Meeting & EventBarometer Germany 2011

Transcription

1 Meeting & EventBarometer Germany 2011 Study of the congress and event market in Germany on behalf of the European Association of Event-Centres (EVVC), the GCB German Convention Bureau and the German National Tourist Board (GNTB); conducted by the European Institute for the Convention Industry (EITW) Press conference 24 th May 2011 IMEX Frankfurt Folie 1 Welcoming speech Ray Bloom Chairman of IMEX incorporating meetings made in Germany The worldwide exhibition for incentive travel, meetings and events 1

2 Relevance and development of the business travel market and international position of the congress location Germany Matthias Schultze Managing Director GCB German Convention Bureau e.v. 14 % of all journeys abroad by Europeans are business trips Private trips 86 % Traditional business trips 8% MICE 6% Basis: GNTB/WTM, IPK 2011, Any deviations in the total amounts are due to rounding Folie 4 2

3 mill. business trips abroad in % of the overall business trips abroad are MICEbusiness trips Incentives 5% Congresses / Meetings 6% Promotable business trips 46% Meetings, Conferences Seminars 21% Trade fairs, Expositions 14% Traditional business trips 54 % Basis: DZT/WTM, IPK 2011, Any deviations in the total amounts are due to rounding Folie 5 UK the second largest source market for business trips abroad in Europe in 2010 right behind Germany source markets for business trips 10,0 9,3 8,2 8,0 6,0 4,0 2,0 3,5 3,1 2,9 2,6 2,6 2,0 1,8 1,6 0,0 Basis: DZT/WTM, IPK 2011 Folie 6 3

4 Business trips are important economic factor for tourism in Germany Business trips (overnight) Business-day-trips (BDT) mill. inland mill. classic BDT Turnover 39 bn mill. participants seminars/training courses 59.4 mill. participants conventions/congresses 10.7 mill. from Europe mill. participants trade fairs/expositions Turnover 7.5 bn mill. from overseas 2* mill. total inland Turnover 5 bn. 2* Turnover 14 bn. Total turnover 66 bn. Source: 1 DZT/TNS-Infratest, 2 DZT/IPK 2011, 3 BMWi/DWIF, * estimate Quelle: DZT 2011 Folie 7 Business trips increasing strongly by 12% in 2010 All European trips to Germany in 2010: 40 mill. VFR trips 19% 7.7 mill. Holiday trips 54% 2010/ % Business trips 27% 10.7 mill mill. Basis: DZT/WTM, IPK 2011 Folie 8 4

5 Promotable business trips again on a high level in 2010 B Business trips by Europeans to Germany in 2010: 10.7 mill. (+ 12 %) 2010/ % Incentives 1% 0,1 Mio 2010/ % Promotable business trips 47% 5.1 mill. Trade fairs / expositions 22% 2.4 mill. Congresses/ Conferences 24% 2.6 mill. Traditional business trips 53% 5.6 mill. 2010/ % 2010/ % Basis: DZT/WTM, IPK 2011 Folie 9 Germany s image: in the Nation-Brands-Index rank 2 out of 50 nations Anholt-GfK Roper Nation-Brands-Index examines six important location factors for the image of nations 2009: Germany rank : Germany rank 2 In brackets: figures of 2009 Tourism from a max. of 100 points, rank 9 (9) Exports from a max. of 100 points, rank 3 (3) People from a max. of 100 points, rank 6 (10) Germany Governance from a max. of 100 points, rank 4 (4) Culture and Heritage Investment and Immigration from a max. of from a max. points, rank 4 (6) of 100 points, rank 4 (5) Scores range from Source: Anholt-GfK Roper Nation-Brands-Index 2010 report, January 2011 Folie 10 5

