SÜFFA Show report October Subject to modifications

Transcription

1 Show report October 2017 Subject to modifications

2 Statistics This year 245 SÜFFA exhibitors presented their products and services in an area of sqm for 8,774 interested visitors. Visitor Exhibitor Gross exhibition area in sqm Net exhibition area in sqm Visitor survey Catchment area of the trade visitors are from abroad, especially from Austria, Switzerland and the Netherlands. Federal state TOP 5 61% 20% Baden-Württemberg Bavaria Rhineland-Palatinate Hesse Saarland Germany / International Origin of foreign visitors TOP Austria 2 Switzerland Germany International 11% France

3 Visitor survey - TOP 5 Economic sector* Butchers trade, butchers shop 7 The majority of the visitors with 7 came from Butchers trade or butchers shop Catering, party service 1 Meat processing industry 10% Food retail Supplier for the butchers trade and meat processing industry 7% Visitor survey Position in company 67% of the visitors are in leadership position or as master craftsman Entrepreneur, co-owner, freelancer 36% Managing director, board member, head of authority 7% Director, works manager, plant manager, branch manager 7% Department head, group head, team leader Master craftsman 8% Other salaried staff, civil servant, skilled worker 16% Trainee 11% Lecturer / teacher Other position 4% Visitor survey TOP 3 Area of responsibility One third of the trade visitors work in executive management in their company Executive management 3 Sales 24% Production, manufacturing quality control 24%

4 Visitor survey TOP 5 Interest in exhibition offer Working and operating systems The visitors are especially interested in for the range area working and operating systems, food safety and hygiene as well as business fittings and furnishings. Food safety and hygiene 3 46% Business fittings and furnishings 3 Sales promotion and advertisting 26% Food and beverages 26% Visitor survey Decision-making competency* decisive 80% of the visitors are involved in purchase and procurement decision of their company jointly decisive consultative 30% 3 17% none *Difference to 100% = pupil / student / not working 16% Visitor survey Investment Intend to place orders or to invest 20% yes 37% 4 no Perhaps Field to invest Production, working and operating systems 66% Business fittings and furnishings 4 Sales promotion and advertisting 3

5 Visitor survey General assesment The visitors give with 1,9 a good overall raiting for SÜFFA again. 2 84% very good / good moderate poor / very poor Visitor survey Intention of revisitation & Intention of recommendation 71% of the visitors want to visit SÜFFA again and 8 want to recommend it to others. 2 71% 1 8 yes / probably would like to probably not / no Visitor survey Importance of SÜFFA 9 of the visitors assess the importance of SÜFFA as increasing or constant. 4 8% Importance will increase 44% Importance will remain stable Importance will decrease

6 Exhibitor survey Exhibition offer Working and operating systems Business fittings and furnishings Service and information Sales promotion and advertisting 1 Food and beverages 1 Kitchen technology and catering equipment Food safety and hygiene Raw materials and semi-finished products Refrigerated and sales vehicles 6% 14% 1 30% Exhibitor survey General assesment The exhibitors evaluate SÜFFA with 2.2 on average. 24% 7 very good / good moderate rather poor / poor Exhibitor survey Intention of recommendation 80% of the exhibitors will recommend SÜFFA to others. 17% 80% yes / probably would like to probably not / no The survey was carried out in writing and covers a sample of 174 questioned exhibitors.

7 Exhibitor survey Intention to participate again 57% of the exhibitors intend to exhibit again at next SÜFFA % 57% yes not yet decided no Exhibitor survey Business success assesment Expertise of the trade visitors 77% 20% Present market situation of industry 71% 26% Business location Baden-Württemberg precisely for SÜFFA 94% 0% good / very good moderate poor / very poor The survey was carried out in writing and covers a sample of 174 questioned exhibitors.