HUSUM Wind September 2017 Post Show Report
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1 HUSUM Wind September 2017 Post Show Report
2 Facts & Figures HUSUM Wind 2017: visitors 27,500 sq. m exhibition space 4 days Over 100 congresses / workshops / lecture / discussion events Excursions From September 2017, HUSUM Wind was once again home to the wind industry. Visitors and exhibitors discussed technical innovations and political parameters, Established contacts and did business. We see the results of exhibition week as being very positive, and they once again highlighted the diversity and dynamism of the German market, from where impulses emanate across the whole world. The good mood of the exhibitors and visitors was due to the fair s secret of success: the familiar and informal atmosphere. This was confirmed by the industrial associations who attended, and who were highly satisfied with the result. There has been a pioneering spirit here in Husum for the last thirty years, and attendees demonstrated just how well the wind industry sticks together when Hurricane Sebastian forced the evacuation of Halls 1 to 4 on the Wednesday afternoon.. Peter Becker, managing director of Messe Husum & Congress, Summed it up: The trade fair could not have been more turbulent but successful. Numerous major industry players as well as young innovative enterprises were able to conclude a lot of business deals and establish valuable contacts in Husum. And true to our motto We are Wind, we impressively showed just how the wind industry sticks together. During his visit to HUSUM Wind, Dr. Robert Habeck, Schleswig-Holstein s minister for energy transition, agriculture, explained that: What is special about Schleswig-Holstein and you can really see that here at the trade fair is that we are involved in and thinking about the next level of the energy transition. I believe that visionaries, tinkering around to create solutions and sheer stubbornness is what makes Schleswig-Holstein what it is. The industry s familiar meeting place.
3 Facts & Figures Exhibitors Exhibitor events Excursions Peripheral & special events visitors Windwanderer Festival Town Hall Reception Strandkorb Party Wind Run 650 exhibitors from 25 nations (17.5 % international) TOP 5 participating European countries 1. Denmark 2. United Kingdom 3. Italiy 4. Netherlands 5. Poland TOP 5 participating German states 1. North Rhine-Westphalia 2. Schleswig-Holstein 3. Lower Saxony 4. Bavaria 5. Hamburg Service assessment: > 88.5 % very good / good also with regard to accessibility, competence, helpfulness, processing time Benefits of participating at HUSUM Wind > 84 % very good to satisfactory Atmosphere, friendliness of the organisers and staff, and this is the right audience for us
4 Facts & Figures Exhibitors Wind 2017: 27,500 sq. m exhibition space 4 days Over 100 congresses / workshops / lecture / discussion events Excursions Peripheral & special eve Product Groups / Sector Distribution Services 28.0 % Components / Suppliers 21.0 % Service & Maintenance 18.0 % Planning & Operation 10.0 % Sector Coupling & Grid Integration 5.0 % Turbine Manufacturers Raw Materials & Resources Other 4.0 % 2.0 % 4.0 % Why did the exhibitors come to HUSUM Wind? Customer acquisition Taking care of existing customers Image cultivation Generating partnerships Presenting new products 77.0 % 67.0 % 57.0 % 40.0 % 25.0 % Familiar interactions and intensive contact to visitors to the fair
5 Facts & Figures Visitors Peripheral and special events visitors Windwanderer Festival Town Hall Reception Strandkorb Party Wind Run - 27,500 sq. m exhibition spa Total number of visitors: 15,000 Which countries did most foreign visitors come from? 1. Denmark 2. Netherlands 3. United Kingdom 4. Spain 5. Switzerland Percentage of foreign visitors: 14.5 % Visitors from 60 different countries Which states did most German visitors come from? 1. Schleswig-Holstein 2. Hamburg 3. Lower Saxony 4. North Rhine-Westphalia 5. Bavaria 87 % of visitors report expectations exceeded or fulfilled 66 % of visitors involved in purchasing decisions Over 48 % found out about HUSUM Wind through recommendations (colleagues, line managers, business partners) Over 23 % are (co-) owners or operators of a wind turbine Convenient size, plenty of networking opportunities
6 Facts & Figures Visitors Wind 2017: 27,500 sq. m exhibition space 4 days Over 100 congresses / workshops / lecture / discussion events Excursions Peripheral & special eve Visitors areas of interest, excerpt Plant manufacturers Research and Development (including QM) Operation & Maintenance Planning & Projecting Installation Power supply / Grid operation 30,9 % 25,8 % 23,8 % 15,4 % 11,6 % 5,5 % Goals / main goals of the visitors, excerpt Establishing new business contacts Cultivating existing business contacts Information about new products / trends Experience, swapping information with colleagues General market orientation Other 50.1 % 44.6 % 30.0 % 19.7 % 18.3 % 21.2 % Over 79 % of the visitors stated that they had achieved their main goal Over 75 % will definitely / probably attend HUSUM Wind 2019 (survey during the 2017 fair) Historic location for the wind industry and very good industry get-together.
7 Impressions Peripheral and special events visitors Windwanderer Festival Town Hall Reception Strandkorb Party Wind Run - 27,500 sq. m exhibition spac Events / Peripheral events Opening Event Town Hall Reception HUSUM Wind Run Windcareer Job Fair Strandkorb Party Stand Parties Forum & Congress Windwanderer Festival Excursions
8 HOME OF THE WIND INDUSTRY SINCE 30 YEARS The trade fair for on- and offshore wind energy in Germany HUSUM Wind September Expected number of exhibitors: 650 Expected number of visitors: 17,500 Available exhibition space: 27,500 sq. m* Make a note now! Contact: Andrea Werner werner@messehusum.de Tel.: *By the time this report was completed ( ), 50 % of the available exhibition space was already occupied.
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