6 Germany s image: in the Nation-Brands-Index rank 2 out of 50 nations Major events (FIFA World Cup 2006) have lasting, positive image effects Timeframe Rank * Germany overall Rank* Image tourism Rank* Image culture st Quarter (pre FIFA World Cup) th Quarter (after FIFA World Cup) Quelle: Anholt-GfK Roper Nation-Brands-Index , * out of 50 nations worldwide Folie 11 ICCA-Ranking: The congress country Germany is number one in Europe number two worldwide Top Ten Europe 1. Germany 2. Spain 3. UK 4. France 5. Italy 6. Switzerland 7. Netherlands 8. Austria 9. Portugal 10. Sweden Top Ten Worldwide 1. USA 2. Germany 3. Spain 4. UK 5. France 6. Italy 7. Japan 8. China 9. Brasil 10. Switzerland Source ICCA Statistics Report 2010, Country and city rankings Folie 12 6

7 The Meeting- & EventBarometer Germany Meeting- & EventBarometer 2006/2007 Meeting- & EventBarometer 2008/ /2008 Anbieterbefragung: (D) Meeting- & EventBarometer 2008/2009 Veranstalterbefragung: Anbieterbefragung: (D) (weltweit) Expertenbefragung Meeting- & EventBarometer 2009/2010 Veranstalterbefragung: Anbieterbefragung: (D) (weltweit) Expertenbefragung Meeting- & EventBarometer 2010/2011 Veranstalterbefragung: Anbieterbefragung: (D) (weltweit) Expertenbefragung Veranstalterbefragung: Provider survey [PS]: (weltweit) 4,100 (Germany) Organiser survey [OS]: 11,000 (worldwide) EVVC GCB GNTB the industrybarometer for the whole event market in Germany Folie 13 The market has recovered from downturn - more participants than ever before 2,8 Mio. 2,76 Mio. 323,1 Mio. 2,6 Mio. 314 Mio. 318 Mio. 302,3 Mio. 2,7 Mio. 291,5 Mio. 2,46 Mio. Events Attendees Source: EITW, Provider surveys : Overall number of events and participants Folie 14 7

8 Event market Germany 2010 SUPPLY Meeting and event venues total Convention and event centres (EC) Meeting Hotels (MH) Special venues (SV) DEMAND D Events 2.69m Average duration 1.6 days Total attendees 323m thereof international 5.8 % 1 Locations with a minimum capacity of 100 persons (row-seating) 2 Castle, Cloister, Museum, industrial location, studio, amusement park, zoo, educational institution / university, airport Basis: EITW, suppliers survey 2011: various inquiries Folie 15 Pretty much no changes on the suppliers side SUPPLY Meeting and event venues Total (+/ 0) Convention and event centres % Meeting Hotels % Special venues % Basis: EITW, self-conducted research Folie 16 8

9 ... but the demand side is increasing again Basis: EITW, suppliers survey 2011 Folie 17 Events & participants Prof. Dr. Michael-Thaddäus Schreiber Managing Director, EITW European Institute for the Convention Industry Ltd. 9

10 Events: All kinds of event locations rebounding 12,1% 23,5% VC + 7,6 % TH + 9,5 % 64,4% EL + 12,5 % Overall-growth + 9,4 % with events compared to the previous year Basis: EITW, suppliers survey 2011: overall number of events Folie 19 Besides meetings, exhibitions and presentations increase particularly 4% 5% 5% Seminars, meetings, conventions 6% Exhibitions/presentations 6% 10% 64% Sports and culture events (e.g. pop concerts, sports festivals) Social Events (e.g. social programmes, evening events) Local events (local clubs and groups) Private festivities (e.g. anniversaries, banquets, weddings) Others Vorjahr Previous year Basis: EITW, suppliers survey 2010: Divison of the events by type of event Folie 20 10

