 Oct. - 1 Nov Messe Nürnberg

3 Perfect environment for the presentation of your business and your products!t The event for building, living, interior decoration and technology Hall 5 Living and Interior Decoration (furniture, bathroom equipment, decorations and fabrics, beds and bedroom systems, interior design trends), Christmas Market, International Bazaar Hall 6 Kitchen World and Household Equipment (kitchen furnishings and household appliances, crockery and glassware, detergents, pots and pans), Health Park (health products and furniture, fitness equipment, natural remedies) Hall 7 ENBAU (energy, interior fittings, new construction and rehabilitation, smart homes, home control systems, building healthy homes) Hall 8 Technology and Games (games for families, board and digital games, mobility, entertainment electronics and communication technology) Hall 9 From the Region For the Region (skilled crafts and trade, services, government agencies and institutions of the Metropolitan Region Nürnberg)

4 Consumenta a perfect match for my wishes is a promise to the visitors that they will find just the products and offers they are looking for from the great variety offered to the appropriate target groups. Special Events: Hall 1 Friends of the Family the pet show (28 Oct. -30 Oct.) Hall 4 Market Hall taste and enjoy regional and international specialities Hall 7a Fem more time for myself (fashion, jewellery, accessories, shoes, health and fitness) Hall 7a Do it the creativity fair for baking and handicrafts (28 Oct Oct.) Hall 11 Fascination Horse (27 Oct Nov.) Hall 10.1 ConsumART the art fair (28 Oct.-30 Oct.)

5 Exhibitor Opinions: Because of the variety of products, entertainment & information offered the Bundeswehr can reach various target groups at the Consumenta. The Consumenta is one of the top consumer fairs in Germany. Hfw. (First Sergeant) Matthias Plehn, Trade Fair and Event Marketing of the Bundeswehr We participate in many trade fairs in Germany and the visitors in Nürnberg were again keenly interested and enjoyed shopping! The Consumenta was a full success for us. We are already now looking forward to next year. Uli Schmitz, Traumsofa Lounge + Penthouse GmbH, Berlin 23 Oct - 1 Nov Messe Nürnberg For us as furniture company it was important to promote our store in Fürth-Steinach. We were able to have personal discussions with the customers and to introduce our broad product range. Designing and organizing the fair together with the team from AFAG was just great. Participating in a consumer fair was a success and a new experience for us. Simone Leuchauer, Höffner Fürth The Consumenta was a full success for us! We had many visitors and also the large-scale advertising was exceptional. We did good business. Torsten Hafemeister, AMC The positive feedback during the fair, but also afterwards in our shop, by far exceeded our expectations. The opportunity to contact a vast number customers during personal discussions cannot be achieved with any other type of promotion. Markus Ochsenkühn, Miele Center Ochsenkühn GmbH Ofen Stadler is absolutely satisfied with the presentation at the CONSUMENTA This year s location was well chosen and ideal synergy effects were created by our partner company GS Beratungszentrum Franken. The diverse visitors were very pleasant and further meetings and business contacts are expected. Daniel Stadler, Ofenbau Stadler und Stephan Rupprecht, GS Beratungszentrum Daniel Stadler, Ofenbau Stadler Who are Consumenta-visitors? Origin of visitors: Live in Nuremberg 24,0% up to 25 km radius 21,2% up to 50 km radius 22,1% up to 100 km radius 20,8% up to 300 km radius 9,9% Over 300 km 1,9% age structure: From 20 years 3,3% 21 to 30 years 12,9% 31 to 40 years 13,9% 41 to 50 years 25,0% 51 to 60 years 21,9% 61 to 70 years 7,6% Over 70 years 7,6% Net household income: Up to 900 3,4% 900 to ,9% to ,1% to ,1% to ,1% to ,2% Over ,8% Motivation of the visitors of the Consumenta: 77% visitors make purchases at the fair. 63% currently are home owners or will be home owners in the near future. 84% are planning the interior decoration of their homes. 69% visit the Consumenta to pick up ideas for their own household. 63% visit to get to know certain products. 58% of the visitors want to obtain information regarding certain products.

6 23 Oct - 1 Nov 2016 Messe Nürnberg So Mo Di Mi Do Fr Sa So Mo Di exhibition days, a plus for the exhibitors 10 good reasons to participate in the fair Increase the degree of product recognition! Approximately 150,000 visitors come to the Consumenta every year, therefore, high visitor frequency is ensured, as well as a great number of potential customers. Win new customers! Up to 20% of the visitors come for the first time, approximately 40% visit every year. The exhibitors reach an average of 75% of new customers at the exhibition stands. Top visitor target groups good business for you! 61% of the visitors have a high or a very high propensity to consume. More than half of them are home owners or will be home owners in the near future. Increase your sales volume! 82% of the visitors make purchases at the fair. For man exhibitors the follow-up business after the Consumenta is a special sales driver. Save valuable time in sales and use the days of the fair to directly contact visitors, to sell, or to arrange a meeting date! Establish direct and personal contact with the customer! Present your business and your products. Allow potential customers to touch and experience your products! Set yourself apart from your competition! Many companies have a well-designed website. However, at the fair you can personally demonstrate what you do better than your competition! Reach Northern Bavaria by participating in the Consumenta! The catchment area of the Consumenta has approximately 4 million inhabitants. tan intensive advertising campaign ensures resounding success. Improve your image! Good product presentation and a competent staff the visitor will remember this. At eye level with the competitors! Whether a small business or a large enterprise - they all have the same chances and opportunities at the Comsumenta. We will gladly answer your questions! Tel.: Mitglied im Fachverband Messen und Ausstellungen Organiser:: AFAG Messen und Ausstellungen GmbH Exhibition Management Consumenta Messezentrum 1, Nürnberg Tel.: Fax: consumenta@afag.de