1. Visitor profile at a glance Results of the exhibitor and visitor survey Exhibitor survey Visitor survey 6
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2 1. Visitor profile at a glance 3 2. Results of the exhibitor and visitor survey Exhibitor survey Visitor survey 6 3. Visitors industries 7 4. Visitors company size 8 5. Visitors job function 9 6. Investment plans and levels Highlights of the exhibition Show program on two days First German Fire and Explosion Protection Congress, Representative visitor companies Visitor promotion in the run-up to the show Public Relations 18 Save the date 19 Contacts 19 Other shows in the SOLIDS European Series (SES) 19
3 1. Visitor profile at a glance Visitor numbers Number Visitors Exhibitors 393 Comparison to SOLIDS Dortmund & RECYCLING-TECHNIK 2012: The number of exhibitors has grown by 15% The number of visitors has grown by 15% Over half of the visitors are interested in the exhibitiors of RECYCLING-TECHNIK Origin of the visitors Origin Percent Germany 89% Europe (Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Greece, Italy, Lithuania, Luxembourg, Norway, Poland, Portugal, Rumania, Sweden, Switzerland, Slovakia, Slovenia, Spain, The Netherlands) Overseas (Bahrein, Hong Kong, India, Mexico, Mongolia, Russia, Taiwan, Turkey, Ukraine, USA, United Arab Emirates) 10% 1% The shows geographic outreach is now far beyond the German country borders.
4 Development of visitor numbers Visitors Since the first show in 2006, the number of visitors has already increased fivefold New visitors / Returning visitors First visit to the show in % 62% No Yes Around 40% of the visitors in 2014 were at the shows for the first time Roughly 2/3 of the visitors had visited the shows before Exhibitors at SOLIDS Dortmund & RECYCLING-TECHNIK are able to meet many new contacts and at the same time deepen existing business contacts.
5 2. Results of the exhibitor and visitor surveys Visitors 90% of the visitors were very satisfied or satisfied with SOLIDS Dortmund & RECYCLING- TECHNIK % plan either very likely or likely to visit the show again. 96% of the visitors will recommend the shows very likely or likely to their colleagues. Exhibitors 82% of the exhibitors were very satisfied or satisfied with SOLIDS Dortmund & RECYCLING-TECHNIK % of the exhibitors deemed the show to be a relevant platform for business for their companies and products Exhibitor survey On each day of the show, the exhibitors generated around 30+ contacts. Quality of the contacts 1% 6,00% 29% 64% Very good Good Average Bad A particular strength of the shows was the quality of the contacts: 70% of the exhibitors rated the quality of their contacts with very good and good. In addition, 87% of the exhibitors stated that they expected to generate business deals from the contacts they had made.
6 2.2 Visitor survey 15% 5% 31% 6 22% 25% 2% Reasons for the show visit Finding out about new products and innovations Meeting experts / technical exchange Looking for specific solutions and products Looking for new suppliers Attending lectures / Show program Other 58% of the visitors stated they came to the shows looking for specific solutions, products, trends and innovations 40% of the visitors said they used the shows as a networking platform to meet experts and new suppliers SOLIDS Dortmund & RECYCLING-TECHNIK serve the market as an important information and investment exchange. Opportunities for networking were also increased by a variety of new spaces devoted to interaction, such as the country pavilions, the Business Bar and coffee areas. Evaluation of show results Visitors' goals Business deals & networking Meet with existing suppliers Find new suppliers Get an overview of the market Evaluation of show results 79% of the visitors rated their experience in this category as excellent or good. 76% of the visitors rated their experience in this category as excellent or good. 73% of the visitors rated their experience in this category as excellent or good. 53% of the visitors rated their experience in this category as excellent or good. SOLIDS Dortmund & RECYCLING-TECHNIK has established itself as a fixed date in the diaries of industry professionals, who use the shows effectively for sourcing new suppliers and making purchase decisions on planned investments.