11 Event centers: the multis Conference hotels: the seminar kings Eventlocations: the specialists for social events + celebrations 100% 90% 80% 70% 10% 5% 8% 8% 2% 7% 4% 6% 2% 1% 30% Others Private festivities (e.g. anniversaries, banquets, weddings) 60% 20% 18% Local events (local clubs and groups) 50% 3% 2% Social Events (e.g. social programmes, evening events) 40% 30% 20% 46% 77% 18% 7% 4% Sports and culture events (e.g. pop concerts, sports festivals) Exhibitions/presentations 10% 21% Seminars, meetings, conventions 0% VC TH EL Basis: EITW, suppliers survey 2011: Divison of the events by type of event Folie 21 Shift in the respect of size: up to 50 participants: - 7%, participants: + 2% 5,1% 2,0% 2,4% 1,7% Participants 9,4% ,0% ,7% Teilnehme 20,6% Vorjahr Previous year 8% 4% 2% 1% 1% Teilnehm Teilnehm Teilnehm Teilneh 12% Teilne Teilne über 5000 Teilne 52% 20% Basis: EITW, suppliers surveys 2009 & 2010: Divison of the events by size of event Folie 22 11

12 Participants: Increase 2010 most notable in event locations and event centers 16,1% VC +7 % 19,9% 64,0% TH + 5,3 % EL + 8,5 % Overall growth: + 6,9 % with participants compared to the previous year Basis: EITW, suplyers survey 2010: Overall number of participants Folie 23 International events have increased and still take place in conference hotels and large event centers International events: Events with a minimum of 10 % international guests Overall percentage of international events: 5,7 % (+ 0,4 %) Kind VC TH EL Percentage of international events % 6.3 % 5.5 % %* 7.3 % 5.5 % * Percentage particularly high in large event centers (4000+ seats in the largest hall) with up to 8 % Basis: EITW, supplier survey 2010: Number of international events Folie 24 12

13 Suppliers and organisers predict an even more positive future for international events than in 2010 organizers' forecast 50,5% 43,5% 6,0% suppliers' forecast 32,0% 53,6% 14,4% 0% 20% 40% 60% 80% 100% more importance unchanged less importance Basis: EITW, Suppliers and organisers survey 2011: How do you assess the importance of the following type of events in the future? Folie 25 Regional rankings of the organisers 13

14 The organisers interviewed are spread across Europe and the world with a major share in Germany worldwide (except Europe) 10% Germany 56% Europe (except Germany) 34% Basis: EITW, Organisers survey 2011: Site / location of the company / association Folie 27 Germany still on top in all organiser-groups All Organisers From Germany From Europe¹ world-wide² 1 Germany Germany Germany Germany 2 Spain Austria Spain France 3 Austria Spain France Italy 4 France Switzerland Italy India 5 Italy USA Belgium USA 6 Switzerland UK UK China 7 UK France USA Spain 8 USA Italy Netherlands UK 9 Belgium Netherlands Austria Portugal 10 Netherlands Belgium Portugal Mexico 1 without Germany; 2 without EU; Basis: EITW, Organisers survey 2011: Preferred convention destinations worldwide Folie 28 14

15 Bavaria always on top, except with organisers from Germany those prefer North Rhine-Westphalia All organisers From Germany From Europe¹ Worldwide 1 Bavaria North Rhine- Westphalia Bavaria Bavaria 2 North Rhine-Westphalia Bavaria Brandenburg North Rhine- Westphalia 3 Hesse Hesse 4 Baden-Württemberg Baden- Württemberg North Rhine-West phalia Baden- Württemberg Baden- Württemberg Brandenburg 5 Brandenburg Lower Saxony Hesse Hessen 6 Saxony Rhineland Palatinate Saxony Saxony 7 Lower Saxony Brandenburg Schleswig-Holstein Schleswig-Holstein 8 Rhineland Palatinate Saxony Lower Saxony Thuringia 9 Schleswig-Holstein Mecklenburg Western Pomerania Rhineland Palatinate Mecklenburg Western Pomerania 10 Mecklenburg Western Pomerania Schleswig-Holstein Thuringia Saarland Mecklenburg 11 Thuringia Thuringia Western Lower Saxony Pomerania 12 Saarland Saxony-Anhalt Saarland Rhineland Palatinate 13 Saxony-Anhalt Saarland Saxony-Anhalt Saxony-Anhalt 1 without Germany; 2 without EU; Basis: EITW, organisers survey 2011: Preferred destinations within Germany Folie 29 Berlin stays Nr. 1 - Rhine-Main passes Munich and takes position Nr. 2 Basis: EITW, organisers survey 2011: Preferred metropolitan regions within Germany for events Folie 30 15

