32,838 visitors discussed business with 311 exhibitors from 20 countries: The most important food tec event in the region

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1 POST SHOW REPORT 16 th iran food + bev tec a resounding success! 32,838 visitors discussed business with 311 exhibitors from 20 countries: The most important food tec event in the region 676 exhibitors at iran agrofood 2009 iran food + bev tec yet another time delivered and confirmed its position as the largest and most important food tec event in the region as 311 exhibitors from 20 countries met and discussed business with 32,838 trade visitors. The 311 exhibitors, who demonstrated their latest technologies, derived from Austria, Belgium, Canada, China, Denmark, France, Germany, Great Britain, India, Iran, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey and United Arab Emirates. Held under the auspices of the Iranian ministry of jihad agriculture and the ministry of industries and mines, iran food + bev tec 09 was held at the Tehran International Fairgrounds from 24 to 27 May Organised by Palar Samaneh, Tehran, and fairtrade Germany, the event took place in halls 6, 38, 38a, 41 and 41b. With 311 exhibitors from 20 countries displaying their products on a net exhibition space of 10,731 sqm, iran food + bev tec 09 was the largest event ever (297 exhibitors in 2008). This comes as no surprise: In contrast to the economic situation in most parts of the world, the production of the Iranian food industry is still on the upswing, with double-digit growth rates in 2009 as well as in the past few years. 1 / 6

2 European food tec associations and national organisations from Austria, France, Germany, Italy and Turkey have successfully made use of iran food + bev tec 09 and strongly supported their members to participate, having organised six group pavilions. Whereas Austria, France, Germany, Italy and Turkey were renewing their participation, it was a premiere for China. Austria participated with 8 companies on 140 sqm through the Austrian Federal Economic Chamber - Austrian Trade + Gesell & Co. China booked 42 sqm for 4 companies through Massbetter International Exhibition Co. adepta organised the official French group with 11 companies occupying 184 sqm A German group with the participation of 32 German companies and their Iranian representatives on sqm was organised by fairtrade The Italian Institute for Foreign Trade ICE and their Trade & Promotion Section ICE Tehran had booked 908 sqm for alltogether 49 companies with the support of Organizzazione Caselli Turkey participated through Forum Fairs on sqm with 10 companies In addition, all major Iranian and international players participated. 2 / 6

3 iran food + bev tec 09 was a great show. Multivac has presented new developments at the iran food + bev tec 09 and had a good number of visitors during this show. Amir Sotoudeh, Multivac Area Sales Manager - Iran 676 exhibitors from 24 countries at iran agrofood 2009 Net exhibition space increased by 11.6% compared to 2008 to now 22,608 sqm iran food + bev tec 09 took place concurrently with iran food+hospitality 09 (287 exhibitors from 12 countries) and iran agro 09 (78 exhibitors from 13 countries), the three dedicated events building the frame of iran agrofood 2009 with altogether 676 exhibitors (611 exhibitors in 2008), an increase of 10.6 % compared to the previous year. The exhibitors originated from 24 countries, namely from Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Great Britain, India, Iran, Italy, Japan, Netherlands, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, Turkey, Ukraine and United Arab Emirates. Net exhibition space increased by 11.6% to now 22,608 sqm (20,256 sqm in 2008), 19,649 sqm net indoor exhibition space (17,100 sqm in 2008) and 2,959 sqm (3,156 sqm in 2008) net outdoor exhibition space. 3 / 6

4 Evaluation of the visitor data of iran food + bev tec 09 Visitor data has been generated by official ticket sales by the IIEC Iran International Exhibition Company. A total of 32,838 tickets has been sold for iran food + bev tec, iran food + hospitality and iran agro 09. Evaluation of the exhibitor survey of iran food + bev tec 09 All exhibitors were required to fill in a questionnaire on the last day of the event. 54% of the exhibitors returned the questionnaire. The following evaluation is based on this survey. Targets of participation and grade of achievement in %: present product innovations 37,1 42,9 20,0 test acceptance of market 38,2 44,1 17,7 look for new customers 59,2 32,6 8,2 extend distribution network 46,1 38,5 15,4 extend business contacts 57,7 34,6 7,7 raise degree of products popularity 47,5 50,0 2,5 raise degree of company s popularity 46,4 50,0 3,6 maintain business contacts 69,8 26,4 3,8 orientation in present market 54,4 45,6 check competitive position 60,5 26,3 13,2 yes partially no Graph 1 4 / 6

5 With the whole fair, the exhibitors were: satisfied 90,2 % With the quality of the visitor contacts, the exhibitors were: satisfied 70,7 % Exhibitors would recommend the fair: yes 89,0 % Graph 2 Quality standard and audited trade fair data iran food + bev tec 09 statistical data such as the number of visitors, of exhibitors and the size of the exhibition space has been calculated according to the UFI Calculation Standards and Definitions of November 2008 and has been audited by KPMG Tehran as the organisers apply to earn the UFI Approved Event quality label as certification of the highest level of professional exhibition standards. The provision of data which has been verified by independent auditors is one of the cornerstones of the quality standards of UFI Approved Events. Outlook on iran food + bev tec 2010 The 17 th iran food + bev tec is scheduled to take place at the Tehran International Fairgrounds from May 30 to June 02, / 6

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