World s Leading Trade Fair for Beverage and Liquid Food Technology

Transcription

1 World s Leading Trade Fair for Beverage and Liquid Food Technology Find out what makes drinktec so unique! What is it about this show that excites exhibitors and visitors? See for yourself why drinktec has become the world s Number One trade fair for the beverage and liquid food industry.

2 drinktec is... inspiring p. 4 It is the world s leading trade fair for groundbreaking innovations, world premieres and new thinking. In other words: the heart of the industry. success-oriented p. 6 It is a highly efficient working fair for contacts and business. This is the place to find solutions. In other words: a key date for your success. open to all p. 7 It is the top meeting place for the entire sector: for companies large and small, regional and global. In other words: the hot spot for the community. international p. 8 It is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its finger on the pulse of the industry. In other words: a platform with no limits. dynamic p. 9 It provides ongoing advice and support for its customers. Around the world, and at the highest level before, during and after the fair. In other words: a powerful partner for the road ahead. 2

3 Exploit the momentum of the Flow. At drinktec Go with the flow.... That s the slogan of drinktec. The Flow, this glowing orange jet, is pure movement, acceleration, energy. It expresses the amazing dynamism of the global beverages market, with its immense diversity, its limitlessness and its youthfulness. The Flow unites: It unites suppliers and manufac turers, companies and markets. It gets the sector moving, keeps it in motion and drives it along, building momentum until finally discharging all its energy at drinktec, the world summit for the beverage and liquid food industry. The world converges on drinktec. Will you be there when it happens? We hope so. Your drinktec Exhibition Management Petra Westphal and team 3

4 ... inspiring. drinktec is the world s leading trade fair for groundbreaking innovations, world premieres and new thinking. In other words: the heart of the industry. Present your innovations and solutions at drinktec. This is the place where the future of the beverage and liquid food industry takes shape. Every four years at drinktec, multinationals and SMEs alike showcase their latest products here in a live, handson display. Around 60,000 trade visitors flock to see them. And to be inspired by the high-calibre forums and panel discussions in the accompanying programme. The road ahead is mapped out here at the world s leading trade fair for the sector. For you as an exhibitor, drinktec delivers valuable input and ideas, new contacts, and exciting opportunities. Covering the entire process chain Whether low-tech or high-tech trade visitors to drinktec are looking for solutions of every kind. Process technology for the production/ processing of beverages, milk and liquid food Filling and packaging technology Process automation, engineering, control and IT solutions PETpoint (PET technology for beverages and liquid food) Containers, packing materials, equipment and closures Raw materials, agents and additives Energy systems, water and waste water Restaurant and catering equipment, supplies and mobile facilities A platform for premieres * 83 % of trade visitors achieved their goal of finding out about innovations. No. 1 sector gathering * % of exhibitors regard drinktec as the leading trade fair. % of trade visitors regard drinktec as the leading trade fair. Strong customer relations * % of exhibitors intend to take part again in drinktec in % of exhibitors would recommend drinktec without hesitation. % of trade visitors intend to visit drinktec % of trade visitors would recommend drinktec without hesitation. World s leading trade fair drinktec ** 1,402 exhibitors from 72 countries 58,498 trade visitors from 170 countries 632 journalists from 29 countries 12 halls with 132,000 m 2 of exhibition space B1 B2 B3 B4 B5 B6 A1 A2 A3 A4 A5 A6 4

5 drinktec 2013: Find out and get involved. Discover drinktec now online In video statements. Summing up: Just what makes drinktec so unique, explained by the exhibition team and Advisory Board in short video statements. Follow us on Facebook, Twitter and YouTube. drinktec is everywhere including of course in the social media. You, too, can join in and raise the profile of your company by posting your news and views * Source: Exhibitor and visitor survey drinktec 2009 TNS Infratest ** Source: Exhibitor database, visitor registration and accreditation of journalists drinktec