16 Cologne, Hanover and Hamburg surprise on the further positions All organisers From Germany From Europe weltweit² Greater Greater Greater Munich and greater Berlin/Potsdam Berlin/Potsdam Berlin/Potsdam Munich Rhine-Main - Rhine-Main - Rhine-Main - Munich and greater Frankfurt/Mainz and Frankfurt/Mainz Frankfurt/Mainz Munich Wiesbaden and Wiesbaden and Wiesbaden Munich and greater Munich Region Cologne/Düsseldorf Metropolitan region Hamburg Region Rhine-Main - Cologne/Düsseldo Frankfurt/Mainz and rf Wiesbaden Munich and greater Munich Metropolitan region Hamburg Region Cologne/Düsseldorf Metropolitan region Hamburg Greater Berlin/Potsdam Metropolitan region Hamburg Greater Hanover Region 6 Ruhr area Ruhr area Greater Hanover Cologne/Düsseldorf Metropolitan region 7 Region Stuttgart Region Stuttgart Region Stuttgart Nuremberg/Franco nia Region 8 Greater Hanover Rhine-Neckar Dresden/Leipzig and Region Stuttgart Chemnitz 9 Region Dresden/Leipzig and Chemnitz Region Dresden/Leipzig and Chemnitz 10 Rhine-Neckar Greater Hanover Metropolitan region Nuremberg/Franconia Bremen/Bremerhaven and Oldenburg Rhine-Neckar Metropolitan region Nuremberg/Franconi a Metropolitan region Bremen/Bremerhaven and Oldenburg Nuremberg/Franc onia Bremen/Bremerhaven and Bremen/Bremerha- Ruhr area Oldenburg Region Dresden/Leipzig and Chemnitz Rhine-Neckar Ruhr area ven and Oldenburg 1 without Deutschland; 2 without EU; Basis: EITW, organisers survey 2011: Preferred metropolitan regions within Germany for events Folie 31 Trends & Prognoses Joachim König President EVVC European Association of Event-Centres e.v. 16

17 Current topics Green Meetings: A beginning has been made but there still is upward potential Have you already implemented a sustainability-management-system in your company? [AB] e.g. Green Globe, Ecoprofit Answer Yes 27.4 % Has it been verified by an independent third party? [AB] 25.6 % e.g. Ecoprofit, ISO Have you already requested "Green Meetings" and received an offer without sustainability aspect to it? [VR] 18 % Basis: EITW, organisers & suppliers survey 2011: 2011 Folie 34 17

18 Suppliers and organisers both agree that Green Meetings have a bright future organizers' forecast 49,8% 35,8% 14,3% suppliers' forecast 47,5% 33,9% 18,6% 0% 20% 40% 60% 80% 100% more importance unchanged less importance Basis: EITW, Suppliers & organisers survey 2011: How do you assess the importance of the following type of events in the future? Folie 35 Lobbying: Suppliers need the professional associations Do you think the political perception of the congress- and event-industry is sufficient? [AB] Answer Yes 33.5 % Do you take measures to improve the political perception? [AB] 40.9 % If yes, do you use financial and personnel budgets for this? [AB] 29.9 % Do you think concerted activities for the improvement of the perception on the political level are useful? [AB] 81.4 % Basis: EITW, Suppliers & organisers survey 2010: Please tell us your opinion on the following statement Folie 36 18

