6-7 October 2017 Hotel Bayerischer Hof Munich

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1 6-7 October 2017 Hotel Bayerischer Hof Munich hotelforum management GmbH Imagine: 15 years of the hotelforum! Ideas and innovations for amazing hotels

2 1. The concept hotelforum, the European Hotel Development Conference for Hotel and Real Estate Professionals, is organised in the sidelines of the real estate trade fair Expo Real as a specialised meeting place for the European hospitality and real estate industry. The objective of the conference is to create a platform providing a highly-informative forum as well as an evening event so that participants have the time and opportunity to network on a European level. This year s event will be held once more at the Hotel Bayerischer Hof, Munich s traditional Grand Hotel. Around 400 decision-makers from the European hotel and real estate industry consisting of delegates from hotel groups, banks, real estate investors, construction companies and suppliers, as well as architects, interior designers, hoteliers and hotel and real estate consultants, will meet at the iconic five-star Hotel Bayerischer Hof situated in the heart of Munich. The presentation of innovative hotel projects and concepts will be followed by a conference programme dedicated to the different aspects of hotel development. During the hotelforum gala evening, we will be proud to present various industry awards, including the Hotel Property Award. Culinary delicacies will be provided in a festive atmosphere during a four-course menu prepared by the hotel s renowned chefs. Admission fee for the conference including gala dinner and hotel tour: Early bird admission fee, available until 30 June 2017: Regular admission fee, available from 1 July 2017: % VAT per person % VAT per person

3 2. The event hotelforum 2017 will take place at the Hotel Bayerischer Hof on Friday, 6 October The programme will be held in German. Simultaneous English interpretation will be provided. Agenda Friday, 6 October Registration. Welcome coffee and sponsors exhibition Project showcases New brands, ideas and innovations from the hospitality sector Presentation of the applicants for the Hotel Property Award 12:00 Networking lunch Afternoon programme starts in three different formats and areas Coffee break Panel discussions I and II (45 minutes each) on current topics Coffee break CEO presentation and dialogue session Product innovations Cocktail reception Gala evening Festive four-course meal Hotel Property Award End of gala dinner and face-to-face networking at Falk s Bar Saturday, 7 October Walking hotel tour starting at the Hotel Bayerischer Hof Motto: Pop-up beyond royal Bavarian imagination! Traditional Weisswurst reception End of the official programme Please note: The programme is subject to change.

4 3. The awards The Hotel Property Award The Hotel Property Award 2017 will be presented for the fifteenth time by hotelforum. This award goes to a hotel which stands out from among its competitors in terms of architecture, design and innovation, no matter whether it is a luxury or a budget hotel, a chain hotel or privately managed. It is a combination of all these individual aspects to form a successful hotel concept that is crucial. In a first round of voting, the jury will shortlist up to three finalists during the jury meeting in September 2017, going on to select the winner. The finalists will be presented at the gala evening. Previous Hotel Property Awards have been presented to: Hotel Reichshof Hamburg CURIO Collection by Hilton (2016), Hotel Zoo Berlin (2015), Holzhotel Forsthofalm, Leogang (2014), Radisson Blu, Nantes (2013), Topazz, Vienna (2012), 25hours HafenCity, Hamburg (2011), Roomers, Frankfurt am Main (2010), Lindner Hotel Tierpark Hagenbeck, Hamburg (2009), 25 hours by Levis, Frankfurt am Main (2008), Schlosshotel Elmau, Elmau (2007), Daniel, Graz (2006), Colosseo, Europapark Rust (2004), Hotel Amigo Brussels, Accor Suite Hotel Hamburg (2003), Hilton Cologne (2002). The Hospitality Innovation Award In order to recognise major achievements which have influenced the international hospitality sector, PKF hotelexperts Vienna has initiated the Hospitality Innovation Award. Each year, it is given to an outstanding individual or organisation selected by PKF hotelexperts Vienna. Last year s winner of the Hospitality Innovation Award was Prof. Dr. Peter Eigen, founder of Transparency International. By presenting this award to Transparency International, PKF hotelexperts wishes to make a contribution towards further increasing the awareness of the Corruption Perceptions Index, which is published on an annual basis, and in so doing help fight corruption internationally. The Blue Hotel Award The winner of the Blue Hotel Award 2016 was tourism expert and author Professor Duccio Canestrini. His research results in the areas of mass tourism and safety concepts were crucial to his winning the award. Professor Canestrini s book Don t shoot the tourist has already been translated into several languages.

5 4. Sponsoring hotelforum 2017 offers companies the following differing sponsoring opportunities: Patron 14,000 ten attendees can take part (conference and gala dinner) reserved table (ten seats; central position on main floor of ballroom) with corporate logo at gala event exhibition space for company booth (up to 4 sqm) in exhibition area prominent placement of company logo or company name in presentation during gala dinner, on hotelforum website ( and in newsletters representative of patron sponsor will be introduced as co-host during the gala dinner company profile in electronic programme brochure (one page German/English) and on hotelforum app additional guests of the sponsor may attend at reduced cost ( 690 per person) Conference sponsor 10,500 ten attendees can take part (conference and gala dinner) reserved table (ten seats; central position on main floor of ballroom) with corporate logo at gala event exhibition space for company booth, display or roll-up banner (up to 2 sqm) in exhibition area prominent placement of company logo or company name in presentation during gala dinner, on hotelforum website ( and in newsletters company profile in electronic programme brochure (one page German/English) and on hotelforum app additional guests of the sponsor may attend at reduced cost ( 690 per person) Gala dinner sponsor 7,500 ten attendees can take part (conference and gala dinner) reserved table (ten seats; on main floor of ballroom) with corporate logo at gala event placement of company logo or company name in presentation during gala dinner, on hotelforum website ( and in newsletters company logo with address in electronic programme brochure and on hotelforum app additional guests of the sponsor may attend at reduced cost ( 690 per person)

6 Exhibitor 3,500 two attendees can take part (conference and gala dinner) preferred seating at gala event based on availability (main floor or first floor of ballroom) exhibition space for company booth, display or roll-up banner (up to 2 sqm) in exhibition area placement of company logo or company name in presentation during gala dinner, on hotelforum website ( in newsletters and company logo with address on hotelforum app and in electronic programme brochure additional guests of the sponsor may attend at reduced cost ( 690 per person) All prices + 19% VAT.

7 5. Sponsors and Partners hotelforum 2016

8

9 6. Contact If you require further information, please do not hesitate to contact us: in Germany: in Austria: Andreas Martin Irina Peftibay hotelforum management GmbH hotelforum management GmbH Pariser Straße 44 Hegelgasse Berlin 1010 Vienna Tel Tel Mobile Mobile Fax Fax We are looking forward to welcoming you as a sponsor on the occasion of hotelforum 2017! Imagine! Ideas and innovations for amazing hotels

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