6 ... success-oriented. drinktec is a highly efficient working fair for contacts and business. This is the place to find solutions. In other words: a key date for your success. Boost your business at this unique industry platform. How can drinktec help to secure your long-term business success? By bringing together supply and demand at an optimum platform: The exhibition sections and the visitor target groups have been very carefully selected and coordinated for maximum efficacy. drinktec attracts the Who s Who of the beverage and liquid food sector: experts, executives and investors looking for low- and hightech solutions to suit their specific individual requirements. What does this mean for you, as an exhibitor? Highly efficient, highly targeted marketing, and increased sales. What the exhibitors said about drinktec Promising prospects * % of exhibitors rated the quality of the visitors as excellent to good. % of trade visitors rated the presence of market leaders as excellent to good. Driving your success drinktec * % of exhibitors made direct sales at the fair. % of exhibitors paved the way for follow-on business. % of exhibitors paved the way for new business. % of trade visitors gathered information ahead of investment decisions. * Source: Exhibitor and visitor survey drinktec 2009 TNS Infratest 6

7 ... open to all. drinktec is the top meeting place for the entire sector: for companies large and small, regional and global. In other words: the hot spot for the community. The place to meet existing customers and new business partners. Small, medium and large companies, multi nationals, regional and local operators all of them are here at drinktec. Why? Because drinktec is quite simply the most important event for the entire beverage and liquid food sector. Companies of all sizes exhibit here * Trade visitors acc. business size employees 1 49 employees There s no doubt about it: If you want to reach face to face all the contacts relevant to your business, this is where you can do it. Whatever the size of your stand. 32% 32% 36% 500 plus employees The world converges on drinktec ** Trade visitors acc. segment (in %) * 38 % Beer, brewing 19 % Fruit juice 45 % Soft drinks (carbonated/non-carbonated) 22 % Milk, liquid dairy products and foods ** Multiple nominations possible 10 % Wine, sparkling wine, spirits 14 % Other Beverage wholesalers 4% Service providers, advertising 8% Universities/colleges, public authorities 2% 7

8 international. drinktec is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its finger on the pulse of the industry. In other words: a platform with no limits. Conquer new markets. Based in Munich, at home around the world: The international team behind drinktec communicates the event to trade visitors all over the globe. To make sure that every four years the entire sector converges on Munich. Global industry summit * Trade visitors from 170 countries Trade visitors international Trade visitors Germany What does this mean for you as an exhibitor? Access to the world markets Germany included through five full days of concentrated, compact business at drinktec. 57% 33,309 43% 25,189 The world comes to drinktec * Trade visitors acc. region Exhibitors from 72 countries Europe (excl. Germany) 21,306 Asia 4,315 North, Central and South America 4,185 Africa 1,674 Near/Middle East 1,421 Australia/Oceania 408 Exhibitors international 57% % 599 Exhibitors Germany Highly satisfied exhibitors 87 % of exhibitors rate the international spread among the visitors as excellent to good. ** * Source: Exhibitor database, visitor registration and accreditation of journalists drinktec 2009 ** Source: Exhibitor and visitor survey drinktec 2009 TNS Infratest 8

9 ... dynamic. drinktec provides ongoing advice and support for its customers. Around the world, and at the highest level before, during and after the fair. In other words: a powerful partner for the road ahead. Professional support. As an exhibitor at drinktec, you benefit not only from the excellent infrastructure at this modern trade fair centre. You can also rely on first-class support and back-up services. The drinktec team offers professional help with every aspect of taking part in the event before, during and after the fair. That means you can concentrate 100% on why you are taking part in the first place: on your business success. Find out about our innovative spectrum of services: Your key to trade fair success : A guide to getting the most out of your participation. Online catalogue: Present your company to the world starting in February Facebook and Twitter: Follow drinktec on the social networks and join in! 9