7 3. Visitors industries Visitors' industries 25% 20% 15% 7 10% 5% 0% The top 5 visitor industries were: Mechanical engineering / Metal industry (21%) Chemicals / Pharmaceutical industry (16%) Stones, soil, mining (11%) Logistics (transportation & storage) (8%) Food & foodstuffs (8%) The top 3 growth industries (compared to the previous show): Industry Growth Mechanical engineering / Metal industry 12% Chemicals / Pharmaceutical industry 5% Food & foodstuffs 3% All core consumer sectors of the solids industry are well-represented and grow continuously.
8 4. Visitors company size Company size 25% 27% 8 24% 24% < >500 The visitors came from various company sizes: 51% came from small to medium-sized enterprises with up to 100 employees 49% came from enterprises with more than 100 employees; of these over half were employed by big companies with over 500 employees The show offers an ideal platform for doing business with both SMEs and large corporations
9 5. Visitors job function Visitors' job function 18% 16% 14% 12% 9 10% 8% 6% 4% 2% 0% The visitors held the following types of positions: Visitors' positions 47% 37% 16% No leading role CEO Leading role 63% were at the management level in their companies, of whom 1/4 were at the top executive levels
10 Investment decisions 2014 visitors - Impact on investment decisions? 10 18,00% 41,00% 41,00% Yes, I am directly responsible Yes, I advise No Roughly 60% of the visitors play an active role in taking investment decisions on behalf of their companies Exhibitors directly and effectively reach their target audience without abstraction or wastage. The high quality of the visitors is one of the success factors that assure good business relationships continuing long after the show.
11 6. Investment plans & levels Investment intentions within the next 6 months 27,00% 73,00% 11 Yes, we have specific investment plans No, at the moment we are not planning on specific investments 73% of the visitors reported investment plans in the upcoming months It is very likely that, based on their show participation, exhibitors will make successful business deals within the next six months. Amount of intended investments up to EUR % 8% 9% 15% 15% 9% 13% 15% EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR over EUR Notes about the visitor s planned investments for the coming year: 48% of the visitors reported investment plans of over EUR % of the visitors reported investment plans of over EUR The companies represented by the visitors are both ready and able to make investments, which underscores the importance of SOLIDS Dortmund & RECYCLING-TECHNIK as a business platform. One of the main purposes of the shows is to generate new business. Concrete investment plans indicate the real potential for closing sales.
12 7. Highlights of the exhibition Networking at the Business Bar in Hall 4 An innovative lounge concept in Hall 4: the Business Bar seamlessly blends networking, exhibition and catering Sponsored areas: four exclusive seating areas provide the four premium partners a dedicated space for interactions and customer dialogues. 12 Premium partnerships 2014 In 2015 we will set up three Business Bars: in Halls 4, 6 and 7. Premium partners of SOLIDS Dortmund & RECYCLING-TECHNIK 2015 will benefit from an outstanding package of services before, during and after the show. Dutch Pavilion in hall 6 Develop new markets efficiently under the umbrella of the Machevo & Bulk Vereniging Networking and dialogue in a professional business ambience: international industry exchange
13 8. Show program on two days Innovation Center / SolutionCenter Presenting innovations, trends & products Four presentation stages, offering 60 expert lectures on topics such as: What's new in the solids industry Conveying and mixing Safe handling of bulk goods with Hygenic Design Powders and granules Measurement technologies for solid goods Multimodal systems Control and prevention of dust in powdered foodstuffs Solids transport Worker safety Recycling of plastics and construction materials Trends and developments in recycling technologies 13 Renowned speakers enticed the public to take part in high-calibre mini-seminars at no cost. Numerously intensive discussions and interaction between the audience and the lecturers at the presentation stages. Daily Guided Tours bringing innovations and trends to life Four guided tours, focusing on the following industry topics, were offered: Trends and innovative solutions in the handling of solid goods: mixing and conveyance technology / packaging, materials handling / transport Filtering, dosing, measurement specialists at work: filter technology / measurement and control technology Participating companies provided tour attendees with exclusive product information and answered detailed questions from the group. For these exhibitors, it was especially the high quality of the visitors that made the Guided Tours a success.