19 The organisers also agree: Perception of the industry still expandable Do you think the political perception of the congress- and event-industry is sufficient? [VR] Do you think concerted activities for the improvement of the perception on the political level are useful? [VR] Answer Yes 44 % 69 % Basis: EITW, Suppliers & organisers survey 2011 Folie 37 Accessibility: Plays an important role for event organisers Answer Yes Do you have an accessibility administrator in your company? [AB] 23 % Do you advertise the full accessibility on your website? [AB] 55.9 % Do you plan for accessibility investments in excess of the legal requirements in 2011? [AB] 8.3 % Does the topic of extended accessibility play a role for you when organising events? [VR] 45 % Basis: EITW, Anbieter- und Veranstalterbefragung 2011 Folie 38 19

20 Scientific event locations are no competition in the eyes of suppliers... Are universities when acting as providers of event locations competition for you? [AB, all providers except universities] Answer Yes 18.3 % Have you already lost events to universities? [AB] 23.1 % Have you already implemented an event in cooperation with local event centers? [AB, Universities only] 23.1 % Basis: EITW, Suppliers & organisers survey 2011 Folie 39...although organisers are interested in universities Answer Yes Do you consider universities as possible event locations? [VR] 59 % Have you already implemented an event in an university? [VR] 49 % Basis: EITW, Suppliers & organisers survey 2011 Folie 40 20

21 Statements Everybody in the congress and event industry agrees: Germany s image is getting better and better! Germany s image as a congress and event destination is getting better and better Agreement Suppliers Organisers 89.8% 92.3% Already had the by far most positive rating of all statements last year Has improved again this year by a combined 10 %! Basis: EITW, Suppliers & organisers survey 2011 The percentages numeralise the agreement which is visualised by the green segments of the circles. Folie 42 21

22 Future prospects: Last year half, this year three quarters of the suppliers and organisers agreed with the statement... The economic crisis has bottomed out from now on there is an upward trend. Agreement Suppliers Organisers 78.4% 76.9% Basis: EITW, Suppliers & organisers survey 2011 The percentages numeralise the agreement which is visualised by the green segments of the circles Folie 43 Optimism is spreading, investments planned The VAT reduction on gave a positive impulse to the market. The prices I ll be able to realise on the market will increase Agreement Suppliers Organisers 40.8% 33.5% 57.1% 54.5% We will invest in our product (hardware) in % 61.4% Basis: EITW, Suppliers & organisers survey 2011 The percentages numeralise the agreement which is graphically visualised by the green segments of the circles. Folie 44 22

23 Positive prognoses for meetings and conventions, incentives & events only increase marginally 100% 90% 3% 3 % 17 % 17% 9% 9 % 17 % 17% 80% 70% 60% 50% 43% 54% 54% 65% Bedeutung less importance unchanged 40% more importance 30% 54% 20% 10% 29% 37% 18% 0% Mee ngs Incen ves Conven ons Events Basis: EITW, organisers survey 2011: How do you assess the importance of the following type of events in the future? Folie 45 Summary Everybody on the congress- and event-market agrees: Germanys image is getting better and better! Green Meetings: a well established segment in Germany with great future prospects. Lobbying: Suppliers need professional associations organisers also agree as the perception of the industry is still expandable. Full accessibility is a future topic for the convention market. The industry agrees: The economic crisis is over. The number of events has almost reached the pre-crisislevel, the number of participants even exceeded this level. Folie 46 23

24 Contact details Deutsche Zentrale für Tourismus e.v. Beethovenstraße Frankfurt Tel: +49(0) Fax: +49(0) Internet: Europäischer Verband der Veranstaltungs-Centren e.v. Ludwigstraße Bad Homburg v.d.h. Tel: +49(0) Fax: +49(0) Internet: info@evvc.org German Convention Bureau e. V. Münchener Straße Frankfurt Tel: +49(0) Fax: +49(0) Internet: info@gcb.de Europäisches Institut für TagungsWirtschaft GmbH an der Hochschule Harz Friedrichstraße Wernigerode Tel: +49(0) Fax: +49(0) Internet: info@eitw.de Folie 47 24