10 Published by Messe München, Munich. Printed in Germany. Ausstellerbroschüre E/8/2011 CXXXXXX Dates September 2013 Venue New Munich Trade Fair Centre Placement starts 06 February 2012 New running time Compacted into 5 days: Monday to Friday Organiser Messe München GmbH Messegelände München, Germany Exhibition Management Petra Westphal Martina Maciejewski Markus Kosak Tel / Fax martina.maciejewski@messe-muenchen.de markus.kosak@messe-muenchen.de Conceptual sponsor VDMA (German Engineering Federation) Food Processing and Packaging Machinery Association

11 World s Leading Trade Fair for Beverage and Liquid Food Technology The most important dates in 2013! Plenty of trade fairs meet standards. drinktec sets them September New Munich Trade Fair Centre drinktec is inspiring. It is the world s leading trade fair for groundbreaking innovations, world premieres and new thinking. In other words: the heart of the industry. success-oriented. It is a highly efficient working fair for contacts and business. This is the place to find solutions. In other words: a key date for your success. open to all. It is the top meeting place for the entire sector: for companies large and small, regional and global. In other words: the hot spot for the community. international. It is a magnet for exhibitors and trade visitors from all over the world. And with a global team it keeps its finger on the pulse of the industry. In other words: a platform with no limits. dynamic. It provides ongoing advice and support for its customers. Around the world, and at the highest level before, during and after the fair. In other words: a powerful partner for the road ahead. All branches at the same place at the same time Exhibition areas Process technology for the production/ processing of beverages, milk and liquid food Filling and packaging technology, process automation, engineering, control and IT solutions PETpoint (PET technology for beverages and liquid food) Containers, packing materials, equipment and closures Raw materials, agents and additives Energy systems, water and waste water Restaurant and catering equipment, supplies and mobile facilities Visitor sectors* Beer/brewing industry 38 % Soft drinks (carbonated/non-carbonated) 45 % Milk, liquid dairy products and foods 22 % Fruit juice 19 % Wine, sparkling wine, spirits 10 % Beverage wholesalers 4 % Service providers, advertising 8 % Universities/colleges, public authorities 2 % Source: Visitor survey at drinktec 2009 TNS Infratest. *) Multiple responses possible

12 Record of success 2009 Facts and figures about the world summit of the industry Exhibitors Numbers and ratings Total number of exhibitors 1,402 from a total of 72 countries International exhibitors Business objectives reached 42 % conducted direct transactions 77 % prepared post-fair business 74 % made new business ties 57 % % 599 Exhibitors from Germany 92 % of all exhibitors are planning to participate in drinktec Visitors Numbers and ratings Exhibition Management Petra Westphal Martina Maciejewski martina.maciejewski@messe-muenchen.de Markus Kosak markus.kosak@messe-muenchen.de Jasmin Regiert jasmin.regiert@messe-muenchen.de Tel.: (+49 89) / 13/ 14 Organizer Messe München GmbH Messegelände München, Germany Conceptual Sponsor VDMA (German Engineering Federation) Food Processing and Packaging Machinery Association Total number of visitors 58,498 from a total of 170 countries International visitors Visitor origin 57 % 33, % 25,189 Visitors from Germany Europe (excluding Germany) 21,306 Asia 4,315 North/South and Central America 4,185 Africa 1,674 Middle East/ Indian subcontinent 1,421 Australia/Oceania 408 All company sizes are represented employees 32 % 500 employees and more 32 % 36 % 1 49 employees Trade visitors gave drinktec top marks 97 % gave drinktec an overall rating of good to excellent. 95 % gave the presence of market leaders a rating of good to excellent. 96% gave drinktec a rating of good to excellent for the scope and completeness of the exhibits. 91% consider drinktec a leading trade fair September 2013 New Munich Trade Fair Centre 96 % of all visitors are planning to attend drinktec Source: Visitor/exhibitor database drinktec 2009, Visitor/exhibitor survey drinktec TNS Infratest Published by Messe München, Munich. Printed in Germany. Factsheet E/03/2011 XXX-XXX-000