14 Visitor parcours: interaction, activities and amusement And there was no shortage of fun...! Especially entertaining was our solids-themed competition, which took participants to five stimulating stations (located throughout the three halls) where they could touch, weigh, measure and try to identify various solids First German Fire and Explosion Protection Congress, 2014 High-calibre, scholarly programme with renowned industry experts for approximately 80 participants Lectures at the highest level World premiere with live explosion demos on the premises of the DMT Plenty of opportunities for experience sharing with other specialists to discuss ideas in a relaxed atmosphere Richard Siwek, General Manager of the Swiss FireEx Consultant GmbH and internationally acknowledged expert in the area of fire and explosion protection, summed it up this way: "It was two fantastic days. I've conducted several thousand explosion tests myself and what I saw here in Dortmund had real practical relevance. Hats off!" Stefan Penno, President of the IND EX e.v., recapitulated: "For a premiere, we put quite a lot on the line and, on balance, the concept really took off. Nonetheless, for the next edition there are still some things we can touch up in order to offer a few more surprises. In any case, it will certainly be worth coming back: if you don't participate, you'll miss out on way too much!"
15 10. Representative visitor companies Enterprises such as these (among others) sent employee representatives to visit the shows: 15
16 11. Visitor promotion in the run-up to the show Visitors are informed and invited to the show via all relevant channels online, by post, by telephone using a marketing mix tailored individually to each targeted industry. Mailing List: Personal invitation of potential visitors of the relevant industries with the following focus: chemical and pharmaceutical industry, food & foodstuffs, mechanical engineering, stones, soil and mining. In the German-speaking countries (Germany, Austria, German-speaking Switzerland) in the Netherlands in the UK in Poland 16 Crossmedia campaign: print and online combined experience solids Print campaign: extravagantly arranged invitation card with sand textured paint and tell-a-friend function Multi-stage mailings Directly integrated registration process for free of charge registrations For example: - Cross marketing campaign - Maxi-postcard with personalized website and registration link -
17 Online marketing: Weekly campaigns starting 12 weeks before the show to qualified distribution lists; value added: free access to the show Telephone marketing: 17 Personal invitation of potential visitors; value added: free access to the show Content marketing: Mailing of the show magazine SCHÜTTGUT News (3 editions of the e-magazine in the run-up to the show) Preliminary editorial reports in partner media SCHÜTTGUT NEWS Exhibition magazine (in German) published 3 times a year, serving the German, Austrian and Swiss markets Indirect visitors promotion through exhibitors Mailings of personal invitations to potential visitors identified by exhibitors Advertisements in leading trade journals Visitor ticket vouchers as supplements Published advertisements Online banner Online newsletter Stand-alone newsletter Reach: approximately readers!
18 12. Public Relations Media partnerships with leading publishing houses Continual press relations with trade journals as well as with the regional daily and economic news organisations o before, during and after the show Regular sending of press information to over 100 editor desks and journalists Close cooperation with trade federations and research institutions 18 Media partners
19 Save the Date SOLIDS Dortmund & RECYCLING-TECHNIK November 2015 Messe Westfalenhallen Dortmund Hall Contacts To book a stand Charlotte Bössl Charlotte.Boessl@easyFairs.com Marketing & bookings Sandrina Josephs Sandrina.Josephs@easyFairs.com Ina Sinatsch Ina.Sinatsch@easyFairs.com Julika Hecht Julika.Hecht@easyFairs.com Julia Lugert Julia.Lugert@easyFairs.com Event Director Daniel Eisele Daniel.Eisele@easyFairs.com Other shows of the SOLIDS European Series (SES) SOLIDS Kraków EXPO Kraków SOLIDS Russia ExpoForum, St. Petersburg SOLIDS Antwerp Antwerp Expo Hall SOLIDS Rotterdam Ahoy Rotterdam SOLIDS Basel & RECYCLING- TECHNIK Messe Basel, Hall 2 If you are interested in one of these shows, please contact Charlotte Bössl!
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